| Max Payne 3 is Rockstar's "Biggest Launch Ever"
It may be hard to believe but Rockstar says it's throwing more marketing muscle behind Max Payne 3 than any other game it's ever made.
When I think about big-time Rockstar franchises, I think of Grand Theft Auto, Red Dead, maybe L.A. Noire. Max Payne? Not so much. As much as I love the series, I can't deny that it's a bit of a runt in the Rockstar stable. But that's something the company clearly hopes to change with the upcoming Max Payne 3, which is being treated to its biggest marketing push ever.
"Max Payne 3 will be our biggest and boldest marketing effort thus far and we've looked to improve across all areas on what we did for Red Dead Redemption and L.A. Noire," a Rockstar rep told MCV. "A massive media investment has already started, but the main launch thrust will coincide with Easter all the way through to beyond the PC release."
Along with television spots and high-profile outdoor ads, a series of videos looking at weapons, gameplay and other aspects of the game, plus one seriously awesome cinematic trailer, have been turned loose on the internet. Rockstar is also using a time-limited Special Edition of the game, which is only available for preorder until April 2, to drive interest.
"We have very high expectations," the rep added. "The response from retail has been overwhelmingly positive and for that we are incredibly grateful for their trust and belief in us and Max Payne 3."
Max Payne 3 comes out on May 15 for the Xbox 360 and PlayStation 3, and May 29 for the PC.
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| Wow. I guess you could say they're pushing their game to the-
*puts on sunglasses*
MAX!
.......the mods are quietly planning my death now |
| Shame that the game will most certanly suck. Good bye film-noir, hello fucking sunny brazil. Good bye hard boiled detective Max, hello fucking Max the idiot drunk.
Sniff..... Another great series ruined. |
| Imbechile:
Shame that the game will most certanly suck. Good bye film-noir, hello fucking sunny brazil. Good bye hard boiled detective Max, hello fucking Max the idiot drunk.
Sniff..... Another great series ruined.
Now here's someone who doesn't understand noir at all. Don't worry, you're not the only one. One question though; have you even seen all of the video material about it up to this point? |
| I don't get marketing or the idea of dumping loads of money into it. Either the game is good and worth buying or not.
'Is the game any good?'
'I don't know but it has had a ton invested in marketing it.'
'Oh, well that's good!?' |
| Saucycarpdog:
Wow. I guess you could say they're pushing their game to the-
*puts on sunglasses*
MAX!
.......the mods are quietly planning my death now
Well you can be sure they're not...
*puts on sunglasses*
Dicking around! |
| ph0b0s123:
I don't get marketing or the idea of dumping loads of money into it. Either the game is good and worth buying or not.
Uh... yeah, about that...
As much as I'd like to live in a world where great games succeed entirely on their own merits, this sadly isn't the case (otherwise things like "cult followings" and "hidden gems" wouldn't exist.) Good or not, no one is going to buy a game they don't even know exists. |
| -Drifter-:
ph0b0s123:
I don't get marketing or the idea of dumping loads of money into it. Either the game is good and worth buying or not.
Uh... yeah, about that...
As much as I'd like to live in a world where great games succeed entirely on their own merits, this sadly isn't the case (otherwise things like "cult followings" and "hidden gems" wouldn't exist.) Good or not, no one is going to buy a game they don't even know exists.
Case in point, Pyschonauts.
Hell, huge marketing can make even bad games very successful and popular. I won't name any and start a flame war. But they most likely involve guns and a first person perspective. |
| Not sure I can take your word for that Rockstar. Max Payne just won't have the same appeal as GTA4, or red dead I think.
I'm certainly not too eager for it to come out. |
| It's Rockstars biggest launch ever...Until GTA:V comes out.
I don't think anyone will really be hyped for anything Rockstar make until they reinvigorate the Games industry with more Prostitute murdering sandbox fun. |
Max Payne 3 is Rockstar's "Biggest Launch Ever"
It may be hard to believe but Rockstar says it's throwing more marketing muscle behind Max Payne 3 than any other game it's ever made.
When I think about big-time Rockstar franchises, I think of Grand Theft Auto, Red Dead, maybe L.A. Noire. Max Payne? Not so much. As much as I love the series, I can't deny that it's a bit of a runt in the Rockstar stable. But that's something the company clearly hopes to change with the upcoming Max Payne 3, which is being treated to its biggest marketing push ever.
"Max Payne 3 will be our biggest and boldest marketing effort thus far and we've looked to improve across all areas on what we did for Red Dead Redemption and L.A. Noire," a Rockstar rep told MCV. "A massive media investment has already started, but the main launch thrust will coincide with Easter all the way through to beyond the PC release."
Along with television spots and high-profile outdoor ads, a series of videos looking at weapons, gameplay and other aspects of the game, plus one seriously awesome cinematic trailer, have been turned loose on the internet. Rockstar is also using a time-limited Special Edition of the game, which is only available for preorder until April 2, to drive interest.
"We have very high expectations," the rep added. "The response from retail has been overwhelmingly positive and for that we are incredibly grateful for their trust and belief in us and Max Payne 3."
Max Payne 3 comes out on May 15 for the Xbox 360 and PlayStation 3, and May 29 for the PC.
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