Browncoats Drive New Firefly Lego Set Toward Production - UPDATED

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Browncoats Drive New Firefly Lego Set Toward Production - UPDATED

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Aim to misbehave in a constructible, miniaturized Serenity of your own.

Cuusoo is, in spirit, the Kickstarter of Lego sets. It's a place where members of the world's brick-building community can stand together for whatever specific slice of geekery they fancy to insist that it be officially transformed into an amalgamation of colorful plastic blocks that can be easily assembled by anyone with ten fingers and a spare twenty minutes. That being said, it should come as no surprise to anyone that Firefly, known throughout the 'verse as being home to some of the most ardent fans this side of Bellerophon, recently passed the "Product Stage" of development on the site by earning over 10,000 pledges of support. Yes, Browncoats are now one major step closer to seeing the Serenity crew as tiny, noseless yellow people of strikingly similar height and stature.

Like all Cuusoo endeavors, the Firefly Serenity playset began as a concept designed by a user. In this case, tbone_tbl, who started the project by assembling a custom-made Serenity model with a movable loading ramp, light-up drive, rotating engines, and "playable dining area and cargo hold." Eventually, as the page grew in popularity, he went on to add a series of conceptual minifigs (Lego people) fashioned after the crew, allowing supporters to see Book, Mal, Jayne and the rest in all of their 1.5 inch, hypothetical glory.

Now that the project has met Lego's requirement of 10,000 votes, the play set has moved into the review phase, in which the Lego team, well, reviews the idea and determines its logistical, legal, and market feasibility. If Lego says "no," then this idea will have been designed and produced on a small scale, slowly attracted a large group of fans and supporters, and then gotten cancelled just as things were getting exciting. Hmm, why does that sound familiar? Let's all just hope that doesn't happen.

Update: Lego has chosen to decline the Serenity playset with the following explanation:

First and foremost, huge congratulations to tbone_tbl for reaching 10,000 supporters on LEGO CUUSOO, and toward everyone for all of the support of the Firefly Serenity Playset project!

LEGO CUUSOO gives the opportunity for adult LEGO fans to submit product ideas. You submit some incredible things, and we're huge fans of all of your work. This is a beautiful model and a skilled rendition of the beloved Serenity built with LEGO bricks.

When reviewing projects for production, the LEGO Jury first looks at how the concept fits the LEGO brand. We learned the IP was questionable regarding a brand fit, and since we anticipated this project reaching 10,000 the team got a head start and reviewed the project on these criteria.

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

Opening ourselves to new product suggestions invites popular ideas that don't always fit our brand. We are grateful for the spirit behind projects like the Firefly Serenity and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.

Source: Cuusoo

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How do these people have energy to cling on for... what's it been, ten years now?

I want Wash in Lego, that is the best Lego man I've seen, better than Lego Brendan Fairclough!

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

Good stories get re-told, how else?

Well shit, looks like I'll be getting some Lego soon for the first time in about twelve years.

Sweet! I want one! Can't wait for it to come out!

Mike Kayatta:

Now that the project has met Lego's requirement of 10,000 votes, the play set has moved into the review phase, in which the Lego team, well, reviews the idea and determines its logistical, legal, and market feasibility.

Here's where it will fail. Firefly/Serenity is definitely trademarked and copyrighted (by Fox?) and anything that even potentially infringes on that IP is going to require negotiations with the holder. LEGO will probably not be able to get a deal that would justify placing the product on the market. They may even just stop once they realize it's an existing IP to save on the legal costs.

So, yeah, I wouldn't hold my breath for this...

EDIT: Oh, yeah, forgot that a central concepts in the Firefly/Serenity Universe is a cannibalistic race of savages and a despotic central government. Probably not family friendly...

I am so spending a weekend putting together a lego Serenity.

I don't even really like lego and this looks awesome!

I think the only time it hit the number on Cuusoo, but didn't get made, was the recent Shaun of the Dead, which was declined for not being young kid friendly... any Reavers in this set?

I'm I the only one who is getting sick and tired of IP based Lego sets? Seriously, Star Wars was kind of cool when it first came out, but I thought the WHOLE POINT of Lego was it allowed you to make these things on your own. What the hell happened to those days?

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

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Sadly, River does not translate well into a figurine. Her defining characteristics were her diminutive height and her bare feet... the figure features neither.

Jayne and Book, however -- Nailed it.

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

Tell me about it. I'm still a big fan of the series but I gave up on hoping for more about 5 years ago (and even that was 2 years after the movie came out). I am perfectly content to live in the past with the few episodes we got.

That being said, the ship in Lego does look pretty damn cool.

Well, it's been a while since a bought some Lego. I think it's about time to change that!

sinboy666:
I'm I the only one who is getting sick and tired of IP based Lego sets? Seriously, Star Wars was kind of cool when it first came out, but I thought the WHOLE POINT of Lego was it allowed you to make these things on your own. What the hell happened to those days?

I agree a little but it isn't always the whole point. Lego has always had themes. My first set was a fire station and I enjoyed following the instructions and building what was there (good practice for IKEA). It's after that where the true value of Legos come in because once you get bored with the model, you can break it apart and use your imagination to make all sorts of funky stuff.

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

I don't know, I just wish they would let it die.

However, that is a cool Lego set.

Heh. Coolness.

Now if we could just get Tt Games on the job...?

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

Exactly. A more appropiate IP to translate into plastic brick would be, oh, I don't know,
James Bond? You know, since Skyfall is on its way?

Can't even remember the last time I bought Legos, but I'm definitely picking this up if it gets made.

How can Captain Tightpants get any cooler? Make him available in Lego form, that's how! I want this - not going to hold my breath, but I want this.

I haven't bought any legos in years, clearly it's time to change that.

If I had the money I would totally buy this.

The Gentleman:

Mike Kayatta:

Now that the project has met Lego's requirement of 10,000 votes, the play set has moved into the review phase, in which the Lego team, well, reviews the idea and determines its logistical, legal, and market feasibility.

Here's where it will fail. Firefly/Serenity is definitely trademarked and copyrighted (by Fox?) and anything that even potentially infringes on that IP is going to require negotiations with the holder. LEGO will probably not be able to get a deal that would justify placing the product on the market. They may even just stop once they realize it's an existing IP to save on the legal costs.

So, yeah, I wouldn't hold my breath for this...

Yeah, you're right, there's no way they could make a Lego product based on an existing property.

Zyr:

The Gentleman:

Mike Kayatta:

Now that the project has met Lego's requirement of 10,000 votes, the play set has moved into the review phase, in which the Lego team, well, reviews the idea and determines its logistical, legal, and market feasibility.

Here's where it will fail. Firefly/Serenity is definitely trademarked and copyrighted (by Fox?) and anything that even potentially infringes on that IP is going to require negotiations with the holder. LEGO will probably not be able to get a deal that would justify placing the product on the market. They may even just stop once they realize it's an existing IP to save on the legal costs.

So, yeah, I wouldn't hold my breath for this...

Yeah, you're right, there's no way they could make a Lego product based on an existing property.

The existing property isn't the problem. It's whether or not the necessary agreement to use the IP (which generally involves paying either a lump sum or a portion of the profits to the actual holders) is even worth the cost and effort to do so. The penalty for not doing this can be fairly severe (and expensive to defend). All of those product lines listed have gone through this process. The question is whether or not LEGO Serenity/Firefly will get such an agreement.

this looks cool

Never has: "Shut up and take my money" been so much on my mind.

As to the people asking how this can be relevant these days: Really? Have you been awake for the last few years of your life? If not, I would like to introduce you to the internet. Here, people who love Star Trek can find acceptance. People who enjoy Star Wars are welcome. DnD? We got that too!

There are so few facets of nerd culture not reliant on 20 year old material, it's not even funny.

I would buy this so hard. SO. HARD.
Also, to those of you questioning how the firefly fanbase has held on, consider the amount of Star Wars fans there are, and the sheer volume of utter crap they've had to put up with (this race is extinct? NOPE they're back now, cause I like 'em!), and that there HAS been content released for Firefly throughout the past few years in the form of Dark Horse comics. Also consider that Firefly fans show it to their friends, who then show it to non-mutual friends, etc., resulting in a slow spread of the show.

Nice try, but Firefly is still niche popularity a best. The bean counters will tell the higher ups that it'll never be worth the production costs and they'll be right.

Surprise surprise Lego said No....

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

I like this one better. I don't think I could think of a better use for plastic.

Zoe's looking a little bright red...

Swyftstar:
I agree a little but it isn't always the whole point. Lego has always had themes. My first set was a fire station and I enjoyed following the instructions and building what was there (good practice for IKEA). It's after that where the true value of Legos come in because once you get bored with the model, you can break it apart and use your imagination to make all sorts of funky stuff.

But isn't there a difference between a "Theme" for Legos and a "Theme" based on something else. I love my "Castle" and "Space" sets. Heck, I even liked the "Agents" line they came out with a while back. I guess I just see the need to have my favorite characters made into Legos and sold to me. I'd rather just a big tub of Legos and MAKE my favorite characters.

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

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But I don't know how many here are familiar with Rachel Maddow, but she has a segment on her show called "Best new thing in the world today." I think this qualifies. It should definitely become a set.

markljlewis:
Surprise surprise Lego said No....

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

Clearly these people did not watch Star Wars. Or Pirates of the Caribbean. Or Batman. Or the Indiana Jones movies. Or Lord of the Rings.

Oh, good lord! Could the nerd world PLEASE do me a big favor and shut the f**k up about Firefly/Serenity? Seriously! It ran for 11 episodes TEN YEARS AGO! Give it a rest!

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