Browncoats Drive New Firefly Lego Set Toward Production - UPDATED

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Ahh yes, THINK OF THE CHILDREN. Even Lego has fallen prey to the "morality" of the 1950's.

"It's too mature" says the company that produced a Halo Lego set.

So this isn't going to be made?
That's a shame, that said I'm not much of a lego user but still it would have been cool.

However as much as I love Firefly I'm ready to accept it's only fourteen episodes and a movie and all merch associated. I'm still pissed that Firefly never got the chance it deserved but still.

Also as cool as this lego looks I think it's fair to say that Lego probably thought it wasn't in their best interests to make merchandise based on a series that contained, among other things, a race of inhuman savage sadistic torturing cannibalistic rapists.

That doesn't scream 'kid friendly' to me.

Agayek:

Caffiene:
Im interested what exactly is so bad in Firefly that is worse than the "pulling a beating heart out a man" that was in The Temple of Doom...

Honestly?

Firefly Ep. 1:
Simon: I don't understand.
Zoe: You've never heard of Reavers?
Simon: Well, campfire stories of men gone savage on the edge of space, killing and-
Zoe: They're not stories.
Simon: What happens if they board us?
Zoe: If they take the ship, they'll rape us to death, eat our flesh and sew our skins into their clothing. And if we're very very lucky, they'll do it in that order.

Honestly.

Maybe its just me, but personally Ive never found two people having a conversation to be as confronting as watching a man pull someones heart out of their chest.

Firefly never showed any of those things, just had a character claim that that was what Reavers do. Even Serenity only had regular killings, not rape or skin sewing.

Pyrian:
It's the sex, kiddos.

Oh... right. I forgot about that.

(Theres got to be an "Ill be in my bunk" joke in there somewhere, but I cant think of it)

0 - small lego piece

0
0
0 - long lego piece

0
0
000 - OMG ADULT CONTENT! BAN LEGO!
WONT SOMEONE THINK OF THE CHILDREN!

It's kind of silly to drop the firefly lego set over it having adult content. I mean, they have Indiana Jones and the Temple of Doom lego sets, and that movie was about ritual sacrifice and child slavery, and definitely did not have less violent content than firefly.

Wait, Firefly is inappropriate, BUT EVE Online is OK??

In EVE, I have been cursed and abused, But I have shot many enemies. We had a scandals where one of our NON-Developer leadership (know as CSMs) said during a convention that a guy should kill himself. He was forced to resign his post in disgrace and banned for one month. There are a lot of people who said that he should not have been punished because that is part of the game.

LEGO, is making EVE ships (mostly frigates). That world I describe can be harsh and you need thick skin to survive. I would not recommend it to anyone under the age of 18 let alone 6-11 year olds.

I can not figure this out.

Anyone remember when the Lego assembly and subsequent creation were restricted only by our imagination. Simpler times those. Also, how many different ways can Firefly get canned? You'd think with Joss Whedon essentially conquering the world with the 200 million dollar grossing avengers, the IP he has always been the most passionate about would get some love. Ahhh well even he and the cast pgave up the ghost years back. Besides Serenity was and is a kickass film that wrapped things up nicely, so there's that at least.

Keep Flying Fellow Browncoats

LEGO did a cost/benefit analysis based on demographics, then concluded that they wouldn't profit. End of story. Also, lesbian sex.

pretzels:
LEGO did a cost/benefit analysis based on demographics, then concluded that they wouldn't profit. End of story. Also, lesbian sex.

I'll be in my bunk...

Awesome set. Too bad it didn't make it.

Scars Unseen:

markljlewis:
Surprise surprise Lego said No....

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

Clearly these people did not watch Star Wars. Or Pirates of the Caribbean. Or Batman. Or the Indiana Jones movies. Or Lord of the Rings.

All PG or PG-13.

You know, also defending a whore house; cannibalistic reavers, etc. Yeah, it wasn't terrible, but definitely not "kid friendly".

That is an excellently worded "no." I am really happy to see that the LEGO team goes to such care to be polite and politic when discussing and explaining their process and decisions. It makes sense, it's concise, and yet it's also fair and thoughtful. Great job, LEGO!

Jaker the Baker:
"It's too mature" says the company that produced a Halo Lego set.

I thought that was MEGA-BLOCKS? Even so, as noted elsewhere, "maturity" in business/entertainment-speak has more to do with sex and nudity than it does with violence.
Alien genocide? Sure.
Hearts getting pulled out of chests? Well okay, just so long as the kids can't re-create that scene.
Almost as salacious as the Bible? Not a chance!
(sorry, this discussion just got me thinking of The Brick Testament, which is way NSFW... except that they're LEGO mini-figs, so maybe it's SFW? Who knows!)

Lord of the Rings is kid-friendly but Serenity/Firefly isn't? Seems fair.

Jaker the Baker:
"It's too mature" says the company that produced a Halo Lego set.

That's another company, the name escapes me but it's known as a cheap lego-knock off.

Update: http://legocuusoo.posterous.com/brand-standards-what-makes-an-appropriate-leg

"Understand that we will not produce products that are related to these topics:

Politics and political symbols
Religious references including symbols, buildings, or people
Sex, drugs, or smoking
Alcohol in any present day situation
Swearing
Death, killing, blood, terrorism, or torture
First-person shooter video games
Warfare or war vehicles in any situation post-WWII to present
Racism, bullying, or cruelty to real life animals"

So... How's that star wars brand looking. I'll bet it does not have ANY of those things right...?

Aside from the slicing hands off, slicing people in half, shooting people, having several sexual themes and so on that is...

Could have called the response to this given the outcome of the Shaun of the Dead set:

http://lego.cuusoo.com/ideas/view/7451

"all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that - good though the model is - the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11."

Mygaffer:

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

The show isn't any less awesome than it was ten years ago. I think because it was so good and felt like it should have had several seasons people are especially hungry for content. Its like if Star Trek TNG only had had one season.

Only it wouldn't have been the same because the first season of TNG is kind of bad... The rest is awesome be the first is just... Not very good at all.

Bombastuss:

Mygaffer:

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

The show isn't any less awesome than it was ten years ago. I think because it was so good and felt like it should have had several seasons people are especially hungry for content. Its like if Star Trek TNG only had had one season.

Only it wouldn't have been the same because the first season of TNG is kind of bad... The rest is awesome be the first is just... Not very good at all.

Rule of thumb: if Riker doesn't have a beard, it's probably terrible. TNG only got consistently good after season 2. Firefly had a great first season with so much potential for more, it's a real shame it was cut short.

Mike Kayatta:

Update: Lego has chosen to decline the Serenity playset with the following explanation:

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

Firefly is out of the question, but Star Wars isn't?

Star Wars features several limbs being graphically removed, blatant murder and an incestuous relationship, among other things, and that's okay for ages 6-11?

I call bullshit.

doggie015:
Update: http://legocuusoo.posterous.com/brand-standards-what-makes-an-appropriate-leg

"Understand that we will not produce products that are related to these topics:

Politics and political symbols
Religious references including symbols, buildings, or people
Sex, drugs, or smoking
Alcohol in any present day situation
Swearing
Death, killing, blood, terrorism, or torture
First-person shooter video games
Warfare or war vehicles in any situation post-WWII to present
Racism, bullying, or cruelty to real life animals"

So... How's that star wars brand looking. I'll bet it does not have ANY of those things right...?

Aside from the slicing hands off, slicing people in half, shooting people, having several sexual themes and so on that is...

The so on being; openly promoting terrorism, incest, creating a new religion, Nazi themed uniforms...

So HALO lego sets are okay, and firefly is not.

Oh for goodness sake, its quite simple. Firefly is clearly not marketed at children, and has a limited audience beyond its cult status. It simply would not sell anywhere near as well as lego based on family blockbuster movies like Indiana Jones or Lord of the Rings. So sure, you can find plenty of child unfriendly stuff in Star Wars or even Harry Potter, but they are films that are still watched by millions of kids and has a very broad appeal. Firefly, with its complex adult themes, lack of simplistic story, and limited audience, is far less child friendly and far less economically viable. It isn't just about plucking out hearts.

The Gentleman:
[quote="Mike Kayatta" post="7.374286.14495992"]

EDIT: Oh, yeah, forgot that a central concepts in the Firefly/Serenity Universe is a cannibalistic race of savages and a despotic central government. Probably not family friendly...

Yeah, like Lego hasn't used a despotic central govenrment in a game before. Ever hear of a franchise called Star Wars? Maybe they haven't used a group that disembowls and consumes people.... no, wait, isnt that what the Thugiee Cult in Indiana Jones and the Temple of Doom did to their victems?

Face it, they just dont want to go through a battle with the copyright holder and can't wrap their heads around the fact that, while a "children's toy" company, ADULTS do most of the buying of their products.

Browncoats have done the impossible before, we can do so again.

Lego, make the effort and bring this line of products into being!

maninahat:
Oh for goodness sake, its quite simple. Firefly is clearly not marketed at children, and has a limited audience beyond its cult status. It simply would not sell anywhere near as well as lego based on family blockbuster movies like Indiana Jones or Lord of the Rings. So sure, you can find plenty of child unfriendly stuff in Star Wars or even Harry Potter, but they are films that are still watched by millions of kids and has a very broad appeal. Firefly, with its complex adult themes, lack of simplistic story, and limited audience, is far less child friendly and far less economically viable. It isn't just about plucking out hearts.

I understand this completely. I just don't like when they use bullshit reasons.

If it's about the money, say it's about the money. Don't pussy foot around the issue.

Draconalis:

maninahat:
Oh for goodness sake, its quite simple. Firefly is clearly not marketed at children, and has a limited audience beyond its cult status. It simply would not sell anywhere near as well as lego based on family blockbuster movies like Indiana Jones or Lord of the Rings. So sure, you can find plenty of child unfriendly stuff in Star Wars or even Harry Potter, but they are films that are still watched by millions of kids and has a very broad appeal. Firefly, with its complex adult themes, lack of simplistic story, and limited audience, is far less child friendly and far less economically viable. It isn't just about plucking out hearts.

I understand this completely. I just don't like when they use bullshit reasons.

If it's about the money, say it's about the money. Don't pussy foot around the issue.

When it comes to business decisions, its always about the money. That goes without saying. All I'm saying that their "child friendly" excuses make sense in regard to the business model they've got going. If children aren't likely to buy their stuff, they can't afford to sell it to a wide market. That's why they only take on stuff with a well established, broad appeal to lots of children.

meatshield:
So HALO lego sets are okay, and firefly is not.

To re-iterrate:

Chasmodius:
I thought that was MEGA-BLOCKS?

Yeah, Mega-Blocks sounds about right. I knew it wasn't Lego, I just wasn't sure what Lego substitute it was instead. I recognize it's an easy mistake to make, what with Mega-Blocks essentially being Legos with a different logo, but please, people, stop with the 'Halo Lego' argument because it's an argument made off of incorrect information. I wouldn't doubt that Lego would nix the idea of Halo Legos too, if it came to it.

And having seen the other films that people are complaining about and then looking over the list of questionable content in Firefly, I'm not having a hard time understanding why Lego wouldn't get behind a Lego set set in one while making them for the other.

image

I'm waiting for Lego Kombat myself.

This coming from the same company that green-lit Star Wars (multiple decapitations and dismemberment), Batman (rape and murder abounds), etc. Bogus excuse.

Fox probably wanted too much for licensing, and it's easier for them to play the "protect teh children!!11!" card than to admit they're too cheap.

people who love something will always want more of it. Firefly was a fantastic series, despite fox completely screwing it over, what with airing only 11 out of 14 episodes, and out of order.

any show that has great characters, settings, plots, atmosphere will always have people supporting it, regardless of how much time passes from the time it's cancelled.

just look at Magnum P.I.. ABC had already planned on canceling the series, but a HUGE amount of support from fans, and a lot of angry letters, got the show back on the air for one last season.

Scars Unseen:

markljlewis:
Surprise surprise Lego said No....

LEGO produces toys for children. Therefore all LEGO products, regardless of age target, must be content-appropriate for this core audience. With this in mind we have decided that as cool as the Serenity model is, the Firefly TV show and Serenity film contain content that is not appropriate for our core target audience of children ages 6-11. While we know this news will disappoint those who supported the project, we will not be producing this as a LEGO product.

Clearly these people did not watch Star Wars. Or Pirates of the Caribbean. Or Batman. Or the Indiana Jones movies. Or Lord of the Rings.

Or Halo a video that can't even be purchased by kids between 6-11 years old. I get why Lego wouldn't want to produce a set based on Firefly for "profit" reasons, but for fucks sake say that don't go. Derp! doesn't fit our goal for 6-11 year old targeted toys, cause they apparently only follow that rule when there is no money to be made.

Edit: apparently Maga blocks does the Halo sets, that is what I get for Zerging to the end of a thread.

I wonder if Mega Blocks wants to make a little bit of cash? ;)

Heh what so bad about having a small infestation of murderous zombie like savages, whoring and wild west murdering combined with the "core audience of 6-11"?
I believe they just didn't want to get involved in the IP talks that is Firefly...

Politics and political symbols: Star wars LotR and I have and old fort with American civil war theme...
Religious references including symbols, buildings, or people: Star wars, LotR, Indiana J
Sex, drugs, or smoking: SW, Batman
Alcohol in any present day situation: I'm sure there's some drinking in IJ and Batman, and definitely in Pirates of Caribbean
Swearing: Seen latest trailer for batman, looks awesome...
Death, killing, blood, terrorism, or torture: What part did "the dark knight" miss here? Also Ninjago and their "super hero" line..
First-person shooter video games: so third person is Ok? also Halo, Batman, IJ, SW, PoC
Warfare or war vehicles in any situation post-WWII to present: Ehm Batman, SW, Halo... an how come pre WWII is fine? I'm sure dying from a knife is about as fun as from an A-bomb...
Racism, bullying, or cruelty to real life animals: Have they even looked at their current stuff on sale? Made a quick check and started laughing. They have fracking Hippies and rock star figures on sale! sex drugs and rockn'roll..?

And Lego is so far from being "only" a toy for young kids, it's more of a addiction that grows on "older" kids.... ;-)

TL:DR Lego is unsurprisingly full of Sh!t...

Aw, Lego, you make me sad. Maybe we could write in, and tell them how much we all love Lego, and that there are many markets for the brand beyond the 6-11 crowd.

Wait, no, what the hell? Firefly is as clean as Star Wars, and Lego is all over that shit. Hell, they've done Batman Legos--a series about a man with some serious psychoses who spends most of his time breaking the limbs of people who can't afford an alternative to crime. Indiana Jones, Pirates of the Caribbean, and Harry Potter all have plenty of topics inappropriate for children, yet there it is, front and center.

I suspect legal recourse from FOX being the reason why they won't touch it. Those fuckers need to let someone else have Firefly/Serenity now.

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

Because it's a tragedy man. That show could have been as good as buffy and as long running as a star trek series. We want to see it come back in earnest.

Dammit. I guess this means the Game of Thrones set I was working on will be a no-go?

Bombastuss:

Mygaffer:

Zhukov:
How do these people have energy to cling on for... what's it been, ten years now?

The show isn't any less awesome than it was ten years ago. I think because it was so good and felt like it should have had several seasons people are especially hungry for content. Its like if Star Trek TNG only had had one season.

Only it wouldn't have been the same because the first season of TNG is kind of bad... The rest is awesome be the first is just... Not very good at all.

Well the first season definitely wasn't the best but it still had some good seasons and showed a lot of promise for the series. They were really different shows though. I just meant it was clearly such a top tier show that many people were really disappointed when it didn't get the chance to explore its world and characters some more.

Swyftstar:

sinboy666:
I'm I the only one who is getting sick and tired of IP based Lego sets? Seriously, Star Wars was kind of cool when it first came out, but I thought the WHOLE POINT of Lego was it allowed you to make these things on your own. What the hell happened to those days?

I agree a little but it isn't always the whole point. Lego has always had themes. My first set was a fire station and I enjoyed following the instructions and building what was there (good practice for IKEA). It's after that where the true value of Legos come in because once you get bored with the model, you can break it apart and use your imagination to make all sorts of funky stuff.

this, plus i liked to use the "special pieces" (like boba fetts ship had some sweet special ones, same with the podracers) and i got to mash them all together into this sweet hybrid star destroyer thing

honestly i don't mind themed legos because you get to sweet ideas, then break em apart and morph them into your own.

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