EA: Retail is Great and Day-One DLC is Awesome

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EA: Retail is Great and Day-One DLC is Awesome

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EA doesn't like retail. EA loves retail.

While some developers are wetting themselves with excitement over the possibility of digital sales replacing brick-and-mortar retail as the premier game distribution method, publishers - EA in particular - are quite happy with how things are.

"Once we get that disk installed in the tray of an Xbox or a PS3, we then look at our consumer on an ARPU basis," COO, Peter Moore, told Gamasutra. "We love what retail does for us. We love its ability to create massive launches and create excitement. GameStop probably sees three million hardcore gamers walk through their doors every day, and that's a marketing opportunity for us."

So why favor retail over digital distribution? Because of hackers and people without credit cards, apparently.

 "A lot of our consumers don't own credit cards. A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011," Moore explained. "A lot of our consumers prefer to go into retail buy those Xbox Live or PlayStation Network cards, and retail gets a very strong margin on that. For retail, if they can evolve to be not just a physical media purveyor, but a digital media purveyor, it'll play a very strong role in our business going forward."

His statements happen to coincide with rumors that Valve is about to start offering digital currency cards at retail.

Moore went on sing the praises of day-one DLC schemes. Despite the controversy that surrounds the issue, day-one DLC seems to sell consistently better than DLC released later in a title's lifespan.

"The other key thing is selling digital content on the day of launch...When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game...you're selling $20 DLC, so the sale becomes $80," he explained.

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I can only imagine Peter Moore twirling a thin mustache and laughing evilly when he did that interview...

EA: The greatest trolls in the videogame industry.
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OK, the greatest ones that are real.

I... well...

who's honestly suprised?

That big bad publisher is backing the big bad retailer that gives them money, who would have guessed!

what happen to whole "games should cost less" at retail and digital I'm guessing EA forgot about that once they saw how many people bought their games at full price.

Hey man what can I say?

EA, we buy retail not because we're scared of getting screwed by hackers, we buy retail because we're getting screwed by you.

Well, I do. Since I got screwed by you before. Well, okay, when I say "we" I mean "me". I just don't want to feel alone :(

Also the fact I have shit internet and can only buy through retail. But I'd still buy through retail even if my internet wasn't shit.

Grey Carter:

Moore went on sing the praises of day-one DLC schemes. Despite the controversy that surrounds the issue, day-one DLC seems to sell consistently better than DLC released later in a title's lifespan.

"The other key thing is selling digital content on the day of launch...When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game...you're selling $20 DLC, so the sale becomes $80," he explained.

Or to translate "HA! 40% of the idiots who buy our games are willing to pay an extra third for it! Let's abuse that"

I'd do the same thing in his position, mind. Get as much of that cold, hard cash as I can. As a consumer, though, I fucking hate it. I wish we could organise all gamers to boycott DAy 1 DLC, but till that miraculous day comes, I completely understand why EA and the others do it.

Grey Carter:

Moore went on sing the praises of day-one DLC schemes. Despite the controversy that surrounds the issue, day-one DLC seems to sell consistently better than DLC released later in a title's lifespan.

"The other key thing is selling digital content on the day of launch...When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game...you're selling $20 DLC, so the sale becomes $80," he explained.

EA: "All that shit you're complaining about? Get used to it, bitches, because it's working exactly as we intended. *Trollface.jpg*"

Wow that article and picture just screams: ASSHOLE.

On-Disc DLC is pretty damn idiotic
although I do think retail is pretty alright
as available and cheap as digital might be, it can't beat the wonderful smell of a brand new game box

He's wearing a red shirt because he's the Devil, obviously. Look, he's even got the little beard!

I've never seen someone miss the point so much before. We aren't even in "it's just good business" territory anymore. They just don't get it.

EA is holding maybe 3 upcoming titles hostage (Dead Space 2, KoA2 maybe something else) and thats all they're going to get from me. I'd rather NOT get fucked that get fucked and only enjoy myself a little bit. Seriously, EA games across the board generally don't match up to good games.

OT: Just because you pretend to give a shit doesn't mean you actually give a shit. If it did I wouldn't have had to retake geology (really, fuck rocks). But I guess that's not entirely true, they do love our money.

-Retail is fine, we already know this. You telling us that you also think retail is fine does not make us buddies.

Well, he's not actually wrong about retail in the sense that it creates marketing opportunities and has a certain atmosphere at major launches. Still dickish about the day one DLC, but I actually like retail for many of the reasons he listed.

Also, when exactly was it proved Anon hacked the PSN? I thought the guy/guys who did that got away scott free and we had no idea who they are to this day. If that's the case, he may have just poked a sleeping dragon while dressed in a tasty sheep costume.

I see what he's getting at with the retail thing, wrong as he may be, this is someone who's sole purpose is to sell things and record how well he sold things so when he has to sell some other things he has data based on the last things he sold. Although coming from EA it seems really strange *cough*Origin*cough* but Day-One DLC? Really? You'd think when you're getting your useless business degree they'd tell you to at least pretend to listen to your customers.

So what's the problem with day one DLC again? By my understanding it's produced during the publishing and distribution stages. You know, the point where the programmers, artists and the rest of the development staff are doing fuck all besides Q&A. If they can produce DLC during that time and have it ready for release on launch day, what reason would they have to not do it? I'm starting to think the out cry over the topic is just whining for whining sake.

Also Jesus Christ people, this guy voices his support for a rational business decision and you're all just itching to burn the guy at the stake. Yes EA does pull dick move i.e. Origin, Online Passes, cutting ME3 ending off to have it out in the first quarter of 2012. But you all act like the come to your house and slapped your mother in the face with their collective phallus.

That explains why they made Origin as shitty as possible. They're trying to turn people away from online to buy at retail!

Jaeke:
I... well...

who's honestly suprised?

That big bad publisher is backing the big bad retailer that gives them money, who would have guessed!

But...But...Gamestop is ruining gaming! EA hates them, obviously!

Grey Carter:

"The other key thing is selling digital content on the day of launch...When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game...you're selling $20 DLC, so the sale becomes $80," he [Peter Moore] explained.

Two things:
1. At least he is honest about it.
2. Frankly, I just wish they would say "here is all the content upfront, it'll be $80"

I miss the Ultimate Edition for Dragon Age where everything was in one. I bought it because the nature of digital licenses is still sketchy regarding consoles. I bought the game on launch day and then again when all the content was available on disc. Now if they would just do it for other games.

And EA wonders why it was voted worst company in America! GAAAAAAAAAAH?!

EA loves retail? I guess they're just going to ignore the large origin shaped elephant in the room then and the whole systematically trying to destory used game market with pre order dlc and project 10 dollar. I think EA works on a different plain of logic to the rest of us.

Edit

Damn touch screens messing with my grammar!

Al-Bundy-da-G:
So what's the problem with day one DLC again? By my understanding it's produced during the publishing and distribution stages. You know, the point where the programmers, artists and the rest of the development staff are doing fuck all besides Q&A.

That's been demonstrably not the case in the instance of several games already

Zachary Amaranth:

Al-Bundy-da-G:
So what's the problem with day one DLC again? By my understanding it's produced during the publishing and distribution stages. You know, the point where the programmers, artists and the rest of the development staff are doing fuck all besides Q&A.

That's been demonstrably not the case in the instance of several games already

Besides ME3, I do realize that it has happened before, but I am unaware any others, please be kind enough to provide some examples.

but...but I like retail

digital distribution can be a bitch

teh_Canape:
On-Disc DLC is pretty damn idiotic
although I do think retail is pretty alright
as available and cheap as digital might be, it can't beat the wonderful smell of a brand new game box

I gotta agree, who here doesn't remember ripping the plastic off the box copy of our favorite games and reading the manual while our parents drove us home from the local EB or Gamestop when we were younger. I still remember looking through the great GTA manuals (I loved those damn things) trying to see what had changed since the last game and wanting to see if it came with another poster. Hell I still have the GTA San Andreas map/poster taped to my wall right behind me. Sadly though there's just not as much incentive to get box copies anymore since anything extra like that tends to be Deluxe Edition extras and the manuals and boxes just seem so much more plain and poorly done. I switched over to using steam exclusively to get all my games nearly a year ago now since I really don't want to have to drive all the way down the road for a flimsy looking box and a 3-page list of legal terms and techincal garbage.

P.S. I have to say best image ever! Seriously how the hell can you go wrong with Katawa Shoujo and Rarity?!

Al-Bundy-da-G:

Zachary Amaranth:

Al-Bundy-da-G:
So what's the problem with day one DLC again? By my understanding it's produced during the publishing and distribution stages. You know, the point where the programmers, artists and the rest of the development staff are doing fuck all besides Q&A.

That's been demonstrably not the case in the instance of several games already

Besides ME3, I do realize that it has happened before, but I am unaware any others, please be kind enough to provide some examples.

Well while it's not EA you didn't say it had to be EA games so Risen 2 might hold the record with having 3 parts of the game ripped out as DLC that's already in the game. However because it's in the game you can unlock it with console commands since it's only on the PC for now. I heard a few people saying the console versions will have the DLC included (as in not being sold back to you) but I don't know if that's going to be true.
EDIT: Also while there's no proof Darksiders 2 is having a bunch of DLC giving away with stuff that was announced way before release. THQ is doing the pre order DLCs with different retailers and giving another piece of DLC with copies of the Darksiders book. Day One DLC in theory is done in the 3 months of certification but those were announced months ago and the game comes out in August. It really does make me upset since I like THQ's games but now they are trying to do everything they can to make sure they survive. I just wish they would let the consumer save them without trying to rob them at the same time.

kajinking:

teh_Canape:
On-Disc DLC is pretty damn idiotic
although I do think retail is pretty alright
as available and cheap as digital might be, it can't beat the wonderful smell of a brand new game box

I gotta agree, who here doesn't remember ripping the plastic off the box copy of our favorite games and reading the manual while our parents drove us home from the local EB or Gamestop when we were younger. I still remember looking through the great GTA manuals (I loved those damn things) trying to see what had changed since the last game and wanting to see if it came with another poster. Hell I still have the GTA San Andreas map/poster taped to my wall right behind me. Sadly though there's just not as much incentive to get box copies anymore since anything extra like that tends to be Deluxe Edition extras and the manuals and boxes just seem so much more plain and poorly done. I switched over to using steam exclusively to get all my games nearly a year ago now since I really don't want to have to drive all the way down the road for a flimsy looking box and a 3-page list of legal terms and techincal garbage.

P.S. I have to say best image ever! Seriously how the hell can you go wrong with Katawa Shoujo and Rarity?!

indeed, too bad that modern game manuals tend to be rather pathetic
only proper one I've seen lately was Bioshock 2

I do have to say, though, that I find myself defending retail games rather, idk, "crazy", with how outrageous their prices are here in comparison to digital

80Maxwell08:


Well while it's not EA you didn't say it had to be EA games so Risen 2 might hold the record with having 3 parts of the game ripped out as DLC that's already in the game. However because it's in the game you can unlock it with console commands since it's only on the PC for now. I heard a few people saying the console versions will have the DLC included (as in not being sold back to you) but I don't know if that's going to be true.
EDIT: Also while there's no proof Darksiders 2 is having a bunch of DLC giving away with stuff that was announced way before release. THQ is doing the pre order DLCs with different retailers and giving another piece of DLC with copies of the Darksiders book. Day One DLC in theory is done in the 3 months of certification but those were announced months ago and the game comes out in August. It really does make me upset since I like THQ's games but now they are trying to do everything they can to make sure they survive. I just wish they would let the consumer save them without trying to rob them at the same time.

Does that really qualify as day one DLC then? And while that qualifies as a dick move on the publishers behalf, I'd even go a bit further to call it complete and utter bullshit, I was referring DLC like Zaeed and Javik from Mass Effect, the classic skins from Mortal Kombat. Things of that nature. Extras developers worked on during the earlier mentioned fuck off time between finishing the game and the release day. In regards to disc locked content as in Risen 2 that, as it seems to me, is giving actual day one DLC a bad name and drawing peoples ire towards a beneficial service.

As for THQ's DS2 the dlc most likely hadn't been started yet beyond concept art. It seemed to be just another advertisement for the game. Odds are they're working on it now, finishing touches, making sure it doesn't bug the game that sort of thing. Could be wrong though it's not like I work there...

The last paragraph alone kinda shows how much of a greedy prick the guy is. Don't get me wrong, I'm not inharently against day-1 DLC as a concept. There can even be cases made where some of the content is already on the disk because it was ready by the time they were done with the bug-testing and other things. But his comment made it pretty obvious that the stuff could be included. It just doesn't have to be.

I do wonder if that 40% adoption rate for the ME3 DLC includes the CE as well. And I also wonder if he realizes that was pretty much only because it was a very well-known game and a fairly interesting character with a good story arch.

Al-Bundy-da-G:

80Maxwell08:


Well while it's not EA you didn't say it had to be EA games so Risen 2 might hold the record with having 3 parts of the game ripped out as DLC that's already in the game. However because it's in the game you can unlock it with console commands since it's only on the PC for now. I heard a few people saying the console versions will have the DLC included (as in not being sold back to you) but I don't know if that's going to be true.
EDIT: Also while there's no proof Darksiders 2 is having a bunch of DLC giving away with stuff that was announced way before release. THQ is doing the pre order DLCs with different retailers and giving another piece of DLC with copies of the Darksiders book. Day One DLC in theory is done in the 3 months of certification but those were announced months ago and the game comes out in August. It really does make me upset since I like THQ's games but now they are trying to do everything they can to make sure they survive. I just wish they would let the consumer save them without trying to rob them at the same time.

Does that really qualify as day one DLC then? And while that qualifies as a dick move on the publishers behalf, I'd even go a bit further to call it complete and utter bullshit, I was referring DLC like Zaeed and Javik from Mass Effect, the classic skins from Mortal Kombat. Things of that nature. Extras developers worked on during the earlier mentioned fuck off time between finishing the game and the release day. In regards to disc locked content as in Risen 2 that, as it seems to me, is giving actual day one DLC a bad name and drawing peoples ire towards a beneficial service.

As for THQ's DS2 the dlc most likely hadn't been started yet beyond concept art. It seemed to be just another advertisement for the game. Odds are they're working on it now, finishing touches, making sure it doesn't bug the game that sort of thing. Could be wrong though it's not like I work there...

Day 1 DLC is simply DLC that's on Day 1 how people explain it in theory is making it in the certification phase. Sorry for wording that wrong. Also if I remember correctly wasn't the only thing ready on Day 1 for ME2 the Cerberus Network which has the DLC come out later?
Though what makes Risen's case special is that they have no excuse for Day 1 DLC since certification on PC services is only a couple of weeks. Even if someone didn't try the console commands out it's incredibly obvious.

80Maxwell08:

Al-Bundy-da-G:

80Maxwell08:


Well while it's not EA you didn't say it had to be EA games so Risen 2 might hold the record with having 3 parts of the game ripped out as DLC that's already in the game. However because it's in the game you can unlock it with console commands since it's only on the PC for now. I heard a few people saying the console versions will have the DLC included (as in not being sold back to you) but I don't know if that's going to be true.
EDIT: Also while there's no proof Darksiders 2 is having a bunch of DLC giving away with stuff that was announced way before release. THQ is doing the pre order DLCs with different retailers and giving another piece of DLC with copies of the Darksiders book. Day One DLC in theory is done in the 3 months of certification but those were announced months ago and the game comes out in August. It really does make me upset since I like THQ's games but now they are trying to do everything they can to make sure they survive. I just wish they would let the consumer save them without trying to rob them at the same time.

Does that really qualify as day one DLC then? And while that qualifies as a dick move on the publishers behalf, I'd even go a bit further to call it complete and utter bullshit, I was referring DLC like Zaeed and Javik from Mass Effect, the classic skins from Mortal Kombat. Things of that nature. Extras developers worked on during the earlier mentioned fuck off time between finishing the game and the release day. In regards to disc locked content as in Risen 2 that, as it seems to me, is giving actual day one DLC a bad name and drawing peoples ire towards a beneficial service.

As for THQ's DS2 the dlc most likely hadn't been started yet beyond concept art. It seemed to be just another advertisement for the game. Odds are they're working on it now, finishing touches, making sure it doesn't bug the game that sort of thing. Could be wrong though it's not like I work there...

Day 1 DLC is simply DLC that's on Day 1 how people explain it in theory is making it in the certification phase. Sorry for wording that wrong. Also if I remember correctly wasn't the only thing ready on Day 1 for ME2 the Cerberus Network which has the DLC come out later?
Though what makes Risen's case special is that they have no excuse for Day 1 DLC since certification on PC services is only a couple of weeks. Even if someone didn't try the console commands out it's incredibly obvious.

I thought Zaeed was day one? Must be my memory fading. As for Risen you're right it's bullshit. Also just talked to my friend who got it and he confirmed the disc locked content, I refuse to call it DLC. As I said though it's crap like in Risen 2 that people should be upset about, not things like Javik or the Consul's Car case from LA Noir.

Al-Bundy-da-G:

80Maxwell08:

Al-Bundy-da-G:

Does that really qualify as day one DLC then? And while that qualifies as a dick move on the publishers behalf, I'd even go a bit further to call it complete and utter bullshit, I was referring DLC like Zaeed and Javik from Mass Effect, the classic skins from Mortal Kombat. Things of that nature. Extras developers worked on during the earlier mentioned fuck off time between finishing the game and the release day. In regards to disc locked content as in Risen 2 that, as it seems to me, is giving actual day one DLC a bad name and drawing peoples ire towards a beneficial service.

As for THQ's DS2 the dlc most likely hadn't been started yet beyond concept art. It seemed to be just another advertisement for the game. Odds are they're working on it now, finishing touches, making sure it doesn't bug the game that sort of thing. Could be wrong though it's not like I work there...

Day 1 DLC is simply DLC that's on Day 1 how people explain it in theory is making it in the certification phase. Sorry for wording that wrong. Also if I remember correctly wasn't the only thing ready on Day 1 for ME2 the Cerberus Network which has the DLC come out later?
Though what makes Risen's case special is that they have no excuse for Day 1 DLC since certification on PC services is only a couple of weeks. Even if someone didn't try the console commands out it's incredibly obvious.

I thought Zaeed was day one? Must be my memory fading. As for Risen you're right it's bullshit. Also just talked to my friend who got it and he confirmed the disc locked content, I refuse to call it DLC. As I said though it's crap like in Risen 2 that people should be upset about, not things like Javik or the Consul's Car case from LA Noir.

YEah, Zaeed was, but it also was unlockable through the Cerberus Network by buying the game new rather than used. I actually didn't mind it, but I could see why people hate it.

OP: I prefer retail, but not because I don't have a credit card and am worried about hackers. Although admittedly that those are two reasons. I like having a disk, it is nostalgic and I like the premise of going over a friend's house with a copy of a game. Having a physical copy has a sense of worth and ownership that a file on your computer can never have. And add the fact that I have a Gamestop within walking distance from my house, and retail seems to be the easier option.

Jaeke:
I... well...

who's honestly suprised?

That big bad publisher is backing the big bad retailer that gives them money, who would have guessed!

That cartoon is hilarious. They really capture the feel of shopping there. The funny thing is that EA seems proud that they've made the game "owning" experience very similar.

he actually made some pretty good points in defense of retail and actually sounded like a reasonable person.... right up until that last comment where it just sounded like he said it while sitting atop his throne constructed from narwal horns and demolished orphanages.

personally I prefer retail, mainly because on my Australian internet the fastest download speed I get is 600kb per second so it actually takes longer to download a game than walk to an EB games and buy it there.

Jaeke:
I... well...

who's honestly suprised?

That big bad publisher is backing the big bad retailer that gives them money, who would have guessed!

And this is why I buy most of my stuff either through Steam, or through Amazon if I absolutely *must* own a physical copy. Game stores are a plague, no matter which franchise you're referring to.

what i read out of this was, "look people. we, from €A, are so proud that so many stupid people like our business scheme and make us rich."

i still prefer retail because the installation is so much faster. it has nothing to do with not having a credit card or hackers. sure, i got many games from steam since it is handy in a way to sit at home and buy it that way. because the retail store who sells pc games at least is far away and not cheap either to get there.
put it this way. both versions have pros and cons.

pro for retail:
- its a physical copy you can keep.
- no account required (unless steam or origin, etc. is required).
- faster installation.
- you can sell it again (if we think of the good old days) which dint require online activation.

cons for retail:
- you have to spend more money for transport and time (not everyone has a retail store around the corner).
- the shop might not have it or its sold out.
- at times they cost more then digital (steam).
- not every store has the games you want.

pro for digital:
- you can stay at home.
- steam/origin at least have this advantage by updating the games automatically so as patching them.
- has special offers like 75% off (steam).
- you can buy a whole bundle.
- pretty much every game is available.
- at times cheaper then retail.

cons for digital:
- needs a long time to download if you dont have a fast connection or connection problems.
- fear that you might lose the game sometime in the future.
- accounts can be hacked.
- you cant sell the games.

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