AC10:
This is okay for free games. I even tolerated it in the past on load screens (Ragnarok Online did this, but most of the ads were in Korean so I didn't even understand them).

If I have to pay for a game, and you interrupt it with an ad, I'll fucking quit gaming for the rest of my life. I swear to you all right now, under oath (assuming this becomes a widespread thing).

Or you could just swear off buying new games. I don't see the need to quit completely when there's still tons of great oldies out there untouched by this bullshit.

If you put ads before the game, I'm fine with that - loading screens tend to be dead space anyway; just don't make them buffer. If you interrupt my games, then that'll not only kill any sense of flow or immersion - regardless of how you insert them - it'll also destroy any amount of respect I ever had for the company.

(Note to self: must find Blu-ray player made by someone other than Sony.)

Stormz:

AC10:
This is okay for free games. I even tolerated it in the past on load screens (Ragnarok Online did this, but most of the ads were in Korean so I didn't even understand them).

If I have to pay for a game, and you interrupt it with an ad, I'll fucking quit gaming for the rest of my life. I swear to you all right now, under oath (assuming this becomes a widespread thing).

Or you could just swear off buying new games. I don't see the need to quit completely when there's still tons of great oldies out there untouched by this bullshit.

Well, sure I guess that makes sense :P

Kind of heat of the moment and all that.

IN THE LATEST CONSOLE WAR NEWS:

Microsoft surged ahead in the "Worst console" race with the reports of the 720 preventing used or borrowed games from playing. But Sony has come from behind with ads in their system. It's gonna be a tight one, but om what I can tell, the only winners will be pirates on the PC.

Really? Ads to interrupt games? Thanks for letting me know you were this much of a company of jackasses Sony. And to think I was just about to finally cave and buy a PS3 so I can get some good JRPGs (most via the PSN). Now however I honestly can say I despise you Sony more than ever. Hell I now consider EA as having more honor and integrity than you (did I just say something nice about EA? washes mouth out with soap). You can now join EA, and Capcom as companies I am blacklisting and will never give money to again.

If this happened i would seriously fucking burn my sony products, renounce my console ways and become a PC gam- haha nah, i'd just get an xbox.

DustyDrB:

I don't know if I've seen those. What's an example?

I don't remember a specific example, but EA was doing this tons in games for a while. The last EA game I picked up was KoA, and before that...I don't remember the last one. So....

I THINK Burnout: Paradise did it.

I agree, though. When you take away control, you annoy me. Try to do that so you can advertise some soda to me, you'll make me a bit angry and will lose my business. And it would fail, anyway. I think most gamers would just take that moment to use the bathroom or something.

Pretty much like TV.

I think the biggest "problem" with advertising is that we've learned to tune them out. I can't remember the last ten ads I've seen, and the only ad Captcha from this site whose name I remember is Chevy. I mean, I get those bad boys like ten times in a row. They still don't stick. I don't get cable anymore, because it's too expensive, and I don't watch enough. But the last time I watched commercial TV, I just did something else during the commercials. So yeah, I don't thinks this'll work, for obvious reasons.

This isn't a solution. It probably will make more problems. Like us not buying PS4s. Because I won't support this crap, either.

DVS BSTrD:
I'll tell you one thing these ads won't make me want to buy: A Play Station 4.

If this is true, I can't wait for the PS4 to launch. I want to see if Sony plays the same denial game this time.

RedEyesBlackGamer:

It would ruin my experience. I've seen some heart-breaking scenes in games that I'll remember for a long time. Wanna know how to ruin it? Stop in the middle of one to tell me that Dr. Pepper Ten is not for women.

Oh God. I'm dying here. That was hilarious for some reason.

And now I'm picturing this in other media. Bambi's mom gets shot, and suddenly, the frame freezes and you hear "have a happy period!"

RT-Medic-with-shotgun:
And this is why PC gaming is king. We have always on DRM & we get day one DLC but i don't think anyone is trying to stop PC games in order to force an advertisement.

the PC Master Race keeps whining that games are being dumbed down for consoles or that games are "shitty console ports." What makes you think you're immune here?

doggie015:

Because people know that if they put ads such as this into a PC game the game itself will be cracked to have the ads and relevant DRM yanked out within 6 hours of release anyway. At least on consoles you know that removing ads would not be easy due to hardware integration of said ads, however on the PC it would have to be software-only

You know, unless you have a Sony device of some sort, since this mentioned hardware inclusion and did not specify it was PS4 only.

Or other companies see this happening and want in.

Besides, "people will crack it" hasn't stopped always on DRM or the other crap you mentioned.

Yeah, yeah... I promise I will start to rage. When this technology actually - in some far away and more and more hypothetical future - slows down and stops some game I'm playing.
Until then: could somebody please pick up the sack of rice that just fell over in China?

Terminate421:
The only time I don't care to see an ad is at this screen:

You know, the screen where nothing is happening while the map loads?

So long as it doesn't happen when I am pinned down in the middle of a sniper zone, I could give less of a shit. I could imagine the irony when Pepsi is advertised while I am drinking my coke.

Though I also wouldn't care if there was a pepsi billboard stopping Tank Rounds from hitting me.

The problem with that is the developers then have a conflict of interest to make loading times shorter as they will get less ad money. There will be incentive (usually applied by the Publishers) to make more loading times and do NOTHING to make them shorter. The ads with be obnoxious, they will make noises, they will be TOTALLY irrelevant like selling dish washing maintenance to someone playing a first person shooter.

You have to be careful monetising games.

You may think free-to-play gives incentive to sell over-powered game breaking weapons but that is contrary to their objective and that is to get as many people as technologically possible to download the game and play it and keep them hooked. That will not work if they are being constantly killed by rich players who bought OP guns. No, You sell them EVERYTHING about the game except what interferes with players to play fair games against each other. That means no to OP weapons AND no to premium map packs. But anything else from cosmetic, convenience, mod-options, re-play, etc can be sold or earned slowly.

Games are in a POOR position to advertise as they don't really know ANYTHING about their player.

Google is in a good position to make money off advertising as it does a good job both as guessing their interests based on their searches and also on tracking individual users. This is why Google stock exploded when it went on the stock market, their strategy of making money made sense.

But getting someone to log onto a game doesn't say anything about them except they like this game. So don't both trying to open them up to advertisers who will try to sell them ANYTHING! instead take what you know: they like this game enough to play it and sell them stuff TO DO WITH THE GAME! Sell merchandise, sell a single-player campaign episodically, sell server storage for their replays, sell item slots, hats, weapons customisations (that other players can see), tag customisation, etc

Treblaine:

Terminate421:
The only time I don't care to see an ad is at this screen:

You know, the screen where nothing is happening while the map loads?

So long as it doesn't happen when I am pinned down in the middle of a sniper zone, I could give less of a shit. I could imagine the irony when Pepsi is advertised while I am drinking my coke.

Though I also wouldn't care if there was a pepsi billboard stopping Tank Rounds from hitting me.

The problem with that is the developers then have a conflict of interest to make loading times shorter as they will get less ad money. There will be incentive (usually applied by the Publishers) to make more loading times and do NOTHING to make them shorter. The ads with be obnoxious, they will make noises, they will be TOTALLY irrelevant like selling dish washing maintenance to someone playing a first person shooter.

You have to be careful monetising games.

You may think free-to-play gives incentive to sell over-powered game breaking weapons but that is contrary to their objective and that is to get as many people as technologically possible to download the game and play it and keep them hooked. That will not work if they are being constantly killed by rich players who bought OP guns. No, You sell them EVERYTHING about the game except what interferes with players to play fair games against each other. That means no to OP weapons AND no to premium map packs. But anything else from cosmetic, convenience, mod-options, re-play, etc can be sold or earned slowly.

Games are in a POOR position to advertise as they don't really know ANYTHING about their player.

Google is in a good position to make money off advertising as it does a good job both as guessing their interests based on their searches and also on tracking individual users. This is why Google stock exploded when it went on the stock market, their strategy of making money made sense.

But getting someone to log onto a game doesn't say anything about them except they like this game. So don't both trying to open them up to advertisers who will try to sell them ANYTHING! instead take what you know: they like this game enough to play it and sell them stuff TO DO WITH THE GAME! Sell merchandise, sell a single-player campaign episodically, sell server storage for their replays, sell item slots, hats, weapons customisations (that other players can see), tag customisation, etc

Then do it at this screen:

One idea is to do the advertisement the way Microsoft is advertising on the Xbox360 home page, there is a video constantly playing ad's but you don't hear sound until you scroll over to it. Though, the ads now are just ads for Halo 3 and Fable 2 (I guess its for games that are available for download in the marketplace)

By the way, I should mention that I only own a PC and Xbox, however, that does not mean that I won't comment here considering how it may come to other places.

So long as they don't do ads when I am busy trying to figure out the best way to take out a Tank with only a Plasma Pistol, I am okay. Also, the ads must happen when I am not touching my controller, not when I am busy picking a different playlist.

Rex Dark:
They better keep their ads of my stuff.
I'm already paying for the hardware and the software.
I don't need ads on my pc.
Wait... Does Sony produce anything for PC?

The last time they tried they introduced malware that opened a massive hole in your computers security, and as a result thousands of peoples computers got trashed.

We will have to, once again, turn to pirates for the optimal gaming experience.

Two words: Fuck off.

Sorry, but if I've payed ANY sort of money into a product, you shouldn't be showing me mandatory advertisements. You're treading on thin ice here Sony. I have no qualms dropping consoles all together and focusing on my PC.

Terminate421:
The only time I don't care to see an ad is at this screen:

You know, the screen where nothing is happening while the map loads?

So long as it doesn't happen when I am pinned down in the middle of a sniper zone, I could give less of a shit. I could imagine the irony when Pepsi is advertised while I am drinking my coke.

Though I also wouldn't care if there was a pepsi billboard stopping Tank Rounds from hitting me.

They did this same shit in Wipeout HD, look at how long that lasted. They claimed that the ads didn't affect load times, but that was quickly disproven. Afterward they took the ads out because of all the complaints they were getting. (http://www.gamesindustry.biz/articles/sony-removes-in-game-advert-that-increased-load-times)

It's simple, if you've paid any amount of money into a service or product, that service or product should not have any intrusive advertisements. You don't see Netflix shoving ads in before you get to watch your show/movie.

so we pay for the games, then were forced to watch adverts at random intervals?

Lol. Oh wait your being serious....

There really trying there best to make piracy seem even more appealing. Not only will you not have to pay, you will get a better experience. Well Done Sony, another win for team stupid.

On a side note this is not going to happen...

and i have to add how frustrating do you think it will be just to see your game slow down while your playing it, you've all seen lag before, well this is going to be intentional lag with a advert on top, your not going to buy the products, your just going to be annoyed as all hell.

I'm confused. How does this have anything to do with piracy? If the ad technology is in the system's hardware, how would whether your game disc being legit or some crap ripped off the internet matter?

If anything, I feel sorry for the game devs that would inevitably have to build their games with this in mind. It's bound to complicated the process somehow, especially given this "slowing down" crap that's being implemented.

RT-Medic-with-shotgun:

One has to do with quality & the other doesn't matter to most PC gamers.

Well then, I'm totally mistaken. Surely it won't happen if one is a quality issue and the other doesn't matter to most PC gamers!

Fayathon:

hermes200:

Fayathon:
EDIT: Now that I think on it some more, if it's hardcoded into the hardware I'm never buying the hardware. Not just that, but I'll help anyone I can jailbreak that shit out of their hardware so they don't have to deal with it, this is a terrible idea, and will pretty well just earn the ire of every gamer out there.

Not really. People around here are not in favor of piracy, but its hard to argue about it when the experience they offer is just better...

I personally am against piracy, and if what I've read into this is correct it's not the games themselves that would have these ads, rather it would be the hardware, which is a whole different level of bullshit in and of itself.

My stance is as such: If the ads are in the games, then buy the games to support the developers and then pirate a not-fucked copy. However if it's in the hardware as I think it is, then I support jailbreaking your devices or not purchasing them at all.

By doing that, you're still sending a message that the adware program works.

My stance is as such: Don't buy the game. Don't pirate the game. Don't play the game. It's only if we stop such habits (and let them know!) that things change. I know it's hard to get over the self-indulgent mindset of the average gamer, but at some point "I want it!" can no longer be a justification for taking this kind of crap.

RT-Medic-with-shotgun:

Yeah because i said nothing else regarding why those reasons were invalid. Must mean fuck all to someone as wise as you!

they kind of were invalid. For example:

As i said, PC gamers tend to know its a shitty console port. They also don't have as many dumbed down games outside the shitty console port department.

Which, in no way, impacts whether or not this would occur in gaming. You're making a point related to the specific example which does not change the fact that it is done, no matter how much warning or how poorly received it is.

Could you please speak to a meaningful reason for any of your objections being relevant to the prospect of them trying?

Dear Sony and potential purchasers of advertising time on Sony's new console: I appreciate your willingness to save me time in choosing which products to buy. By completely removing yourselves from the pool of vendors I'm willing to engage with in the marketplace, you've greatly simplified my commercial decision-making. Thank you.

Terminate421:

Treblaine:

Terminate421:
The only time I don't care to see an ad is at this screen:

You know, the screen where nothing is happening while the map loads?

So long as it doesn't happen when I am pinned down in the middle of a sniper zone, I could give less of a shit. I could imagine the irony when Pepsi is advertised while I am drinking my coke.

Though I also wouldn't care if there was a pepsi billboard stopping Tank Rounds from hitting me.

The problem with that is the developers then have a conflict of interest to make loading times shorter as they will get less ad money. There will be incentive (usually applied by the Publishers) to make more loading times and do NOTHING to make them shorter. The ads with be obnoxious, they will make noises, they will be TOTALLY irrelevant like selling dish washing maintenance to someone playing a first person shooter.

You have to be careful monetising games.

You may think free-to-play gives incentive to sell over-powered game breaking weapons but that is contrary to their objective and that is to get as many people as technologically possible to download the game and play it and keep them hooked. That will not work if they are being constantly killed by rich players who bought OP guns. No, You sell them EVERYTHING about the game except what interferes with players to play fair games against each other. That means no to OP weapons AND no to premium map packs. But anything else from cosmetic, convenience, mod-options, re-play, etc can be sold or earned slowly.

Games are in a POOR position to advertise as they don't really know ANYTHING about their player.

Google is in a good position to make money off advertising as it does a good job both as guessing their interests based on their searches and also on tracking individual users. This is why Google stock exploded when it went on the stock market, their strategy of making money made sense.

But getting someone to log onto a game doesn't say anything about them except they like this game. So don't both trying to open them up to advertisers who will try to sell them ANYTHING! instead take what you know: they like this game enough to play it and sell them stuff TO DO WITH THE GAME! Sell merchandise, sell a single-player campaign episodically, sell server storage for their replays, sell item slots, hats, weapons customisations (that other players can see), tag customisation, etc

Then do it at this screen:

One idea is to do the advertisement the way Microsoft is advertising on the Xbox360 home page, there is a video constantly playing ad's but you don't hear sound until you scroll over to it. Though, the ads now are just ads for Halo 3 and Fable 2 (I guess its for games that are available for download in the marketplace)

By the way, I should mention that I only own a PC and Xbox, however, that does not mean that I won't comment here considering how it may come to other places.

So long as they don't do ads when I am busy trying to figure out the best way to take out a Tank with only a Plasma Pistol, I am okay. Also, the ads must happen when I am not touching my controller, not when I am busy picking a different playlist.

That screen is a lobby for a player-hosted game, that shouldn't even exist in 2012 let alone even 2002. Dedicated servers were the bread and butter of PC gaming, now someone console publishers have convinced millions to host games ON THEIR OWN SYSTEMS with lag going up from around 50ms to around 150ms on average.

Mercifully, in the UK the Xbox dashboard doesn't bombard you with any out-of-system ads, though I understand in America there are ads for everything from cars to air-conditioning units. They aren't remotely targeted, they have no idea what the user's interests, desites or budget is.

I'm just telling you the deeper side of ads: the conflict of interests aspect and the efficiency aspect.

Ads should be sold in places where you know they will be seen by people who will appreciate them. So in a woman's magazine like cosmopolitan that's the place to sell women's makeup. A bus stop is a good place to put an ad for an economical car, as that is someone who wants to go some place and has to take the bus.

You will care about ads when they start compromising you gameplay experience in between killing tanks.