Sony Could Interrupt Your Games With Ads

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god that is a slap to the face of all gamers

using the ps4 as an example - if they made the ps4 ad supported, as in you get the console and the games for free, i'd be fine w/it. It'd be an interesting new take on the console wars. Otherwise, its intolerable. If i pay money, there better not be ads.

Well, the Wii U and Nextbox just got a whole lot more appealing as my main next-gen console choices...

I've almost defeated you now, just a f-

"Are you paying too much on your car insurance?"

In the words of russell howard "Fuck off"

http://www.youtube.com/watch?v=nBDKLVbLepU

I would expect something like this from Microsoft. I would never buy a PS4 if it featured this.

Won't happen, at least for many titles.

Random ads = fastest way to break immersion = less sales = less $$$

It's simple business.

I'm going to take the moral highroad and say "Let's see how this turns out"

I want to say that people will never stand for this, but youtube and in-video ads still exist.

I'm just going to outright avoid consoles/companies/games that do this, unless they're free to play and don't impact other pay to play game experiences.

.....

Please don't do it Sony. ;_;

-Slams his head against his desk again... and again... and again... and again.-

During loadscreens or even in in-game billboards and TVs and such, fine, but interrupt my game with that shit, and I'm boycotting your ass.
I mean, for real. I will not just say that and still buy your shit.
I will actively avoid any and all of your products to the best of my knowledge and ability for all time.
And I will encourage friends and family to do the same.

It depends how it's handled. I mean, if they release a game for free, and after every level (or whatever), I have to suffer an advert, then fair enough. Even if they added an advert on loading screens on commercial games for charity, then that would be ok in my book. But if I spend good money on a game, I don't expect the game to be interrupted for 1 nanosecond for an advert break. It's bad enough that we have to endure adverts on DVD's, like who the fuck paid for this thing. Frankly, if anything like that went ahead, then Sony's next console would be a hackers delight, because a hack would block the adverts, it'll be like having an XBox original when it was at the end of it's life - either a fairly useless massive black box, or a very useful massive black box - depending on whether you chipped it or not.

I mean, can you imagine if people were 'forced' to chip their playstation just to get rid of adverts!
Console manufacturers should remember who is in charge - frankly I'd rather see Sony spend their efforts in getting a FPS game onto the Vita.

The only way I would be ok with this is if they were movie-style trailers before the title screen. Games do NOT need "immersion-breaking-and-i'm-just-gonna-go-pee-anyway-you-morons" commercial breaks.

ahahahahaha!
i can imagine those guys at sony, sitting in comfy chairs and petting their cats while twirling their mustaches.

come on! thats the kind of bs you expect from "dr. doom and his army of angry PR minions" because how the hell do you expect people to react?

see, i have this way of deciding whenever something is acceptable or not.
you have the right to complain according to how much you have paid. you paid nothing - you dont complain. you paid something - you can complain. if they release free games - fine, go ahead!
is still stupid as all hells and plainly wrong, but you get what you pay for.

but yeah, as a member of the "glorious pc master race" i laugh at you puny console users. but i also feel sad for you. its a strange emotion, believe me.

from an advertisers point of view you have a captive audience who are doing the same thing for hours so i can see why they want this but yeah is it worth having people pissed off with you?

You know what is great about Sony patenting this "brilliant idea" is it means THEY WILL BE THE ONLY COMPANY THAT DOES THIS!!!

Normally patented features are held by one entity to make their product more desirable, instead the mere existence of this patent makes EVERY SONY PRODUCT worth less as that is the ONLY company that would roll out this feature at any time.

Think about it, if you want a sure fire way to avoid this diabolically shillish money gouge, you just have to avoid Sony.

Shame on all of us if such a thing ever becomes reality, however absurd it sounds now.

Treblaine:
You know what is great about Sony patenting this "brilliant idea" is it means THEY WILL BE THE ONLY COMPANY THAT DOES THIS!!!

No, it just means that anyone else who wants to will have to pay a licensing fee.

I dunno, the funniest part of this thread for me is how many people are just assuming it's going to happen to every game, or be some built-in feature on the PS4. While big corporations are occasionally capable of some serious blind spots, it's seriously unlikely that they'd ever let something like this get past the testing phase without realizing it's going to piss off 90% of their core demographic, if they apply the technique to actual paid-for games.

For free games, it offers them a way to expand their library without losing significant amounts of money, and that's honestly what I expect to see it in.

But apparently the average poster here assumes the sky is falling when they feel that first drop of rain...

Crono1973:

EclipseoftheDarkSun:
If prices become almost negligible for games and the commercials are, say, during genuine loading screens that's okay I guess. But stopping the experience so companies can plug their rubbish, no way!

You'll just see longer loading screens because longer ads = more money.

And really, how would you know its actually a loading screen?

It will just look like a loading screen so that they can advertise, and it will last longer than they ever did before.

Karloff:
Sony Could Interrupt Your Games With Ads

Not if I don't buy them, they couldn't.

Raesvelg:

Treblaine:
You know what is great about Sony patenting this "brilliant idea" is it means THEY WILL BE THE ONLY COMPANY THAT DOES THIS!!!

No, it just means that anyone else who wants to will have to pay a licensing fee.

I dunno, the funniest part of this thread for me is how many people are just assuming it's going to happen to every game, or be some built-in feature on the PS4. While big corporations are occasionally capable of some serious blind spots, it's seriously unlikely that they'd ever let something like this get past the testing phase without realizing it's going to piss off 90% of their core demographic, if they apply the technique to actual paid-for games.

For free games, it offers them a way to expand their library without losing significant amounts of money, and that's honestly what I expect to see it in.

But apparently the average poster here assumes the sky is falling when they feel that first drop of rain...

This is terrible even for free games.

There is a good and proven way of making money off of games that are free-to-play or "free to start playing".

You know why Google is such an incredibly valuable company? Because they have an effective advertising strategy yet if you'd ever use google you are not bombarded with popups and interruptions. No. They are RIGHT to focus on advertising as they are in a position to comprehensively understand each one of their users, even from a single search or from a patter of their searches. So the small text-only ads that go with the searches are SO VALUABLE.

But someone playing a game, you cannot infer their tastes.

In google, if someone searches for "Avengers" then the local cinema puts an advertisement for THEIR LOCAL cinema with a special offer and booking, that HUGELY increases sales. Because they were interested in the "avengers" and google puts their ad RIGHT THERE.

Products and services are so broad and diverse the old scattergun approach of advertising is impossible now. Guys have to sit through ads for women's makeup, Muslims have to sit through beer adverts, teenagers have to sit through mortgage or house insurance adverts. Targeted advertising is where the money is and Sony can't do that here. They cannot convince people to honestly fill out their vital statistics and true wants and desires, but google CAN determine that from what they search for.

If you are to make money off people playing free games you can only confidently confer one thing: they like to play this game.

You don't know their gender, age, religion (if any), politics, you don't know ANYTHING of their other interests apart from they like this game enough to play it. And THAT is what you sell them, you sell them more of the game they are playing. Like TF2's mann-co store selling hats and weapon variables to be unlocked earlier (that don't unbalance the game). They would sell an unbalancing weapon, but that would drive away the customers who are the free-to-players. You have to sell them things that makes their experience playing the game better but doesn't impede the new and existing customers who didn't by what they bought.

Un-targeted advertisements are derided because they know that odds are the product they are trying to sell will be of no appeal to most users, they only work by being as obnoxious and hard-selling as possible to the few people they relate to.

This is why the free to play model is making way more money than ad-funded model.

But then there is the very WAY that Sony intends to deliver these ads that aren't particularly targeted right in the middle of gameplay, utterly destroying the pacing and mood. The worst part of this is it doesn't outline any ability to auto-pause the game, you are FORCED to watch a shitty irrelevant advert only to WAIT FOR IT TO END! Because if you aren't ready when it ends you die. This is terrible for even a free game. This is also impossible to implement with a multiplayer game, you can't just freeze a character - even if invulnerable - mid game.

Games are not a TV-experience. They are a movie experience. No movie stops randomly to sell you something. There might be product placement but that's just something in there, it doesn't stop the presentation.

It's still a terrible idea. What gamer is going to tolerate an ad jumping up and lobbing them out of the experience, utterly shattering their immersion?

I could understand on a loading screen, but not mid game.

If you try this crap, Sony, prepare not to sell anything to anyone ever again.

Treblaine:

This is terrible even for free games.

Well that was... wordy.

And largely irrelevant; the model Sony is busy attempting to patent is functionally the same as the one that currently dominates the marketplace for free games in the smartphone universe. It's intended to be annoying, not annoying by accident; they get a minor amount of money selling ad space on their games, and more if you actually buy it.

For free games? It's a perfectly valid concept; Player gets to try the game out for free, and can either put up with it or actually purchase the game to make the ads go away.

Think of it as ad-funded demos. Rather like this site has ad-funded Captchas, and NO, General Motors, I will NOT be buying the all-new Chevy Sonic.

So you complain about piracy and then create a HUGE reason to pirate, because you know, pirated stuff wont have such interuptions.

FoolKiller:

Crono1973:

EclipseoftheDarkSun:
If prices become almost negligible for games and the commercials are, say, during genuine loading screens that's okay I guess. But stopping the experience so companies can plug their rubbish, no way!

You'll just see longer loading screens because longer ads = more money.

And really, how would you know its actually a loading screen?

It will just look like a loading screen so that they can advertise, and it will last longer than they ever did before.

Yep. I really can't believe that so many people are looking for justifications to make this "ok".

- Well, if it's for free games then it's ok.
- Well, if it's for a free console it's ok
- Well, if it's only during loading screens, it's ok.
- Well, if it's only in-game advertising, it's ok.

No, it's not ok because once the advertising gets accepted, it will only grow and eventually it will be just as bad as TV. People need to remember that marketers will push as many ads as people will tolerate. A marketer will never say "that's too many ads".

Well I was on the fence about buying the next PS console. If sony does this I won't spend my hard earned money on it.

If this happens it will be the end of me buying new games. Of course I have lots of old games to keep me busy.

I'm sorry, but how is this a good idea? I think Rainbow 6 had the best method: when you went online, there were billboards that turned into paid advertisement. And that was fine! I actually liked it!

This will fail. This will fail epically.

katana-409:
I'm sorry, but how is this a good idea? I think Rainbow 6 had the best method: when you went online, there were billboards that turned into paid advertisement. And that was fine! I actually liked it!

This will fail. This will fail epically.

How is it a good idea to say "I like billboard ads" and then say this isn't a good idea. The only message they are hearing is that you like the ads that are already there and they reason that you would tolerate more ads.

Raesvelg:

Treblaine:

This is terrible even for free games.

Well that was... wordy.

And largely irrelevant; the model Sony is busy attempting to patent is functionally the same as the one that currently dominates the marketplace for free games in the smartphone universe. It's intended to be annoying, not annoying by accident; they get a minor amount of money selling ad space on their games, and more if you actually buy it.

For free games? It's a perfectly valid concept; Player gets to try the game out for free, and can either put up with it or actually purchase the game to make the ads go away.

Think of it as ad-funded demos. Rather like this site has ad-funded Captchas, and NO, General Motors, I will NOT be buying the all-new Chevy Sonic.

Then it's not a free game.

If the objective is to be bad enough that people want to upgrade from the free trial version to the full version you have to pay for, then just limit access. It is NOT WHAT SMARTPHONE APP MARKET DOES to deliberately ad annoying adverts, what they do is limit features. So a trial version of a spreadsheet app would have a limited number of pages or no upload-sync feature, not blatantly architect an interruption. That is insulting that makes people not want to give them any money.

I have explained why it is not a valid concept for free games, your statement "just buy the game" clearly shows you haven't read what I wrote. So why bother replying to my post if you did not read my post?

I have made VERY CLEAR that free-to-play games cannot succeed if they screw around with their free-players, that will cause them to just leave and go to the preponderance of Free-to-Play games that don't fuck around with their users: like Team Fortress 2, Tribes Ascend and League of Legends, who are RAKING IN THE CASH! Ad funded free-games are NOT!

Think of it this way: A demo is a demo.

Do you know what the word "demo" comes from? It comes from "demonstration". A demo gives you a whole unadulterated section of a gameplay, not the whole game adulterated with stuff that (1) doesn't make the publishers much money from how un-targeted the ads are, and (2) hugely piss off the demo player to the extent they don't want anything to do with the product. A demonstration shows how a product works but you don't get to use it all.

Demos don't even need to be ad funded. THE DEMO ITSELF IS AN ADVERTISEMENT! It is advertising the WHOLE GAME! It is targeted advertisement as they wouldn't seek out the demo and keep playing it if they didn't like it. Then at the end you ideally make a direct sale, a special offer like 10% off or the opportunity to immediately continue on from where you have progressed in the demo (that is usually the first level).

Demos don't need to screw us around trying to sell two things at once: one the whole game, and the other ad-space for generic commodities.

PS: Ad-funded captchas fail because they depend on you ALREADY knowing (from other adverts) what they are selling. Like Johnsons Farm the question is "words associated with this". I've never heard of Johnsons Farm before, I don't know what they sell and I don't care to find out. If it was "Words associated with Coca Cola" I only know what Coca Cola is FROM OTHER ADVERTISING! Yes, even the branding on Coca Cola in shops is part of advertising. So these ad captchas don't sell anything. They just show a brand name with no associated values or reason for me to give a crap. I'm pretty sure its less about advertising and more about a more robust anti-bot system or possibly distributed market research.

It would be hilarious to see an ad of Wii U and/or Xbox 720 on the PS4.

Damn it feels good to be a pc gamer ^_^

They can't interrupt my games with ads if I don't buy the systems that support it. They're screwing themselves and every single developer who makes something on their lousy machine out of that cash - the very thing they're trying so desperately to wring out of us, appropriately.

I'm really getting fed up with being nickle and dimed by the entertainment industry. The twats have already made me lose absolutely all interest in television and movies; video games aren't far behind at this rate.

Treblaine:

If the objective is to be bad enough that people want to upgrade from the free trial version to the full version you have to pay for, then just limit access. It is NOT WHAT SMARTPHONE APP MARKET DOES to deliberately ad annoying adverts, what they do is limit features. So a trial version of a spreadsheet app would have a limited number of pages or no upload-sync feature, not blatantly architect an interruption. That is insulting that makes people not want to give them any money.

It is precisely what the smartphone market does. I should know, because I have a good half-dozen "free" ad-supported games on my phone. Some of which simply have pop-in ad windows, others of which do pretty much the same thing that Sony is talking about, albeit between levels rather than mid-play.

Yes, they also allow people to use limited versions of a given app with features locked away or simply not included, but the ad-supported portion of the market, particularly in games, is very significant.

PC elitism, anyone? I'd like to see them hardwiring this stuff into my component parts when I get to choose which parts to use!

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