Molyneux's Curiosity Offers $77,800 DLC

 Pages 1 2 3 4 5 6 NEXT
 

Molyneux's Curiosity Offers $77,800 DLC

image

Don't worry, you read that right. Seventy-seven thousand and eight hundred dollars.

Having recently quit Lionhead Studios to found a new venture called 22Cans, legendary British game developer Peter Molyneux is on a mission to understand human behavior. This mission includes, it would seem, the creation of a one-off piece of DLC priced at $77,838 (50,000) for his next game, social media "experiment" Curiosity.

Curiosity, gameplay-wise, is based on a single black cube placed in the middle of a bare room. Players will be asked to chip away at the cube, fracturing it. Fractures inflicted by other players will appear in tandem with those you inflict, with everyone working together to reveal the grand mystery at the heart of the cube.

Here's the catch: only the player who lands the last fracture before the cube cracks open will get to see what's inside. The number of fractures required to reach this point is known only to 22Cans, but is apparently huge. To up your chances of being the one to see the contents of the cube, you'll be able to purchase an iron chisel 10 times stronger than your normal one for 90 cents (59 pence) or a diamond chisel 100,000 times stronger than said basic chisel for the princely sum of $77,838 (50,000). While iron chisels will be readily available, only one diamond chisel will be up for sale.

"It's an insane amount of money," says Molyneux. The aim of the diamond chisel is experimental: Can curiosity alone drive one player or a syndicate to spend that much money? "This is not a money-making exercise; it is a test about the psychology of monetization," he added.

There are many layers to Curiosity's experimental streak, including how the eventual seer-of-the-inside-of-the-cube will explain its "truly amazing, absolutely unique" contents to the world at large. "We will rely entirely on social media," explained Molyneux. "How will this person prove it? That in itself becomes a fascinating aspect of this experiment."

Curiosity will be the first of 22 such "experiments" designed to examine the psychology of social media users. The results of all the experiments will be used by Molyneux to inform the design of a game he intends to release in two years' time.

While this little game and its singular diamond chisel do have more than a whiff of the MolyJam about them, the concept is really interesting. Will anyone, or a group, be willing to spend that much money just to up their chances of being the one to see inside the box? Will the person to crack it open be someone who has spent days tapping away, or will it open on the first measly tap of some newcomer? What if it takes years? What if it never opens? Or what if it does open, and all we find inside is a voucher for Fable: The Journey with a smiley face scrawled over it? What have you done, Peter Molyneux?

If you can handle the weight of this black-boxed mystery, Curiosity is set for release on PC and mobile devices within the next six weeks.

Source: New Scientist

Permalink

The madman is at it again... :\
""How will this person prove it? That in itself becomes a fascinating aspect of this experiment.""

Yes, yes!!! /quit Frankenstein voice
This is seriously dumb. If your game has 0.000001 percent gameplay call it "an experiment", how brilliant. Biggest DLC cash-in ever, more than anything else.

If some rich douchebag buys that diamond pick I genuinely hope they're forced to live off $1 a day for the next 60 years!

I have to say, this is fucking genius.

I bet someone like Notch will buy it though.

I know I won't be chipping in to find out!

Shine on, you crazy diamond (chisel)

Only someone like Molyneux would come up with this.

Good to see Molyneux back to doing experimental stuff, which is really where he best at anyway.

Oh Peter, never change.

It's a diamond pickaxe? Yeah, Notch should totally buy it.

I think it's a cool experiment. Rich / influential people should do weird stuff like this more often. Reminds me of "The Magic Christian" (awesome Peter Sellers movie) somewhat.

That is crazy. I can't wait to read what it is on the internet after someone opens it.

This... experiment... better be free to "play".

Queue mouse macros.

It's an intriguing idea and I look forward to reading about the results of it, but I'm even more curious about what he actually plans to do design-wise with the results of this and the other experiments that have been hinted at.

I can't say I'm convinced that all this will truly lead to anything very much, but I hope it'll at least continue to be interesting.

It's a shame they've only got one diamond chisel up for sale; I'd be more interested in seeing how many people buy one, rather than if one person in the world is stupid curious enough to buy one. I'd hypothesise that if there were more than one pick available, and people start buying them, other people would be feel that their chances of being the one to make the final crack had diminished, and feel more inclined to purchase one (assuming they had the funds). That's just me though.

Also, I wonder where all this money is going, if anywhere at all? It wouldn't make sense to divulge that information, as it would affect the experiment, but still, I'm more curious about that than what's in the cube.

Spoiler: whatever is inside this cube isn't worth 70K.

Well, ok then! I actually think this is an interesting idea! Peter, be sure to tell us who buys it.

HA! Jokes on you, ill just wait for the video on youtube.

Yeahh, I'll just wait for the youtube video when it finally cracks open. For all we know, it's more of a timer and not actually how many chips.

What's inside? I hope it's a dead cat.

If Notch buys it, Molyneux should use some of the cash to have a pick bedazzled in his honour.

It is kind of interesting, I'm not sure if I want to spend a couple of hours clicking but I know someone will become obsessed with knowing.

So...
The entire goal of "Curiosity" is to rip players off in pursuit of something that we will all see anyways because it will either be extracted from the game itself, or people will snapshot it and throw it up on the interwebs.

In other news, glad to know he hasn't changed a bit. Speaks a whole bunch of shit to hype up sales and get people paying, though can't honestly deliver on it.

Honestly the amount of money in question is so unrealistically high that I can't see how any kind of useful data can come from this. A huge majority of the people participating don't even have that much money in the first place.

Nice.
Trying to show publishers that you can charge Anything.

Scars Unseen:
What's inside? I hope it's a dead cat.

I like where you're heading with that reference. Swap "cat" for "Milo", and you have yourself a deal.

I cannot "nope" enough. This not only sounds like a bad idea, it is a bad idea. So, nope.

So basically, he's re-inventing Fuck you buddy. It's not going to be so much of a fun fair competition but more of who has the best technical understanding/hacking skills.

The uh "game" sounds like the most boring thing ever, but when some idiot with more money than sense actually buys this thing, Molyneux better give that money to a charity because this isn't "a money-making exercise".

Wow, some really bad responses to this. What Moly is doin is down right amazing. Curiosity is an extremely persuasive emotion, and it can make you do stupid things. How stupid is what he's trying to figure out.

With the whole game, holy crap Peter. I... I want to go and start a proposal for research over curiosity now that he showed this awesome idea :P

I for one am truly intrigued and await the final results of the experiement.

cursedseishi:
So...
The entire goal of "Curiosity" is to rip players off in pursuit of something that we will all see anyways because it will either be extracted from the game itself, or people will snapshot it and throw it up on the interwebs.

Since it apparently has an online component, the contents could be stored server-side where people can't datamine it (short of hacking). And if some random guy finishes the cube without screenshotting it, we'd never know.

This is still a stupid idea, though.

All i Can honestly say to that at the moment is

"What's in the box, Peter, What's in the box!?"

Hevva:
"It's an insane amount of money," says Molyneux. The aim of the diamond chisel is experimental: Can curiosity alone drive one player or a syndicate to spend that much money? "This is not a money-making exercise; it is a test about the psychology of monetization," he added.

Of course not. If it was a money-making exercise then the pick wouldn't have such an enormous price tag now would it.

Oh.

Wait.

Can't wait till they hack it and see the data files that tell what is inside. That is probably the outcome he is expecting.

If there's anything short of Half Life 3 in there I'd be pissed.

Scars Unseen:
What's inside? I hope it's a dead cat.

or a cat thats half alive and half dead until someone observes it

Wow, that dude is freaking crazy. Bet you all 10 that he's gonna become a Supervillian at one point, maybe them he will release Black and White 3.

That's... kind of brilliant actually.

Highly insane, but damn brilliant.

 Pages 1 2 3 4 5 6 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Registered for a free account here