EA Aims to "Broaden" Dead Space Audience

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I can't imagine the massive disconnect between the publishers and the consumers on this one. It is as if they actively don't want us to buy their games. I'm not gonna buy some half baked shooter when I can get actual shooters elsewhere.
But what does Dead Space have that others don't? Survival Horror.

I didn't buy COD for its role playing elements. Unless Dead Space has some crack in that Co-op experience, you are going to fail EA. I can't imagine how it makes sense to do something half baked instead of working off your strengths.

Shoulda cut costs, made it a tighter experienced around Survival Horror, sell under the ungoldy $60 price tag.

And yet another reason for not buying EA games anymore.
Thank you for making this choice even more easy, Mr. Gibeau.

Y'know, I'm getting a feeling in my gut that when the game DOESN'T sell at least 5 million units (because come on EA, that's just wishful thinking!) they will blame it on piracy and/or used games sales.

...If they do that I will literally blow their doors down. Seriously, I will walk into the EAHeadquarters with a bag full of guns and C4 strapped to my chest.

As long as my mom likes it this time, I'll be fine.

Its funny, by the time most people are 2 they realise that things are far less scary the moment you have another person to hold your hand... yet EA doesn't...


Whassat now, Dead Space's fans feel betrayed?... well... f*ck'erm!

Had to link the actual clip. I lol'd so effing hard.

Broaden the audience is the shit eater's way of saying make easier and more generic.

Scheisse. This makes me wish EA would do something clever, like have a small team put together a low-budget sequel that ditches the conventional gameplay in favor of something brainier and maybe a bit scarier. They wouldn't be taking such foolish risks and endangering the franchise and possibly those working on it...and I'm sure the result would possibly be a more satisfying game.

Because this worked so well for Dragon Age 2 and Mass Effect 3?

Do any of you actually put any credit into what a publisher says?
Why not wait for dead space 3 to show more than 4 minutes of gameplay, and not overreact to what a businessman is saying?
If I'm right, they said the same thing about dead space 2. That was developed just fine, and so will this. Human enemies are only a natural progression and last times checked, standing in the open during a fire fight gets you killed.

Nice to see EA go the way of Capcom.

Well, say goodbye to Dead Space after this, guys.

no doubt, it sounds like they're just making up excuses to can the franchise

I for one am looking forward to improved blandness. Not only as a fan of tautologies, but as someone who improved their life by consuming nothing but a tasteless gruel for a few years.

Huh. Do the math here: say EA makes half the box price on each unit sold (and that's being conservative)... 5 mill x $30... that's $150 million dollars... to keep a franchise viable?!?

You want to stay in business EA (much less keep Dead Space going), I suggest you summarily execute some of the folks making spending decisions...

$30?! WHAT??
MASS EFFECT 3 SOLD FOR ~£44.99!! THAT'S ~$70.01

DEAD SPACE SOLD FOR ~£42.99 SO $66.90

9358 units of deadspace 2 shifted in the uk so far (vgcharts) ...so 9358*42.99 = £40,200.42
40,200.42*1.642= ~$66009.86

but I've heard $60 being thrown around so that's more like $300 mill they want to make.

these guys put ~$10 million in the DS2 (plant xbox) but they get paids about $18 mill each! (google around) :/ last year they made a profit of over a billion (ea website). Grrr.

They will crash in the next decade.


[ http://www.vgchartz.com/game/36807/dead-space-2/UK/ ]

but EA need that money to hire a unicorn for the AGM next year... Come on have some heart!

Flailing Escapist:
If EA ran every company in the industry I wouldn't play games anymore.

Honestly, i feel the same. I'm about to just stear clear of anything with "EA" on tied to it. :/ no point in loving a series and knowing the company controling it is gonna kill it.

Because this worked so well for Dragon Age 2 and Mass Effect 3?

Yep cause broadening an audience leads to more sales!



Whoops! Stupid EA

5 million copies to remain viable?! Well it was nice knowing you Dead Space. Its been a good run these last couple of years and its a shame to see you go. I'll remember you fondly.

Yeah I think that article was someone's subtle way of saying Enjoy Dead Space 3, it'll be your last chance.

Oh dear.

I was holding onto hope that DS3 would stay true to its original survival horror feel, but this is... it's just a blatant slap to the face.

"Expanding the audience" just means watering it down into another bland shooter, EA. Please don't beat around the bush about it. If you're gonna fuck your consumers over (and not for the first time!), at least be upfront about it.

Who knows, maybe they'll pull the rug out from under us and deliver the scariest game in a decade.

But yet again, I'm afraid I must quothe the Spoony by saying


Genius! Nothing increases sales like turning off the loyal fans of the franchise, by making their game worse, while trying to sale to people who couldn't give a damn in the first place.


Dead Space 3 is going to rip off every over-hyped AAA title that's come out in the past 10 years, and then satisfy no-one?

That's all that it can possibly mean.

Atmos Duality:

Do you want to know how to ruin the appeal of a horror game? There are many ways, but subtracting any sense of vulnerability from the protagonist is a pretty good one.

Right you are. Dead Space is a freakin' horrer game, not Gears of War.

I'm not a Dead Space fan, not in the least, but I'm angry for all those who are fans.

So here's EA's thought process:

"Ok, how do we sell more copies of the next Dead Space? Hmm, we could improve on the horror aspects and make some viral campaigns to bring more hype for it than the others...OR, we could turn the franchise into a broad brown-n-gray shooter that will alienate all existing fans while also alienating anyone who's not interested in survival horror by having the words "Dead Space" on it. This will leave us with the absolutely HUGE demographic of "people who want to play a Gears of War type shooter but with clunky survivor horror controls". IT MAKES PERFECT SENSE!


But wait, afterwords, we can create an ultimatum: 5 million people have to buy DS3, or we won't make another one. GENIUS!"

If you're a Dead Space fan, don't buy this game. Let the series die with a last shred of dignity before it turns into the survivor horror version of Sonic.

You're not wrong, Mr. Chalk. You're not wrong.

The conspicuously missing part of that "In general we're thinking about how we make this a more broadly appealing franchise" comment is what should have been the rather obvious "...without alienating the existing fanbase of the franchise."

Combine a lack of that awareness with unrealistic sales expectations, and I think Dead Space has probably entered the guillotine line.

If there's one thing you can say about EA, it's that they never stop trying, even if it doesn't work.

They did that...they honestly did that............

EA Executive: Yeah, we were thinking of putting a Team Deathmatch where people run around congested hallways with fairly identical but still aesthetically different guns with killcams, killstreaks, and whatnot, but we couldn't fit it with this engine. Dead Space 4 will be converted entirely to FPS format to accommodate for these new adjustments to appeal to the broadest audience possible.

This is why I'm glad I took Yahtzees mindset and stopped being a "fan" of any particular game series.

After all the time Squeenix spent slapping me across the face for being a fan of Kingdom Hearts and Final Fantasy it wasn't a hard transition, since then I've noticed just how often fans get exploited and worse completely betrayed in favour of money from different audiences.. it's a true shame

As for Dead Space, I won't lie it never really grabbed me (Mostly cause I'm a big girl who doesn't like paying to be scared, even if the game is apparently terrible at it) but it's still an incredible shame that they've gone the "mass appeal" route with it... I truly hope we can get past this so we can get back to having games made for people to have fun or a challenge.. like in the good ol' days!

*Shakes old man cane while wearing rose tinted glasses*

dammit EA! when will you learn?! when you "broaden the audience" all you're doing is trying to appeal to a larger group of people by making the game as generic as possible. it's Mass Effect all over again! what Dead Space DOESN'T have is the huge fanbase that Mass Effect did. I played and enjoyed the first Dead Space, but when I saw what was being done to DS2, i knew it wasn't worth playing, and now with DS3, it's even MORE bland and generic? You don't get it, you didn't sell millions of copies of each of the lesser Mass Effects (2 and 3) because the dumbing down made it BETTER. you sold them because I, and many others, decided we were already going to buy the next Mass Effect games after the first one, no matter what it was like.


As an abused Resident Evil fanboy, I can only say sorry to y'all Dead Space fans. Seems nothing can survive the meat grinder of mediocrity and bad business practice these days.

Is this where we find that EA is a company run by rabid monkeys? Come on man they need that money or they won't be able the no.1 sports car or they will have to settle for no.3.

Also more accessible apparently only applies to drooling, pre mature, gun fondling cod fans apparently. Not more races, strong female leads, people that don't like shooters, age groups or anything else at all really.


And it surprises people how?
Ultima, Dungeon Keeper, Command&Conquer, Mass Effect
And those are only IPs I personally care for (from those I can remember from the top of my head)
How much more IPs they butchered over years, how much companies went along?
Dead Space 3 will suck?
No shit, Dead Space 2 already started to suck.

actually I think Dead Space 2 was better in alot of ways

That might be true but you can't argue it wasn't dumbed down already. This should be a lesson to anyone STOP BUYING DUMBED DOWN SEQUELS. Doing so sends a message to EA and other developers that WE LIKE OUR GAMES BEING DUMBED DOWN.

Blood Brain Barrier:

That might be true but you can't argue it wasn't dumbed down already. This should be a lesson to anyone STOP BUYING DUMBED DOWN SEQUELS. Doing so sends a message to EA and other developers that WE LIKE OUR GAMES BEING DUMBED DOWN.

how was it dumbed down? (Its been a while since I played DA1)

and I'll buy a game if I like it...regardless if some people think its dumbed down

Oh EA, why do you do this to a series I enjoy so? You had it perfect with DS, but then you made it more shootery and added MP of all things to DS2. For Shame!

Could someone please replace the EA Board of Directors with people who are competent? Much appreciated.

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