Interactive Kinect Ads Coming to Xbox This Fall

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Interactive Kinect Ads Coming to Xbox This Fall

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Microsoft's "NUads" will soon be released to the public.

"NUads," a type of interactive Kinect commercial which encourages you to engage in marketing via your console, have been in the pipeline for a while. Marketing types worldwide will be pleased to hear that this week, having fine-tuned these hand-wavy 30 second commercial spots and gained a few advertisers, Microsoft has announced that it intends to launch the NUads on Xbox this fall.

Microsoft Advertising released this video, which shows NUads from Unilever and Toyota in action, as part of its announcement. We see commercials asking viewers questions which they then respond to by hovering their cursors over an answer. An old man eats some curtains made of pizza for reasons best known to the Toyota advert within which he appears to reside. No ground shakes.

Marketing managers sound predictably pleased about the advent of the NUad. Those marketers include Ross Honey, the general manager of Xbox Live Entertainment and advertising. "NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing - engagement," said Honey. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."

There's no word yet on whether or not these interactive ads will appear during entertainment app ad breaks, or even if they'll appear outside of the U.S. While Microsoft says that poll-style NUads will be the only ones floating around Xboxes initially, there are various easily-imaginable ways in which the ads could change in the future (they might start offering you prizes for waving your hands at them, for example).

That's about all there is for now, but expect to hear more once the NUads start popping up on homescreens. Could you be able to skip an ad in exchange for Tweeting its contents? Could a careless arm wave end up in you alerting all of your Facebook contacts to how much you totally love watching septuagenarians eat window-mounted pizza? Horror, horror!

Source: Engadget

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And this is yet another reason why my natal sits in the corner, collecting dust.

Wow, they are really happy about this. Too bad nobody fucking likes ads. This reminds me of those Hulu ads that ask you how you want to experience the commercial, which I never click on because, you know, fuck ads.

I guess the $200+ pricetag for the console, $60 I pay for new games, and $5-$15, depending on what package I choose, for a PREMIUM service thats already littered with ad's doesn't qualify me to just turn the ad's off. Instead, we get treated to MORE ads. On a premium service we pay a premium to use. Because thats good consumerism right there guys

When did it come okay to put ads into a paying service? Yeah, they're making them 'fun' for the kinect, but it doesnt explain why they have to be there in the first place. A major plus for most content you have to pay for is the stripping of ads.

The only interaction I want with adverts is to either close them or change the channel when they come on.

Uber Waddles:
When did it come okay to put ads into a paying service? Yeah, they're making them 'fun' for the kinect, but it doesnt explain why they have to be there in the first place. A major plus for most content you have to pay for is the stripping of ads.

I'm not sure, other than some time in the '80s. I know it was before CNN made a debut, because I remember ads for CNN coming.

Cable television used to be a premium service free of advertisements. It was a way to opt out of advertising by paying a premium. Broadcast television had ads, cable didn't.

Rainboq:
And this is yet another reason why my natal sits in the corner, collecting dust.

I've been planning on getting one myself, but not for my 360. I could make good use of the SDK.

Replace the U with an O and you got a deal Microsoft.

Gosh I regret not buying a Kinect now!

Does the kinect recognize the middle finger?

That's what's been missing in my life, not being "inactive" with ads. And people wonder why they haven't seen me on live for ages. Fek off Microsoft.

Wow, so those adverts that I never watch are being revolutionised by an interface system I don't own? Coooool!!

Jeez, I can't even work up the enthusiasm to make a decent sarcastic comment.

Grouchy Imp:
Wow, so those adverts that I never watch are being revolutionised by an interface system I don't own? Coooool!!

Jeez, I can't even work up the enthusiasm to make a decent sarcastic comment.

You certainly worked up the enthusiasm to post about something that doesn't affect you though, eh?

OT: Yay, interactive adverts. More things to be bothered by/aggrevated with/ignoring.

They think these polls will be actionable? That's actually hilarious. Even if they make damn sure to include a separate "I don't care, just get rid of this asinine annoyance" option in every single poll, that's all any response will ever actually mean within this kind of procedure.

Loop Stricken:

Grouchy Imp:
Wow, so those adverts that I never watch are being revolutionised by an interface system I don't own? Coooool!!

Jeez, I can't even work up the enthusiasm to make a decent sarcastic comment.

You certainly worked up the enthusiasm to post about something that doesn't affect you though, eh?

OT: Yay, interactive adverts. More things to be bothered by/aggrevated with/ignoring.

Oh darn, you've done gone figured me out. Fine, I admit it - this has to be the biggest marketing hammer blow of all time, and the mere thought of being able to affect the way in which products are presented to me has me as giddy as a little girl. There, you've made me say it, in front of the entire Internet.

I hope you're happy with yourself.

No one except the people who are putting these stupid things out are excited about them. It doesn't matter if you get to wave your hands around and 'experience' them... they're still ads.

An ad is still an ad, Micro$oft.

So what happens to people that have an XBox but no Kinect?
I don't understand how this thing is meant to sell more of the somewhat-struggling Kinect.

Hmm... so Microsoft doesn't want me to go online ever. Excellent. When my gold membership runs out, I am just going to stop going online. I don't really care for online multiplayer. It has never been a draw for me, just a bonus. Now I get punished for it. Okay... you win. I won't play online anymore.

PS... Valve thanks you for freeing up more of my disposable income.

Rainboq:
And this is yet another reason why my natal sits in the corner, collecting dust.

Natal...reminds me of a time when what is now called Kinect seemed like an intriguing prospect (likely because we didn't really know anything about it).

But really Microsoft? You actually think your typical 360/even KInect user will be remotely interested in this? For maximum disconnect between your pitch and actual audience, you should have plugged this at E3 as well.

I am even more glad now that I paid for a blue ray player for my netflix instead of paying a premium to MS. Now all I do with MS is fire up Fall out New Vegas and ignore the rest of this shit. WTF is paying to view adds??????

Obligatory response to a story like this:

I have never been so glad that I don't have a kinect. Also incredibly glad that I use my PS3 for everything online, and all Xbox gets is Minecraft and Skyrim.

I've never really been opposed to the ads on Xbox Live since they always seemed rather unobtrusive to me. Maybe that's because I'm in the UK and we don't get them as much, I don't know. But this is too far. I don't pay for my subscription so I can be part of a advertising focus group. Since I don't have a Kinect and like I said before I live across the pond, I guess I don't have to worry about this, but somehow I don't believe it'll stay that way for long. If/when they do roll this out to more subscribers I won't be happy. You can fuck right off M$.

The more advertisers push consumer interaction with their shitty adverts, the more middle fingers/insults they're going to get. Microsoft can't really justify advertising, especially when most people who are online are actually paying for a subscription.

Oh dear.

Fr]anc[is:
Does the kinect recognize the middle finger?

yes and it is programmed to recognise this gesture as 'show me more ads'

---
i always wanted to see more 'shoot the 10 pirates before they capture you ship and win an iPhone' spam ads on my television.

Absolutionis:
I don't understand how this thing is meant to sell more of the somewhat-struggling Kinect.

I can't help but feel this was a PR move that was never actually intended for the general public to catch wind of.

Way to sell the kinect to the fence sitters microsoft!

If this is only for Xbox owners who have a kinect, PLUG IT OUT and when (if ever) you want to use it plug it in when the game asks you. Although I would rather if the ads didn't exist.

say what you want about the wii, at least nintendo does not pull this bullshit.

Fr]anc[is:
Does the kinect recognize the middle finger?

Ninjas. Curse them.

OT: And this, ladies and gents, is why I don't use my 360 anymore. Sure, the Kinect was fun for the whole week or so when I got it, but now it's only a camera with a really good Dance Dance Revolution Game.

Why can't M$ actually put some effort into their gimmick?

Buy an Xbox, buy a Kinect, pay for Live - get ads!

What the fuck? This is the future of consoles by the way. Mark my words. Next gen will be all about ads in games.

Cool service micro I pay for xbox live yet I get littered with adds why Should I have to suffer when I give you my money And interactive adds yay

Given the stupidity of this idea and system, it's no wonder the title of the project is only one letter from being "Nads".

Fr]anc[is:
Does the kinect recognize the middle finger?

It recogmizes all hand gestures, what it does with them has to be programmed. I am sure someone will modify the platform to make that gesture skip ads within a week or so.

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