Nintendo Wants Wii U The "Preferred" Console for Hardcore Gamers

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Nintendo Wants Wii U The "Preferred" Console for Hardcore Gamers

Nintendo thinks your next Call of Duty match should be on the Wii U.

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Nintendo's known more for family-friendly titles like Wii Sports than it is for its hardcore demographic, but Scott Moffit, Nintendo marketing man, says that may be about to change. Nintendo is aiming their new console at everyone, and it wants the Wii U to become the console of choice for hardcore gamers.

Moffit claims that they had too much information to share for just one press event when they went into E3. "We know that Wii U is a more complicated story," he said, "and it takes some explaining to do to have consumers fully embrace it...Hopefully we didn't overwhelm!" But he soon staked out Nintendo's territory, and made it clear that they're aiming for the hardcore market. "They're very much part of our audience and the group of consumers we hope will find the way you can reimagine games on the Wii U," he said, adding "the Wii U could become the preferred way to play those games for some of the core gamers. "

Nintendo sees its intuitive gameplay as a bonus, and doesn't think it will take consumers long to pick up on the advantages the Wii U has to offer. In Call of Duty, for example, the Wii U would declutter the TV monitor by dragging useful-but-annoying items like maps down off the main viewer. Moffit went out of his way to mention that "core and casual gamers live in the same household," and Nintendo acknowledges that most households have more than one console. It sees the Wii U as the perfect add-on to that style of living; the ideal second console in a core gaming household.

It also helps that the Wii U is coming out in advance of the next console generation. Nintendo hopes that this lead time will allow it to shape the future of next-gen gaming, giving it an edge in the next console war. Whether it will or not remains to be seen.

Source: Gamespot

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Nintendo may want it, but I very much doubt they're going to get it.

Loop Stricken:
Nintendo may want it, but I very much doubt they're going to get it.

The name alone is a huge barrier. People don't think "hardcore" when they think Nintendo.

I'll probably be picking one of these up eventually, barring some sort of minor catastrophe like the controller giving everyone a flesh-eating disease, but I don't tend to think of Nintendo for the sorts of games they're talking about here. Nintendo really should focus on being that second console in the core gamer's home. Offer things that you don't, or can't, get on other consoles, and there will surely be a market for you.

By the virtue of being from Nintendo and having "Wii" in the name, not going to happen.

Not happening. You're about to release a console using 6-7 year old technology. The hardcore want top tier when released. They also want a good online experience, and you already admit you can't do that. Sorry, but this console is already a failure for "hardcore" gamers.

Matthew94:

Loop Stricken:
Nintendo may want it, but I very much doubt they're going to get it.

The name alone is a huge barrier. People don't think "hardcore" when they think Nintendo.

Nintendo isn't the issue, as the 64 was a good hardcore console for its time. It's Wii that will turn people off. Wii U being the only way you can make the name any dumber.

So no Nintendo, you wont be anymore core game than the Wii without a rebranding.

Good luck with that when you've given up on improving your online service. People still take the piss out of PSN for not being up to standard, how exactly will WiiU's network be treated if they've said they aren't going to be able/going to try to catch up with either PSN or XBL?

RicoADF:

Matthew94:

Loop Stricken:
Nintendo may want it, but I very much doubt they're going to get it.

The name alone is a huge barrier. People don't think "hardcore" when they think Nintendo.

Nintendo isn't the issue, as the 64 was a good hardcore console for its time. It's Wii that will turn people off. Wii U being the only way you can make the name any dumber.

So no Nintendo, you wont be anymore core game than the Wii without a rebranding.

And the Nintendo 64 was over a decade ago. When most people think Nintendo they do not think of the N64.

So... let me get this straight, their plan for trying to get the hardcore games is basing their system around their old controllers for multiplayer play and a new gimmicky controller for new games?

Sorry Nintendo, not going to happen unless you get out something more then your core titles that work decently with the controller and play great. I can't see how who thought the 'tablet in a controller' idea was a good one. It means having to pay attention to two screens, will likely feel cumbersome unless they shrink the screen on the controller down to nothing anyways, and will likely add very, very little to games not built around it. But I suppose we'll see what happens.

I think this is the appropriate reaction:

I've got news for Nintendo, hardcore players don't want to break eye contact with the main screen to look down at your VMU... errr, tablet controller thing. When people are playing hardcore games, they need their info quickly and concisely. This can not be accomplished by having to look down at the screen in your hands while you're getting shot on screen. The only way I would want this control scheme in my life is if the tablet controller comes with a wrist strap so I can have my very own pipboy for the next Fallout game.

And another thing. I believe that Nintendo must somehow be linked to profits from pain killers and vision corrective services. The 3DS has a warning not to let it be viewed by the youth, and reports of headaches are not scarce. This thing, looking between a big screen, refocusing down to the small screen in my hands, and going back and forth as Nintendo seems to want their hardcore customers to do seems to me like a way to explore new depths of eye strain headaches and will lead long-session gamers to forget which way each of their eyes are pointing.

Nintendo want's the Wii U to be used for hardcore gaming?

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Sure it'll have an edge, util the real consoles come out.

Buretsu:
I think this is the appropriate reaction:

Damn you, I was going to make that joke, in fact I did, then I saw your comment.

As much as i hate CoD even i just know that BlOps2 on the WiiU will just be worse. Nintendo is going to force the gimmick controller and possibly the peripheral multiplayer into the game, and for something that im told is a fast paced FPS the last thing you need is unessesary control options.

Plus, the reputation just isnt there, due to Nintendo's absolute denial that 'online multplayer' and 'videogame violence' even existed when it was absolutely all the rage and before it became an undead horse trope.

Even then i had to write all that after unscrewing myself out of the ball i screwed myself up into from laughing so damn hard.

Buretsu:
I think this is the appropriate reaction:

This.

The thing about the WiiU is that it only the first party games like Mario and Zelda and the thrid party WiiU exclusives will sell the console. But all the multiplatform games like COD, Darksiders 2 and others are also going to be on the 360 and PS3. And damn near everyone who calls themselves "hardcore gamers" will have atleast one of those. So I doubt anybody is gonna go, "OHHHHH... COD is coming out for the WiiU, I need to buy that console, even if its also coming out for the 360, which I already own."

Call of Duty is hardcore now?

They're welcome to them. Hell, of CoD is hardcore, I'm happy to not be, frankly.

OK yeah, all jokes about the Wii aside... you know what? I think they're going to make a decent stab at it.

ZombiU already looks like about as hardcore a zombie game as you can find. The gameplay can pretty much be summed up as Left 4 Dead meets Demon's Souls: you have to fight off zombie hordes, but one bite can kill you, there aren't any checkpoints, and if you die you have to use a new character to get back to the point where your last character died, and fight their zombiefied corpse to reclaim your supplies.

In my opinion, that instantly sounds more 'hardcore' than Call Of Setpiece 9 or BattleQTE 3 or whatever other shooter is being used to sell consoles atm. And Pikmin 3, one of the key launch titles for the system, is an RTS. Sure, a pretty easy going RTS as they go, but still an RTS, and therefore pretty non 'casual' by default. Same with Project P-100, which looks like Pikmin on crack. Two RTS games at launch ain't a bad thing.

I say wait and see before writing them off. Nintendo has a much longer history of 'hardcore' gaming than it does 'casual' gaming, and its got a wealth of history and experience to draw from. Getting two RTS games and a Zombie-shooter Demon's Souls as launch titles seems like a pretty good way to justify their hardcore credentials. Whether it takes off from there or not, though...

In the future I wonder if the unique features of the Wii U will have its versions of multi-platform titles be the preferred versions. After all, Pitchford at Gearbox has been endorsing the Wii U versions of Aliens as the preferred version and I could see the Wii U offering such unique experiences that the 360 and PS3 versions would seem stripped down by comparison.

Matthew94:

RicoADF:

Matthew94:

The name alone is a huge barrier. People don't think "hardcore" when they think Nintendo.

Nintendo isn't the issue, as the 64 was a good hardcore console for its time. It's Wii that will turn people off. Wii U being the only way you can make the name any dumber.

So no Nintendo, you wont be anymore core game than the Wii without a rebranding.

And the Nintendo 64 was over a decade ago. When most people think Nintendo they do not think of the N64.

Maybe so, but either way it's the same responce, they need a major rebranding if they want to get into the core game group again.

Fat chance. I just don't see Nintendo pulling this off. The name WiiU alone just doesn't scream "hardcore." And I just can't see the controller working well for anything like what a hardcore gamer prefers.

Sorry, Nintendo, I just don't see this happening. Not even the game companies seem to have much faith. All the hardcore titles announced for the WiiU have already come out for the PS3 or 360.

If you think about it, all consoles names are pretty weak as far as HARDCORE goes. PlayStation, xBox, NES, they all are pretty non threatening names. At the moment, my biggest issue with the Wii U is it sounds like a half generation console almost. But, I guess we'll see what happens when it's released and the specs roll out.

Aiddon:
In the future I wonder if the unique features of the Wii U will have its versions of multi-platform titles be the preferred versions. After all, Pitchford at Gearbox has been endorsing the Wii U versions of Aliens as the preferred version and I could see the Wii U offering such unique experiences that the 360 and PS3 versions would seem stripped down by comparison.

its certainly a better platform for mmos (like for example Dragon Quest X) and any type of game that traditionally involves more yardage of raw interface. the Wii U also does full HD 1080p through HDMI at 60 fps natively which the other two do not (and indeed the xbox basically uses a hardware scaling chip to cheat at doing 1080 HD at all).

Lets just jump into this statement, shall we?

They want to be the 'hardcore' platform. To attract the hardcore audience, you need to be a PC. The gaming portion of PC's grow exponentially faster than the console market, and the hardcore audience wants hardcore games with the most polish and least ammount of load times. The mouse and keyboard combo is also considered the most accurate thing on the market because its lacks assisting software to compensate for joysticks and less-than-stellar network cards/NAT settings. I've made the argument that these are not the most accurate, but this is neither the time nor place to revive that argument - and as far as hardcore gamers go, good luck convincing them otherwise.

Now, aside from that, what do hardcore audiences want? They don't want gimmicks in their gameplay, they want streamlined, professional quality games. For multiplayer games, this is key. From single player experiences, the demand is on polish, streamlined, deep gameplay. Lets look at Nintendo's track record. Yes, they offer highly polished single player games. But they dont have any depth to them - you never have to decide a faction in Mario, or choose to sacrifice one person to save a city (or vice versa). Its simplified so adults can have fun, and kids will understand it. Lets also look at Multiplayer. Nintendo has offered us the worst multiplayer this generation. Friend-codes instead of a unified, meaningful experience makes interacting on the Wii a hastle, and generally not worth it. They have done nothing that the other consoles can do WAY better. So I doubt you'll convert the hardcore audience on that.

You shouldnt make a console with the hardcore audience in mind. If you want to go to the extreme, which the hardcore gamers are at, you will not be able to pull them away from their PC with similar tech specs to a mid-range PC and a tablet. Thats not what hardcore gamers are looking for. If you want the "casual hardcore" audiences - aka the people who play Call of Duty and every other generic FPS, then you have a battle in front of you - how can you convince these generally macho people into thinking the WiiU is badass enough for them? Can you offer a convincing multiplayer platform? The definition of hardcore is all over the place, but I can tell you that the legitimate hardcore audience tends to stick to PC's, so good luck picking up the fairly small console hardcore market.

As for the N64 having the market, that was an entirely different time. Even back then, the hardcore audiences stuck to PC gaming. Nintendo never had a hardcore audience, it had a core audience. The core of Nintendo's appeal was making games that could transcend age ranges. Most of Sonys games were designed to hit ONE demographic, and hard. Nintendo designed their games to hit all demographics with 'complexion-through-simplicity'. Ever play Pokemon? Go take a look at some of the mechanics in those games, or watch a competitive battle. If you compare its design between audiences, they play like two different games. The same goes for most games they stamp out. Zelda, Mario, Metroid (especially the 2d ones). The N64 also capitalized on the violence debate by bringing hyper violent games, like Golden Eye, Perfect Dark, and Resident Evil to their console at the time. Not only were these in high demand from teenagers, but it helped market their device - people who wanted violence also tended to like the supurb franchises available. Sony during the PS1 Era had some really nice games, but not as many standouts as Nintendo - thats why it won the console war. And getting back to my point, Nintendo didn't have the hardcore audience back then either - local multiplayer was not something people liked to hear. It was all about online shooters.

Remember, core and hardcore audiences are different. Games have become so fragmented and broad that Nintendo can't compete. The two 'hardcore' markets are already tapped, and have a very narrow focus for their demographics. Nintendo doesnt have a persona of being hardcore,and getting one would require it to get rid of its family appeal.

If you want a core audience instead of a casual audience, put the focus back into games that you used to have. The hardware SUCKED on the N64 and GameCube. However, that allowed you to focus on aspects other than the graphics - you had superb gameplay - ones that didnt rely on gimmicks. Thats what people liked. You fell on your face when you decided that you wanted to face off against Sony or Microsoft. And while the Wii worked for a while, your lack of good IP's and the mixture of the unfinished motion control is what killed your system.

Moffit claims that they had too much information to share for just one press event when they went into E3. "We know that Wii U is a more complicated story," he said, "and it takes some explaining to do to have consumers fully embrace it...Hopefully we didn't overwhelm!"

That is an interesting story since Nintendo's E3 showing was terrible. So terrible their stock went down from it. They didn't overwhelm, they didn't even whelm, they underwhelmed from what I understand.

I really would like Nintendo to make moves to attract this crowd, but I have my doubts. I'm interested in the WiiU personally, but I hate the name. They need to call it something attractive that doesn't include "Wii" in the title and drop the white color scheme. Grey would better, or gun metal maybe. But not white.

Give me good 3rd party support, online play that isn't holding my hand the whole way and a fun library of games.

I really do want this console to succeed. Mainly because of nostalgia but also because I'd hate to see Nintendo fall.

unless they rack up all their first party titles onto the WiiU that made people love nintendo

(i'm talking everything star fox/pokemon/banjo kazooie/mario/zelda/donkey kong/etc..)

plus some more DEEP games (not broad pieces of shit that try to capture everyone under the sun)

then this shit won't sell to any remote "hardcore" person.

put pokemon in 3D on the wii U with a pokemon snap 2 with a star fox for the wii U with more depth to it, and that system would sell like hotcakes.

"And while the Wii worked for a while, your lack of good IP's and the mixture of the unfinished motion control is what killed your system."

worked for a while ? killed your system ?

it won the last console generation by a country mile outselling its nearest rival almost in terms of two to one, penetrating every global market area, turning a profit on every console and piece of hardware sold to the point Nintendo...a video games only company was at one point the second largest company on the Japanese stock exchange and second only to Toyota.

the views in this thread are rank with fanboyism.

and btw nintendo did not win the N64/PS1 console generation.

sony did.

and in so doing repositioned the entire console market at the marketing mens wet dream group of the "teens to thirties" (those who have the most disposable income of their own) and the place where its existed ever since.

pre PS1 video games where "for kids".

it was the PS1 that changed that.

what's happening now is nin is gunning for sony.

there is an old story being played out here between those to companies and it goes back to the "betrayal" surrounding the creation of the SNES-CD and what ultimately became the PS1.

sony pushed nin out the console mainstream but now sony is suffering and nin smells blood and they have what amounts to a rather simple checklist of things they have to do now to get back in the game where they should be.

mircosoft ?

microsoft is a software company.

a software company literally founded on the premise that selling software is far, far more inherently profitable than selling hardware...

the xbox project makes massive losses and has always done so (which is why the try and milk the developers and the online service and the hardware as much as possible) and the only reason its still part of MS is because ballmer is still running the company (and trying to sell as many xboxs as possible in pursuit of bills great monopolist dream of an MS box "in every home") but he wont be by the end of the next console generation if not much sooner and as i've said multiple time the MS stockholders who will dictate the future direction of the company want the xbox project dead and the company to concentrate on its core (and highly profitable) business of software development.

let me paint this as black and white as possible: the xbox was literally only a success (in unit sales terms only and not profitability) in the US alone.

who makes the real money from the xbox as a platform ?

the software producers who have it to aim at.

not MS.

other people are making more money using MSs own core business model at their expense.

its a virtual inevitability that within a reasonably short space of time (ie one console generation) the xbox will go the way of Sega and "die" due to a boardroom decision concerning profitability and virtually every industry analyst worth his salt knows it.

fanboyism and the self defined sub definitions of self styled gamers be damned.

watch and learn.

=y:

I really do want this console to succeed. Mainly because of nostalgia but also because I'd hate to see Nintendo fall.

Well that's a coincidence, as I really want Nintendo to fail, extremely badly.
Think of it as karma for the Wii, for all those good 3rd party games that were stuck on the most inferior console,for all that time and money spent buying the thing only to not have touched it in more than a year, for the sheer luck of them catching lightning in a bottle.
I want them to fail so hard they'll stop producing consoles, and focus back on the handhelds.

But more than that, I want them to fail...because it will be fucking glorious

JokerboyJordan:
But more than that, I want them to fail...because it will be fucking glorious

ye lets get the only gaming company left in the gaming hardware business out of gaming \o/

that'll be for the best...

-.-

anyway its not going to happen outside the stateside and fanboi imagination bubble.

JokerboyJordan:

=y:

I really do want this console to succeed. Mainly because of nostalgia but also because I'd hate to see Nintendo fall.

Well that's a coincidence, as I really want Nintendo to fail, extremely badly.
Think of it as karma for the Wii, for all those good 3rd party games that were stuck on the most inferior console,for all that time and money spent buying the thing only to not have touched it in more than a year, for the sheer luck of them catching lightning in a bottle.
I want them to fail so hard they'll stop producing consoles, and focus back on the handhelds.

But more than that, I want them to fail...because it will be fucking glorious

I whole heartedly agree with you. I also want them to fail for knocking SEGA off...

JokerboyJordan:

=y:

I really do want this console to succeed. Mainly because of nostalgia but also because I'd hate to see Nintendo fall.

Well that's a coincidence, as I really want Nintendo to fail, extremely badly.
Think of it as karma for the Wii, for all those good 3rd party games that were stuck on the most inferior console,for all that time and money spent buying the thing only to not have touched it in more than a year, for the sheer luck of them catching lightning in a bottle.
I want them to fail so hard they'll stop producing consoles, and focus back on the handhelds.

But more than that, I want them to fail...because it will be fucking glorious

You do know that Nintendo is the only one of the Big 3 who is actually a videogame company, right?

Sony is an electronics company that makes TVs and stereos. Microsoft is a software company. Videogames are only a single facet of what they do, and one boardroom meeting is all it would take for either to bow out of the race. And with both companies having blown so much in console R&D, and Sony's financials being as dire as they are, there is nothing to say that either company will still be making consoles in five or ten years.

You don't have to like the Wii. But Nintendo is the only one of the three who's bread and butter business is videogames. If they were to go under, then gaming would lose the only dedicated company. The other two companies are only in gaming for as long as it keeps their stock prices up. Nintendo is in gaming for the long haul.

An industry where gaming consoles are dictated entirely by non-gaming companies would be a sad fucking place indeed.

JokerboyJordan:
But more than that, I want them to fail...because it will be fucking glorious

Schadenfreude much?

I want EA to fail but my dreams aren't going to be realized anytime soon.

Fumbles:
I whole heartedly agree with you. I also want them to fail for knocking SEGA off...

they didn't "knock Sega off".

Sega took a boardroom decision that software was more profitable than hardware.

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