EA Wants "To Be 90 Plus Metacritic at Everything"

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EA Wants "To Be 90 Plus Metacritic at Everything"

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EA wants Origin to be the Facebook to Steam's MySpace.

Despite being the brainchild of one of the biggest publishers in the business, EA's Origin service is still playing catch up with the established market leader, Steam. Valve's Gabe Newell recently said that Origin has yet to do anything "super-well," but EA's senior VP of global eCommerce, David DeMartini, claims the fact that Newell is even talking about Origin is a good sign.

"Gabe was quick to point out in the first time he ever spoke about Origin publicly that he didn't think we'd achieved that yet," he told MCV. "I would agree with that - we're on a path of constant improvement. I didn't expect to be able to out-feature Steam within the first 12 months. But I'm quite optimistic we will differentiate ourselves as a service. We've built the foundation and now we are starting to add value to the service off of that foundation."

DeMartini accepts that Origin isn't doing anything particularly new, but argues that it's a worthwhile product nonetheless.

"If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we'd all be stuck on MySpace right now and we wouldn't have had the Facebook phenomenon," he said.

"There are better mousetraps that ultimately get built out of this innovation," he continued, "and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that's what we're attempting to do on Origin."

He went on to list a few hard numbers about the Origin service; Over 12 million have downloaded it so far, it's picked up 50 partners in the space of a year and it made an impressive $140 million last year, a 400% increase of the year before.

"EA is in a really interesting place," he added. "We have this bar that is set so high, so that whether it is any of our games or services, we want to be 90 plus Metacritic at everything.

"Origin is moving in that direction. We are not there yet. We understand that. But we are going to get there soon."

Source: MCV

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Metacritic is maybe the worst thing going on in the video game world today.

I don't know wether to laugh at them for their stupidy, rage at them for their arrogance, or just go "meh" and watch as their company blows up from the inside out.

Ninenty plus on metacritic, well, time to start buying in them reviews Mr Martini.

Oh this looks familiar. EA bad mouthing other people's products without actually making their own better. Steam is superior in a lot of ways EA, and unless you offer better things than them, in prices, in offers, in service and in better EULA terms, you haven't got anything close to Steam.

Also, 90+ everything on Metacritic? Maybe if you stop working your devs off the face of the earth, I could say "Yeah, that's possible", but since we're getting another generic FPS this year that looks no different to last years (Seriously, Medal of Honour looks too much like Battlefield, but more confusing, somehow), removing the horror from Dead Space for action and generally rushing your developers, that's not possible.

Calumon: If being nice is everything, why are they so rich? : (

And it's that attitude that (in part) makes people hate them.

Simply put: they won't be better than Valve. They can't be. They're not a private company, and so they have far, far less maneuverability. The best thing they can do is learn to market themselves correctly, and "we won't do big sales because they cheapen IPs" and "we want to be 90+ Metacritic on everything" is not the way to do it.

"over 12 million downloaded it"

Yeah, because you essentially stuffed it down their throats with the major releases of Battlefield and TOR Mass Effect 3. I wonder if your sources can tell you how many deleted the application and vowed never to use it ever again.

Unlike Valve, which offers matchmaking (not amazing, but alright), Community (good for messaging and organising events) and great customer support, all Origin offers is another platform for buying expensive games.

The Social platform analogy is retarded, because they are Free to anyone. The best way to appeal to larger audiences in the game industry is by being price competitive and having a user friendly service. But no, EA will enforce exclusivity and feels that fire sales "cheapen IP". It will also assume its potential customers are too stupid to formulate a coherent opinion, and will therefore tell us why we dislike them.

In fact, GoG, with their good faith business, will likely outperform Origin in the long run, simply by being nice.

Ragsnstitches:
"over 12 million downloaded it"

Yeah, because you essentially stuffed it down their throats with the major releases of Battlefield and TOR. I wonder if your sources can tell you how many deleted the application and vowed never to use it ever again.

Unlike Valve, which offers matchmaking (not amazing, but alright), Community (good for messaging and organising events) and great customer support, all Origin offers is another platform for buying expensive games.

The Social platform analogy is retarded, because they are Free to anyone. The best way to appeal to larger audiences in the game industry is by being price competitive. But no, EA will enforce exclusivity and feels that fire sales "cheapen IP".

In fact, GoG, with their good faith business, will likely outperform Origin in the long run, simply by being nice.

Honestly, if I cant find the game I want on Steam, I usually find it on GoG.

The only reason I got Origin is because it replaced EADM, so when I wanted to re-download the games I had already bought from EA before Origin was even thought of, I had to download Origin.

Good thing after I downloaded and installed the games I was free to uninstall the piece of shit that was Origin.

But, yea, in many ways GoG is better than Steam while Steam is better than GoG if that makes any sense, while both are better than Origin.

The only reason people went anywhere near Origin is because of a few select games. Steam is still ahead by a long shot (I still don't use it however)

Stop. Making. Metacritic. Matter. Assholes.

90+? I thought the point of EA creating Origin was to sell their own games?

Jack and Calumon:
Calumon: If being nice is everything, why are they so rich? : (

It's because they give us nice things, but in a very mean way.

Wow.

I can't actually believe this.

It's like EA have no idea how much people hate them :D

They're the Cartman of the gaming world.

Daystar Clarion:
Wow.

I can't actually believe this.

It's like EA have no idea how much people hate them :D

They're the Cartman of the gaming world.

They are similar to Cartman aren't they... hmm. They should make a South Park episode where Cartman teams up with the head of EA to cause all sorts of asshole-ish shenanigans

Using metacritic scores as the standard your company should strive for is incredibly sad.

So you've decided to publish with EA
You have a year to get your game out and if you don't break 90 on Metacritic you're fired. Have fun

Redingold:
And don't forget, you've gotta sell 5 million units or you won't get to make a sequel!

That's the kicker isn't it. Wanting everyone to get them critical acclaim AND sales.

Jack and Calumon:
removing the horror from Dead Space for action

Wait, Dead Space is a HORROR game?

No, I call bullshit. There's no way that someone could fail that bad at making a horror game. It's quite clearly an action game, albiet one with an interesting ammo-management system that does seem to be taken from the horror genre.

Any game where the primary weapon severs limbs cannot be a horror game. Hell, if you have a weapon at ALL, you're drifting from that spot.

Not to be another of Yahtzee's gherkin-polishers, but horror, whether it's in a movie, a video game, or a book, is about pacing and suspense. Slasher flicks are not horror movies, Halo is not a horror franchise, and saying that Dead Space was horror is an insult to the genre. Hell, speaking of Halo, even THAT'S better-paced than Dead Space.

Oh, and a bit on EA and Origin itself just to make sure I don't get a warning for "off-topic"

This is right on the tails of them refusing to change their ways at E3, and being called the "Worst Company in America" at a time when corporate greed is at an all-time high.

*thump* *thump* *thump*

Just... stop trying, EA. Nobody is falling for it.

Comparing social networking to digital distribution...

I doubt im the only one who thinks that theres something fundamentally wrong with that.

itsthesheppy:
Metacritic is maybe the worst thing going on in the video game world today.

No, thats Games for Windows Live.

...hey EA...is it wise to refer to your service as a mousetrap? Also as many people have pointed out, Metacritic isn't really the best place to go for scores considering how often those scores get thrown out of whack from legions of angry people.

Also...even if nobody had switched from myspace to facebook, they would have likely switched over from myspace to twitter. Just thinking out loud with that one though.

Dryk:
So you've decided to publish with EA
You have a year to get your game out and if you don't break 90 on Metacritic you're fired. Have fun

And don't forget, you've gotta sell 5 million units or you won't get to make a sequel!

Shoggoth2588:
...hey EA...is it wise to refer to your service as a mousetrap? Also as many people have pointed out, Metacritic isn't really the best place to go for scores considering how often those scores get thrown out of whack from legions of angry people.

Also...even if nobody had switched from myspace to facebook, they would have likely switched over from myspace to twitter. Just thinking out loud with that one though.

That was my first thought when I read it over on GI. Why on Earth a goddamn "mousetrap" analogy?

I'm betting EA will have a massive Metacritic-Bombing on their way within the next 48 hours. "You want 90+? Take 10-!"

90+ only games? Well, I know one company whose games are mostly over 90 on metacritic. So sad that it is Valve, isn't it, EA?

I still have Origin only because of ME 3. Soon after June 26 Origin-infection will be over.

And judging your games by Metacritic score is meh. You can take only positive reviews, can take more negative. Player score isn't a criteria either, cause most of the gamers, who post their reviews have 2 marks - 1 and 10.

Gearhead mk2:
I don't know wether to laugh at them for their stupidy, rage at them for their arrogance, or just go "meh" and watch as their company blows up from the inside out.

I'd advise getting the popcorn. Reading EA's PR efforts is like watching a slow-motion train crash.

uncanny474:

Jack and Calumon:
removing the horror from Dead Space for action

Wait, Dead Space is a HORROR game?

No, I call bullshit. There's no way that someone could fail that bad at making a horror game. It's quite clearly an action game, albiet one with an interesting ammo-management system that does seem to be taken from the horror genre.

Any game where the primary weapon severs limbs cannot be a horror game. Hell, if you have a weapon at ALL, you're drifting from that spot.

Not to be another of Yahtzee's gherkin-polishers, but horror, whether it's in a movie, a video game, or a book, is about pacing and suspense. Slasher flicks are not horror movies, Halo is not a horror franchise, and saying that Dead Space was horror is an insult to the genre. Hell, speaking of Halo, even THAT'S better-paced than Dead Space.

It's more horror than what it's doing now, that's for sure! Dead Space 1 and 2 had tightly claustrophobic corridors in poorly lit rooms with monsters that appeared to be people fresh from a car accident into a nuclear power plant. It was at least trying to be horror, in the way that it's still about action, but horror is a main element.

EA comes in and wants to broaden the audience, with multiplayer that works against the horror, Co-op which gets rid of the isolation that you feel when playing the games and emphasizing action over everything else. Did you see the E3 footage? Giant monsters, boss battle against a loud and sparkling drill that is making the entire room move around in a very fast way. That's not scary, not even trying to be scary, it's just trying to be about dudes in big armour curb stomping monstrosities. It's Gears of War with mining equipment and no cover, that's what it is.

Calumon: ...I don't know what to say, I can't play any of those games. D:

What stands out most of all from this article is that EA compares Origin to a mousetrap. Sounds about right to me.

uncanny474:

Jack and Calumon:
removing the horror from Dead Space for action

Wait, Dead Space is a HORROR game?

No, I call bullshit. There's no way that someone could fail that bad at making a horror game. It's quite clearly an action game, albiet one with an interesting ammo-management system that does seem to be taken from the horror genre.

Any game where the primary weapon severs limbs cannot be a horror game. Hell, if you have a weapon at ALL, you're drifting from that spot.
.

Its a horror game.

I'm guessing that Alien, Dracula, Friday the 13th, Aliens and every other horror movie ever made are not horror movies or don't have horror in them because a gun/weapon exists?

Dead Space ain't terrifyingly scary but it certainly is horror whether you like it or not.

OT: EA making bold statements and fucking up what made Dead Space great.....*sigh*

I will challenge myself today and try to say something positive about EA that has nothing to do with the IPs they own.

...uh... I guess setting unreasonable goals for yourself is one way to potentially improve.

Aw, isn't DeMartini cute. It's like the mentally impaired kid who wants to be an astronaut.

So what they're saying is their PR department will spam ridiculously good reviews posing as members of the public in order to manipulate the ever so flawless system that is Metacritic.

They want 90s on metacritic? Try making good games or not trying to fuck over the consumers and their beloved IPs.

So you want to be nothing more than a statistic? An arbitrary aggregation score that has very little to do with actual quality or has any meaning other than luring the stupid score demographic into buying your game.

Well by all means do try. Maybe it will result in better quality games, though the more obvious result is that review sites will lose even more of their credibility and employees (who were fired for completely unrelated reasons!).

Which then means! More youtube reviewers! Yay! Actual opinions, rather than processed marketing sludge passed of as a review.

Thats easy to do, buy some professional reviewers then aim the products underneath the lowest common denominator where every game becomes a 10 because the consumers are too stupid to notice otherwise...

90+? Even fucking Fallout: New Vegas didn't get that and I so prefer it to anything EA has puked up in yearsssss.

They can start by not using Origin to turn your consumers into bots and not banning people from their single player games because of another persons post.

Shouldn't you be working to make great games instead of getting great scores, EA? Priorities!

EA: making money through repetition of others innovations since 2000

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