Kixeye Recruits With Unicorns, Helicopters, Maniacal Children

Kixeye Recruits With Unicorns, Helicopters, Maniacal Children

Kixeye invites developers to join "the best damn gaming company on the planet".

When it comes to recruitment campaigns for the game industry, most job applications tend to be as dry and unexciting as every other profession one can apply to in life. That's because design teams are places that require a degree of professionalism, and as such require very standard applications like this one for Valve, or this one for id. Facebook games developer Kixeye looked at these recruitment styles, then threw them out the window to come up with something far more awesome, all while taking the opportunity to lambast their rivals.

The video posted to the right appeared on YouTube and Kixeye's website this morning, and puts the viewer in the perspective of an interviewee meeting with satrical versions of actual game companies. The first, representing Zynga, is run by a demanding foul-mouth child who switches between verbally harrassing the interviewee and ordering Yoo-Hoos from his secretary. The second, representing EA, is led by an old man who'd rather reminisce about "the good old days" while trying to keep his dentures from falling out of his mouth. The third, Kabam, is a data-based company that uses a wheel of popular gaming trends to determine what the developer will be making for the next two years. "Oh look," he says, "'Zombie Castle Rescue'. Hardcore."

Finally, the developer turns to Kixeye's interview. "What is best in life?" the developer is asked. "Is it to crush your enemies, see them driven before you, and to hear the lamentations of their women? Well, that's a pretty good start. But at Kixeye, we want more then that. We want to make games for gamers by gamers." He then proceeds to give the most motivating speech a developer could ever possibly hear before putting on a unicorn mask and flying away in a helicopter.

Apparently this is the style of advertising that Kixeye always used, it simply never drew attention on the internet because it was usually limited to large prints in their home location of San Francisco (seen below). This video appears to be part of a larger push to import fresh new talent through the internet, as also shown in an "Are You One Of Us?" application quiz available on their website that lets you choose between using a Gentleman's Pistol or a Rocket Propelled Grenade Launcher to answer questions. According to comments on the video's YouTube page, Kixeye's campaign has been a huge success that will draw many candidates. Now it's up to Kixeye to go on to produce games that are as good as the advertising claims.

By the way, I got a 93% on that quiz. How about you?

Source: Inside Social Games

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... what the fuck did I just watch? and who the fuck is Kixeye ?

I'm serious, who are these guys? According to their website they have come up with 3 facebook games. I understand they are new, but this advert makes them look obnoxious.

Hmmm.
Slightly intrigued, but put off by the try-hard attitude and "we know memes so we are cool" style of the poster.

While, they've raised the bar just high enought that they're almost certain to break their nose off it.

Really now, while I'm sure they're current games will be at least in some way innovative and/or unique, I give them less than two years before that ad makes them look like hypocrites.

Please take your obnoxious unicorn and at least try to prove me wrong, Kixeye.

Give that ad campaign to Valve, and then Gabe will finally ascend to godhood.

EDIT:
Wow, it just hit me! This is basically a Kevin Butler ad, but with less Kevin Butler, therefore less awesome.

PureIrony:
While, they've raised the bar just high enought that they're almost certain to break their nose off it.

Really now, while I'm sure they're current games will be at least in some way innovative and/or unique, I give them less than two years before that ad makes them look like hypocrites.

Please take your obnoxious unicorn and at least try to prove me wrong, Kixeye.

Actually, Kixeye's been around for a while, and their games are doing pretty crazy business. At GamesBeat earlier this month, Will Harbin said they cleared $100 million the past fiscal year.

Cool... not sure what else to say.

Oh, also does anyone know what the theme playing during the Kixeye portion was?

Anyone else think the kid looked and talked kinda like a young version of the Angry Video Game Nerd?

I'll give it to them, that ad made me very curious about them and with that kinda ad I wish SOME success on them.

And what do you mean there is more to life than driving our enemies before us?

Saviordd1:
I'll give it to them, that ad made me very curious about them and with that kinda ad I wish SOME success on them.

And what do you mean there is more to life than driving our enemies before us?

Hearing the lamentations of their women is the only thing I can think of to add to that to make life complete.

So the foul mouthed kid is supposed to be Zynga. The Old Guy is EA but I don't know who Kerpoop is supposed to be.

vansau:
Actually, Kixeye's been around for a while, and their games are doing pretty crazy business. At GamesBeat earlier this month, Will Harbin said they cleared $100 million the past fiscal year.

The thing I might wonder, though, is whether financial success is a measure of a company's professional/artistic success. It's an easy and reasonable metric, to be sure, but I feel it's incomplete... After all, how much did EA or Activision make?

I just have yet to encounter a Facebook game that really made me marvel at the minds behind it. I think the ad ends up mostly style and not much substance.

The craziness got me interested as to what games they've made, then I saw "Facebook games developer" and stopped reading.

Visited their site. Checked out some of their products. Didn't leave me all that impressed.

I do like how all three of their games are the hottest mmorts on Facebook, apparently at the same time.

I somehow got a 96% on that quiz while answering as bonkers as I could.

Clever advert, makes me want to work for them tbh.

so... they've made some facebook games?

but they make fun AAA game companies?

Am I to assume that they want to break into that market then?

Krion_Vark:
So the foul mouthed kid is supposed to be Zynga. The Old Guy is EA but I don't know who Kerpoop is supposed to be.

Kabam.

I wish I was good at something else than just thinking up game concepts because I would totally work for them xD

... that...

... was...

... tragic.

It was a dumb meandering ad that took cheap shots at other companies, never rose above juvenile humor* and basic prop comedy (and if you're gonna weight a spinner, try not to be so obvious about it), and the end was so over the top I thought it was continuing the "parody".

And it didn't reveal a single thing about the company. Number of employees, locations, existing market**, anything. What was that Yahtzee said? "If they're just showing you scripted cutscenes, ask yourself what they're trying to hide." or somesuch?

* Though I'll admit to smirking at the "took the boner one by mistake".

** Oh, wait, they said "online". Because that means a lot in a world where vending machines and public transit are online.

Moonlight Butterfly:
I wish I was good at something else than just thinking up game concepts because I would totally work for them xD

You can always give it a try. They're hiring for all sorts of positions, and they might hire you at the bottom and then you can work your way up. You're definitely not going to get hired if you don't apply, but you might if you do.
I think if you're a gamer, you're passionate about games, and you have the ability to learn stuff, you probably have more to contribute than you realise.

None of what they have to say changes the fact that they are in the business of making Facebook games - i.e. games whose sole reason for existing is to spam advertisements for themselves to the player's friends like some sort of digital pyramid scheme - and therefore fail at life.

the unicorn just told me I'm a 85% match

O_o

WanderingFool:
Cool... not sure what else to say.

Oh, also does anyone know what the theme playing during the Kixeye portion was?

If mean the video's major theme, it's an old piece of classical music called "In the Hall of the Mountain King". Like any other classical music, it's everywhere, but most people just don't know the name. Here's one video of an orchestra playing their own take on it.
http://www.youtube.com/watch?v=dRpzxKsSEZg

Lugbzurg:

WanderingFool:
Cool... not sure what else to say.

Oh, also does anyone know what the theme playing during the Kixeye portion was?

If mean the video's major theme, it's an old piece of classical music called "In the Hall of the Mountain King". Like any other classical music, it's everywhere, but most people just don't know the name. Here's one video of an orchestra playing their own take on it.
http://www.youtube.com/watch?v=dRpzxKsSEZg

Oh, I was talking about the one playing during the Kixeye part of the video. I know of the first piece... its actually a favorite of mine...

Kixeye presents themselves as though they're the next id Software, but in truth, they're the recent creators of Backyard Monsters. It's a small scale empire building and real time strategy game, only the empire building involves arbitrary wait times stretching days and the real time strategy is "choose where your monsters start and hope the terrible pathfinding/target selection AI works". It's a bar filling game where you can pay them to fill the bars faster and if you don't, your involvement dwindles the higher level you get. It's just as terrible as it sounds.

Well, it gave me ideas for future jobs...

Although I don't relish the idea of interacting with the community of games.

This company is very unprofessional. I wrote a program that would allow their users to play Battle Pirates in full screen and talk in comms, which has been a problem since this game came out. Their response was to ban my ip and my account on their game Battle Pirates.

My recommendation is to boycott this company until they can treat their customers with a little respect.

 

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