2K Supports Indie Retailers With Borderlands 2 Top Trumps

2K Supports Indie Retailers With Borderlands 2 Top Trumps

Limited-edition goodies surface for UK pre-orders of Borderlands 2 at independent shops.

Borderlands publisher 2K Games has unveiled an extra treat aimed at encouraging gamers to buy the upcoming Borderlands 2 from locally-owned stores. UK customers who pre-order the game from selected independent retailers will receive one of 5,000 exclusive Top Trumps decks based on Borderlands 2.

The "Guns Guns Guns" deck focuses on, predictably, the game's variety of guns (of which there will be many). The pack follows the same style as other Top Trumps cards, with each of the pack's 30 cards adorned with various weapon statistics to compare and use for battle. The cards also contain snippets of information about the various manufacturers, as well as a game-style piece of artwork depicting each gun.

2K's UK PR manager, Ben Lawrence, has stated that the Top Trumps deck will be strictly limited-edition. "Only 5000 packs of cards will be distributed across the country and will be available on a first-come-first-serve basis," he said. "Once they're gone, they're gone so I'd encourage people to check with their local indie store to see if they're stocking the cards."

At a time when high-street stores are especially feeling the pinch, it's nice to see a high-profile release being used to support independent businesses so directly. There's been no word yet on whether retailers in regions outside the UK will have similar promotions, though.

Borderlands 2 will hit stores, independent and otherwise, on September 18 in North America and September 21 in Europe.

Source: Eurogamer

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I have no idea what Top Trumps is and I don't live in the UK, but I'm still incredibly happy that this is happening. Borderlands is doing a lot of things right, hopefully it can influence the industry in some way.

I hope that they release the Top Trumps set for general sale sometime in the future. But for now, it's wonderful to see Gearbox supporting independent stores like this. Sadly I don't know of any independent game stores in my area that sells anything but second hand games.

GeorgW:
I have no idea what Top Trumps is and I don't live in the UK, but I'm still incredibly happy that this is happening. Borderlands is doing a lot of things right, hopefully it can influence the industry in some way.

Top Trumps is a stat based card game. You and your friend play cards against each other, with one person choosing which stat will be the decider. Whoever has the lowest stat has to give their card to the other player. The winner is the person with all the cards at the end of the game.

O.T: It's great to see them doing something like this to support smaller businesses. Many small game shops have unfortunately closed down in recent years.

GeorgW:
I have no idea what Top Trumps is and I don't live in the UK, but I'm still incredibly happy that this is happening. Borderlands is doing a lot of things right, hopefully it can influence the industry in some way.

I just afraid it might have something to to do with Trumps Top
image
What a card that guy is!

I'm wondering if Bandit a new gun manufacturer for Borderlands 2 or just a one off for the promotion?

I read the Drummed Splasher Dasher as "NEEDS MOAR DAKKA!"

If I hadn't already pre-ordered it from Steam, I'd totally look around for a shop doing these.

I guess that means the promotion's working, it's just a little slow =P

Aah, pity I live in Australia. Oh well, already got the limited edition of Borderlands 2 pre-ordered. I would have got the Relic Hunter edition but they sold out before I could get to a store XD. Really can't wait for Borderlands 2, Gearbox really know how to make a good image. I guess they are trying to make up for Duke Nukem: Forever.

SomebodyNowhere:
I'm wondering if Bandit a new gun manufacturer for Borderlands 2 or just a one off for the promotion?

It is a new manufacturer

OT: Cool

Waaghpowa:
I read the Drummed Splasher Dasher as "NEEDS MOAR DAKKA!"

well there's a reason why it's painted red....

LittleMikey:
Aah, pity I live in Australia. Oh well, already got the limited edition of Borderlands 2 pre-ordered. I would have got the Relic Hunter edition but they sold out before I could get to a store XD. Really can't wait for Borderlands 2, Gearbox really know how to make a good image. I guess they are trying to make up for Duke Nukem: Forever.

We didn't even get the full on collectors edition over here in New Zealand, did you guys have that option?

chozo_hybrid:

LittleMikey:
Aah, pity I live in Australia. Oh well, already got the limited edition of Borderlands 2 pre-ordered. I would have got the Relic Hunter edition but they sold out before I could get to a store XD. Really can't wait for Borderlands 2, Gearbox really know how to make a good image. I guess they are trying to make up for Duke Nukem: Forever.

We didn't even get the full on collectors edition over here in New Zealand, did you guys have that option?

I'm not sure if this is the full collectors edition... this is the stuff it comes with: https://content.ebgames.com.au/website/images/detail/BL2LE_detail_1000_v3.jpg

LittleMikey:

chozo_hybrid:

LittleMikey:
Aah, pity I live in Australia. Oh well, already got the limited edition of Borderlands 2 pre-ordered. I would have got the Relic Hunter edition but they sold out before I could get to a store XD. Really can't wait for Borderlands 2, Gearbox really know how to make a good image. I guess they are trying to make up for Duke Nukem: Forever.

We didn't even get the full on collectors edition over here in New Zealand, did you guys have that option?

I'm not sure if this is the full collectors edition... this is the stuff it comes with: https://content.ebgames.com.au/website/images/detail/BL2LE_detail_1000_v3.jpg

Nah, that's what we got as well. You know those cool red chests in the game? The get one of those to store it all in and a bit more as well, it isn't 1:1 scale, but it's a decent size.

chozo_hybrid:

LittleMikey:

chozo_hybrid:

We didn't even get the full on collectors edition over here in New Zealand, did you guys have that option?

I'm not sure if this is the full collectors edition... this is the stuff it comes with: https://content.ebgames.com.au/website/images/detail/BL2LE_detail_1000_v3.jpg

Nah, that's what we got as well. You know those cool red chests in the game? The get one of those to store it all in and a bit more as well, it isn't 1:1 scale, but it's a decent size.

Aah yeah, that's the Vault Hunter edition. I tried to preorder one of those, but apparently they sold out in like three hours or something crazy like that.

 

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