Xbox Live to Produce Original Programming
The former president of CBS will head up Xbox Live's new original programming division.
Over the course of its long lifecycle, Xbox Live has grown from a multiplayer service to a multimedia bazaar, complete with features spanning from streaming services like Netflix and Hulu Plus to coverage of the current US presidential election. And Microsoft has no intention of stopping there. Yesterday, the company announced that it has hired former CBS President Nancy Tellem to helm the development of original streaming content.
"The Xbox is already a consumer favorite," Tellem said, in a recent press release, "and we now have a tremendous opportunity to transform it into the center of all things entertainment - from games, music and fitness to news, sports, live events, television series and movies - so consumers have one destination for all their entertainment needs." Don Mattrick, president of the Interactive Entertainment Business Group at Microsoft, added, "Under [Tellem's] direction, we look forward to building and extending our creative offerings from the living room to all your devices."
Details of what sort of original content Microsoft intends to create is scarce, but one thing is certain: Most major networks have been very slow to embrace the internet as an entertainment medium. How many movies and shows have been released in only a limited fashion on services like Netflix, or even not released at all? It's perhaps only natural, then, that it would fall to entertainment and computer software companies like Microsoft to pick up the torch. And while there have been a number of professional original webseries that have cropped up over the past several years - perhaps most notably, Felica Day's The Guild - it should be interesting to see what a group with Microsoft's money behind it can do.
I don't know whether to call it the CableBox or the AdBox.
Can't wait to see CSI Kirkwall.
I look forwards to original movies, I just hope they're like they are on Sci Fi, because Sharktapuss was hilarious.
Thet me guess it will be us only like, half the stuff on there.
Still, i use my xbox once a week, and when my live runs out that will be it, doesnt affect me.
cant wait to see how many more adverts they can cram in though
Over the course of its long lifecycle, Xbox Live has grown from a multiplayer service to a multimedia bazaar, complete with features spanning from streaming services like Netflix and Hulu Plus to coverage of the current US presidential election.
And most of which, I'd argue, is either completely unwanted by a majority of the install base, never asked for by the install base, or is a ripoff to use in comparison to the competition.
Netflix is about as far as I go with the consoles, but considering both that its free on the PS3 and that I do not have to deal with that horrid affair that is the "Kinectflix", it isn't something that attracts me to the 360 at all. Same with Hulu, sports coverage, political bullshit, and all the rest that is forced down 360 users throats.
No doubt this will be an instrumental excuse for Microsoft to yet again jack the prices of Live membership up for all, instead of intelligently offering some version of tiered service, with the cheapest being solely for playing online.
You know what would be nice?
If we outside of the US could get some of this content. Is someone working on that?
And while there have been a number of professional original webseries that have cropped up over the past several years - perhaps most notably, Felica Day's The Guild - it should be interesting to see what a group with Microsoft's money behind it can do.
The Guild did have Microsoft's money behind it for seasons two through five. That's part of why it always showed up first on XBL/Zune/MSN before the episodes were eventually put up elsewhere. It's only with season six (starting next month) that they're back off the MS exclusivity deal and the licensing money that came from it, as far as I know.
I LIKE IT! As long as it's reasonably priced, this could, and should, replace everyone's cable box. Instead of getting bent over the rails by Comcast or DirecTV, you could just pay a monthly fee for shows and games. Hopefully, they give you options so you can pay for what you want to see and...
oh, shit. It will become what we already hate: a cable box.
Just waste your money on games, for fuck sakes.
I hope I can watch it on my PS3!
The real outdated notion here is limiting content by region, or platform. Putting exclusive viewed content on the Xbox is basically Microsoft trying to steal broadcast services from the tv providers, while not offering much more than the usual "chained to this black box, and paying to have ads spewed at you" deal. I didn't escape the old model and hard copies so that I could be further tied to "the man" so to speak.
sadly, even though netflix is much more open to distribution, it's been having a sucky time convincing everybody that it's worth something when everybody takes their pretty much unrestricted service for granted
hopefully, other services with much more funding behind them will be as pragmatic