Ex-PlayStation PR Man: Sony Is "Sending Titles Out to Die"

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Ex-PlayStation PR Man: Sony Is "Sending Titles Out to Die"

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Recently laid-off PlayStation rep, Will Powers, calls out his former employer.

Last week, Sony laid off a slew of workers, including PR guy and The Tester winner, Will Powers. As former employees are wont to do, Powers has taken a few pot shots at his former employer's recent decisions, including the one that has left him unemployed.

"You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," he wrote on Twitter. "In typical fashion they're sending titles out to die, because they have no PR support - [Little Big Planet Karting], Sports Champions 2, Wonderbook.

"Worst part it, the PR department was already under-staffed," he continued. "I feel sorry for those that remain there, because their workload just doubled."

While Powers' rant will hardly be conducive to him scoring another PR job, it's hard to disagree with his point. Dropping a sizable portion of your PR team before the run up to Christmas is an odd move on Sony's part. According to Powers' the layoffs were made to save money, but an internal PR department is far more cost effective than outside agencies.

"PR is non-revenue generating, but has a very low operating cost in relative terms to their results. Laying off to cut costs makes no sense," he wrote. "Already, they outsourced entirely too much work to overpriced agencies, so laying off is only going to exacerbate an existing problem."

Powers was working as a waiter and barman before he won the PSN reality show, The Tester, earning himself a not-so-cushy game testing job. At some point he transitioned from testing, which is widely regarded as the most unpleasant job in the industry, to PR. According to Powers, the producer of The Tester has been laid-off as well.

Source: Kotaku

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Well it worked for EA!

This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

And people laugh at me when i predict another video game industry crash.
Yeah, the numbers might be alright, but the actions speak like the numbers are downright fabrications.

Wellll,
their PR is pretty bad. Probably a good move, we might hear less stupid shit out of them now.

So one guy, who won his job on a game show, is saying a multi-billion Dollar company is making bad decisions and that he knows better? Not trying to offend anybody, but how did his former jobs prepare him any better for knowing about how to run a media company than mine did?

Edit: Oh yeah, maybe Sony fired half of their PR-team because they want to hire new people? Possibly because they want somebody else to give it a shot?
Also: I love how he refers to his former employer as "PlayStation" not "Sony".

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

You dominate the previous two generations by dumb luck and stupid choices by your competition? PSone vs the N64 was the sign for CD based gaming. PS2? DVDs. The problem with today was that not everyone could actually afford the cost of blu-ray because the major difference from this generation from all previous generations was that this was the first generation that had the consoles developed to be MORE advanced than what existed in the standard home.

The only console that actually stayed with the trend was Nintendo. Now that televisions for the most part have HDMI or component it only made sense for the next console to have said technology.

dont you see sony is winning?
image

aslo the tester was a piece of shit.

PR is seriously overrated. Gamers get their information from magazines and internets and all it takes for them to cover a game, is free copies...

The problem is, you can't expect an recently fired employee to be able to accurately gauge how effective his own department is. He's too close to know whether they were doing a good job or not (also of the games he listed, only Little Big Karting has the potential to be a really big hit)

Tenmar:

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

You dominate the previous two generations by dumb luck and stupid choices by your competition? PSone vs the N64 was the sign for CD based gaming. PS2? DVDs. The problem with today was that not everyone could actually afford the cost of blu-ray because the major difference from this generation from all previous generations was that this was the first generation that had the consoles developed to be MORE advanced than what existed in the standard home.

The only console that actually stayed with the trend was Nintendo. Now that televisions for the most part have HDMI or component it only made sense for the next console to have said technology.

I don't see how the tech made the PS2 the better console, but I can see how it helped the PSOne.
But in both generations the Sony consoles just had a vastly higher quantity of better games overall.

Sony's lackluster performance this generation wasn't due to Blu-Ray. The PS3 was, and still is, sadly the best Blu-Ray player on the market. And Blu-Rays cost about the same when they came out as when DvDs came out, unless you're referring to the costs of development for games.

I personally think that the library of games took a massive nosedive overall from the PS2 to the PS3. Titles are being sent to die. The late, late localization of White Knight Chronicles is a testament to that.

First jobs to get cut in a recession is the ad budgets. Better indicator than any stock guru.

Piflik:
PR is seriously overrated. Gamers get their information from magazines and internets and all it takes for them to cover a game, is free copies...

Not everyone who plays or buys games looks up on the internet or in magazines. In fact a parent who bought a PS3 for family use and doesn't frequent sites like this and only plays games like NHL or Madden etc, may see a commercial for Little Big Planet Karting and decide that it might be a good game for their six year old to play. PR also helps get information released, set up interviews, deal with stockholders, negative backlash etc. They focus on a large variety of things that make them useful to companies.

Also they set up conferences were websites and magazines can get sneak peaks at the games being made and create hype for players. Sure they can give out free copies but that only works towards the release of the game and really only for reviews. Sure give it them a few weeks early but that doesn't create as much interest than if the game was teased over the past year.

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

There is a video by moviebob that is pretty old and he suggested that Sony was probably never good at systems/gaming department but rather they got lucky by Nintendo making one of the worst decisions of gaming history and rode it for many years. Looking at Sony's decisions these past 7 years I would have to say that I agree with him.

If the video is boring you should probably start at 5:00

I just don't get Sony any more. I love their products and the games they produce but the company is run by morons. Nothing more can be said on the matter. Oh well, at least the Vita is getting some degree of support in Japan. I was kinda hoping to have a strong western developer presence as well but I guess I can give up on that.

Gladion:

Also: I love how he refers to his former employer as "PlayStation" not "Sony".

Sony sells a bazillion products, it makes sense.

The hell was The Tester?

Anyway, yeah, Sony needs to replace most of it's higher-ups. Their management still work off a decade old mindset, and every time they try to change, they still drag it with them, kicking and screaming.
They need young, fresh, new blood in the key areas of the company. As it stands now, Sony is starting to show it's age.

GAunderrated:

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

There is a video by moviebob that is pretty old and he suggested that Sony was probably never good at systems/gaming department but rather they got lucky by Nintendo making one of the worst decisions of gaming history and rode it for many years. Looking at Sony's decisions these past 7 years I would have to say that I agree with him.

If the video is boring you should probably start at 5:00

I'd say that Sony got lucky in the beginning. But luck doesn't run 2 full generations. The amount of great games that Sony actually DID have a hand in with the PS1 and PS2 was quite large. The successes of Crash Bandicoot, Twisted Metal, God of War, Sly Cooper, Jak and Daxter, and many others are hard to ignore. To say that Sony had NO idea how to sell games and consoles suggests that you'd have to ignore the successes of a lot of franchises that were created in those 2 console generations.

This generation is different. This is a weird one. Sony doesn't have half, or even a quarter the number of the franchises it had on previous consoles. The sequels it cranked out to certain franchises were mediocre and had no reason to be because they weren't rushed (Genji: Days of the Blade). Other franchises that were well received got no love, for no reason (the guys who made the great Mark of Kri being forced to make the MLB: The Show series...)

Hell, we've been waiting on The Last Guardian for how many years now? And White Knight Chronicles taking years to localize was horrible. Sony was, for a long time, able to create great games and back creative ideas that sold. Even some of the most obscure titles that were backed by Sony's publishing funds reached greatest hits status (The Getaway, Shadow of the Colossus). Bob Chipman's video ignore a massive amount of what made the PS1 & PS2 successful in that video.

Sega of late 90s, take two. It seems to happen to every king of the hill, everyone looses market leadership after two generations or so. First these were Atari, Nintendo (SNES falling behind Genesis), Sega (Saturn falling behind PlayStation), now time has come for Sony.

Sony has the gun pointed squarely at their foot and they will not stop pulling the trigger and somehow they aren't running out of bullets.

Companies do not generally lay off good and valuable people. He lost his job, I'm sorry to hear that, but it does not seem like he was the shining star in the company. He won a contest and was later promoted, but I don't know what position he held. What did he do in the PR-team? It's horrible to say this, but normally those that are easy to replace go first when cuts need to be made.

It's also a likely possibility that Sony wants to hire new people. The easiest way to lay off staff is to say the company needs to cut costs. Then, sometime later, they can advertize for those positions and hire new people "with a clear conscience".

And publicly bashing your former employer after having a position in PR? I wouldn't call that clever.

Wait, wait, wait, wait, wait, wait, wait...

So the producer of The Tester was laid off? About damn time! How that show managed to make it through 3 seasons is beyond me! It's a shame because it could have been a great show...but it wasn't.

OT: Well, I don't approve of the way he expressed his experience at the company but I supposed I see his point. But hey, for someone to say stuff like that, knowing that no one will ever hire you because of that, it must mean he had a pretty bad time there...

GenGenners:
The hell was The Tester?

Eh, I'll just say it even if its sarcasm. It was a lame "videogame" related show. And I used quotes because the contestants did everything except play games. Pretty much, it was a dozen or so of random people from all over the continent who wanted to be on the show for the big prize of getting a job as a tester. The last season's winner actually landed a job for Santa Monica studios, helping them develop GoW: Ascension or something.

The contests required people to, I dunno, develop their own play revolving around Street Fighter or...go racing kart in the spirit of...some kart game. And then based on their performance, they would be eliminated. You know, they would test your decision making skills or teamwork or whatever random crap they pulled out of their asses. I think they only got to play actual videogames for the finale.

It's sad because as gamers, we don't have that many cool game shows. The show had potential but they turned it into a crap show. Hell, Egoraptor was in the show and he got kicked out almost immediately. Don't tell me the guy doesn't know about games!

But I digress. A lot...

Beautiful End:
Wait, wait, wait, wait, wait, wait, wait...

So the producer of The Tester was laid off? About damn time! How that show managed to make it through 3 seasons is beyond me! It's a shame because it could have been a great show...but it wasn't.

OT: Well, I don't approve of the way he expressed his experience at the company but I supposed I see his point. But hey, for someone to say stuff like that, knowing that no one will ever hire you because of that, it must mean he had a pretty bad time there...

GenGenners:
The hell was The Tester?

Eh, I'll just say it even if its sarcasm. It was a lame "videogame" related show. And I used quotes because the contestants did everything except play games. Pretty much, it was a dozen or so of random people from all over the continent who wanted to be on the show for the big prize of getting a job as a tester. The last season's winner actually landed a job for Santa Monica studios, helping them develop GoW: Ascension or something.

The contests required people to, I dunno, develop their own play revolving around Street Fighter or...go racing kart in the spirit of...some kart game. And then based on their performance, they would be eliminated. You know, they would test your decision making skills or teamwork or whatever random crap they pulled out of their asses. I think they only got to play actual videogames for the finale.

It's sad because as gamers, we don't have that many cool game shows. The show had potential but they turned it into a crap show. Hell, Egoraptor was in the show and he got kicked out almost immediately. Don't tell me the guy doesn't know about games!

But I digress. A lot...

Egoraptor? As in, Awesome-series Egoraptor? THAT Egoraptor?

GenGenners:

Beautiful End:
Wait, wait, wait, wait, wait, wait, wait...

So the producer of The Tester was laid off? About damn time! How that show managed to make it through 3 seasons is beyond me! It's a shame because it could have been a great show...but it wasn't.

OT: Well, I don't approve of the way he expressed his experience at the company but I supposed I see his point. But hey, for someone to say stuff like that, knowing that no one will ever hire you because of that, it must mean he had a pretty bad time there...

GenGenners:
The hell was The Tester?

Eh, I'll just say it even if its sarcasm. It was a lame "videogame" related show. And I used quotes because the contestants did everything except play games. Pretty much, it was a dozen or so of random people from all over the continent who wanted to be on the show for the big prize of getting a job as a tester. The last season's winner actually landed a job for Santa Monica studios, helping them develop GoW: Ascension or something.

The contests required people to, I dunno, develop their own play revolving around Street Fighter or...go racing kart in the spirit of...some kart game. And then based on their performance, they would be eliminated. You know, they would test your decision making skills or teamwork or whatever random crap they pulled out of their asses. I think they only got to play actual videogames for the finale.

It's sad because as gamers, we don't have that many cool game shows. The show had potential but they turned it into a crap show. Hell, Egoraptor was in the show and he got kicked out almost immediately. Don't tell me the guy doesn't know about games!

But I digress. A lot...

Egoraptor? As in, Awesome-series Egoraptor? THAT Egoraptor?

Yes, that Egoraptor. As in Game Grumps Egoraptor. Season 3, the first 3 episodes. They made him look like an arrogant ass. If you can find the video of the episode where he got kicked out, 90% of it is all dislikes.

I mean, come on! If they think Egoraptor is not good for the game industry then I don't know what they're looking for (Oh, but the generic quirky, funny-looking guy stayed). Not like we needed Egoraptor to be dissed in order to realize that but...you know, it gives you an idea of what the show was like.

Alright, I just couldn't get past his name.
It's just to perfect.
Will Powers.
That's just hilarious.
I can't stop laughing, it's to much.

Will Powers, Will Powers... I've heard that name before...

OBJECTION!!!!!!!!!!!

That also happens to be the name of the third client ever defended by Phoenix Wright, the only attourney I know of with a luck stat of 10 (20 in tabletop RPGs)

That guy was pretty cool in that crappy show.

Seems just yesterday he was hired, but now he got laid off.

AzrealMaximillion:

I don't see how the tech made the PS2 the better console, but I can see how it helped the PSOne.
But in both generations the Sony consoles just had a vastly higher quantity of better games overall.

Sony's lackluster performance this generation wasn't due to Blu-Ray. The PS3 was, and still is, sadly the best Blu-Ray player on the market. And Blu-Rays cost about the same when they came out as when DvDs came out, unless you're referring to the costs of development for games.

I personally think that the library of games took a massive nosedive overall from the PS2 to the PS3. Titles are being sent to die. The late, late localization of White Knight Chronicles is a testament to that.

Its actually more likely that sonys poor early performance was do to a massive recession not long after the release of their somewhat expensive console.

Beautiful End:
Hell, Egoraptor was in the show and he got kicked out almost immediately. Don't tell me the guy doesn't know about games!

But I digress. A lot...

Egoraptor getting kicked out was a joke.

Tester is a joke so I'm guessing the guys they hire from the show aren't much better.

Double Post...Please Disregard

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

easy, a lack of real competition until the PS3 really. with the PS1 they where up against the N64 so easy win there, and all the PS2 had was HAVE third party support to beat the Xbox (yeah yeah Halo, that was like the only game anyone was playing on it so shush).

GAunderrated:

AzrealMaximillion:
This is another poor decision by Sony this generation.

Though I'm only 21 I have to ask, what the hell happened to the Sony of the PSOne and PS2 eras? How do you dominate 2 generations back to back with record breaking sales to making stupid decisions like this constantly?

There is a video by moviebob that is pretty old and he suggested that Sony was probably never good at systems/gaming department but rather they got lucky by Nintendo making one of the worst decisions of gaming history and rode it for many years. Looking at Sony's decisions these past 7 years I would have to say that I agree with him.

If the video is boring you should probably start at 5:00

Yeah, considering that they've botched THREE systems in a row it's pretty obvious. If they stumble with the PS4 I wouldn't be surprised if Sony gets out of the console business altogether

Woodsey:

Gladion:

Also: I love how he refers to his former employer as "PlayStation" not "Sony".

Sony sells a bazillion products, it makes sense.

Playstation is a product, though, a brand, no sub-department of Sony. not even SCE has the Playstation name in it.

@Other people: How was the PS3 a failure? It is the #1 reason we have blu-ray today instead of HDDVD (whether you think it's the better medium or not).

Sectan:

Beautiful End:
Hell, Egoraptor was in the show and he got kicked out almost immediately. Don't tell me the guy doesn't know about games!

But I digress. A lot...

Egoraptor getting kicked out was a joke.

Tester is a joke so I'm guessing the guys they hire from the show aren't much better.

I'd just like to say I concur. I mean, I'll admit I was upset when he got kicked out (To the point where I stopped watching) but for different reasons. I was upset because I believe he has talent and I enjoy his points of view when it comes to gaming, so him getting kicked out was them kicking away a very talented person. And because of the manufactured drama and stuff. But then I was glad he got kicked out so fast because, well, it's The Tester! He dodged the bullet there. So good for him!

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