Angry Birds Soars at Retail, Too

Angry Birds Soars at Retail, Too

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Rovio wants new Angry Birds fans via its retail release.

Whether you like or dislike Angry Birds, you're in good company. If you haven't played it, though, you're becoming part of an increasingly lonely crowd. While Rovio's juggernaut bird-slingshot simulator is one of the cornerstones of the digital games market, the Finnish developer wants to use its recent foray into the retail market as a way of drawing even more players under its massive, red wing.

The console-based Angry Birds Trilogy debuted at number 16 on the UK bestsellers chart, suggesting that the series has some legs in the traditional brick-and-mortar market. "I think a lot of people will experience Angry Birds for the first time via this, even if it's not the person who buys the game," says Kalle Kaivola, an executive producer at Rovio. "It could be a parent, sibling, roommate or friend sharing the couch with them." The company has no immediate plans to shift its digital focus, but Kaivola is quick to remind consumers that retail still comprises a large percentage of Rovio's transactions. "[We] have far more products in retail than with digital. We have a very significant retail business."

Angry Birds Trilogy has sold respectably, but it hardly mirrors the massive breakout success of its downloadable counterparts. Just by the law of averages, the game will undoubtedly draw in some new fans, but what's more likely these days: A family sharing a console game around the TV, or each one individually downloading it for his or her phone?

Source: MCVUK

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You gotta be kidding me ... 60-bucks-Actizzard-version got 16 in the UK and they're actually building on that?
I guess it's safe to say that Angry Birds is turning into today's generation's Monopoly ... Which is saddening, imho.

FEichinger:
You gotta be kidding me ... 60-bucks-Actizzard-version got 16 in the UK and they're actually building on that?

What? Did you honestly think they were gunna chicken out on this franchise?

DVS BSTrD:

FEichinger:
You gotta be kidding me ... 60-bucks-Actizzard-version got 16 in the UK and they're actually building on that?

What? Did you honestly think they were gunna chicken out on this franchise?

I hoped there wouldn't be a crapton of people buying Actizzard's scheme. At least not that many.

I saw this being a complete failure, I really did. 3 games that are worth 0 or maybe 3 dollars combined doing very well at $40-60? And yeah, that "retail" market includes clothes, gummy candy, pillows, toys, and a cornucopia of...well crap with Angry Birds plastered on it. I mean, it's a fun diversion sometimes when you're stuck in line somewhere, but this?

biggest scam ever to buy three 5 dollar games at $40 - $60. Rovio and Actizzard are laughing all the way to the bank.

Wont stop people from buying it. Working in electronics retail I actually do get people coming in to buy this again for 40 bucks because "We want to play on our big TV". Not knocking people who want to play on their TV, but it's a lame justification for spending that much money on a game that is essentially free.

I was pretty sure it would do well. Easy christmas gift from people who merely know angry birds is popular.

 

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