Microsoft Prohibits Gamers From Cashing in on YouTube

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Microsoft Prohibits Gamers From Cashing in on YouTube

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Your Halo headshot montage won't be making you any more money, thanks to a revised Microsoft policy.

Halo 4 fans chomping at the bit to post new gameplay clips on their YouTube pages take note: Microsoft wants to make sure you're not making any money off of your creations. A new version of the company's game content usage rules explicitly prohibits anyone from making money through the creation and distribution of video clips or other materials, so long as the game in question was published by Microsoft Studios.

Publishing wild gameplay happenings and montage clips of titles like those in the Halo series has become a big deal on YouTube and other video portals. Once an individual's videos become popular enough they can gain partnerships with YouTube and receive a cut of the advertising revenue generated by their videos. This rule will put a swift end to that. In fact, the new language of the agreement even calls out the YouTube Partner program by name.

One particularly interesting point of the newly-revised rules states that advertisements can appear alongside or on the same page as a gameplay clip, but the person who created, edited, and published the work may not profit from it.

The MLG circuit - which owes a large part of its success to games like Halo 3 - will not be impacted due to the organization's usage rights agreements with Microsoft itself. Of course, your average YouTube partner who makes a few bucks here and there off of montage clips doesn't have the benefit of such immunity.

Not surprisingly, the news isn't sitting well with those who will be affected, especially with the launch of Halo 4 less than a month away. An online petition has already been set up to protest the change, and at the time of this writing it has over 950 signatures.

Source: GameSpot

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So, will this effect Red vs. Blue? It better not...

I don't really understand the wisdom of this. It's not like Microsoft is going to bother posting such videos to generate revenue for themselves. All they're going to do is reduce the impetus to post such videos which serve to hype the game. As a consequence, they get less free advertising and less excitement about their product.

They're a bunch of fucking idiots.

I... really can't think of a single reason Microsoft would do this?
They don't offer a competing video upload service for Halo; they aren't losing money from people doing this. If anything, these videos promote their games for free & keep the customers happy

Is this just petty jealousy? Can Microsoft not just stand the idea of anyone else making money if they aren't involved? Wait, they were involved! They sell the game these videos are made of.

Yeah, I don't get it...

I dont get why this is bad for Microsoft. So what if someone is making ad revenue off your game, its not like that money is being taken from you, all it does is get people pumped to play your game after seeing a headshot montage or something, ohz noez!

The worst thing a company can do is alienate those who contribute the most to their bottom line. This won't make Halo 4 any more profitable. It seems like a petty shot against what amounts to free advertising. All it does is give gamers (specifically Halo fans) an incentive to take their money elsewhere. Not a smart move in the long term.

saintdane05:
So, will this effect Red vs. Blue? It better not...

Maybe partially, but it seems it only affects YouTube. Since Roosterteeth has its own site with non-YouTube videos, so they're probably in the clear. Now, if this change affects ALL of the content, not just on YouTube... hoo boy.

Zombie_Moogle:
I... really can't think of a single reason Microsoft would do this?
They don't offer a competing video upload service for Halo; they aren't losing money from people doing this. If anything, these videos promote their games for free & keep the customers happy

Is this just petty jealousy? Can Microsoft not just stand the idea of anyone else making money if they aren't involved? Wait, they were involved! They sell the game these videos are made of.

Yeah, I don't get it...

Youtube is owned by Google. Microsoft doesn't like Google. Lots of Halo videos on Youtube mean lots of advertising revenue for Google. I suppose MS has a plan to shift control of video game content off Youtube and onto a more MS-friendly platform.

You know Microsoft, I was going to wait until there were funny montoge videos of Halo 4 and machinima, before I made my decision of weither or not to buy it. Guess that won't be the case anymore. Herpa derp.

Seriously, Bill Gates can drop a 200 dollar bill, and it literally wouldn't be worth his time to pick it up. If you want people to buy your games, make them good.

saintdane05:
So, will this effect Red vs. Blue? It better not...

No, they already have had a deal with microsoft for a while.

OT: I am pretty sure Youtube in general doesn't let you make money off of gameplay videos, pretty sure Machinima and things like MLG (which already said they're uneffected) have deals.

Plus it just doesn't let people make money. You can still post your montages, as long as you aren't making money off of it.

snagli:

saintdane05:
So, will this effect Red vs. Blue? It better not...

Maybe partially, but it seems it only affects YouTube. Since Roosterteeth has its own site with non-YouTube videos, so they're probably in the clear. Now, if this change affects ALL of the content, not just on YouTube... hoo boy.

Well they're not only talking about YouTube, they're forbidding anyone to make money off any videos anywhere with Microsoft Games, so RoosterTeeth still goes against this as long as they have ads and are making money off those videos.

Personally I think this is a terrible move. Look at the massive amounts of YouTube partners making money off of walkthroughs and let's plays and gameplay videos and commentary and montages and machinimas etc. And then you have the entire rest of the internet, who post ads alongside of gameplay vids, trailers, fan-made videos, etc, it's ridiculous.

dragongit:
Seriously, Bill Gates can drop a 200 dollar bill, and it literally wouldn't be worth his time to pick it up. If you want people to buy your games, make them good.

Oh come on, taking cheap shots at Bill Gates for what Microsoft is doing right now (their GAMES division no less) is like blaming Saladin for the mistreatment of the Kurdish people, or George Washington for Guantanamo.

Only that Saladin and George Washington are not investing billions in eradicating polio. Right now. In the real world.

But back to topic: do they really think that is enforceable? Their lawyers will be playing whack-a-mole for the next few months, until they notice that their fees explode, which is when they might reconsider being more lenient with that policy.

So why has Microsoft turned douchey? Closing their OS and now this? Wow.

don't hurt me I have a Mac

The scariest part of all of this is that if people go along with it this might be the standard for all video games, then movies and tv. This could completely put entertainment websites out of business. It is just Youtube, they just used it as an example. ANY advertising on a page with it cannot be used for income.

I wonder if this will spread to video reviews as well as those use clips while being reviewed.

Wow this just seems like an incredibly dickish move from Microsoft, it doesn't even look like it's going to benefit anyone, do they think that money generated by these people is suddenly going to start to flow into their coffers? Otherwise their just stopping people from making a relatively small amount of money.

whats that a video review not completely 'endorsed' and claiming halo 4 is not the next bacon, hosted on any mainstream websites, i think not criminal scum.

what that free advertising by some of the most popular youtubers? Nope.

whats that, millions of false claims against videos, well that's nothing new.

I suppose i can say goodbye to rvb ever using the halo 4 engine.

Why should they get paid for putting Halo videos on youtube Microsoft? Because they're advertising the game for you. For free.

I'm sure people will still make videos out of Halo because they love the series, but this is just a dick move. They're advertising the game for free, why not let the make a few bucks from it?

But... for what convcieveable reason would Microsoft pull that? Theres no gain for them at all, even if they profited from it through lawsuits against Google and the YouTube Partners its going to be on a big enough scale that alot of people will be pissed off.

I mean, whether intentional or not, its policy is aimed at people who have the eyes and ears of the entire gaming community. One video from any one content creator in YouTube Partners can set 100000 people against Microsoft within a day.

What are they thinking?

Korten12:
I am pretty sure Youtube in general doesn't let you make money off of gameplay videos, pretty sure Machinima and things like MLG (which already said they're uneffected) have deals.

Actually, they do.

In the event that you make a YouTube channel that gains a fairly high level of consistent traffic, you might be offered to join the YouTube Partners program. If you join the program, Google will pay you a cut of the advertisement revenue made from your channel as incentive for you to keep your audience coming back and generating more ad revenue, which the channel host will benefit from.

Personally i dont know what kind of living one could make off that, but as it definitely scales up with your channel traffic, id imagine its plenty enough to make a decent living.

saintdane05:
So, will this effect Red vs. Blue? It better not...

^My emediate thoughts. Most likely not as they actually work along side Bungie and now 343I. But i can't speak for machinima or other people i've seen make great works of their own stories within halo.

:/ Poor move Microsoft. Not like you're gaining money from doing this yourselves in any significant way. Nice of them to go out of the way to cause problems for others.

Yes because Microsoft in no way benefits from the proliferation of these videos in YouTube. Like how Red vs Blue series isn't even partially responsible for the continued relevance of the series in the eyes of gamers. Good work microsoft, nipping those leeches in their free Halo advertisement serving buds.

Just like how Valve hasn't benefitted from all those Gmod machima and HL2 mods that make people still salivate over HL3 despite the company refusing to even acknowledge they're developing it nearly a decade after the original Hl2 came out.

Err... Why do this Microsoft?

People making montages of your games is essentially free advertising for it!

My channel is likely not going to take-off into a YouTube partnership so I guess I have no quarrel with this... Do I?

Aerosteam 1908:
Err... Why do this Microsoft?

People making montages of your games is essentially free advertising for it!

My channel is likely not going to take-off into a YouTube partnership so I guess I have no quarrel with this... Do I?

everyone should have a quarrel with this.

They're basically assaulting fair use, and once fair use goes out the window, fuck the internet, we may as well just bang rocks together.

This is just childish spite. No less than I would expect from Microsoft, but still disgusting all the same. This isn't even an issue of them making money, but about preventing their own fans from getting any.

Altorin:

Aerosteam 1908:
Err... Why do this Microsoft?

People making montages of your games is essentially free advertising for it!

My channel is likely not going to take-off into a YouTube partnership so I guess I have no quarrel with this... Do I?

everyone should have a quarrel with this.

They're basically assaulting fair use, and once fair use goes out the window, fuck the internet, we may as well just bang rocks together.

Well, I sorta meant 'quarrel' is in this actually affecting me, but who knows.

Yep, this sucks ass. I'm going to sign that petition.

Now what was the point in that? Seriously, what the hell kind of move is that?

There is absolutely no need to do it. Microsoft doesn't get anything positive out of pulling such a move except possibly reducing the number of halo videos around ( neutralising their own free marketing) and pissing people off.

Getting a little dough for posting game clips should not be seen as a threat to their business. Stupid, stupid move. And I liked microsoft, but lately it just seems to keep getting douche-ier.

"We want you to advertise our games for us, but, please, don't make money doing it."

saintdane05:
So, will this effect Red vs. Blue? It better not...

Even if they didn't have an official deal, Red vs. Blue is parody, so they could do what they wanted.

What is the real point of this? They don't lose money from youtube vids, it's not as if anyone will prefer to watch let's plays to actually playing the damn game, and it can't be to stop negative reviews of their games, as review sites and metacritic will be able to do that regardless. Fortunately this is only microsoft studio games that are being prohibited, and the channels I watch don't survive solely on Mircosoft studio games.

saintdane05:
So, will this effect Red vs. Blue? It better not...

Red vs Blue? Probably not, as there's all kinds of special arrangements in place for it. But I could see it seriously harming other Rooster Teeth ventures, such as a good chunk of what Achievement Hunter does. We probably can say goodbye to Fails of the Weak and Achievement Pig Horse, among others. And Trials Files, because MS also publishes Trials Evolution.

This is a bad and stupid move, Microsoft.

P.S. Thanks

Looks at article. Reads post posted to said article.

Well it's certainly swinging the cucumber in the face of those (You)tubers [Vegetable joke].

But. But, this doesn't affect me, nor 99.9% of anyone else. So a few dozen youtubers have lost their revenue streams. Now they have to get real jobs like regular people. That sucks cause I know what it's like to have a super easy job, but, real life sucks.

I just hope the lawsuits won't ruin anyones lives.

Maybe also some anti competition thingy legal mumbo or something could fix this. MS vs Google. I dono law so just "tossing meat into the shark tank". (Or by saying that do I know law... hmm)

Agow95:
What is the real point of this? They don't lose money from youtube vids, it's not as if anyone will prefer to watch let's plays to actually playing the damn game, and it can't be to stop negative reviews of their games, as review sites and metacritic will be able to do that regardless. Fortunately this is only microsoft studio games that are being prohibited, and the channels I watch don't survive solely on Mircosoft studio games.

well, lots o people do prefer let's plays to playing. I am not one of those people, generally speaking, but a friend of mine certainly is..

However, it's still a dumb move, because that same friend won't go out and buy a halo game just because the halo game let's play isn't on youtube. He'll just go watch something else. Or read. He's not really a gamer. (although I certainly wouldn't say that to his face)

You take the game away from Bungie and look what happens when Microsoft gets its teeth sunk into it...

But haven't they just shot themselves in the foot here? Such videos, despite making a bit on the side, would only prove to benefit 343 and thus Microsoft more with more game exposure and thus more sales? Why cap one of your most lucrative sources for new customers?

Also, Red vs Blue!? Do you guys know how much that did for Halo over the years? Is this basically a middle finger to those guys or do i see a contract between them on the horizon?

Even if they didn't have an official deal, Red vs. Blue is parody, so they could do what they wanted.

But by not using any footage from Halo 4? That would still be a major set back surely?

But actually, on the RvB note - didn't they do some initial publicity about Halo 4? A video or two about multiplayer? So RvB is safe maybe? Microsoft must understand their impact on the community enough to ask them to do those videos, so it would be stupid of them to cut them out now?

Tiger Sora:
Looks at article. Reads post posted to said article.

Well it's certainly swinging the cucumber in the face of those (You)tubers [Vegetable joke].

But. But, this doesn't affect me, nor 99.9% of anyone else. So a few dozen youtubers have lost their revenue streams. Now they have to get real jobs like regular people. That sucks cause I know what it's like to have a super easy job, but, real life sucks.

I just hope the lawsuits won't ruin anyones lives.

Maybe also some anti competition thingy legal mumbo or something could fix this. MS vs Google. I dono law so just "tossing meat into the shark tank". (Or by saying that do I know law... hmm)

This is basically step 1 in ruining the internet.

I thought nothing had changed... the policy on the website already stated before this change that you could not use Microsoft's assets, including Halo, to make a profit for yourself.

I am also wondering how this would impact the sharing of such content. All this "new" change does is to stop users from getting the partners' cut from YouTube advertising. It in no way restricts the uploading and sharing of the content.

And if it gets rid of the ads that play before the videos I watch on YouTube, well, then, more power to them!

Tiger Sora:
But. But, this doesn't affect me, nor 99.9% of anyone else. So a few dozen youtubers have lost their revenue streams. Now they have to get real jobs like regular people. That sucks cause I know what it's like to have a super easy job, but, real life sucks.

Upon reflection, i don't see many if any current youtubers loosing out on this immediately, what current microsoft games are covered under this new rule and are their still enough active channels producing such content that it would affect them? Gears of war, Halo Reach? Few years back, and games you bought under a different microsoft agreement surely? or are they mutually exclusive? It would be a bit weird though to change what you can do with an old game that you've been doing fine for a while yet, new ones i can understand i guess.

I think this would do more to put people off generating new content with new games, so if anything rather than killing off existing content creators, it would hamper new upstart ones?

Another reason EULAs shouldn't be enforceable.
Those pesky fair use laws getting in the way of your megacorp? Just have all users sign a contract under duress that is legally enforceable and demands them to sign away such rights.

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