French Ad: Vita's as Fun As a Four-Boobed Girl

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French Ad: Vita's as Fun As a Four-Boobed Girl

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Sony runs a risqué Vita advertisement in France.

Someone really needs to give Sony the booby prize for weird handheld marketing. Looking to revitalize its flagging Vita sales, the Japanese electronics giant has once again embraced the lovely dual spheres of sex and gaming. A new French vita ad portrays a woman in a sleek black evening gown from the neck down. Sounds simple enough, but the lovely lady in question has an unusual feature - well, two, really. In addition to a generous bust on her chest, this mutant creature sports another pair of sweater kittens on her back, with a caption inviting players to touch both sides for double the fun.

"Two touchable sides," the ad reads (in French, of course), "Two times the sensations." Technically speaking, the ad copy refers to the Vita's dual touchscreens, which, like the chesticles in the advertisement, exist on both the front and back of the device. To the best of my knowledge, there's no actual Vita game that involves grabbing at an unsuspecting woman's double set of double-Ds, but the subtext is clear: Having a Vita is as desirable as having a four-breasted woman. Your mileage may vary on whether that's a sexy thing.

Whether the ad is cute, pandering, or slightly offensive is a matter of personal taste, but one thing to keep in mind is that Sony has no plans to run the ad outside of France, and cultural mores there are very different than in the English-speaking world. That said, the ad seems unlikely to win many new female fans. As for prospective male buyers, the ad may prove effective among the "young-and-starved-for-female-contact" crowd. When real breasts seem constantly out of reach, that Sony Vita may start to look like a pretty damn appealing substitute.

Source: MCVUK

Image: Kotaku

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I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>

Oh Japan.. you so crazee!

Seriously, the desperation is strong with this one. Both sexually and economically.

Just pointing this out but her back side is the one facing the camera so for anyone who thought the others were the weird ones look again

...cant be unseen

I cannot believe this is happening...oh wait...

Honestly, do advertisements like this actually work? If they shave off the Vita's price, it will sell well, learn from the 3DS Sony! (and fuck your propitiatory memory cards too)

That kinda creeps me out, I don't find it sexy at all, ahahaha.

i sense a flame war over something that someone thought was "just" funny.

let me pull this lever here before we start..
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Fappy:
I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>

nope. just the dark side of the internet at work
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The notion that someone could find this offensive, is offensive to me.

TizzytheTormentor:
Honestly, do advertisements like this actually work?

It will get people's attention, that's for sure.

But yes, they need to get the price down.

TOUCH
ALL THE BREASTS!!!
Sony does realize that there are already other parts of the female anatomy located in the back that are equally fun to grab?

It's not sexy. It's hilarious. Nice one, Sony.

Sony has one of the dumbest marketing departments in history.. remember the PS3 and PSP commercials? Fucking morons.

There are adverts of this nature all over France. Can't wait for this to devolve into another "OMG ALL GAMERS ARE MISOGYNIST" circlejerk.

Well, that's how France is really. Sex is just everywhere there.
If you're a reasonably attractive woman I will bet you $100 you could not walk from the train stop to a cab without a guy asking you to go out on a date with him on any given Saturday night.

Give em a bit and I'm sure some Japanese dating sim game will use the back screen to simulate boob feeling.

DustlessDragoon:
Give em a bit and I'm sure some Japanese dating sim game will use the back screen to simulate boob feeling.

I can see it now, you are standing behind a bended over girl - rub that back trackpad, shake that vita back and forth ...

*cough*

Err ... maybe I'm over thinking things a bit.

<.<
>.>

at least we know that Marshall was actually trying to original with his naming instead of just resorting to copying names from "The Name Game (Boobie version).

Was it that hard to think of a pair of attractive female twins standing back-to-back instead? I mean, that would avoid the body horror aspect, at least. Of course, the literal objectification of women would persist, but it would be like 15% better (since then there'd be plausible deniability about essentially saying 'women are things that carry breasts around').

I'd imagine it would be twice as difficult to get the bra off.

And as for the Vita, what does it matter if there are two touch screens? It's like saying there's a new controller with two analog sti- oh. Right. Never mind.

rhizhim:
i sense a flame war over something that someone thought was "just" funny.

let me pull this lever here before we start..
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Fappy:
I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>

nope. just the dark side of the internet at work
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This post..
...

so much win..

I'm not offended or anything like that, but this is just gross. :\

Loving embrace of missionary meets emotional detachment of doggy style... mmk

They certainly outdid "touching is good" advertisement.

I mean, it's Sony, how does this impress anyone at all?

Marshall Honorof:
Whether the ad is cute, pandering, or slightly offensive is a matter of personal taste, but one thing to keep in mind is that Sony has no plans to run the ad outside of France, and cultural mores there are very different than in the English-speaking world. That said, the ad seems unlikely to win many new female fans. As for prospective male buyers, the ad may prove effective among the "young-and-starved-for-female-contact" crowd. When real breasts seem constantly out of reach, that Sony Vita may start to look like a pretty damn appealing substitute.

>GAIMZ JOURNALIZM!

Call me vanilla and not kinky all you like but 4 boobs is two too many for me. Sell a VITA with two boobs and I will be interested.

Wait.....people actually find something like this offensive?

You have got to be fucking kidding me.....

ElPatron:
I mean, it's Sony, how does this impress anyone at all?

Marshall Honorof:
Whether the ad is cute, pandering, or slightly offensive is a matter of personal taste, but one thing to keep in mind is that Sony has no plans to run the ad outside of France, and cultural mores there are very different than in the English-speaking world. That said, the ad seems unlikely to win many new female fans. As for prospective male buyers, the ad may prove effective among the "young-and-starved-for-female-contact" crowd. When real breasts seem constantly out of reach, that Sony Vita may start to look like a pretty damn appealing substitute.

>GAIMZ JOURNALIZM!

Wait.....is Internet porn not a thing in France? No wonder they were the sub to Germanies dom

Silly Sony, everyone knows Vita doesn't have breasts.

Ack! No! I didn't mean it in a bad way! I like flat! Wait! Please put down the hammer!

"Touch four breasts"

Okay!

"..In vita ad."

Oh.

*Looks at ad*
WHOA! NO! UGHHH! CANNOT UNSEE!

The ad is not funny nor offensive! It's just plain creepy! Real talk here: Who doesn't see that four-brested woman as a Silent Hill character? it could easily be one!

Konami, you know what to do now.

dumbseizure:
Wait.....people actually find something like this offensive?

You have got to be fucking kidding me.....

If we weren't informed about all possible outcomes, this article wouldn't be SRS BUZINSS!

Evil Smurf:
Wait.....is Internet porn not a thing in France? No wonder they were the sub to Germanies dom

I didn't get it, lol. Was that supposed to be related to my post?

Beautiful End:
Konami, you know what to do now.

They are Konami, I'm pretty sure they don't know what to do.

It's sort of clever. It doesn't fulfill it's main job of marketing...which is to get me to want to buy a Vita. At least they're willing to spend advertising money to make me chuckle.

They had something similar in a fantasy of a character in how I met your mother (they called them back boobs). My reaction both times (Himym and this) were "that poor woman, that can't be helpful when she is trying to sleep"

dumbseizure:
Wait.....people actually find something like this offensive?

You have got to be fucking kidding me.....

Some people are stupid, what do you expect?

Fappy:
I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>

You probably wouldn't remember it, what with all the hallucinogenics being used.

Seems like it was a requirement for attendance.

Evil Smurf:
Call me vanilla and not kinky all you like but 4 boobs is two too many for me. Sell a VITA with two boobs and I will be interested.

A new and interesting control interface, if I say so myself.

FelixG:

dumbseizure:
Wait.....people actually find something like this offensive?

You have got to be fucking kidding me.....

Some people are stupid, what do you expect?

It may or may not objectify womyn, so womyn may or may not be offended.

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