French Ad: Vita's as Fun As a Four-Boobed Girl

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D64nz:
A) many gamers have girlfirends, many of which are already hostile to games

1. If someone is already hostile to gaming (which is pretty mainstream right now) I don't assume them to be rational. This advertisement is not going to make them more hostile because they already convinced themselves they are stubborn pricks who decided to hate something. My point? Doesn't hurt anyone, half of gamers are female and don't date stupid people.

D64nz:
B) If we want sex in digital form there

Which is exactly what the product is not offering.

Ever heard of "abstract"? They put a fine piece of art on the advertisement and people will look at it. The point is not making people think they're getting boobs with the vita.

I mean, I'm not in marketing or whatever but you people seem to take everything waaaay too literally.

Mortons4ck:
It may or may not objectify womyn, so womyn may or may not be offended.

It doesn't objectify anything. If anyone is offended they are obviously on a crusade, and in that case anything is offensive to them.

I may be in a small camp here but fuck it, I found it funny. Hell I'll go one step further and put myself in an even smaller camp and say: this really isn't that offensive, its just silly. and there's nout wrong with silly.

unless you ask this guy:

I actually think this ad is a bit sexist. Now hear me out, it is not because of how "sexy" it is, I honestly don't care. An ad can have people dancing around nude for all I care, sexuality does not necessarily make something sexist. My issue is with the idea that someone, when coming up with this ad, had to think to themselves, "You know what is sexy about women? Tits! You know what's even sexier? DOUBLE THE TITS! We should make an ad about women with double tits! GENIUS!" That is objectification, that is wrong. If it is supposed to be a total joke, I get it, and that is kinda funny, but I refuse to give Sony that much credit.

This is stupid I only have two hands so why...oh I see now x3

dumbseizure:
Wait.....people actually find something like this offensive?

You have got to be fucking kidding me.....

Why not? The implications are actually pretty creepy. The advert's basically implying that a woman's breasts exist solely for the purpose of other people being able to grab them. They're not a product of evolution that help with the rearing of offspring, they're tactile funbags designed for other people to grab hold of.

Basically, if you're a woman, Sony is telling you that your boobs exist for the purposes of other people. Now go buy our Vita! There's also the really creepy insinuation that people will automatically find four boobs more appealing than two, as if boobs are judged simply on their quantity, rather than their quality. Not only does it speak poorly on Sony's marketing department, it also shows how little they think of their target audience if they think throwing more boobs at them will win them over. I personally quite like my boobs in pairs. And I don't like my women looking like they came out of Silent Hill.

In short, it's not just an advert that completely objectifies women, it's an advert that tries to sell a product with nothing more than sex (always the lowest form of advertising), and fails to do even that by making the sex really un-sexy. Personally, I find plenty of stuff there to get worked up about. But then, I quite like women as a gender, and I'd like it if more of them got encouraged to get into gaming. Stuff like this kind of goes against that.

ElPatron:

D64nz:
A) many gamers have girlfirends, many of which are already hostile to games

1. If someone is already hostile to gaming (which is pretty mainstream right now) I don't assume them to be rational. This advertisement is not going to make them more hostile because they already convinced themselves they are stubborn pricks who decided to hate something. My point? Doesn't hurt anyone, half of gamers are female and don't date stupid people.

You know that the world isn't divided into people who devotedly love games, and people who rabidly hate them, right? Not everyone who is hostile towards games is irreconcilably so. Plenty of people don't like games simply because of the image that is currently projected around the medium, an image of insular mob-mentality, hostility towards certain cliques and demographics, and a general attitude of sexism. If more women were shown that this isn't the case, more women would be ok with gaming. Adverts like this actively work against that.

D64nz:
B) If we want sex in digital form there

Which is exactly what the product is not offering.

Ever heard of "abstract"? They put a fine piece of art on the advertisement and people will look at it. The point is not making people think they're getting boobs with the vita.

I mean, I'm not in marketing or whatever but you people seem to take everything waaaay too literally.[/quote]

A comparison is explicitly drawn between the Vita and the quartet of breast in the advert. Moreover, the implications of 'touchable sides' creates an implication that boobs exist only to be fondled. Therefore, if a woman has more boobs, according to Sony she's going to get more fondling.

If I saw a four breasted woman, my reaction would be to wonder just what happened for her to develop such a strange genetic condition. I'd like to think I would sympathise with her. My reaction would not be to imagine fondling her breasts, because I'm not a sleazeball.

That's why I don't like this advert. Not only does it objectify women and make implications about what their breasts are for, it makes implications about me, and my reaction as a man.

Mortons4ck:
It may or may not objectify womyn, so womyn may or may not be offended.

It doesn't objectify anything. If anyone is offended they are obviously on a crusade, and in that case anything is offensive to them.

Again with the strawmen. Just because someone finds this offensive, that doesn't mean they find everything ever offensive. Get off your high horse. Just because you can't see the unfortunate implications in this advert, that doesn't mean they're not there. Maybe you should learn to realise that not everything operates on a superficial level, and sometimes you have to look at what something represents in order to qualify whether or not it is repugnant.

I'd love to see your take on Animal Farm. "I don't get what's so clever about this book. It's just a story about a bunch of talking animals on a farm. If anyone finds anything clever in this they are obviously pretentious blowhards, and in that case they'll find clever stuff in anything."

They did this before with the boob-stab lady. But is it really a big deal? Women have breasts, the majority of men like to touch them, that has been established. It's just like advertising anything else, they have something that's fun and you want it.

gibboss28:
I may be in a small camp here but fuck it, I found it funny. Hell I'll go one step further and put myself in an even smaller camp and say: this really isn't that offensive, its just silly. and there's nout wrong with silly.

unless you ask this guy:

I like this camp. I'm gonna hang out there.

Honestly the balance would be nice I think, equal weight on the front and back.

But back boobs is strange, silly strange.

Revnak:
I actually think this ad is a bit sexist. Now hear me out, it is not because of how "sexy" it is, I honestly don't care. An ad can have people dancing around nude for all I care, sexuality does not necessarily make something sexist. My issue is with the idea that someone, when coming up with this ad, had to think to themselves, "You know what is sexy about women? Tits! You know what's even sexier? DOUBLE THE TITS! We should make an ad about women with double tits! GENIUS!" That is objectification, that is wrong. If it is supposed to be a total joke, I get it, and that is kinda funny, but I refuse to give Sony that much credit.

I bolded the part where the projection began.

Nobody on this thread was there for the meeting. For all we know someone started laughing and said "4 boobies!" and kicked their legs about before writing it out in a flurry of laughter and tears.

The problem with objectification or sexism arguments is writers often project how they'd approach the incident and don't remember that there are different people out there that come to conclusions in different ways.

For some people it isn't that complicated, they just giggle at the thought of boobies or peenies and they make ads to reflect that maturity. Or perhaps they are horny, or angry, or happy, or maybe they ARE sleazy sexists. But the projection is the problem, probably my only complaint with folks discussing sexism on the escapist. 100% of the threads devolve into insane levels of projection.

Not really up to debate the matter, just more an observation.

Domogo:
Just pointing this out but her back side is the one facing the camera so for anyone who thought the others were the weird ones look again

...cant be unseen

What if it's just double jointed elbows and a large pelvis?

A Smooth Criminal:

What if it's just double jointed elbows and a large pelvis?

Still can't be unseen haha

This is objectifying women at it's worst and Sony should be ashamed. They even cut her head off ffs.

Also: Suggesting only men play video games much -.-

I'm not so much offended as rolling my eyes in depression that this is a thing.

ITT: cultural shock

j-e-f-f-e-r-s:
You know that the world isn't divided into people who devotedly love games, and people who rabidly hate them, right? Not everyone who is hostile towards games is irreconcilably so.

Exactly. People who have decided to hate gaming are a very vocal minority but still a minority. Like you said, it's not a 50/50 world. Most people are absolutely indifferent to this advertisement and I've yet to see people raging about this outside gaming websites.

This advertisement is not likely to make anyone switch sides.

j-e-f-f-e-r-s:
Plenty of people don't like games simply because

Guess what? Nobody is forced to like them or cater to them. I enjoy gaming without giving a fudge about Sony's stupid marketing ideas. If people have decided that factor X or Y turns them off from gaming, it's their free choice. Personally, they are missing out but why should I care?

j-e-f-f-e-r-s:
A comparison is explicitly drawn between the Vita and the quartet of breast in the advert. Moreover, the implications of 'touchable sides' creates an implication that boobs exist only to be fondled. Therefore, if a woman has more boobs, according to Sony she's going to get more fondling.

No, you have interpreted the ad that way.

Personally, there's more to a woman's front torso than breasts. Just saying, but it's you who's focusing on the boobs.

j-e-f-f-e-r-s:
If I saw a four breasted woman, my reaction would be to wonder just what happened for her to develop such a strange genetic condition. I'd like to think I would sympathise with her. My reaction would not be to imagine fondling her breasts, because I'm not a sleazeball.

It's you who's still thinking about fondling breasts. Again, just saying.

j-e-f-f-e-r-s:
it makes implications about me, and my reaction as a man.

It doesn't. It just doesn't. Everyone has a different interpretation of what they analyze. Mine wasn't sexual at all.

j-e-f-f-e-r-s:
Again with the strawmen.

(...)

I'd love to see your take on Animal Farm. "I don't get what's so clever about this book. It's just a story about a bunch of talking animals on a farm. If anyone finds anything clever in this they are obviously pretentious blowhards, and in that case they'll find clever stuff in anything."

Pot calling the kettle black much?

I operate on a deeper level. Some people look superciliously and interpret the meaning "boobs", I actually looked at the advertisement and saw art. Artception. BWOOOOOOOOMMMMM

Moonlight Butterfly:
This is objectifying women at it's worst and Sony should be ashamed. They even cut her head off ffs.

I literally don't know what to say about this except that it actually gave me a literal headache.

Moonlight Butterfly:
Also: Suggesting only men play video games much -.-

It's you who's suggesting that, and who's suggesting every woman will hate this ad upon sight.

3 boobs is fine. 3 boobs is great, you can fondle 2 and rest your head on the centre boob. But 4 boobs!? That's just weird, and it'd be a fucking awkward experience hugging her. On that note: How would you hug her? She has boobs on her back. You would either be fondling her back cleavage or have your hands round her waist, neither of which seem suitable for a non-intimate relationship. Wow, to think someone thought that up... What a crazy world we live in... I mean, what's next; a grotesque Serbian movie full of all the most illegal -philias, or a 13 year old game being released and not being very good? Heh, that'll be the day...

AC10:
Well, that's how France is really. Sex is just everywhere there.
If you're a reasonably attractive woman I will bet you $100 you could not walk from the train stop to a cab without a guy asking you to go out on a date with him on any given Saturday night.

true, but I always had the idea france was very equal oppertunity in that regard, as in, a handsome guy would undergo the same treatment by the female population.
or male, france IS rather liberal about that too.

This was fucking hilarious, and I live in the USA.

The people calling objectification and/or sexism are just drawing straws. It's a joke.

now if you wanna see sexism, look at just about every commercial ever made in the history of the world.

99%, when contrasting between the woman and the man is that the man is a stupid, sleazy, sexist, ass hole, abusive slob. And that the woman is always the one with her head on right, clean, proper, intelligent, etc.

That is sexism.

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