Wait.....people actually find something like this offensive?
You have got to be fucking kidding me.....
Why not? The implications are actually pretty creepy. The advert's basically implying that a woman's breasts exist solely for the purpose of other people being able to grab them. They're not a product of evolution that help with the rearing of offspring, they're tactile funbags designed for other people to grab hold of.
Basically, if you're a woman, Sony is telling you that your boobs exist for the purposes of other people. Now go buy our Vita! There's also the really creepy insinuation that people will automatically find four boobs more appealing than two, as if boobs are judged simply on their quantity, rather than their quality. Not only does it speak poorly on Sony's marketing department, it also shows how little they think of their target audience if they think throwing more boobs at them will win them over. I personally quite like my boobs in pairs. And I don't like my women looking like they came out of Silent Hill.
In short, it's not just an advert that completely objectifies women, it's an advert that tries to sell a product with nothing more than sex (always the lowest form of advertising), and fails to do even that by making the sex really un-sexy. Personally, I find plenty of stuff there to get worked up about. But then, I quite like women as a gender, and I'd like it if more of them got encouraged to get into gaming. Stuff like this kind of goes against that.
A) many gamers have girlfirends, many of which are already hostile to games
1. If someone is already hostile to gaming (which is pretty mainstream right now) I don't assume them to be rational. This advertisement is not going to make them more hostile because they already convinced themselves they are stubborn pricks who decided to hate something. My point? Doesn't hurt anyone, half of gamers are female and don't date stupid people.
You know that the world isn't divided into people who devotedly love games, and people who rabidly hate them, right? Not everyone who is hostile towards games is irreconcilably so. Plenty of people don't like games simply because of the image that is currently projected around the medium, an image of insular mob-mentality, hostility towards certain cliques and demographics, and a general attitude of sexism. If more women were shown that this isn't the case, more women would be ok with gaming. Adverts like this actively work against that.
B) If we want sex in digital form there
Which is exactly what the product is not offering.
Ever heard of "abstract"? They put a fine piece of art on the advertisement and people will look at it. The point is not making people think they're getting boobs with the vita.
I mean, I'm not in marketing or whatever but you people seem to take everything waaaay too literally.[/quote]
A comparison is explicitly drawn between the Vita and the quartet of breast in the advert. Moreover, the implications of 'touchable sides' creates an implication that boobs exist only to be fondled. Therefore, if a woman has more boobs, according to Sony she's going to get more fondling.
If I saw a four breasted woman, my reaction would be to wonder just what happened for her to develop such a strange genetic condition. I'd like to think I would sympathise with her. My reaction would not be to imagine fondling her breasts, because I'm not a sleazeball.
That's why I don't like this advert. Not only does it objectify women and make implications about what their breasts are for, it makes implications about me, and my reaction as a man.
It may or may not objectify womyn, so womyn may or may not be offended.
It doesn't objectify anything. If anyone is offended they are obviously on a crusade, and in that case anything is offensive to them.
Again with the strawmen. Just because someone finds this offensive, that doesn't mean they find everything ever offensive. Get off your high horse. Just because you can't see the unfortunate implications in this advert, that doesn't mean they're not there. Maybe you should learn to realise that not everything operates on a superficial level, and sometimes you have to look at what something represents in order to qualify whether or not it is repugnant.
I'd love to see your take on Animal Farm. "I don't get what's so clever about this book. It's just a story about a bunch of talking animals on a farm. If anyone finds anything clever in this they are obviously pretentious blowhards, and in that case they'll find clever stuff in anything."