EA DICE Manager: We're Not Just a "Battlefield Factory"

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EA DICE Manager: We're Not Just a "Battlefield Factory"

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EA Games Vice President Patrick Soderlund says there's more to EA DICE than just its famous shooter franchise.

When you think of the Stockholm-based Electronic Arts studio DICE, odds are the first thing that leaps to mind is the Battlefield franchise. The odds are also good that absolutely nothing else follows, because that's pretty much all it does. Yet to hear Soderlund tell the tale, the studio actually has a lot more going on than just its its famous modern combat series.

"Well it depends, right? Maybe it is and maybe it isn't," he told OXM when asked whether it was hard for the studio to branch out into new franchises when its primary property is so successful. "The DICE guys are roughly 300 people in the Stockholm studio; not all of them are working on Battlefield things, and that's intentional, because we don't want to become a Battlefield factory."

"The minute we start saying, 'You're going to make a Battlefield game for the rest of your life', they're going to go someplace else," he continued. "So for them to make great Battlefield games there need to be other things for them to do as well. That's why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it."

It sounds good, what with variety being the spice of life and all that, but I have to wonder what exactly those non-Battlefield guys are doing. According to the DICE page on MobyGames, the only thing aside from Battlefield that the studio has done since 2003 are RalliSport Challenge 2, the multiplayer component of Medal of Honor and the late, lamented Mirror's Edge, which by the way is rapidly approaching five years old. I don't think there's any question that fresh, new challenges help keep a studio from stagnating, but if that's really what DICE has cooking, I'd love to see some of fruits of their labors. (And yes, that is a thinly-veiled cry for Mirror's Edge 2.)

Source: OXM

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I see them as a shooter factory the way I see Bioware as EA's RPG factory.

Well, DICE, how about you put your (EA's) money where your mouth is and make Mirror's Edge 2 then?

(I was going to write this just by reading the title; I'm glad Andy seems to feel the same)

My brother and I still break out Mirror's Edge every now and again - seriously, they should put their heads together, figure out how to give it a larger appeal (normally a bad move, but evidently it didn't have a large enough one to start with), and give it another go. Or maybe they could split the difference, and make a game with equal parts shooter and free-running - if you could get those to work well in tandem (Brink tried, but didn't pull it off), that could have a lot of draw, and they've already done a good job on both counts independently (Or so I hear - never actually bothered to play Battlefield).

Smiley Face:
Or maybe they could split the difference, and make a game with equal parts shooter and free-running - if you could get those to work well in tandem (Brink tried, but didn't pull it off)

Oh, in my opinion that is like the only thing Brink got right. Everything else they promised us, however (story, objectives), was just turned into a pile of steaming, but also golden, shit. And then they abandon the game.

Make Mirror's Edge 2 and I'll believe you.

"Hey remember that time we made that cool unique parkour game with an awesome soundtrack and art style?"
"Yeah?"
"Let's never do anything that interesting again"
- EA DICE in a nutshell

A ha... ahahaha... AHAHAHAHAHAHAHA! AAAAAAHAHAHAHAHAHAHAHA! OH GOD, THE LAUGHTER IS UNCONTROLLABLE. OH LORD... oh...

You know what DICE? Release Mirror's Edge 2 and you'll stop being treated as such. :D

Kyogissun:
A ha... ahahaha... AHAHAHAHAHAHAHA! AAAAAAHAHAHAHAHAHAHAHA! OH GOD, THE LAUGHTER IS UNCONTROLLABLE. OH LORD... oh...

You know what DICE? Release Mirror's Edge 2 and you'll stop being treated as such. :D

I don't want that because you know they're just going to mess Mirror's Edge 2 up and since all of EA games have to have multiplayer we'll get another tacked on crappy multiplayer.

Hey, remember those couple of games we experimented with a while back? Don't we deserve to ride on those for a couple more years?

"We don't want to become a Battlefield factory."

Well, at the moment that's all you are. Sure Mirrors Edge was something different, but currently pretty much associate's DICE with Battlefield, and that's all. Only way to chance that is to make us think of something else. Right now I just cant.

Sorry, but I highly doubt EA will let you be anything else. You want to prove you are not a Battlefield factory? I'll believe it when I see it. :P

I'll just echo everyone else's opinion, which is the same on I formed the second I read the title:

"THEN HURRY THE HELL UP AND MAKE MIRROR'S EDGE 2 YOU IDIOTS!"

All they need to do is fix up the combat a bit, maybe flesh out the story some more, and it will be an amazing game. Plus lets face it, a new Mirror's Edge on Frostbite 2 would probably be the prettiest, sexiest, most eye-exploding game of all time.

I really hope they do something else. Mirrors Edge 2 sounds cool.

Off Topic: Battlefield 3 was the worst purchase I ever had. Does not work :(

Smiley Face:
My brother and I still break out Mirror's Edge every now and again - seriously, they should put their heads together, figure out how to give it a larger appeal (normally a bad move, but evidently it didn't have a large enough one to start with), and give it another go. Or maybe they could split the difference, and make a game with equal parts shooter and free-running - if you could get those to work well in tandem (Brink tried, but didn't pull it off), that could have a lot of draw, and they've already done a good job on both counts independently (Or so I hear - never actually bothered to play Battlefield).

I would like to see the game go the deus ex/dishonored route where you could make the character either more shooter based or more parkour based and make it possible to complete the game without killing anyone.

I think that would give it wider appeal without compromising what made people like it in the first place.

YES. MAKE A SEQUEL TO MIRROR'S EDGE.

I've little hope for a publisher that does poor duty to gaming by stifling innovation, but please please please, MAKE A SEQUEL. Sure the first game was short, the free-running sequences could be less linear, and the story could've been fleshed out more. But it was one of the most original games that came out in a year full of crap recycled FPS games and big-budget blockbusters, and it was an experimental with a concept that has so much potential, and I'd love to see it developed further in an even better game.
DO IT.

Make Mirror's Edge 2! Then I'll believe it.

For those clamoring about mirrors edge 2. From what I understand the game was a commercial flop. If that is true, then why should they bother with a sequel? Who would be the target audience? There are reasons that a game flops and if it is because no one is interested enough in buying a game, why bother spending money on what may amount to a money sink?

http://news.softpedia.com/news/DICE-Sees-a-Market-for-Mirror-s-Edge-2-226698.shtml

For the sake of argument they make a Mirrors Edge 2 and it again is a commercial flop, no matter how good it may have been I would agree with the idea of no more sequels.

That is like hearing a Smarties factory saying:
"WE ARE NOT JUST A CANDY FACTORY"

What a dumb ass.

Not just a Battlefield factory?

Haven't laughed so hard so far this month.

That's like saying there is more to Sarah Palin than a shit eating grin and a firm rack.
The gun nuts don't care either way.

It's true. They're not just a Battlefield factory. They also work on Medal Of Honor, guys! So, you know, that other military shooter.

Just please make Mirror's Edge 2. PLEASE!

As a self confessed Battlefield fanboy I always thought they were eventually making Mirrors edge 2... In fact I thought they had confirmed "eventually" (or was it "Possibly"? Though I don't remember "NEVER" like I gathered from this article) as such...

Need to give MirEdg a shot. I bought it during the summer steam sale but didn't get to play it, and then I moved country and sold my gaming rig and am awaiting an opportunity to build a new one. Just am stuck with a mid end laptop with an APU... Grr....

Hey DICE. Mirror's edge 2. I would totally buy that.

Any modern military shooter that isn't completely INCREDIBLE in the story department (see spec ops), I have zero interest in.

Just sayin'.

I'd say he means that they also work on the frostbite engine and possibly even do internal test games (not for public release) to see what can be done with the engine.

captcha: strike three - err... your out EA?

Okay, they've got a point, they're not just about Battlefield.

They're also about destroying the Medal of Honor franchise, too. Real renaissance men, those dudes at DICE.

If they think they are anything but a Battlefield factory, they are lying to themselves. I can say all day long I'm not a white guy, but at the end of the day, I'm a white guy. It's just a matter of being realistic. You can say you are not a Battlefield what you are, but at the end of the day you have only really done BF games. You did a game that sucked horribly, and you made Mirror's Edge, which was a great game. But it's a game that gets no love from you or your publisher overlords. The only thing you can call yourself besides a BF factory is an engine maker... that is at this point only used for FPS games.

I know everyone wants Mirror's Edge 2, but I just want to say, I want Mirror's Edge 2, but with a longer story mode. And perhaps co-op. Because that would be cool. And it would prove that these guys who aren't making Battlefield are making something that I really want.

Is he just saying all this for the benefit of his fatigued employees he briefly mentions?

I certainly see nothing else but Battlefield, Mirror's Edge was years ago and they've said that a sequel won't be happening just yet.

Easy solution - start making Mirror's Edge 2 -- I will buy it and I know that there are many like me that will be much more excited to purchase and play it than whatever the FPS of the month is -unfortunately that probably won't happen. What EA probably learned from the divisive reception and lackluster sales is that it doesn't pay to take risks when you can make money off the status quo routine. My greatest hope is that the commercial and critical success of Dishonored this year will lead more developers, and more importantly, the publishers who own them to take risks on new IP and ideas.

When you think of the Stockholm-based Electronic Arts studio DICE, odds are the first thing that leaps to mind is the Battlefield franchise.

DICE = Mirror's Edge for me. Could not care less about Battlefield or which company makes it.

Andy Chalk:
EA DICE Manager: We're Not Just a "Battlefield Factory"

Sorry, yes you are. You made some other stuff, but then EA decided to stomp on you and turn you in to what you make best- a gray, soulless monstrosity who can only do one thing.

oh? funny ... i can never remember who makes CoD and who makes battlefield, since nether studio does anything else, and no, release ONE games that's different dose not count.

The people who don't want to make Battlefield just make coffee for everyone else making Battlefield until they are ready to come back and make more Battlefield. Also, Battlefield.

At this point its beating a dead horse, but I will STILL say that DICE, make Mirrors Edge 2 and I will believe you.

Though the irony of avoiding the image of being a sequel factory by making a sequel is not lost on me.

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