Intel Strategy Shuts Out PC Enthusiasts

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Intel Strategy Shuts Out PC Enthusiasts

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Changes to Intel's microprocessor architecture are leading to dire predictions of doom and gloom for hardcore PC gamers.

Broadwell is the 14nm "shrink" of the Haswell microarchitecture, which is the successor to Ivy Bridge architecture present in Intel's Core series of CPUs, none of which is particularly relevant to anyone but the most die-hard PC nerds. But this may be: According to reports, Broadwell will not be released in an LGA package - that is, a chip that can be inserted into and removed from sockets - but instead will come soldered directly to motherboards. Even for just casual PC fans, that's bad news.

The move signals a possible power-grab by Intel, as it will put the squeeze on motherboard makers and OEM chip buyers. As Semiaccurate suggests, Intel could be pursuing a long-term strategy of cutting out third-party manufacturers and moving toward a scenario where it handles virtually everything itself: CPU, motherboard and integrated audio and video. For the hardcore PC types, no socketable CPU means an effective end to custom-built PCs for any purpose, gaming or otherwise.

The one glimmer of good news is the likelihood that Skylake, Broadwell's planned successor, will be socket-based. But that will last for just one or two generations and according to the report, "increasing integration will make this minor backpedaling step a rather moot point, there won't be anything left to tweak and any headroom will have been screened out at the fab prior to fuses being blown."

Is the end of the PC as we know it really in the offing? AMD could step into the breach but with less than 20 percent of the CPU market under its control as of the end of 2011, it doesn't have the muscle to prop up a robust support industry. "Dead" isn't necessarily dead, but the future of the PC isn't looking too bright.

Source: Semiaccurate

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But, but.... think of all the internet flamefests we can't have if PC's are the exact same thing as consoles!

Oh? Wanting to pull a microsoft here, arent we intel? Wonder if the EU will sue them like they did with microsoft... i think soldering your CPU down to motherboards is more dire then delivering your internet explorer with windows...

I'm not too worried as someone will step in if the demand is strong enough.

Well AMD is looking better and better.

Meh I can't afford Intel anymore. I started looking into new mobo and CPU combos and quite frankly id rather pay $400 for a top of the line and chip and mobo than $400 for a mediocre Intel chip and mobo. I like Intel chips but quite frankly I won't settle.

GAunderrated:
I'm not too worried as someone will step in if the demand is strong enough.

That's pretty much what I thought. If it does happen let's hope they don't have a monopoly for long.

Hang on if Haswell is successor to ivy bridge, what role does Broadwell fill? Haswell is as far as i'm aware for laptops/desktops and ultrabooks does that not mean broadwell will be a new range of "intel atom" like processors?

Or is Broadwell the successor to haswell, in which case i shall begin sharpening my [s]pitchfork[s/] wallet and buying amd..... fuck intel mobos

Hey AMD This is your chance and you had better fucking take it.

EDIT: Wait isn't amd in financial troubles?

If Intel really does this regulators will be mad, and AMD can always become big again filling the gap.
Even though their designs are far inferior in the high end at the moment.

The solution from the consumer end of things is just simply not to support it.

And so I shall. AMD get your shit together and fill the void.

Well fahk. Some other company better come along to save the socketed computer if Intel really does start this.

I still enjoy AMD processors. They don't melt on me for one thing. Plus their Radeon cards run quiet.

Looks like I won't be switching over from AMD any time soon.

Fuck you Intel!

Kargathia:
But, but.... think of all the internet flamefests we can't have if PC's are the exact same thing as consoles!

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dont EVEN THINK ABOUT IT! ITS NOT TRUE! and it will never be! NEVER!

Karadalis:
Oh? Wanting to pull a microsoft here, arent we intel? Wonder if the EU will sue them like they did with microsoft... i think soldering your CPU down to motherboards is more dire then delivering your internet explorer with windows...

you can bet your ass they will do. mircosoft has been sued three times for the same shady bussiness practise. but they never learned (they have too much money to care)

Kenjitsuka:
If Intel really does this regulators will be mad, and AMD can always become big again filling the gap.
Even though their designs are far inferior in the high end at the moment.

yes, but they are the ones who experiment the most.

the only thing that really pushes amd back is that nvidia and intel crawl into everyones ass with a bucket of money so they will be preferred when it is time to optimise the software to the hardware....

Wow, this makes me glad I've always build AMD systems. Could this mean AMD would become the dominate chip in the PC gaming arena? Time will tell.

Roelof Wesselius:
Hey AMD This is your chance and you had better fucking take it.

EDIT: Wait isn't amd in financial troubles?

Their stocks were recently at the lowest they've been for almost 2 decades, they have a tiny portion of the CPU market. Although intel haven't been doing too well (current climate and all that shit) AMD are still doing worse. Whether they are on the precipice of disaster though, remains to be seen.

Okay then, looks like we're sticking with Ivy Bridge for another generation. That's cool.

Well well well, looks like high time for me to abandon the Intel ship. Does this mean I'll have to give up NVIDIA?

Sorry you folk are shocked by this? This was coming, okay maybe not as fast as I thought but it started when the new chips shifted tasks that previously where the job of the mobo (i.e on board graphics, memory control, etc.) This won't be the end of the enthusiast market it just means a new direction. Intel will create the reference, the current mobo creators will pick that up and either make their own tweaked versions or make their own board with the chip on it, and if that sounds like something else it is exactly what the GPU market has been doing for the last decade or so and their is hardly a lack of options when it comes to GPUs in a whole range of performance brackets.

So... Intel is essentially giving up on custom built machines.... OK...

Um, AMD may have only 20% of the market share now, but when Intel starts making you (basically) buy a Mac to use their cards, what do you think will happen to all of those PC enthusiasts?

They won't just stop being enthusiasts, they're going to keep building their own machines, but now they can't buy Intel.

This baffles me because Intel is essentially making their competitors the only game in town. What is the only logical thing to happen to AMD's market share?

I'll give you a hint: It Rises.

I've seen this coming. For some time now I've seen indications that CPU and GPU for example will start becoming one and the same. And they'll most likely try to get everything together on the same piece of hardware combined with sound and control functions.

This is kind of expected as the notebook and the mobile devices market is growing quickly. I think in 10 years tower PCs might be a thing of the past. There are of course positive and negative aspects to this "evolution" but it will come anyway. It's all about the money....

...So if the anti-Intel revolution comes, that means I won't have to do anything as I've already got an AMD machine! Wonderful!

R3dF41c0n:

Kenjitsuka:
If Intel really does this regulators will be mad, and AMD can always become big again filling the gap.
Even though their designs are far inferior in the high end at the moment.

yes, but they are the ones who experiment the most.

the only thing that really pushes amd back is that nvidia and intel crawl into everyones ass with a bucket of money so they will be preferred when it is time to optimise the software to the hardware....

Actually, the AMD architecture just doesn't scale for crap...
They commited to something they thought would rule thread-performance, but it didn't work out.
Now they are left with the cheap, low end budget PC segment.
Which is a real shame, I loved AMD for a long time.

But they really cannot compete at the top, and that will be a problem until they finally can get new machines in their factories and switch to a new design. And that is extremely expensive.

Yep. Assuming AMD doesn't pull the same bullshit, they've just gained themselves another customer...

This can only be good for AMD, if they become the only option then they'll grow.

Mechalynx:
Well well well, looks like high time for me to abandon the Intel ship. Does this mean I'll have to give up NVIDIA?

No, Nvidia cards work fine on AMD products. My Computer runs an AMD MB and CPU and an NVidia GPU and it works great.

Theoretically, AMD Cards work better on AMD boards, but that's just theory as far as I know, and since there's no problem running AMD/NVidia builds...

Good thing I haven't used Intel in almost 10 years since my last Pentium 3 burnt up.
But then again, motherboards are already locked to either Intel or AMD depending on what socket they support, and since socket standards seem to change at about the same pace as I upgrade my computer, it's rare that I've ever experienced *not* having to change my whole system during an upgrade.
I always think "Hell yeah, this new setup will not only be a cheaper alternative, but I'll just be able to switch out some core parts in a year or two for a few bucks and still be keeping up with the latest hardware". Then a 1-3 years passes, I decide to upgrade, and suddenly the world now runs on AM4+ sockets and DDR6 memory, making a full upgrade pretty much the only option. And thus goes the circle of hardware-life.

I doubt this will affect much at all. Even if it does, AMD is far better for backwards compatibility. Don't necessarily have to buy a whole new god damn board to upgrade a processor.

Well, another reason to keep using AMD I suppose.

Yawn this means Intel will sell CPU's to OEM's who will sell CPU/Motherboard combos exactly like how Nvidia and AMD sell GPU's to OEM's to put on graphic cards.

It won't change anything for 99.999999% of PC enthusiasts sa Intel has required new motherboards with architecture changes since 2008 anyway.

In 2008 Intel released Nehalem if you wanted to buy a new CPU from then on that was more than merely a single die shrink (why the cost to Sony/Mircosoft to manufacture there consoles was reduced plus slightly lower power usage) you needed to buy a new motherboard anyway.

Also Semiaccurate recieves lots of "donations" from AMD so it's about as accurate as a horoscope for any accurate information about Intel or Nvidia that wasn't already reported by every other tech site anyway.

gunny1993:
Or is Broadwell the successor to haswell

Broadwell is the 14nm die shrink of the new Haswell 22nm CPU micro-architecture that will replace the 22nm Ivy Bridge die shrink of the 32nm Sandy Bridge micro-architecture.

This could mean MAJOR changes to my uber build I was planning.... Might have to give up on Intel as a whole.

Well I've never really had the money for Intel CPUs and thus have went with AMD. Looks like this won't be changing. Also what is it with all the companies locking down their products lately?

I peruse tech websites and forums and I can tell you that Semiaccurate is just that -- a very, very sketchy site. The equivalent of a tabloid in hardware journalism. It's wrong just as often as it is right.

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