Humble THQ Bundle Purchased Nearly 400,000 Times in One Day

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Humble THQ Bundle Purchased Nearly 400,000 Times in One Day

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The top contributor to the Humble THQ Bundle is THQ President Jason Rubin with $1,050.

A few feathers were ruffled yesterday over the fact that the latest Humble Bundle contained not indie games, but seven titles (and five soundtracks) from struggling publisher THQ. Whether or not you have a problem with the non-indie THQ Bundle, it didn't stop hundreds of thousands of gamers from spending a few bucks (or much more) on the games; in less than 24 hours, nearly 400,000 people have contributed to the latest bundle, bringing its total to over $2,245,000 and counting.

Interestingly, the top contributor to the Humble Bundle is THQ President Jason Rubin, who spent $1,050 and donated the entire cost to charity. The average purchase is listed at $5.69 right now, but with the money and number of buyers steadily increasing, that's likely to change.

About twelve days and eight hours remain for the Humble THQ Bundle as of this writing, so you've got over a week to decide if your desire for good games at a low price (Saints Row: The Third alone would be worth it) trumps your annoyance over the lack of indie cred. And however you decide to split your money, it either goes to a publisher that could really use it or charity, so it seems like a no-brainer. Well, unless you don't have a Windows PC or Steam, in which case you won't be able to play any of these games.

Source: The Humble Bundle via Polygon

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THQ is just totally awesome for doing this. It puts most STEAM SALES to shame. And it's for a good cause!

I'm gonna grab them, even if my PC isn't actually powerful enough to play most of them. :P

ShirowShirow:
THQ is just totally awesome for doing this.

It's surprisingly savvy given all the bad decisions THQ has made over the last few years. They get a little scratch to help keep the lights on a bit longer, and some good PR for a change. More importantly they get to promote Company of Heroes and Metro and introduce new players to the games. Unless Last Light and CoH-2 do good business, THQ is boned.

Hopefully Stick of Truth doesn't bomb, that could still sink everything regardless.

This was a risky, but really good move for them. Honestly, I only bought it due to some vain hope that it would mean that Dawn of War 3 will be resurrected. Counter is near 2.5 Million USD.

I heard that some are not giving any money to the publisher. I really wonder at the thought processes of these people. "It has Steam DRM", "Humble Bundle is selling out". IT'S A DOLLAR. A DOLLAR.

Sarah LeBoeuf:
The average purchase is listed at $5.69 right now, but with the money and number of buyers steadily increasing, that's likely to change.

I picked this up this morning and I think the average was $5.72, I hope it goes up but there are many out there who will just pay $0.01.

ShirowShirow:
THQ is just totally awesome for doing this. It puts most STEAM SALES to shame. And it's for a good cause!

I'm gonna grab them, even if my PC isn't actually powerful enough to play most of them. :P

That and locking a game at a certain price is brilliant as well.

JoshGod:

Sarah LeBoeuf:
The average purchase is listed at $5.69 right now, but with the money and number of buyers steadily increasing, that's likely to change.

I picked this up this morning and I think the average was $5.72, I hope it goes up but there are many out there who will just pay $0.01.

Minimum its 1$ for the games. If you give 0.01$ you just get the soundtracks.

BernardoOne:

JoshGod:

Sarah LeBoeuf:
The average purchase is listed at $5.69 right now, but with the money and number of buyers steadily increasing, that's likely to change.

I picked this up this morning and I think the average was $5.72, I hope it goes up but there are many out there who will just pay $0.01.

Minimum its 1$ for the games. If you give 0.01$ you just get the soundtracks.

Well that's something, I'm still interested to see if the average price will go up or down.

It's good to see that despite the Humble Bundle system, its still raised a lot of money. Makes me quite happy. I chucked $10 its way; here's to games for Charity. ;D

Sarah LeBoeuf:
Humble THQ Bundle Purchased Nearly 400,000 Times in One Day

image

The top contributor to the Humble THQ Bundle is THQ President Jason Rubin with $1,050.

A few feathers were ruffled yesterday over the fact that the latest Humble Bundle contained not indie games, but seven titles (and five soundtracks) from struggling publisher THQ. Whether or not you have a problem with the non-indie THQ Bundle, it didn't stop hundreds of thousands of gamers from spending a few bucks (or much more) on the games; in less than 24 hours, nearly 400,000 people have contributed to the latest bundle, bringing its total to over $2,245,000 and counting.

Interestingly, the top contributor to the Humble Bundle is THQ President Jason Rubin, who spent $1,050 and donated the entire cost to charity. The average purchase is listed at $5.69 right now, but with the money and number of buyers steadily increasing, that's likely to change.

About twelve days and eight hours remain for the Humble THQ Bundle as of this writing, so you've got over a week to decide if your desire for good games at a low price (Saints Row: The Third alone would be worth it) trumps your annoyance over the lack of indie cred. And however you decide to split your money, it either goes to a publisher that could really use it or charity, so it seems like a no-brainer. Well, unless you don't have a Windows PC or Steam, in which case you won't be able to play any of these games.

Source: The Humble Bundle via Polygon

Permalink

My question is: "Why do people care if it isn't an 'Indie' Bundle? Why can't there be both?"

It seems stupid to whine that the latest bundle of games isn't "Indie". Honestly, fuck that title. Back in my day games were games. Doesn't matter if they were made by a guy in a basement, it was still labeled as a game.

Bought it and gave a 3/2 split to Charity and THQ. Hope it continues to go well for all parties -- I hate to see publishers go down.

PC gaming must be sooooooooo dead right guys?

clippen05:
PC gaming must be sooooooooo dead right guys?

Well, THQ is dying, if you want to use that logic.

Wow, considering the company has been...dying horribley, it is not surprising people wanna grab some of their games.

CrossLOPER:
This was a risky, but really good move for them. Honestly, I only bought it due to some vain hope that it would mean that Dawn of War 3 will be resurrected. Counter is near 2.5 Million USD.

Not sure what's so risky about this move.
Every humble bundle to date has been an overwhelming success, and this was practically a guaranteed success as well. They only had to swallow their pride to do it, and it has paid off.

For what it's worth, all of the games in the bundle are really quite good, Red Faction: Armageddon being a pleasant surprise. I really just considered this a "save our Company of Heroes, Metro and Dawn of War" fund.

............

I just really want a Dawn of War 3.

I bought it to help THQ, I gave my steam key to Saints Row 3 to a friend because I bought the complete set in a steam sale.

Poor THQ, I will never forget you for blowing me away on the Launch ps2 with the summoner and not long after the first red faction. These guys deserve a break. The only reason there won't be any more red factions is only because they can't afford it :( I liked those games.

Grey_Focks:
For what it's worth, all of the games in the bundle are really quite good, Red Faction: Armageddon being a pleasant surprise. I really just considered this a "save our Company of Heroes, Metro and Dawn of War" fund.

Don't forget Darksiders, scrub :P

ShirowShirow:
THQ is just totally awesome for doing this.

For desperately trying to save their own bacon?

Zachary Amaranth:

ShirowShirow:
THQ is just totally awesome for doing this.

For desperately trying to save their own bacon?

And what exactly is so bad about that? THQ has published and made tons of awesome games. I think It will be a very sad day when they eventually kick the bucket. Still, here's hoping they don't die any time soon.

Grey_Focks:
I really just considered this a "save our Company of Heroes, Metro and Dawn of War" fund.

You're joking, right?

At current rates, even if they got ALL the money from this, they'd be doing about 3 million better. A company that has lost millions upon millions, lost consumer AND shareholder faith is going to be turned around by a couple million dollars? Isn't that kind of naive?

They'll probably LOSE that much during the time the sale operates, from normal operations alone.

I know part of the coolness of the "Humble Bundle" is the "I am helping!" Sensation. I get it, too. But pragmatism needs to hit at some point.

deathbydeath:

Don't forget Darksiders, scrub :P

Darksiders and Saints Row are the two franchises in the least danger. They're not the ones that need a fund to protect them because when THQ cuts weight, they will not be on the chopping block.

jacksonsspoi:

And what exactly is so bad about that?

Nothing. But that's not awesome. It's desperation. It's rats and a ship.

Zachary Amaranth:

deathbydeath:

Don't forget Darksiders, scrub :P

Darksiders and Saints Row are the two franchises in the least danger. They're not the ones that need a fund to protect them because when THQ cuts weight, they will not be on the chopping block.

That's probably true.

I bought it and as soon as i got it, linked it to all my mates. They all bought it too. I think we each donated 10 or 20 bucks (I re-bought for 20 shortly after and sent the games to a buddy on League of Legends)

I love THQ and hope they can stay afloat in these dangerous murky waters.

Plus they are doing South Park: Stick of Truth and the subject matter alone should be enough to help them. If not we always have Metro: Last Light and Darksiders 3: Darksidiest of the Dark.

Zachary Amaranth:

jacksonsspoi:

And what exactly is so bad about that?

Nothing. But that's not awesome. It's desperation. It's rats and a ship.

I can see your point and I even agree to some degree. However I think we should at least try to keep them afloat.

Were people really upset about the games not being indie? They realize the real title is just The Humble Bundle, right? And then they just throw in the adjective or something in the middle of it to describe what the bundle is? Humble Indie Bundle, Humble THQ Bundle, Humble Android Bundle, there was even a Humble Music Bundle, at one point.

Anyways, I dont see how any single person can have a problem with these really impressive titles being practically given away. THQ is in rough times and if anything, we should be impressed to see such a high-profile company actually adapting to new ways to bring in income. If THQ survives this, we might see them adopting new strategies to help bring in that extra profit, which could be rather interesting to see.

Denamic:

Not sure what's so risky about this move.
Every humble bundle to date has been an overwhelming success, and this was practically a guaranteed success as well. They only had to swallow their pride to do it, and it has paid off.

Well, now I am even more inclined to not buy CoH2 for 60USD and I now truly have no reason to get the premium edition that came with the original CoH games. They DID need to generate interest for that game though.

I hope CoH2 does sell since I want to see DoW3. There are so few strategy games out now.

deathbydeath:

Don't forget Darksiders, scrub :P

I didn't mention Darksiders since that just had a sequel come out, and as far as I know, it doesn't have another game in danger of being cancelled. But yea, that game was fun, too.

Zachary Amaranth:

You're joking, right?

At current rates, even if they got ALL the money from this, they'd be doing about 3 million better. A company that has lost millions upon millions, lost consumer AND shareholder faith is going to be turned around by a couple million dollars? Isn't that kind of naive?

They'll probably LOSE that much during the time the sale operates, from normal operations alone.

I know part of the coolness of the "Humble Bundle" is the "I am helping!" Sensation. I get it, too. But pragmatism needs to hit at some point.

Nope, not joking. The humble bundle IS doing more than just putting a couple mil in their pockets, it's also getting word out on the games in the bundle, two of which have sequels coming out in the near(ish) future, and I'd assume that Darksiders 2 will see at least a mild increase in sales from this, not to mention they'll probably get more DLC sales from Saints Row 3. This is a bit harder to measure, but this has certainly restored some consumer faith, if not shareholder, and since their stocks have increased in value since the sale started, admittedly not by a huge amount, it probably has helped that a bit, too.

I'm not saying this is the big thing to turn it all around for THQ, but I wouldn't deny the significance this can have for them. If nothing else, it's not the worst marketing strategy I've heard of. That honor goes to the uDraw.

I feel like the direction CoH2 is going with microtransactions and exp is going to kill it, and THQ really doesn't need that

A good move by THQ overall. Good PR, some cash they otherwise wouldn't have got and the ability to get people into Metro and CoH in time for the up coming sequels.

Unsure why people are saying that this will destroy THQ's branding. THQ are in massive trouble, cheapening their branding is a sacrifice to be made if it means they can go in to work tomorrow.

CrossLOPER:

Denamic:

Not sure what's so risky about this move.
Every humble bundle to date has been an overwhelming success, and this was practically a guaranteed success as well. They only had to swallow their pride to do it, and it has paid off.

Well, now I am even more inclined to not buy CoH2 for 60USD and I now truly have no reason to get the premium edition that came with the original CoH games. They DID need to generate interest for that game though.

I hope CoH2 does sell since I want to see DoW3. There are so few strategy games out now.

They're aware that giving away their game for pennies won't exactly make their full priced copies fly off their shelves. This will however sell a metric shitfuckton more copies, even to people who would never even consider buying CoH2 otherwise. This is a trade-off, not a risk.

Denamic:

They're aware that giving away their game for pennies won't exactly make their full priced copies fly off their shelves. This will however sell a metric shitfuckton more copies, even to people who would never even consider buying CoH2 otherwise. This is a trade-off, not a risk.

This is all assuming that people decide to give a significant share to THQ. I, myself gave an even split, others may not have done this. Regrettably, HB does not provide those numbers.

Great offer. Really enjoying Saints Row.
Really like the pay-what-you-can-afford scheme. Used to be broke, now I can give back :)

CrossLOPER:

Denamic:

They're aware that giving away their game for pennies won't exactly make their full priced copies fly off their shelves. This will however sell a metric shitfuckton more copies, even to people who would never even consider buying CoH2 otherwise. This is a trade-off, not a risk.

This is all assuming that people decide to give a significant share to THQ. I, myself gave an even split, others may not have done this. Regrettably, HB does not provide those numbers.

The vast majority uses the default split, so yeah, it's safe to assume people do give THQ a significant share.
Individual discrepancies aren't statistically significant.

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