Pizza Hut Makes a Perfume

Pizza Hut Makes a Perfume

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There you are. My luck. My Fate. My pepperoni and double cheese. Eau de Pizza Hut. Unforgettable.

If the smell of a Pizza Hut box being opened was a perfume, the restaurant chain asked this summer, what would it be called? The answers were many and varied - "Diabetes Sock Freshener," "NAFTA Results" and "Wilford Brimley's Tears," to name just a few - but they all ultimately led to an even more intriguing and urgent question: Why isn't the smell of a Pizza Hut box being opened a perfume?

So now it is.

Based on the strong response to the original Facebook post, Pizza Hut Canada hired a perfume maker to whip up a scent. "We smelled a range of four or five, my team and I, and we zoomed into one we liked that smelled closest to what we were hoping for," Pizza Hut Marketing Director Beverly D'Cruz explained. "Some of them smelled like cheese and you know how delicious cheese tastes, but it doesn't smell as delicious. The smell of freshly baked bread is one we all loved."

"All we're trying to do is have some fun with our consumers," she continued. "[Marketing] is becoming a two way conversation instead of a one way download. Previously it was TV [ads] and it was just one way. Now it goes both ways and you're listening to people and responding."

Sadly, only 110 bottles of Pizza Hut Perfume were created, and they've all been spoken for. The first 100 people who sent a direct message to the company on Facebook asking for the perfume got one, and the rest were presumably either distributed to company employees or secreted away in a deep, dark corner of Pizza Hut's head office. Could this stuff end up in stores someday? "Who knows what the future has in store?" D'Cruz said.

Hey, it's no worse an idea than the hotdog-stuffed crust, am I right?

Source: Facebook, The Star

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"now you can smell like the aftermath of a college frat party" great job Pizza Hut.

Andy Chalk:
Hey, it's no worse an idea than the hotdog-stuffed crust, am I right?

WTF this is a thing? I mean I can kind of see the logic, but really?

OT: what perfume will they come up with next a video-game character?

eau de lazy bastard

Andy Chalk:

Based on the strong response to the original Facebook post, Pizza Hut Canada hired a perfume maker to whip up a scent. "We smelled a range of four or five, my team and I, and we zoomed into one we liked that smelled closest to what we were hoping for.."

hoping for the smell of money, ey?

"All we're trying to do is have some fun with our consumers,"

Two things.

1. As a pizza hut employee I am obliged to say... WE DID WHAT NOW?

2. "Hotdog-stuffed crust." WE DID THAT TOO?

What is wrong with us?

It's not Desire, it's Degiorno's.

TopazFusion:
Just wait for the fried chicken version...

Must...resist...obvious joke.

OT: I love Pizza Hut as much as the next fan, but this is ridiculous. I imagine it would smell horrible, and would disappoint a lot of people. I'd be pretty annoyed too if I smelled pizza and there was none. Did they honestly think this product would take off? I know they said they were joking and all, but why invest so much money in producing a perfume for a joke? It's a waste of money and I'd imagine it would piss off a lot of shareholders.

Don't know what you guys are talking about though. A hotdog crust sounds fucking awesome.

I would gather this is almost the best thing since Cheeseburger flavored Pizza at Ci-Ci's....why doesn't Pizza hut have something like that...hmmm...wait a minute..(*go looks up on internet*).........DAMN YOU MIDDLE EAST!

http://articles.latimes.com/2012/apr/24/business/la-fi-mo-pizza-hut-cheeseburger-20120424

My friend worked in a Pizza Hut in London for a bit. The word he used to describe the staff (including, nay, especially the manager) was 'shitheads'. They were all dysfunctional, but maybe things are so different in the US that people actually relish the idea of being mistaken for someone who works there.

Andy Chalk:
Hey, it's no worse an idea than the hotdog-stuffed crust, am I right?

This actually sounds awesome, was it really a thing? I haven't been to a Pizza hut since I was in high school.

Also who is this perfume for? Fat Americans? (Obvious joke)

Dammit, it's like they want my cannibalism to relapse, or something!

Now I do love the smell of freshly cooked pizza, but only when its coming from the pizza. If I took a nice girl on a date and she smelled of pizza the first thing I likely do is offer her a mint.

Now you too can smell single and barely employed!

tehweave:
Two things.

1. As a pizza hut employee I am obliged to say... WE DID WHAT NOW?

2. "Hotdog-stuffed crust." WE DID THAT TOO?

What is wrong with us?

How much you want to bet the head of the company took a look at this and went: /facepalm "Really? I tell you to come up with a new or different way to market our pizza, and THIS is what you've come up with? I'll admit it's funny and creative to say the least."

tehweave:
Two things.

1. As a pizza hut employee I am obliged to say... WE DID WHAT NOW?

2. "Hotdog-stuffed crust." WE DID THAT TOO?

What is wrong with us?

What the hell pizza hut do you work at?

Clearly not in Dubai: http://www.collegehumor.com/article/6762526/wanderlunch-pizza-huts-crown-crust-carnival-cheeseburger-pizza

OT: I want it. I don't care. I just want it.

Me55enger:
Now you too can smell single and barely employed!

lol, I was taking a mouthful of coffie when I read this..... jerk XD (joking)

Seriously this smell would do one of 2 things, repulse me or make me hungry and wanting a pizza..... wait a sec, that's the plan! New marketing technique, release the stuff around pizza shops to lure customers in.

rhizhim:
ode de lazy bastard

It's "eau" pronounced "o". It just means "water".

rhizhim:

hoping for the smell of money, ey?

They made 110 and gave them away for free...

As a former Pizza Hut employee I assure you that you do not want to smell like someone who works at Pizza Hut.

I suppose this is an attempt to get a foothold into the notoriously fickle foodophile perfume market?

If you don't get one, don't be discouraged. get a job as delivery boy and you'll smell like that anyways!

I don't know why anyone would ever want to smell like a pizza, but I'm surprised it exists. I'm surprised it didn't exist sooner.

You don't need the perfume, just get a job at a pizza restaurant.

I worked as a driver for Papa John's for about three months, and that smell is very hard to remove.

Redlin5:

As a former Pizza Hut employee I assure you that you do not want to smell like someone who works at Pizza Hut.

I suppose this is an attempt to get a foothold into the notoriously fickle foodophile perfume market?

This guy knows what's up.

I want to smell like freshly baked bread, not pizza!

One word: Gross! This reminds me of that Play-Dough perfume that was released years ago; why would anyone want to smell like salty clay or a greasy pizza is beyond me...

I'm not sure whats more surprising, the news story or the fact that apparently I'm the only one who likes pizza hut. Granted I don't want to smell like it but that's some damn good pizza.

Evil Smurf:
I want to smell like freshly baked bread, not pizza!

This was my first thought upon reading the story, too; I would like to smell like fresh-baked bread or date someone that smells like that. Fresh chocolate chip cookies wouldn't be bad, either; but fresh bread would still be my first choice.

flying_whimsy:

Evil Smurf:
I want to smell like freshly baked bread, not pizza!

This was my first thought upon reading the story, too; I would like to smell like fresh-baked bread or date someone that smells like that. Fresh chocolate chip cookies wouldn't be bad, either; but fresh bread would still be my first choice.

I'm dating a girl who tastes like blueberry bubblegum, food smells/tastes are really good.

Evil Smurf:

I'm dating a girl who tastes like blueberry bubblegum, food smells/tastes are really good.

Finn the Human, is that you?!

Boris Goodenough:

Evil Smurf:

I'm dating a girl who tastes like blueberry bubblegum, food smells/tastes are really good.

Finn the Human, is that you?!

I'm clearly a cat, or a Kurt Cobain look-a-like.

Evil Smurf:

I'm clearly a cat, or a Kurt Cobain look-a-like.

Just so I don't look like a completely inept joke maker, you did get the reference right?

Boris Goodenough:

Evil Smurf:

I'm clearly a cat, or a Kurt Cobain look-a-like.

Just so I don't look like a completely inept joke maker, you did get the reference right?

haha yes I got it XD

I miss Pizza Hut, we don't have many left in Australia. Loved the all you can eat buffet as a kid, had to be rolled out of there!

Good to see that there are still a few companies not taking themselves too seriously.

Waaghpowa:

Andy Chalk:
Hey, it's no worse an idea than the hotdog-stuffed crust, am I right?

This actually sounds awesome, was it really a thing? I haven't been to a Pizza hut since I was in high school.

Also who is this perfume for? Fat Americans? (Obvious joke)

Yeah, the hotdog stuffed crust was (and I think still is) a thing.
However, not nearly as awesome as it sounds. Not even a little bit.

 

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