Hasbro Forces Closure of MLP: Online

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fuck off

TopazFusion:

arc1991:
i have never noticed anything been taken down by Hasbro

Lugbzurg:
Hasbro likes people putting episodes up there for the advertizement, as they make their money off of the toys.

Oh no, Hasbro most certainly do take down the MLP episodes.

See? http://www.youtube.com/watch?v=o5axe2lmmfg
"This video contains content from Hasbro Studios LLC, who has blocked it on copyright grounds."

And that is episode 3 of the current season.

Hasbro are fighting a losing battle here of course. As soon as one gets taken down, it reappears again under a different youtube account.

Yeah, that is certainly true. I think they only really target the HD uploads though, and couldn't really care less about SD quality ones. Of course, the majority are 720p/1080p. And yeah, it's pretty much got to a stage where you can't not find every FiM episode so far on YouTube.

There have also been cases of MLP fan card games being shut down, but that is also for fair reasons because Hasbro owns Wizards of the Coast I believe, and there are official FiM trading cards now.

TopazFusion:

arc1991:
i have never noticed anything been taken down by Hasbro

Lugbzurg:
Hasbro likes people putting episodes up there for the advertizement, as they make their money off of the toys.

Oh no, Hasbro most certainly do take down the MLP episodes.

See? http://www.youtube.com/watch?v=o5axe2lmmfg
"This video contains content from Hasbro Studios LLC, who has blocked it on copyright grounds."

And that is episode 3 of the current season.

Hasbro are fighting a losing battle here of course. As soon as one gets taken down, it reappears again under a different youtube account.

I did say, maybe they are harder on MLP than they are on Transformers :P Because as i said, i have never noticed TFP eps been taken down, plus if it's the 3rd ep of the new season its no surprise they are getting taken down, give it a month and they wont bother with that particular ep :P

Well, the game was a steaming pile anyway so no great loss to be had there. Although, you couldn't have shut down Welcome to Ponyville instead? I mean, MLP:Online at least had potential.

To be honest, there's only one good fangame in the pipeline everything else looks/has been pretty shite, if that gets hit with a Cease and Desist I'll be pretty upset.

Good.

It probably would have degenerated into something like Second Life after a few months anyway, if all this Brony talk is to be believed.

XMark:
I'm wondering... why is it legally required to defend your trademark? Is there some critical thing about how trademarks work that would cause a disaster if a company didn't actively defend their trademarks, or only defended them when they wanted to?

A trademark is meant to uniquely distinguish your brand and thus avoid consumer confusion. If the trademark holder allows others to use their trademarks without permission then it stops being an unique identifier and the trademark no longer serves its purpose thus the law will no longer protect it.

In this case they really should not have called the game My Little Pony: Online without getting permission to use that name.

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