Hirai: Vita Sales "On the Low End" of Expectations

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Hirai: Vita Sales "On the Low End" of Expectations

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Sony CEO Kaz Hirai acknowledges that the latest portable PlayStation hasn't exactly set the world on fire.

The PlayStation Vita may be a fine piece of hardware but it certainly hasn't thrown Sony's mobile gaming fortunes into a fast, squealing Bat-turn. Sales in Japan tailed off very quickly after the system was released, as they did following its launch in the rest of the world, and in some weeks it's actually been outsold by its much older predecessor, the PSP.

That in itself isn't necessarily the end of the world - the PS2 outsold the PlayStation 3 for ages - but the early days of the Vita aren't knocking anyone's socks off. "I would say it's on the low end of what we expected," Hirai told the Wall Street Journal. He added that it can take five or even ten years to determine the success of a gaming console, however, and pointed out that similar concerns were expressed about the PlayStation 3, which was also a slow starter. "Long term is what is important," he said.

One of the biggest challenges facing the Vita is the broadening of the mobile game space thanks to the advent of iPhones and Android devices, which bring impressive power and a huge range of low-cost games to people who would never even think about purchasing a dedicated mobile gaming system, and now Nvidia wants to crowd the field even further with its "Shield" portable gaming device. But Kirai said that the gaming business has always been very competitive and plenty of names have come and gone, warning, "It's not an easy business to get into."

Source: Wall Street Journal

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I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Well of course not... I mean, PSP hadn't run its course before this Vita thing came in. I'm sure it's nice, but I'd just plunked down for a PSP before it came out and I feel a little burned about it, I'm sure I'm not the only one. Kinda turned me off the whole idea of buying dedicated hand held devices.

The puzzling thing is that I feel they should have known this. I mean, that's the console people's hang up - not wanting to have to replace systems and parts and things so often to keep using the hardware they buy. Handheld consoles aren't all that different. People get new phones frequently, they can stay on the cutting edge - are encouraged to. Handheld dedicated gaming devices should have long term life and use to be viable and pulling out a new model when the old one is still kicking isn't really following that model console buyers expect to see.

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Price cut? Nah, the price is fine. You know what needs an obscene price cut? The proprietary memory sticks. There's no excuse for them costing what they do.

Hey, guys, I know how to boost those sales. Release a game..... One that's name is two words... The first word begins with an M and ends in an R, the second word begins with an H and also ends with an R.

Eri:

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Price cut? Nah, the price is fine. You know what needs an obscene price cut? The proprietary memory sticks. There's no excuse for them costing what they do.

True, they need a price cut. Nothing at the moment can justify those obscene prices. I would love a 32gig memory card but it's just way goddamn much.

Although people were saying at first: "Oh the Vita price is fine," but as soon as the 3DS got the cut everyone said the Vita was too much. Maybe a $50 price cut? Bring the 3G version to 200 and the Wi-Fi one to 150. I think that will move some hardware.

That sounds like a nice way of saying "even WE didn't expect it to sell well."

I just don't see a point in buying one when my PSP does everything I want already, which is play a bunch of good games, mainly ranging in the PSN market of PS1 titles (just got Tomba! but we still need Digimon World). Also, the Vita lacks Birth by Sleep and Crisis Core, and I can't use my same memory sticks.

Korten12:

Eri:

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Price cut? Nah, the price is fine. You know what needs an obscene price cut? The proprietary memory sticks. There's no excuse for them costing what they do.

True, they need a price cut. Nothing at the moment can justify those obscene prices. I would love a 32gig memory card but it's just way goddamn much.

Although people were saying at first: "Oh the Vita price is fine," but as soon as the 3DS got the cut everyone said the Vita was too much. Maybe a $50 price cut? Bring the 3G version to 200 and the Wi-Fi one to 150. I think that will move some hardware.

Currently you can get one of the wifi "bundles" with a game, a 4gig stick, and a PSN plus membership (which nets you a load of free stuff) for about $250 if I recall. But, with that said, the game that comes with the device is either AC3, which if you care about AC you already have it on a console, or BLOPS2, which has the same issue. And that 4gig stick isn't going to get you very far.

That price isn't terrible now, its not good, but it's not terrible. If they tossed an 16gig stick in that bundle instead of a useless 4 or started slashing the prices of the memory sticks, they'd probably see the device moving.

But, as many people said, there's only a handful of games for it. I have 5 personally and really the only future release I could give any shits about is Ninja Gaiden Sigma 2 +.. and that's only on the caveat that they put the blood back in which I don't know if they did or not.

There's is a reason why the VITA was voted as one of the last years biggest hardware flops by The Wall Street.

SONYs arrogance to use their propiertary format resulting in severely overpriced memorycards driving up the VITAs price even further is just mind blowing.

SONY was real happy about the $299 launch price but forgot to add the retarded memory cost to that driving it further up in around $400 total which is outright bonkers.

Terrible games for it, most companies being utter ludicrously idiotic letting mobile gaming companies such as Nihilistic Software porting AAA-titles and making them utter shit. In that sense the games on the VITA are *BARELY* better than mobile games on the market - they just happen to cost $40 instead of $0.99

They are few games worth purchasing for it and SONYs is too idiotic, blind and arrogant to do something about it.

Make a $100 pricedrop and fucking release OLD PS1 and PS2 games and the thing will sell like cupcakes in fatcamp. The day that happens though is when hell freezes over.

Sylveria:

Currently you can get one of the wifi "bundles" with a game, a 4gig stick, and a PSN plus membership (which nets you a load of free stuff) for about $250 if I recall. But, with that said, the game that comes with the device is either AC3, which if you care about AC you already have it on a console, or BLOPS2, which has the same issue. And that 4gig stick isn't going to get you very far.

That price isn't terrible now, its not good, but it's not terrible. If they tossed an 16gig stick in that bundle instead of a useless 4 or started slashing the prices of the memory sticks, they'd probably see the device moving.

But, as many people said, there's only a handful of games for it. I have 5 personally and really the only future release I could give any shits about is Ninja Gaiden Sigma 2 +.. and that's only on the caveat that they put the blood back in which I don't know if they did or not.

Well to be fair, AC3: Liberation is it's own game. Similar to AC3 but it has some neat systems in there and is nice for the portable system with bite sized missions on the go.

Also how was Ninja Gaiden Sigma 1+ on the Vita? I was thinking of getting it since I never got NGS on the PS3.

Chairman Miaow:
Hey, guys, I know how to boost those sales. Release a game..... One that's name is two words... The first word begins with an M and ends in an R, the second word begins with an H and also ends with an R.

You have Ragnarok Odyssey on there. Plus, you have toask Capcom and knowing their recent attitude towards non-fighters or zombies I'd say its a no.

The Vita looks nice and it's cool to have a mini PS3 but, well, I don't know. I thought it was me getting older and cynical about gaming nowadays because most consoles don't excite me as much as they used to but...I guess its not just me.
Anyway, I was more interested in getting a PSP back when it came out.
Or maybe the Vita just needs more games?

Leave it to Sony to state the obvious. The announced that sales are what they expected because everyone already knows.

maybe bring more interesting games that justify a purchase or more games in general?

and like everyone else here states, reduce the prices on the memory cards.

Companies do seem to be a bit quick to point the finger at mobile gaming when stuff like this happens. Every time. It doesn't have anywhere near as big a foothold in the gaming market as people seem to think it does.
Casual gaming, yeah. But mobiles aren't exactly pulling people away from consoles/PCs.
If your console has good exclusives and is simple to use, it will sell well. If it doesn't, it won't. That's pretty much all there is to it. If the Vita gets more developer support it'll bump up the sales, otherwise the Vita will go nowhere.

They really need more games, even ports would count. I mean, look at Persona 4: Golden, system seller right there, now we just need more of that.

I was baffled about the whole PSP outselling the Vita thing until last month when I went to Japan and had a chance to check out their game stores and... well... lets just say if you think PS2 was the king of games librarys you'd be dead wrong. The developer support for the PSP there is insane, there was not a single store where the PSP new release section wasn't several times larger than every other console. Combined.

Where there would be a few slots per isle for new releases on PS3 or DS, PSP had 2 aisles of new release games alone. There was a store in Akihabara devoted entirely to PSP games. Japan loves the PSP, I'm sure they'll move up to the Vita eventually but I don't see why most would bother while the PSP still has that much support.

And they aren't all shovelware crap like the DS and 3DS rely on to build a library. Admittedly a lot of it is VNs and Eroge but they're all quality titles and pretty inexpensive too.

So yeah, currently the only thing holding back Vita sales right now is the massive developer support for PSP. The Vita section there is growing rapidly with plenty of quality titles and the preorder section for the Vita was bigger than even the PS3 one, however, most of those titles either will never make it here or will only make it long after they're relevant.

It's sad to say but unless you plan to learn Japanese you can never actually experience what the PSP and Vita library can actually offer. The best you can hope for is a trickle of what titles that localization companies think have a high chance to sell enough to recuperate the cost of translation and a bit more.

Wow, that turned out to be a wall of text and I didn't even say everything I wanted to, guess I should stop here for now.

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

I would go a little bit further and say that the Vita would need not only a price cut but it would need to bundle itself with a good memory stick. I think the 3DS is sold with a 2 or 4GB SD card as a standard thing so if the Vita could be coupled with a 4 or 8 that would be something. Otherwise I really, REALLY want to own and want to want a Vita. I love how it's region free so once I do get one I look forward to importing the Hatsune games on it and whatever else Japan has that we in the US don't/won't have. At the moment though it just doesn't seem worth it to get a PSV when most of the games on it are games that I could have more fun with on the PS3.

Just, first:

Sylveria:
Currently you can get one of the wifi "bundles" with a game, a 4gig stick, and a PSN plus membership (which nets you a load of free stuff) for about $250 if I recall. But, with that said, the game that comes with the device is either AC3, which if you care about AC you already have it on a console, or BLOPS2, which has the same issue. And that 4gig stick isn't going to get you very far.

The Assassin's Creed game is Assassin's Creed: Liberations, which is its own beast. Depending on who you talk to, though, it may or may not be worth your time and money. Some reviews are kinder to it than others. And the Call of Duty game is actually Black Ops: Declassified, an absolutely horrendous title designed by the guys who threw together the mediocre, but infinitely superior (to Declassified) Resistance: Burning Skies. It is absolutely not a good game, and why Sony felt the need to market that bundle before the reviews came in is nothing short of ridiculous. They're hoping to cash in on the Call of Duty brand with a title so poorly made that anyone who picks up that bundle is likely going to sell it back immediately afterward.

Though you're right about the 4 GB memory stick: that's what mine came with, and I'm constantly deleting and re-downloading stuff as I go. Unfortunately, I don't really have the money to drop on a larger card, so I'm stuck with it. It isn't so bad, I guess.

OT (finally):

Price-cuts, reducing the price of the proprietary memory sticks, continuously working on the convenience of the software (your constant updates do nothing but piss me off, Sony. I'm not hacker, but if I was going to hack your Vita, I can almost guarantee I could find a way around that), all that would help. But even before all that, what Sony needs is software that justifies the purchase.

Right now, the system has absolutely no 'system selling' titles. There are titles that you absolutely must try if you own the system, like Persona 4: The Golden or Gravity Rush (which, incidentally, is now free on PS+, I'm pretty sure), but those are only good if you already have the system. They aren't enough to justify the purchase in and of themselves. You have to already want the system, first. Fix that, Sony, then fix your pricing, and you might have some luck.

I really do love my Vita, though, and I want the handheld to do well. But, my God, it's like the lads there just don't learn. You had some similar problems with the PS3 when it launched. It's 'slow start' was because it took you guys a while to open your eyes. So, please, hurry up and open 'em. You'll be all the better for it, I swear.

It bothers me that, 1) the Vita needs to constantly be compared to a console experience because it will never match it, and 2) that it should be competing with the games you find among the 40 billion downloads from Apple's App Store. Any of the GameBoys, DS, PSP, or Vitas always held a very separate niche for me than the simple games I get on my Android or iTouch/iPad. When I want to play a game on the toilet, I grab a simple game of Fruit Ninja and be done with it. When I can't be bothered to get out of bed on the weekend, or want to watch TV while grinding out levels, I grab my Vita. A portable console does not, by any definition, require 5-minute only gaming sessions and still the Vita sticks to it like a plague. I certainly don't use it that way and can't see how others would either. Console experience and a quick play one? Nope, doesn't work.

Each piece of equipment has their own value and each of them has their uses. I think if Sony got out of those two pitfalls I mentioned above, they'd be in a much better situation. And the whole memory card fiasco is really hurting them and I think everyone knows it. The best thing Sony has going for the Vita is PlayStation Plus and the freebies it offers.

I really do hope the Vita does well. Last time I felt this strongly about a Sony system was the PS3, which currently makes the most money for Sony iirc. Maybe the Vita will soon be doing the same thing.

Eri:

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Price cut? Nah, the price is fine. You know what needs an obscene price cut? The proprietary memory sticks. There's no excuse for them costing what they do.

I'm wanting to get a Vita myself at some stage but I have to agree the memory stick prices here on my island drive me entirely away from wanting to buy one just yet.

Though I do have a nice roster of games lined up that I would love to play and I have tried the Vita as a friend let my try it for the day and it could do with some more software like Korten said.

JasonKaotic:
Companies do seem to be a bit quick to point the finger at mobile gaming when stuff like this happens. Every time. It doesn't have anywhere near as big a foothold in the gaming market as people seem to think it does.
Casual gaming, yeah. But mobiles aren't exactly pulling people away from consoles/PCs.
If your console has good exclusives and is simple to use, it will sell well. If it doesn't, it won't. That's pretty much all there is to it. If the Vita gets more developer support it'll bump up the sales, otherwise the Vita will go nowhere.

Couple of problems here.

1.) handheld game systems and full blown consoles are two different markets.

2.) "mobile devices," as you call them, probably have more pull than you're giving them credit. After getting an android phone that's capable of gaming and has a physical keyboard[1], I have no interest in ever getting another handheld that does gaming and gaming only. I like the extra functionality too much. If the Vita ran on Android, or if the Xperia Play had /been/ the Vita, Sony might be doing better in that area than they are right now.

[1] which makes it awesome for both native Android games, which are better and more varied than most "hardcore gamers" who only ever seem to have heard of Angry Birds give them credit, and also emulators, since it's got enough physical buttons to comfortably do the job

One of the biggest challenges facing the Vita is the broadening of the mobile game space thanks to the advent of iPhones and Android devices, which bring impressive power and a huge range of low-cost games to people who would never even think about purchasing a dedicated mobile gaming system

Or, the biggest challenge for the Vita is the glaring fact there is no reason to own one.

Heck, I couldn't even recommend a PS3 to anyone unless they want a good blu ray/PS1/digital media combo player, which is what I use mine for 99% of the time. Also:

which bring impressive power and a huge range of low-cost games to people who would never even think about purchasing a dedicated mobile gaming system

to people who would never even think about purchasing a dedicated mobile gaming system

Yeah... pretty sure that isn't your target audience to begin with. Grandma can play her angry birds while she waits in the doctor's office, and that's fine. Trust me Sony, you've never done anything to compete for that person's $$, nor would you want to. If you make a game console that plays games, I have a feeling that your target audience might be GAMERS... just saying! Maybe you should be more worried about what they think, because as of right now you aren't as popular with them either.

You see, gamers do purchase dedicated mobile gaming devices, and they are. They are called DSs and 3DSs.

Korten12:

Sylveria:

Currently you can get one of the wifi "bundles" with a game, a 4gig stick, and a PSN plus membership (which nets you a load of free stuff) for about $250 if I recall. But, with that said, the game that comes with the device is either AC3, which if you care about AC you already have it on a console, or BLOPS2, which has the same issue. And that 4gig stick isn't going to get you very far.

That price isn't terrible now, its not good, but it's not terrible. If they tossed an 16gig stick in that bundle instead of a useless 4 or started slashing the prices of the memory sticks, they'd probably see the device moving.

But, as many people said, there's only a handful of games for it. I have 5 personally and really the only future release I could give any shits about is Ninja Gaiden Sigma 2 +.. and that's only on the caveat that they put the blood back in which I don't know if they did or not.

Well to be fair, AC3: Liberation is it's own game. Similar to AC3 but it has some neat systems in there and is nice for the portable system with bite sized missions on the go.

Also how was Ninja Gaiden Sigma 1+ on the Vita? I was thinking of getting it since I never got NGS on the PS3.

I dunno. I didn't get NGS1 on Vita cause I don't particularly like NGS1 on PS3 cause of the clunkier combat. I don't know if it's a straight port or if it has the enhanced combat that NG2 and 3 had and I've blown enough money this winter.

SonOfMethuselah:
Just, first:

Sylveria:
Currently you can get one of the wifi "bundles" with a game, a 4gig stick, and a PSN plus membership (which nets you a load of free stuff) for about $250 if I recall. But, with that said, the game that comes with the device is either AC3, which if you care about AC you already have it on a console, or BLOPS2, which has the same issue. And that 4gig stick isn't going to get you very far.

The Assassin's Creed game is Assassin's Creed: Liberations, which is its own beast. Depending on who you talk to, though, it may or may not be worth your time and money. Some reviews are kinder to it than others. And the Call of Duty game is actually Black Ops: Declassified, an absolutely horrendous title designed by the guys who threw together the mediocre, but infinitely superior (to Declassified) Resistance: Burning Skies. It is absolutely not a good game, and why Sony felt the need to market that bundle before the reviews came in is nothing short of ridiculous. They're hoping to cash in on the Call of Duty brand with a title so poorly made that anyone who picks up that bundle is likely going to sell it back immediately afterward.

Geeze I'm making mistakes all over the place today. I honestly thought they were just ports of their PS3 counterparts cause of all the cross-play "hype" they've been throwing.

SonOfMethuselah:

OT (finally):

Price-cuts, reducing the price of the proprietary memory sticks, continuously working on the convenience of the software (your constant updates do nothing but piss me off, Sony. I'm not hacker, but if I was going to hack your Vita, I can almost guarantee I could find a way around that), all that would help. But even before all that, what Sony needs is software that justifies the purchase.

Right now, the system has absolutely no 'system selling' titles. There are titles that you absolutely must try if you own the system, like Persona 4: The Golden or Gravity Rush (which, incidentally, is now free on PS+, I'm pretty sure), but those are only good if you already have the system. They aren't enough to justify the purchase in and of themselves. You have to already want the system, first. Fix that, Sony, then fix your pricing, and you might have some luck.

I really do love my Vita, though, and I want the handheld to do well. But, my God, it's like the lads there just don't learn. You had some similar problems with the PS3 when it launched. It's 'slow start' was because it took you guys a while to open your eyes. So, please, hurry up and open 'em. You'll be all the better for it, I swear.

Really couldn't agree with you more. Gravity Rush and Persona 4 Golden are what sold me on the Vita with Ragnarok Odyssey to a lesser extent. But, I also got mine used with an additional game (Rayman) and 8gig memory stick for less than what I'd have to pay for a bundle with AC or CoD, which, if my lack of understanding of even the names of the games didn't give it away, I have zero interest in.

Sony's gonna have to throw some money at developers/publishers to really get this thing going. Throw some money at Square Enix so they can get Type-0 localized and port it to the Vita. Throw some money at Capcom to get Monster Hunter on it. Get those series that have a history of moving consoles on to the Vita. And these can not be PSN releases. Sony has to be releasing actual games that wont need to install a ton of date to their tiny memory cards and they seem to be banking really hard on digital games moving this console.. which they aren't going to when you've got a shot-glass worth of storage space.

3DS: It's Pokemon time!

Vita: No 3DS no!

Come this October, if they don't have anything like Monster Hunter lined up at that point, it's gonna be another tough year for Sony...

I like that mobile phones have doomed handheld gaming, yet after the price cut and Nintendo got more games out, the 3DS spat in the face of that comment.

Sony, get this through your head as it seems you never learn from your mistakes.

Over priced memory cards

Expensive consoles

Not enough games

These things always fly over your head with your new console, you never think about this, until your device starts coughing up blood and dying in the corner.

It's not gone to take a few 'must-have' games to fix this.

The prices need to be fixed! Even if they lowered the price of the Vita, I'd still be less interested in buying it, as the 32 GB memory card is insanely over priced!

Well, I guess it's a good thing it lacks games, maybe that's their strategy. They realise you won't have much space to save games on your overpriced memory cards, so they're gone to make sure there's barely any must-have games for the system.

-face palms-

A Vita and a 32GB memory card costs more then a PS3 with 320GB!

The Vita's graphics are the same as a PS3, so it's only difference between it and the console is it's portable, has less games, no memory built in, a touch screen and touch pannel(good, because gimmics will make the device worth the price)

Do yourself a favour, if you want a PS3 gaming experience, get a PS3 and ignore this device until Sony gets their shit together.

I was at a pawn shop once, the man had gotten a Vita returned to his shop, he saw my PSP and told me I should upgrade to the PS Vita he got. I told him I already own a PS3 and I'm quite happy with my PSP.

Sony says it's gone to be like the PS3, well I'm sure they're gone to hate that, considering how long it took for the PS3 to sell and that was with a price cut. Something the Vita still doesn't have.

No, instead we get a White Vita. Fuckin' A, Sony.

Additional comment:

I'd just like to thank Sony for finding a way of making cartridges have load times equal to a DISC!

Asuka Soryu:
I like that mobile phones have doomed handheld gaming, yet after the price cut and Nintendo got more games out, the 3DS spat in the face of that comment.

Except it didn't. The 3DS is only the top handheld system if you ignore smart phones, which at this point is more than a little bit disingenuous. It's selling well, but it's not the best selling system in the market. It also sold poorly enough at first that Nintendo had to slash the price almost immediately -- if it were still at the launch price, it would still be languishing.

Plus, you know, Pokemon. That is one serious system seller, and it's something that will remain Nintendo hardware only for the foreseeable future.

Dear Sony:

Want a influx of sales worldwide? Get on the horn, Get Capcom to release Monster Hunter 4 on the Vita.

BAM. Millions of Vita will instantly be sold within days.

Sony has a huge ego. They cant keep thinking they are a dominant brand anymore selling on their name instead of the product. Its this ego that almost killed the PS3 when they released it at a stupidly high price. With the company failing and losing money i think PS4 may be the last console we will get from Sony unless they change things up and actually compete with other companies instead of this mentality of "price it high....its Sony, they will buy it".

They had a huge market share with the PS2, it seems they took there fans for granted.

I loved my psp. Still play it to this day (just bought some good games on the cheap for it a few weeks ago actually) and i'm looking to sneak into this generation too but sadly there just aren't enough games on either side that I really wanna get. I'de love to get a vita but at the moment the only real game jumping out at me is a game I bought already (P4 Golden) and Gravity Rush at the moment and 3DS has a similar issue game I bought already (Devil survivor) and code of princess'. Even the future releases are still split to hard on one side meaning neither side is taking an edge or building a sizeable group of games to my tastes. (it's why in the long run even though I went DS early the psp became my favorite sense they had built a much large pile of games I like) /sigh so now i sit and wait looking for one to break out from the other.

Oh, long term is important, is it?

That's probably why PS3's updates take so long, then.

Eri:

Korten12:
I will say it needs a price cut or something. I love my Vita but it needs more software, well more original software. Although I do have a decent amount of games for it.

Price cut? Nah, the price is fine. You know what needs an obscene price cut? The proprietary memory sticks. There's no excuse for them costing what they do.

Exactly, the price of the console itself is fine. 200 is not a small amount of money but the hardware you get is pretty good value for money. Check the prices of smartphones and tablets and see how many come with two quad core processors and a large OLED screen with a decent pixel density for that kind of money.

But the memory card prices are obscene, its simply to much per GB. The high price ruins the Vitas second function as a media player and actually costs Sony money. Why? Because although the PSN store is easy to use and most of the prices are good value, especially for older games and PS1 one classics people owning a Vita probably don't buy to many because of the cost of the memory.

The Vita also needs more games ASAP, there are probably only five or so games you would actually want. Some of them like Call of Duty: Black Ops declassified are some of the worst games released over the last twelve months. I do not regret buying my Vita yet but if more games don't come fairly quickly that might changes.

So here is my big issue with the memory cards:

The VITA memory cards - in terms of what they offer in terms of space and speed are absolute utter crap compared to the memory cards of today.

The 32 GB VITA card costs currently appprox. $100 bucks.
A SD-memory card equivalent costs $32 (Class 10) but here's the kicker.
The PS VITA memory stick reading speeds are slow as a Class 4 card. Yup, barely 6 MB/s in the tests I've seen.
Don't believe me? Google for it online. There is plenty of tests people have done that confirms that the transfer speeds of those VITA cards are way WAAAAY below average.

Here comes the fun part: You can buy a SDHC 32GB memory card for $32 and that card will be CLASS 10! I would know beacuse I bought a SanDisk Secure Digital Extreme HD Video 32GB card for my DSLR for $32 last week! And those are rated up to 45 MB/s reading speeds!

So, not only are the PS VITA memory cards significantly overpriced! They are also complete and utter shit in terms of performance! This is something Sony *HAD* to be aware of when manufacturing them. In a time when all other standard memory cards are becoming faster and faster while at the same time cheaper and cheaper SONY decides to go entirely 180 and release propiertary memory cards that are more expensive and far SLOWER than the market average... Because Sony is Sony and Sony are a bunch of anti-consumerist arrogant pricks.

In a time where the hardware market is dominated by competition Sony has shown that they just outright refuse to compete - they'd rather go to great lengths to force the market adapt to their practices rather than letting themselves adapt to the market. And this is obviously the sign that that is not working

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