Newell: Apple is Steam Box's Biggest Threat

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Newell: Apple is Steam Box's Biggest Threat

The victor of the living room will have to go through Apple first, Gabe Newell says.

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With one console generation winding down and another rising, now is time for an innovative newcomer to grab the market. Valve boss and all around jolly man Gabe Newell thinks that Valves upcoming linux-powered Steam Box can fill that hole. Speaking before a class at the University of Texas, Newell said that before the PC can enter the living room, it'll first have to defeat Apple.

Of all the companies with access to the living room, Newell commented, Apple's the obvious threat. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging - I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"

Considering that its business strategy seems to be disrupting markets with new devices, it makes sense to be mindful of Apple when trying to do something new. More importantly, Apple won't be the only one. "I think a whole bunch of hardware companies are going to be releasing products in the next 12 months - you'll hear it referred to as Miracast, [Project] Shield from Nvidia, or lots of other people."

Newell strongly believes in the power of the PC platform to transform the living room by setting its open, flexible nature directly opposed to other, closed systems. "Well, I could buy a console, which assumes I'll re-buy all my content, have a completely different video system, and, oh, I have a completely different group of friends, apparently. Or I can just extend everything I love about the PC and the internet into the living room."

Source: Polygon

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We believe in you Gabe!

Gabe Newell says something over-the-top, fanboys roll in to sing his praises in 3...2...1...

Yeah, this totally isn't more nose-thumbing at Microsoft.

I think the biggest threat Apple poses is releasing a console and then patenting several key feature that have been standard long before they ever entered the market. Thus, causing all sorts of trouble and further stagnation in the market. Apple have proven to be the worst kind of patent trolls in the past and I wouldn't put it past them to do it again.

But seriously, forget consoles and living rooms Gabe! Hurry up and get that VR device you're funding up and running. Just think about it, you can have double the amount of money pools to swim in once you release that bad boy onto the market!

Zachary Amaranth:
Gabe Newell says something over-the-top, fanboys roll in to sing his praises in 3...2...1...

Oh whatever.
I seriously believe Valve can beat it's competition, they are probably the only company that actively cares about it's costumers and thinks of them NOT like walking wallets.
Im okay with the fact that you disagree, but you could atleast try not sounding too cocky and pretentious about it?

great job.

this only made your nightmare become more real since you just gave apple the idea to compete with you now, idiot.
image

Nope, their biggest threat is Microsoft, the people that have been successfully in the living room for 7 years now. Apple TV is quaint, and works well with other Apple products, but Xbox's evolution has turned into an extensible media center. And that will only improve with whatever consoles are next out (and when they actually make SmartGlass usable).

I know you hate your former employer, Gabe, but you really shouldn't be signing off MS like this, or you're in for a nasty shock.

Zachary Amaranth:
Gabe Newell says something over-the-top, fanboys roll in to sing his praises in 3...2...1...

Did you have to be so freaking inflammatory? You act like you're trying to start something

Zachary Amaranth:
Gabe Newell says something over-the-top, fanboys roll in to sing his praises in 3...2...1...

Really? I just read that his plan is to do a console that offers backward compatibility, has some homebrew or user devkit of sorts and can interact with PCs.

It sounds like a very grounded and good plan, but mark me non interested, you will pry my gaming PC from my dead cold hands. The plan sounds especially good because reading this forums I have become aware that tons of players rebuy their games a couple of times to play them on new hardware, so... dunno, sounds like a nice service to the public.

What i want is my freaking DotA2 out of beta. Also Zach, you have been a bit confrontational lately man, u ok?

We've got a picture up there showing off the Pippin, Apple's newest offering to win the hearts of the console community. The whole computer-as-console thing was mastered by them years ago. Behold the lastest in advanced console technology.
image
Apple: "Bring it on, Valve!"

Tanakh:

Zachary Amaranth:
Gabe Newell says something over-the-top, fanboys roll in to sing his praises in 3...2...1...

Really? I just read that his plan is to do a console that offers backward compatibility, has some homebrew or user devkit of sorts and can interact with PCs.

It sounds like a very grounded and good plan, but mark me non interested, you will pry my gaming PC from my dead cold hands. The plan sounds especially good because reading this forums I have become aware that tons of players rebuy their games a couple of times to play them on new hardware, so... dunno, sounds like a nice service to the public.

What i want is my freaking DotA2 out of beta. Also Zach, you have been a bit confrontational lately man, u ok?

No his plan is to put a PC in the living room of the commoner, instead of just people that build their own HTPC or those willing to plug the desktop into the TV. Basically he trying to create a pre-configured gaming-capable HTPC market, which like a PC you are free to do what you want with the software side, for the hardware now we still have to see since none have yet to be officially announced.

Veylon:
We've got a picture up there showing off the Pippin, Apple's newest offering to win the hearts of the console community. The whole computer-as-console thing was mastered by them years ago. Behold the lastest in advanced console technology.


Apple: "Bring it on, Valve!"

I admit each time I see that console controller, I am never sure htf your are suppose to hold it.

Does he say all this stuff, just so all these news organization can rehash his comments, or does he really believe this delusional stuff?

rhizhim:
great job.

this only made your nightmare become more real since you just gave apple the idea to compete with you now, idiot.
image

Is there any doubt Apple had this same idea long before now?

IanDavis:

Newell strongly believes in the power of the PC platform to transform the living room by setting its open, flexible nature directly opposed to other, closed systems. "Well, I could buy a console, which assumes I'll re-buy all my content, have a completely different video system, and, oh, I have a completely different group of friends, apparently. Or I can just extend everything I love about the PC and the internet into the living room."

So his target market for this thing is gamers who solely use Steam?

And a company that focuses on making Mobile devices, Tablets and PCs is a threat to a Console...how?

Honestly this reeks more of "HURR BASHING APPLE IS SO EDGY RIGHT GUYS?!" than anything else.

Aeshi:
And a company that focuses on making Mobile devices, Tablets and PCs is a threat to a Console...how?

Honestly this reeks more of "HURR BASHING APPLE IS SO EDGY RIGHT GUYS?!" than anything else.

Hmmmm... I can't speak for anyone else, but I don't dislike apple to be "cool" or anything. I really just feel like they treat their customers like idiots, so I don't see any reason I should treat them any differently.

Also, whether they want to or not Apple has a big hand in the game industry with their tablet, and if people are content with that I'm not sure they'll switch to another service anytime soon. (Also add in something about AppleTV or something.. IDK I'd have to look it up again, but there seems to be a chance their paths might cross.)

iniudan:
-snip-

No to wich part?

Aeshi:
And a company that focuses on making Mobile devices, Tablets and PCs is a threat to a Console...how?

Honestly this reeks more of "HURR BASHING APPLE IS SO EDGY RIGHT GUYS?!" than anything else.

No he didn't speak of console, he spoke of living room platform, which involve more then video game, through it is indeed one of component, and for that Apple got a major advantage compared to Microsoft, has their mobile platform is way more popular, while Android is more popular it is way more disparate, which can cause it to lag behind on integration side, has to have to take in consideration way more product that are on the market.

Basically you have to think in the future, you TV will just be a big screen streaming device, into which multiple device seamlessly connected, right now he just trying to get a foothold with a PC based console, to at least have a living room based hub, later will most likely likely have preconfigured server that can take care of a whole house, if first step is successful. If you consider other product be developed around the steambox, I think it to be a reasonable guess.

Most of those thing can already be done it just that it require someone who can provide and build such system, he just trying to have an off the shelf solution that can support PC gaming [and thus Valve/Steam without any possible hindrance, especially if betting on Linux work], has OEM didn't come up with a product that can fill such task yet, which he is cooperating with, has I don't think Valve will manufacture anything under their own brand, beyond maybe a Google Nexus like reference product, but I think think it will be more severe then Google with Android, has to what can be marketed under Steambox, has a good PC gaming experience is more demanding then a general use product like Android.

But anyway that a lot of guess from my part. And I admit I don't really care about the hardware for myself (for friend and family I am), but on software side I am quite interested, has it bring better Linux hardware support and improved/new software.

Tanakh:

iniudan:
-snip-

No to wich part?

To your first paragraph, has you seem to have thought it was just a console that can interact with a PC, while what they are working on is a PC, which the software have been configured to offer a more console/htpc like experience out of the box (but you are free to scrap that experience and make it work like a desktop PC, with the OS of your choice), for hardware we will have to wait and see for official announcement, before knowing if can upgrade it or not, and to what extend, if yes.

=( Clicked quote instead of edit on my own post sorry. Delete this one if you can please.

Unless it costs the same or less as a console it will not replace the console. Period.

As the PS3 has shown us, through-out it's life-cycle, there's a pretty stiff upper-bound for console adoption that kicks in somewhere between $200 and $400 for the vast majority of people. Anywhere beyond that and you're really only gonna get the die-hards and the explorers.

Making a decent gaming PC that can sell within that range isn't an easy thing to do.. and the idea of competitive pricing and loss-leaders is something almost completely foreign to the DNA of Apple. Given that there's really nobody better set up to sell a PC at a loss if it brings in more users of its content then Valve, I really don't think they need to worry about Apple dominating the living room.

The Ouya, maybe. But Apple? Fat chance.

Honestly Gabe your biggest competition, if you take a bit longer range view, is the TV itself. Samsung and LG are already putting games out that you get right from within your TV's "smart-hub". Yeah, right now they're primitive things, but given the speed at which processing power is coming down, it's not going to be long before they're pretty decent.

And when people have a choice between getting games direct through their TV or paying another $200-$400 for a box to get their games on... for most there won't even be a debate.

So this is it Valve? You have been amassing armies of fanboys and even making games for Apple so they would not expect anything. And now? Apple must die for us to see a Steam Box? Die it will then, because there can be only one winner in GAME OF COUCHES!

I'm actually starting to really like Gabe Newell just on his comments and his business practices, and it feels like it might be possible to have the steam box become the super NES of the next generation. I remember what Nintendo and Sony were like in their glory days, and in many ways Valve is sharing a lot of the good traits those companies previously had. Also, the mass discount sales that steam started appear to be the answer to the disappearance of the local video game rental system: instead of renting games we don't know anything about, we just buy them up when they are 50-75% off. Only now, we get to keep the rentals instead of having to send them back or pay late fees.

As much as I want to agree with Gabe, calling Apple and MS the biggest competitors seems a bit off to me. They already have so many issues that it's not even funny. At this point, it's a joke for them to be competing in the market unless they bring something new and fresh. Something which I can guarantee will not happen soon.

rhizhim:
great job.

this only made your nightmare become more real since you just gave apple the idea to compete with you now, idiot.
image

Yeah; that's if Apple gets their head out of their ass and actually thinks for a bit. At this point, Apple's idea of gaming is Angry Birds. Not the console/PC experiences that us gamers are used to. So I'm not worried about Apple being a major competitor, especially since they are very, very hostile to developers in general...

Griffolion:
Nope, their biggest threat is Microsoft, the people that have been successfully in the living room for 7 years now. Apple TV is quaint, and works well with other Apple products, but Xbox's evolution has turned into an extensible media center. And that will only improve with whatever consoles are next out (and when they actually make SmartGlass usable).

Their biggest threat is MS?

...

Can I have what you're having? It seems rather good.

I don't see MS ruling the living room at all. Did you by chance read Jim Sterling's look on Playstation+? That should explain why.

If you haven't, allow me to paraphrase: GOLD IS FREAKING EXPENSIVE, AND NO WORTHY EXCLUSIVES. And the fact that they seem to be pushing ads (ON GOLD) like crazy, I don't see them as a threat at this point.

iniudan:
No he didn't speak of console, he spoke of living room platform, which involve more then video game, through it is indeed one of component, and for that Apple got a major advantage compared to Microsoft, has their mobile platform is way more popular, while Android is more popular it is way more disparate, which can cause it to lag behind on integration side, has to have to take in consideration way more product that are on the market.

I'm confused. First you say that Apple's good at the living room platform, but now you then say that they have a good advantage in the mobile sector. It doesn't guarantee anything. Look at Windows Phone/Mobile. Windows is on "90% of all PCs!" which is bullshit, due to the difficulty there is figuring out Linux installs. But Windows on PCs is king for now. Didn't stop Windows Mobile from not having that same market share. Android wins in there.

Basically you have to think in the future, you TV will just be a big screen streaming device, into which multiple device seamlessly connected, right now he just trying to get a foothold with a PC based console, to at least have a living room based hub, later will most likely likely have preconfigured server that can take care of a whole house, if first step is successful. If you consider other product be developed around the steambox, I think it to be a reasonable guess.

It's called a PC. Which can be done off the shelf with the Internet. I don't understand why people are going nuts over a unified media center when one can be made without that much effort. The most you have to do is probably sign up for some services and attach cables, both of which consoles make us do anyway.

Most of those thing can already be done it just that it require someone who can provide and build such system, he just trying to have an off the shelf solution that can support PC gaming [and thus Valve/Steam without any possible hindrance, especially if betting on Linux work], has OEM didn't come up with a product that can fill such task yet, which he is cooperating with, has I don't think Valve will manufacture anything under their own brand, beyond maybe a Google Nexus like reference product, but I think think it will be more severe then Google with Android, has to what can be marketed under Steambox, has a good PC gaming experience is more demanding then a general use product like Android.

The problem with off the shelf PC gaming is that it'll be way too expensive. Now, of course, we know that most gaming PCs don't cost a fortune, AKA building your own. But, having to keep up with technology to support such games is going to be a PC gaming-like feat in itself. Valve should time this just right to avoid stagnation in the market, which is what's happening now. Unfortunately, it's very, very easy to mess this up, which is why I'm being so skeptical about this whole shebang.

rhizhim:
Snip

I understand the point your making but if this gave apple the Idea of making a console then with the long LONG time it takes to get a console on the market from Idea to shelf then they would be 2-3 years late to the next console generation.

I for one welcome our new steam overlo-- what? too early? aww...

Seriously, though, I really do hope Valve can kick the closed console practice out of business. Apple is even noticing the shift right now with their smartphones. People (both retailers and consumers) are slowly getting fed up with Apples bullshit over the iPhone and starting to favor other alternatives, like Samsung (from whom, funnily enough, Apple buys tonnes of stuff from).

For the last 4 months, I've been working in a store that sells and repairs used iPhones (among other things), and have come to realize what a terrible deal the customer is actually signing up for when they buy one new. No, really, people are only buying the things because they're iPhones. Not because they think they're good, useful or powerful. They're buying them just because they're iPhones. It's a god damned fashion thing, and every time we repair yet another broken display I almost can't help but feel sorry for the poor sods who got themselves brainwashed into buying one.
And don't even get me started on the accessories...

I find it disconcerting that they're going after the console market now, as well. What if they somehow also manage to brainwash the console gamers into thinking that their particular brand of "exclusive" overpriced box is teh shit? I wouldn't want to wish that on anyone, not even the unwashed console peasants ;).

I'd buy an apple console over a steam console actually. i like apple more then Valve.

rhizhim:
great job.

this only made your nightmare become more real since you just gave apple the idea to compete with you now, idiot.

Just... No...

Really... If Apple were to ONLY JUST start developing a console because Gabe Newell said that they could be a threat, then it would take them a few years to actually get it to a good and respectable standard... By that time, they wouldn't really be a threat since the console would have already made its place in the console generation.

Evil Smurf:
I'd buy an apple console over a steam console actually. i like apple more then Valve.

Apple - Renown for patenting anything and everything that they can. Also known for overpriced, restrictive hardware that is updated every 6 months with a new piece of hardware that's only slightly different.

Valve - A company renown for a program that's not only great for indie developers, but is also widely used due to it allowing people to buy games for cheap.

Baldr:
Does he say all this stuff, just so all these news organization can rehash his comments, or does he really believe this delusional stuff?

If Gabe Newell were to say something crazy to me, only for someone else to call him crazy for saying it, I would believe Gabe Newell over the other person. Why? Because not only is there no harm in that, but he also has more experience and is a lot smarter than the other person.

thesilentman:
snip

You are forgetting the common user in a lot in thing you are suggesting. Also Linux is not hard, is just an illusion that the intermediate user have, has most help available will come in the form of command line, even if they are graphic tool available, know why, because advanced user don't want to have to deal with giving instruction for the GUI utility that will do the task, has you are likely to make or they to induce error with all the GUI variation possible, while the CLI is mostly universal.

Apple already got their product in the living room, Apple TV, currently it limited to media streaming, but if they open that thing to their app store and release model with better hardware, you gonna start seeing why Gabe consider them the main competition for the living room.

Also with more and more people having a capable general purpose mobile device on their person, of which the hardware performance have highly improved over the years, you can easily see why a central hub get increasingly interesting for additional people. Has you basically would just need to be in proximity to a terminal or hub connection and your device could become the client or server of the session. In a few years most people will no longer need desktop or laptop, has they would just need to connect a task appropriate device to their phone, basically most desktop and laptop will become thin client terminal, actual desktop or laptop are for those that will still require brute force, but those has year will go by they become easier to replace with remote access server for an increasing number of task.

Also about any modern general user aimed Linux distro are has easy to install then Windows, if the system doesn't have secure boot, this one, which is mostly a problem with OEM build system, that Microsoft has create with their windows 8 certification requirement.

Has for the part where you "It called a PC, it can be done off the shelf with the internet" I think your forgetting something in that paragraph, for the general user that not much effort is still too much. Gabe want to give them a solution that not too much, while still flexible and open for advanced user, which Apple will never do, and which Microsoft cannot be relied to do, has Windows might be open for anyone, willing to pay, to use, and it work well, but the thing is their software are made in a way to keep you locked into their grasp. (I admit they become more open over the last few years, but with some of the thing they are pulling with their newest clients OS iteration, it hard to guess if they will continue that way or try to eat the forbidden Apple)

A Smooth Criminal:

rhizhim:
great job.

this only made your nightmare become more real since you just gave apple the idea to compete with you now, idiot.

Just... No...

Really... If Apple were to ONLY JUST start developing a console because Gabe Newell said that they could be a threat, then it would take them a few years to actually get it to a good and respectable standard... By that time, they wouldn't really be a threat since the console would have already made its place in the console generation.

Apple already got their console in people home, they just need to activate the app store on it and boom, Apple TV, become Apple console (Ok I admit in the current state of App store game selection, the competition is mostly thing like Ouya, XBLA and indie on Steam). But been Apple, they will most likely release a new model to do that. =p

Evil Smurf:
I'd buy an apple console over a steam console actually. i like apple more then Valve.

I knew it! I will not be disarmed by the cute cat avatar! You are the face of true evil!

ALL APPLE USERS MUST BUUUUURN! HAIL GABE! KING OF ALL INTERNETZ!

Devoneaux:

Evil Smurf:
I'd buy an apple console over a steam console actually. i like apple more then Valve.

I knew it! I will not be disarmed by the cute cat avatar! You are the face of true evil!

ALL APPLE USERS MUST BUUUUURN! HAIL GABE! KING OF ALL INTERNETZ!

image
Come at me bro!

I just find apple software easier to use and their style sexier then the competition. IOS is better then android user-friendly wise and windows has only ever made me frustrated. That's not to say I don't like valve. They have made gaming for me a reality for me and embrace open source environments, like Linux which I also run alongside OSX. Besides an apple console would work well with the apple ecosystem I have at home.

I am evil though, I am a communist.

VanQQisH:
I think the biggest threat Apple poses is releasing a console and then patenting several key feature that have been standard long before they ever entered the market. Thus, causing all sorts of trouble and further stagnation in the market. Apple have proven to be the worst kind of patent trolls in the past and I wouldn't put it past them to do it again.

But seriously, forget consoles and living rooms Gabe! Hurry up and get that VR device you're funding up and running. Just think about it, you can have double the amount of money pools to swim in once you release that bad boy onto the market!

Hell yeah they would.

A VR headset with head tracking, eye tracking, augmented reality rendering, AND biometric sensing and feedback?

Sign me the hell up!

[and queue the standard "shut up and take my money" pic from Futurama]

erttheking:

Did you have to be so freaking inflammatory? You act like you're trying to start something

Does that really surprise you?

It's standard procedure around here:
> Thread or news item started on the topic of Valve, Steam, Half-Life, or Gabe Newell.
> First few comments; pages even; see the usual suspects chime in with irrational, confrontational "Valve hate". Both for the company and it's fans. Often insinuating, in an insulting fashion, that the thread will be filled with nothing but blind "fanboy" praise.
> Hateful comments are often followed by primarily calm, well mannered comments from posters simply posting their thoughts on the topic at hand or making humorous quips about the topic, Mr. Newells weight, or Half-Life 3 being delayed.

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