Microsoft Believes Most Consumers Won't Hear Sony Announcement

Microsoft Believes Most Consumers Won't Hear Sony Announcement

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Consumers are more interested in what's in stores than what's on the horizon, says Microsoft.

Sony is getting ready to share some exciting news with the general public on February 20. Speculation runs rampant that Sony will announce its next console, the PlayStation 4, which sounds reasonable, given the recent release of Nintendo's Wii U and the presumed similar development of Microsoft's next Xbox. While gamers are eager to hear the news, Microsoft believes that it won't make much of a difference to most consumers. The general public, it says, is more interested in what's out right now than what may release before year's end.

Jonathan Grimes, the senior regional director for Xbox in the UK, warns that there's still no guarantee that Sony will announce a PS4 later this month. "The reason why I love this industry is because there's always new things happening," he says. "But we are also fantastic at creating stories that may or may not happen." Even if the announcement proves to be huge, Grimes argues, Microsoft's focus will still be on the here-and-now, which is where most people's minds - and wallets - are. "Whatever gets announced on February 20, the majority of consumers in the UK won't know ... Our job will be to ensure that the consumers that are going into stores, going online, still see and experience Xbox, rather than get lost in the industry chatter." The announcement of Sony's next console will be huge news for people who live and breathe videogames, but for most people, the PS4 will be a distant spot on the horizon, if they read about it at all.

For most people who frequent gaming sites, it's extremely easy to forget that internet-savvy core games are a niche market. If Sony announces a game-changer on February 20, it won't filter down to the mainstream right away. By the time the general public has a good idea of the PS4's existence, relative merits, and release window, a significant amount of time may have passed, and Microsoft aims to make good use of that time.

Source: MCVUK

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*raises hand* I'm interested. Though it is an obscure date to be announcing something. Microsoft however seem to ignore how quickly news will travel. If this is indeed a PS4/Orbis announcment, even if they don't see the announcment directly, the news will spread, and people will notice. So long, however, they actually show something of what it's capable of, instead of "Hey, PS4 exists, wait till E3 before we can actually show you anything it can do".

Oh, I'm sorry Microsoft, did you say something?

Microsoft's "here and now" currently consisting of one exclusive title this year, declining sales, and a growing sense of apathy amongst gamers on things like Xbox Live Gold?

Wow, who wouldn't want to be there?

So I take it MS don't plan on announcing their next-gen console until release date then? Or would that not count towards concentrating on the "then and now"?

Cool, rock throwing between companies. This is why I'm invested in the games industries, and not when video game companies act like human beings.

Erm wouldn't this also apply to them when they announce their next gen xbox. To tell the truth I'm not that motivated by next-gen consoles but I will be keeping tabs on what's happening with each platform.

That last paragraph is true, and is something that should be brought up more often. That being said, small good publicity is still good publicity and products do need awareness in order to sell. They need to announce it eventually.

Hey Microsoft keep it classy, I'm sure there's one guy somewhere who won't see this headline and think that you're been pissy because Sony got to announce their console first.

So I guess I was just imagining the internet going nuts when Watch Dogs was revealed? And all this news about people finally getting excited for the 3DS thanks to its upcoming games? I suppose the industry focus on pre-order bonuses and reserves are just a figment of my imagination?

Seriously Microsoft, I dare you to try and stuff that foot further down your throat.

It sounds to me like Microsoft is just trying to keep a little bit of attention in their own camp. A lot of people are wondering what Sony's announcement is going to be, and as a result, probably aren't paying a lot of attention to what Microsoft are doing right now. Mind you, what Microsoft is doing in the here and now doesn't interest me at all, so maybe I'm just biased.

Despite the fact a lot of people are kicking off over it taking so long to release/announce a new console generation. Its overdue already, MS seem reluctant to move forward at the moment, it seems they're trying to turn the 360 into the new Mega Drive.

j-e-f-f-e-r-s:
Microsoft's "here and now" currently consisting of one exclusive title this year, declining sales, and a growing sense of apathy amongst gamers on things like Xbox Live Gold?

Wow, who wouldn't want to be there?

I concur. Kind of like how YOU don't want to hear that people won't buy your next console if you block used games? Gettin' kind of mixed messages here,Microsoft.

Seriously, the CEO's of these big companies need to stop acting like middle schoolers. All they seem to do now is throw petty, off-hand insults at each other.

I dont know what the point of their argument is (since when they announce theirs it will be exactly the same thing) but I agree that most of the consumers wont hear the announcement of this console in the same way that they never do of any console.

I am sure that more then 50% of the consumers dont really care for whats next for the game industry, most of the consumers just want to know "Is this the one that has Call of Duty and Fifa?"

I'd actually forgotten about that announcement, been too wrapped up with life this month. Thanks for the reminder, Grimes.

P.S. Thanks

P.P.S. Was it even confirmed that it was a PS4 announcement? Everyone keeps assuming it is, but I thought I remember the video they released being really vague, and only suggesting they'd announce something.

Does anyone really give a shit WHAT Microsoft believes? They thought the Zune was a great product.

I've said it when it was first announced. There is no good reason why this should be the PS4 announcement. I really hope it isn't because I can just sit here amused by what I imagine a ton of peoples faces will look like after it's not announced.

Covarr:
I'd actually forgotten about that announcement, been too wrapped up with life this month. Thanks for the reminder, Grimes.

P.S. Thanks

P.P.S. Was it even confirmed that it was a PS4 announcement? Everyone keeps assuming it is, but I thought I remember the video they released being really vague, and only suggesting they'd announce something.

The video in question labled by Sony was "PlayStation2013" So by deduction we can assume it's involving a Playstation console or hardware device. Along with the synonymous buttons of any controller. Granted it doesn't garentee any anything related to the PS4. At the same time however, there have not been any reports (to my knowledge) regarding technologies for the PS3 or Vita that would be appearing any time soon. Where as the PS4 has at least some plausable technical specs that would point to it's existance. I doubt they would have gone through the trouble to announce a trailer for a game, since that would be more of the responcibility of the publishers of the game, not Sony(excluding of course Sony developed games and marketing campaigns like this).

It could still be a red herring, and it could be simply something mundane or dissapointing. A new version of the PS3 or Vita is very possible. We have been lead to believe that sometime between now and May there might be news regarding the next generation of Playstation. Yes, we assume it might be on the 20th ,and it very well might just be a misdirection. I am in the "hoping for PS4 announcment" group myself because it feels like the right time frame for it, and definatly been enough time since the last generation began.

You can bet that if Microsoft was making an announcement he would be saying that every soul on Earth would be talking about it. Fool. And of course, every single employee at Mircosoft will be waiting with baited breath for Sony's announcement because they need to know if they're in trouble or not.

Sounds like something a company that's in last place this generation would say.

Anyone else get a chuckle out of the irony at work here?
By speaking out about Sony's Announcement "That people won't hear/care about", they are only drawing attention to said announcement.

So the only way that works in their favor, is if nobody cares about their denouncement about the announcement they aren't supposed to know or care about.

...This is a loxodrome of stupid.

This is kind of baffling. I mean, what they're saying essentially amounts to "the majority of people who buy video games don't follow industry announcements," which is true, but...so? Are they saying that companies shouldn't announce things?

It seems like they just felt the need to respond because Sony said a thing, but didn't actually have content to put in the response.

"We're going to focus on the 'Here and Now'....Jim, we need more kinect shovelware!"

j-e-f-f-e-r-s:
Microsoft's "here and now" currently consisting of one exclusive title this year, declining sales, and a growing sense of apathy amongst gamers on things like Xbox Live Gold?

Wow, who wouldn't want to be there?

Dont forget certain rumors surrounding the next Xbox, you should know the ones im talking about.

Okay Microsoft. Why don't you run with that, hm? You sit there and let Sony announce and develop their next console and enter the next generation, while you sit there and continue with your current console forever, because apparently people only care about the present;D

There's no use trying to brush it under the rug. They've been trying to do that to PC gaming for years now.

I get that Microsoft needs to focus on their own efforts, but ignoring their biggest competitor just seems childish and arrogant.

Lvl 64 Klutz:
So I guess I was just imagining the internet going nuts when Watch Dogs was revealed? And all this news about people finally getting excited for the 3DS thanks to its upcoming games? I suppose the industry focus on pre-order bonuses and reserves are just a figment of my imagination?

Seriously Microsoft, I dare you to try and stuff that foot further down your throat.

The internet is only a small minority of their consumer base. Microsoft is 100% right in what they are saying but its also so obvious it doesnt really need to be said. Very few people give a shit about something that is not going to come out for more then a month.

MS is probably right due to the announcement probably only being seen by a small numbers people, but if it is the PS4 then major places will talk about it

cool story, bro.

i'll just be over here, lounging in nintendo's summer of love-igi.

 

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