Update: Rumor: Poor Sales May Have Killed Dead Space

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If anyone needs another reason to hate EA just follow this link for their latest disaster!

http://www.youtube.com/watch?v=RUl_Cj2_KWU

MrHide-Patten:

BECAUSE SHES A GURRRLLL!

Oh, you asked for a good reason... BECAUSE DUDE BROS DONT LIKE PLAYIN' GURRRLLLS, THEY HAVE TO PLAY AS BROS!

Im assuming thats how the EA marketing department works and I also assume that was the reason, because how are they meant to connect and empathise with her, I mean she has a vagina and everything.

But I'm not sure your average Dudebro would be able to tell that it was a girl under all that armor, unless they decided to give her a space-kini...

Gamers actually voting with their wallets? Has hell frozen over or something? I am very proud of your guys.

Good riddance, i say.

Call me ignorant, but I must not have been paying attention earlier last year when they said something like this before that they needed " 5 million copies" in order to break even. I mean yes I've heard of it, but I still don't get it. What on Gods Green earth makes Dead Space 3 so costly that it requires 5 million copies sold? not including tax or the amount stores get for sales, that's roughly 300 million dollars.Not including DLC either I might add.

It's news like this, of a game that isn't even in the next generation yet, needing RIDICULOUS numbers in order to "survive". How many copies of Killzone or Infamous Second Son will need to be sold in order to justify their sale? Will the price of games go up? Sadly the economy isn't helping people out with fewer people being able to afford games or the new consoles. This could really suck for the community as a whole.

Alandoril:
Where was the need for it to sell insanely high? I can understand that EA WANTED it to sell 5 million copies, but it certainly did not NEED to.

I believed them when they said that they needed to sell 5 million units.
It falls right into place with the extreme emphasis game publishers have been putting on graphics and marketing.

If they really must go penta-platinum just to make their investment back...they need to change their business model.
Badly.

Are there really people out there for whom lack of multiplayer is a no-sale? I mean, maybe if it's a tennis game, or a racer, but... Was anyone desperate for Bioshock 2 to have multiplayer? Or Spec Ops: The Line? Or is there just some widely-held marketing misconception that the absence of multiplayer is all that stands between your first or third person shooter being the next Call of Duty?

Ah, well, maybe EA will learn from its mistakes and take more interest in what players are actually looking for from their games, rather than trying to dictate what they want to them. Now if you'll excuse me, this purple unicorn isn't going to fly itself back to Jupiter.

UPDATE: According to Gamasutra, EA has described the Dead Space rumors as "patently false."

So, whaddya think? 50-50 odds?

Atmos Duality:

Alandoril:
Where was the need for it to sell insanely high? I can understand that EA WANTED it to sell 5 million copies, but it certainly did not NEED to.

I believed them when they said that they needed to sell 5 million units.
It falls right into place with the extreme emphasis game publishers have been putting on graphics and marketing.

If they really must go penta-platinum just to make their investment back...they need to change their business model.
Badly.

Exactly.

I find it tragically hilarious that game budgets are getting out of control and becoming so expensive... and yet they aren't becoming more FUN to play. Seriously, the games I played a decade ago didn't look as good but they were just as fun, if not more so, than the games being released today.

I mean, the games from 10 years ago also didn't have online passes, forced Origin integrated, unnecessary online multiplayer, day-1 DLC, retailer-exclusive DLC, pre-order content withheld, always-on online connections, or the success of Call of Duty to chase after in a pathetic race from everyone to be "second place".

I played a massive game like Xenoblade on the Wii, and Nintendo revealed it sold about 100,000 copies in the US (not the 5 million EA expected from Dead Space)... and Nintendo said that the game had been a financial success for them and nearly sold through their entire US stock of the game.

When a bigger, better game on the Wii can sell literally 1/50th of what EA expected from Dead Space 3 and still be considered a sound investment and financial success, then it certainly looks like EA's entire business approach is hilariously out of touch with reality.

EA...

Your problem... Oregon.
Your solution... Steam

Put that game on steam, you'll have my/my brother's money, and probably a million others...

"Better to die with some semblance of dignity than to live on as a dehydrated zombie cow", I always say.

It's unfortunate that a series I enjoy had to die in order to teach EA a lesson about greed, but I guess it is for the best.

Do you think any studio heads or publishers will learn the lesson? As we watched Dead Space become a legitimate hit, the watched Dead Space 2 follow on it's heels with some changes and stray a bit from what made Dead Space such a good game but still perform well and be considered a good game. Then Dead Space three came along and tried to be Space Marines, by all accounts (haven't played, myself) and sales are not what's expected, or even close, and we have to wonder why studios think that monetization, mainstreaming or pandering to the FPS crowd is what gamers want.

Yeah, it's obvious that the hardcore shooter crowd is pretty huge and a lot of people play those games. That doesn't mean every game can expand to fill that niche, becuase then obviously the genre becomes saturated and all but the preferred franchise(s) suffer low sales.

We can only imagine what sort of games we might have gotten if Dead Space 2 and 3 had adhered more closely to the formula laid down by the original game. Maybe the series would have died early or maybe DS4 would be a guarantee... Oh well, c'est la vie.

If this isn't true, then it isn't true and that's that.
If it is true, then "haha", "fu***ng EA again" and cue the rest.

Perhaps if they hadn't made such a bland, uninspired, poorly written and boring, linear game with unnecessary features, controversial (ie. deplorable) microtransactions built in to it and the rest, when they had the opportunity to actually make something decent, then who knows.

Liked one, enjoyed two, loathed three. Couldn't care less if this series lives or dies hereafter quite frankly.

Alandoril:
Where was the need for it to sell insanely high? I can understand that EA WANTED it to sell 5 million copies, but it certainly did not NEED to.

This is one of EA's biggest flaws. They invest insane amounts of money into a product without properly gauging how much revenue they'll actually need to make. They then pawn this off on the reception of the game instead of accepting that whoever signed off on that budget should be fired. This is a fatal flaw in ANY company. Failure to budget properly.

It's the equivalent of insisting to hire three booth babes, TV and newspaper adds, a Cordon Bleu trained chef and using only premium meat in order to make, market and sell a $1 hotdog. Yes, the hotdogs may be delicious and the marketing is perfect so people will know its there, but you probably spent so much on the product you'll never get a return on investment.

This completely unrealistic mindset deserves to be punished. Anyone who thinks that's the IP's fault is blind to the realities of actually allocating appropriate funds to make and market a game. Seriously, can you think of many other companies who spend so much money on marketing? I don't know about you, but right now I see four adds on this page for Sims 3 (EA game). A banner at the top, two side banners, and a small "Learn more" video ad in the bottom right. This cost money and I'm happy that they're giving Escapist marketing money, but really? This is just one of many sites. EA doesn't know what they're doing. They think they can throw money at any problem to make more money.

It isn't to say that marketing is bad. It's just the degree to which they do it. There is diminishing returns at some point where more money thrown at a problem is just lost money. At least this is a gaming site.

Zhukov:
Does anyone actually know how many copies DS3 sold?

According to Vgchartz...0.88 million combined 360/PS3/Boxed PC. Meaning XBL on demand, PS3 download, and Origin not included. Plus the real number is usually a little higher than their data shows. There's still not a chance in hell it hit 5 mil, or will hit 5 mil. There was a -78% drop in sales from week 1 to week 2 on the 360. Does not include sales data post- Feb 23, but there had been over 100% drop by that point.

http://www.vgchartz.com/gamedb/?name=dead+space+3

Sixcess:
Dead Space was doomed from the moment they said they had to sell 5 million copies to keep the franchise viable.

What baffles me is that when that quote originally started making the rounds I don't think anyone thought it was remotely feasible. Sure, the internet is not renowned for its optimism, but when everyone is saying it's not going to happen I have to wonder why the decision makers at EA thought it could.

Sounds like the sentiment of giving someone a 95 year prison sentence instead of for life.
They plan to inevitably axe it, but rather than doing it outright they set nigh impossible goals to create some marketing hype before ending it with an attempted justification.

Church185:

MrHide-Patten:
BECAUSE SHES A GURRRLLL!

But I'm not sure your average Dudebro would be able to tell that it was a girl under all that armor, unless they decided to give her a space-kini...

I guess that's one thing we can commend RE6 for. It may be horror watered-down to the brim with action set-pieces now, but even they haven't gone that route.

I'm a huge Dead Space fan, but even I knew it wouldn't sell over 5 million copies.

They weren't going to obtain that by milking the franchise, adding micro-transactions, and introducing co-op in a horror game. Resident Evil 5 and 6 tried co-op, people didn't like the concept for it wasn't making the game scary. Even though you can solo the game yourself, it was just not hitting the keys that Dead Space 1 or even 2 had. They abandoned it for an all out action game, when they could of made it a strictly horror game if not having a lot of creepy aspects to it. Also the puzzles are plain silly and annoying when they have endless amounts of necromorphs coming out at you when trying to solve a puzzle. Just, no...

It's better that my favorite series is dead anyways. They dumbed down Ellie, introduced a love triangle in a game like Dead Space (come on now...) thus have human enemies in there which doesn't even give me the chills at all. Just a poorly done game in the end.

They'd be fools to let the Dead Space franchise drop. It's proven to be bankable, and I think we can easily assume DS3 will break profit (even if it won't break the ridiculous 5 million unit expectation EA have set). Even with all the drastic changes in the new game, I heavily enjoyed it and the fans seemed to as well with an 80% approval rating on Gamerankings and Metacritic.

MercurySteam:
You guys don't want me as your enemy.

Can't tell if serious.

erttheking:
Well, look on the bright side. EA's stocks are pretty crap right now, and this game not even making 20% of what they were hoping for might cause it to take another hit. With any luck, EA will either shape up, or crash and burn.

That would be a bittersweet ending.

Of course gamasutra says the rumor is false, so we're still on the fence right now. https://twitter.com/gamasutra/statuses/308965374483898369

Trishbot:

Exactly.

I find it tragically hilarious that game budgets are getting out of control and becoming so expensive... and yet they aren't becoming more FUN to play. Seriously, the games I played a decade ago didn't look as good but they were just as fun, if not more so, than the games being released today.

I mean, the games from 10 years ago also didn't have online passes, forced Origin integrated, unnecessary online multiplayer, day-1 DLC, retailer-exclusive DLC, pre-order content withheld, always-on online connections, or the success of Call of Duty to chase after in a pathetic race from everyone to be "second place".

Careful. People are bound to start using the tired "hipster" argument to defend their sacred cows here.
Even when there's clear evidence that the Business part of Gaming Business is encroaching too much over the "game" part.

The longer this generation has dragged on, it seems more how the Big Publishers want to emulate the Hollywood Studio model, only with microtransactions in place of concession stands, and DRM in place of a theater.

DrunkOnEstus:

Zhukov:
Does anyone actually know how many copies DS3 sold?

According to Vgchartz...0.88 million combined 360/PS3/Boxed PC. Meaning XBL on demand, PS3 download, and Origin not included. Plus the real number is usually a little higher than their data shows. There's still not a chance in hell it hit 5 mil, or will hit 5 mil. There was a -78% drop in sales from week 1 to week 2 on the 360. Does not include sales data post- Feb 23, but there had been over 100% drop by that point.

http://www.vgchartz.com/gamedb/?name=dead+space+3

How do you drop MORE than 100%? 0_o
Are most people giving the game back?

I'm not even sure half the people in this thread actually played DS3. The microtransactions were totally optional, the Co-Op was totally optional, and I didn't really see it as any more "pure action" than the first two. The first two Dead Space games were amazing as tense, unique third person shooters, but as horror games they were laughably inept, so I see no problem with DS3 focusing on what has always been the series strength. Calling it a CoD clone is wrong on basically every level, but this community uses "CoD clone" and "Gears clone" more to mean "game I don't like" rather than "game with a extreme resemblance to GoW/CoD.

Exorbitant budgets is what killed this franchise.

Needing to sell 5 million copies JUST to break even tells you one thing and one thing only. This game cost at least 150 million dollars. A 150! (going by the 30-35$ cut for the publisher) For a AAA title that really isn't that weird but when you compare it with how the game got started. It was almost made for peanuts compared to that seeing as it sold to date roughly 3 million copies and was profitable enough for 2 sequels.

That is just ludicrous, we already had the rumoured 300 million dollar MMO bomb. I wouldn't be to surprised if EA had fireplaces in every office that only accepts 100 dollar bills as fuel with the way they manage money.

major_chaos:
I'm not even sure half the people in this thread actually played DS3. The microtransactions were totally optional, the Co-Op was totally optional, and I didn't really see it as any more "pure action" than the first two. The first two Dead Space games were amazing as tense, unique third person shooters, but as horror games they were laughably inept, so I see no problem with DS3 focusing on what has always been the series strength. Calling it a CoD clone is wrong on basically every level, but this community uses "CoD clone" and "Gears clone" more to mean "game I don't like" rather than "game with a extreme resemblance to GoW/CoD.

I agree that it wasn't a clone and I think people who use such terms are being silly because they don't understand the difference between genres and actually copying stories/gameplay directly.

That being said, it being poorly done horror and it not being horror at all are two completely different things. You may not pesonally think so, but the people who opened their wallets for 1 and 2 thought so and that's what matters.

Let that be a lesson to EA! They need to wake the fuck up and stop trying to copy everyone else's business practice!

EA wants lightening to strike twice but that doesn't happen!

Make your own damn lightening EA.

Zhukov:

erttheking:

Zhukov:
Does anyone actually know how many copies DS3 sold?

Well, for the 360 it sold...half a million copies...wow.

http://www.vgchartz.com/game/50254/dead-space-3/

Someone really dropped the ball here.

Adding to that the PC and PS3 figures from that site comes to about 900,000.

That probably doesn't account for digital sale, but I'm guessing they weren't spectacular, especially with the game not being on Steam.

agreed unless someone has the figures for digital sales im going to say it was at most 1 million, and that is at a huge stretch, realistically id say shy of 0.5 mil, again thats just a guess but either way thats under 2 million, so no where near their 5 million mark

purifico:
Gamers actually voting with their wallets? Has hell frozen over or something? I am very proud of your guys.

punipunipyo:
EA...

Your problem... Oregon.
Your solution... Steam

Put that game on steam, you'll have my/my brother's money, and probably a million others...

Hey, leave the state of Oregon out of this! They didn't do anything!

<_<

>_>

...right?

Lightknight:
Sim-Ads

So, brain-flash... Why is EA advertising to a site that hates its guts? Have they never been here before? I KNOW they don't have pattern recognition, but COME ON!

purifico:
Gamers actually voting with their wallets? Has hell frozen over or something? I am very proud of your guys.

Yea I'm so proud of you guys **** about things that you have blown way out of proportion and killing franchise I love. gamer power. wooo. if gamers "voted with their wallets" on every game that caused a shitstorm with something insignificant the only thing left would be pretentious "indie" "gaums are ART guise" nonsense and all of my favorite companies would be gone.

Oh I hope not. After the way Dead Space 3 ended, the situation with the Unitologists may finally be resolved, but the stuff involving the Markers is got a whole lot worse. Of course, after Dead Space 4 I think they should retire the franchise. After you start killing something that big multiple times, there's really no sense of threat left.

Atmos Duality:
Snip

I said that wrong. I meant to say that the sales have already dropped by more than half from week to week, and got my percentages all fucked up...I had just woken up, that's my excuse. Either way, Dead Space = 3.1 Mil, Dead Space 2 = 2.6, Dead Space 3 = 860,000. I wish Steam/Origin released their numbers, because before them we could actually figure out the PC sales. Dead Space 1 sold half a million on PC, and I'm pretty sure PC sales have increased in the move to digital distribution. I'm thinking publishers only look at PS360 and consider the PC just some extra sales that boost the bottom line a little.

DrunkOnEstus:

Atmos Duality:
Snip

I said that wrong. I meant to say that the sales have already dropped by more than half from week to week, and got my percentages all fucked up...I had just woken up, that's my excuse. Either way, Dead Space = 3.1 Mil, Dead Space 2 = 2.6, Dead Space 3 = 860,000. I wish Steam/Origin released their numbers, because before them we could actually figure out the PC sales. Dead Space 1 sold half a million on PC, and I'm pretty sure PC sales have increased in the move to digital distribution. I'm thinking publishers only look at PS360 and consider the PC just some extra sales that boost the bottom line a little.

No worries, just needed some clarity there.
I had to do a double take initially..
"Surely, Dead Space 3 wasn't THAT bad."

Poor sales? Nah, you have no one to blame but yourself, EA. Had you kept the original formula, people would have bought this no question.

If it ain't broke..

played it for half an hour decided it was a boring and clunky to control shooter got bored didnt buy it for myself.
didnt pirate it just didnt like it!

major_chaos:

purifico:
Gamers actually voting with their wallets? Has hell frozen over or something? I am very proud of your guys.

Yea I'm so proud of you guys **** about things that you have blown way out of proportion and killing franchise I love. gamer power. wooo. if gamers "voted with their wallets" on every game that caused a shitstorm with something insignificant the only thing left would be pretentious "indie" "gaums are ART guise" nonsense and all of my favorite companies would be gone.

Hey, those companies took an evolutionary wrong turn. The way I see it the adaptations they made to themselves and their products (ie micro-transactions, Day One DLC, DRM, massive advertising budgets, etc) aren't helping them to survive the current market.

They choose to go down and continue with that route. It's now a choice between staying the course or finding another way to adapt.

I really like how the whole "it needs to sell five million" thing is coming back to bite them in the ass. The only question is if people will still defend EA after this.

major_chaos:

Yea I'm so proud of you guys **** about things that you have blown way out of proportion and killing franchise I love. gamer power. wooo. if gamers "voted with their wallets" on every game that caused a shitstorm with something insignificant the only thing left would be pretentious "indie" "gaums are ART guise" nonsense and all of my favorite companies would be gone.

I can't count how many strawmen are in this post.

I never liked the games anyways. Feel bad for the fans. I guess they are going to just tide them selves over with Pokemon: Wrath of the White Witch.

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