Japanese Vita Sales Quadruple After Price Drop

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Japanese Vita Sales Quadruple After Price Drop

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Japanese sales of the PlayStation Vita have jumped following a region-exclusive price drop.

Things could be looking up for the PlayStation Vita. Long plagued by underwhelming retail figures, Vita sales in Japan saw a fairly dramatic increase following Sony's decision to lower its price in the region. Speaking at an event, Sony Japan president Hiroshi Kawana told audience members that Vita sales had quadrupled since the price drop was introduced at the end of February.

This is rare positive news for the Vita, which has struggled since its launch. Sony has had to slash its projections for the handheld, and CEO Kaz Hirai admitted in January that sales have been "on the low end of what we expected." It's an admission that could be seen by some as an understatement, especially in light of the success of the Vita's competitors. Nintendo's 3DS, during one week in 2012, sold forty-seven times as many units as the Vita and regularly trounces it in worldwide sales charts.

If the boost in Japanese sales remains consistent, it may be a confirmation of what many have seen as the main cause behind the Vita's sluggishness: its price. The Vita, with a game and memory card, can cost more than a new PS3. With the worldwide economy still deep in recession it's a luxury many gamers can't afford. Even a small price drop (the Japanese price fell only about $50) could be enough to help the Vita become a more viable product. Whether or not Sony will extend the discount to the rest of the world is now the question.

The company might do well to remember its own history while deciding how to answer. PS3 sales were similarly slow until its price fell, and the Nintendo 3DS, which launched at the same price as the Vita, also endured its own slow period until Nintendo opted to lower its sticker price.

Source: Game Watch via Gematsu

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Lower price = increased demand? Mind = blown.

McGuinty1:
Lower price = increased demand? Mind = blown.

I know right? It sounds like someone finally took econ101 over there.

McGuinty1:
Lower price = increased demand? Mind = blown.

That is clearly not the case. It's much more likely that there is some kind of equinox, planetary alignment or ley-line activity responsible. Sony have scrambled their seers and are warming up the crystal balls to figure out how to repeat the outcome. What is this echo gnome icks anyway?

Yea! This is good. Now cut the silly pricing on the proprietary memory cards, and you just might seize victory from the jaws of irrelevance.

Good to hear. Sony's bright idea to have proprietary, expensive memory cards was my initial reason not to get one until the Black Friday sale a few months ago. The Vita still can't do everything right (namely video streaming on a number of sites, no 4G connection, might not be comfortable to hold depending on your hands, most of its library is digital download only, and rarely advertised) but I'm still glad I own mine. If they are going to sell the Vita as the Robin to PS4's Batman, a price drop in the States is a no-brainer, maybe even included as a PS4 bundle.

I feel thats omebody at sony has finally been smacked with enough basic Econ diagrams to get it into their thick skull that more people buy your shit if it's cheaper.

Honestly youc an get a Vita with a game and 4gb memory card for £200. If it was a 32GB card that'd be fine by me.

So when's the EU and US price cuts? : D

Edit: Oh and seriously guys a bundle for a wi-fi only Vita with Killzone Mercenary and a 32GB stick for £200? That I'll buy. I do want one, it's just that right now it'd put way too much hurt on my wallet. Promising hardware thats been damaged by Sony's arrogance.

Well, look, you can start the game charging 150%, sure, but then you just know that, eventually, most of your customers are gonna leave the store pissed off. Keep the prices at 104%, though, and you start to generate hearts from your customers- THEN you can overcharge the hell out of them- Come on, Sony, we all know this.

Though Sony doesn't have to deal with that damn little girl and her pathetic little wallet.

CriticalMiss:

McGuinty1:
Lower price = increased demand? Mind = blown.

That is clearly not the case. It's much more likely that there is some kind of equinox, planetary alignment or ley-line activity responsible. Sony have scrambled their seers and are warming up the crystal balls to figure out how to repeat the outcome. What is this echo gnome icks anyway?

Don't be silly! The DOW posted it's highest ever earnings yesterday, that means the recession is over! EVERYONE'S a millionaire again!

Jhooud:
Yea! This is good. Now cut the silly pricing on the proprietary memory cards, and you just might seize victory from the jaws of irrelevance.

More games and/or good games might help, too.

I'm seeing more price drops the day after E3. They know its time, they just want to have a lot of people listening when they announce it. Whether or not the cards drop in price too we will have to see. At least you can connect it to your computer and hold data there when you aren't using it.

joshuaayt:
Well, look, you can start the game charging 150%, sure, but then you just know that, eventually, most of your customers are gonna leave the store pissed off. Keep the prices at 104%, though, and you start to generate hearts from your customers- THEN you can overcharge the hell out of them- Come on, Sony, we all know this.

Though Sony doesn't have to deal with that damn little girl and her pathetic little wallet.

So take a reverse Valve approach?

Need to drop it significantly more to get my interest. It's a nice piece of kit, got to play with one at EuroGamer, but too rich for my tastes

CriticalMiss:

McGuinty1:
Lower price = increased demand? Mind = blown.

That is clearly not the case. It's much more likely that there is some kind of equinox, planetary alignment or ley-line activity responsible. Sony have scrambled their seers and are warming up the crystal balls to figure out how to repeat the outcome. What is this echo gnome icks anyway?

Sorry, but it was 'Silent Hill: Book of Memories' finality coming out in Japan that did it. Everyone had to have them some sweet sweet multi-player Silent Hill.

I knew this would happen, make the console cheaper and more people will want it, now all it needs is some more popular games on it (Like Monster Hunter and other such games) and they will be completely flying off shelves.

Now all they need to do is fix the memory card prices, those are far too ridiculous.

Hopefully, the Vita is on its way back up!

The price drop of the VITA will be rendered entirely moot if the price of their ridiculous memory cards are still gonna stay the same.

I don't care what you are trying to drag me in to, I am not paying more than $50 bucks for a 16 GB memorycard that has Class 2 speeds and reliability when I can buy a Class 10 Professional Grade SDHC Memory card of the same size for a THIRD of that price.

Sony are just plain greedy and hell will be freezing over before they ever drop their ridiculous schemes with propiertary overpriced formats.

Okay, so let me see if I can do the math.

The Vita Mostly sold under 100,000 units per week after it's launch (And with a few exceptions). To be fair, I'm gonna use the number established around Christmas 2011: 72,000 Units. So let's see:

72 x 4: 288...

So, they sold from 250-300,000 Units after the price drop? I guess that's alright.

Okay....almost there, guys. Now quit charging a ridiculous amount for the memory card, and we'll be good.

That and keep building the game library. Right now there are only two games on the Vita I'd buy at full retail, and one of them is a remake of a game I already own...

The Vita does cost more than a PS3, basic super slim PS3s with 12GB of flash memory[1] cost as little as £160. PS Vitas around £190, sometimes you get special editions for £200 with a 4GB card and a code to download a game from the PSN store. Which promptly fills the tiny memory card.

[1] not enough for digital distribution titles but more than enough for saves and patches

TizzytheTormentor:
I knew this would happen, make the console cheaper and more people will want it, now all it needs is some more popular games on it (Like Monster Hunter and other such games) and they will be completely flying off shelves.

Now all they need to do is fix the memory card prices, those are far too ridiculous.

Hopefully, the Vita is on its way back up!

It's not that people don't want it mate, there are a lot of people like me that do want it, but aren't willing to pay the "rather high indeed" pricing sturcture sony has in place for the thing. Up until the price was announced I was genuinely excited for this damn thing and then they were like yeah it's £250 and I was like "noooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo".

It isn't that more people will want it, it's that more people will be willing to pay the price to have it.

I really hope this leads to some EU and US price cuts.

J Tyran:
12GB of flash memory,not enough for digital distribution titles but more than enough for saves and patches [footnote removed because the way they format in quotes is irritating]

Not really enough to install many retail games these days either, most of my PS3 games take up at least a gig and on avergae I'd say about 4GB of my HDD space with a mandatory install.

Can your eplace the HDD on the super slim though?

Cuz thats what you should do > > by the cheap one then by a nice laptop harddrive.

I think the price of the Vita has always been reasonable, it is the absurdly overpriced memory cards that I have an issue with.

If they get that under control then I might be more inclined to pick one up.

DVS BSTrD:

CriticalMiss:

McGuinty1:
Lower price = increased demand? Mind = blown.

That is clearly not the case. It's much more likely that there is some kind of equinox, planetary alignment or ley-line activity responsible. Sony have scrambled their seers and are warming up the crystal balls to figure out how to repeat the outcome. What is this echo gnome icks anyway?

Don't be silly! The DOW posted it's highest ever earnings yesterday, that means the recession is over! EVERYONE'S a millionaire again!

Strictly speaking, the Recession has been over since I believe 2009. We have been in the middle of the recovery for these past few years, though an abnormally long one.

Also, as much as I hate to be condescendingly reductionist, all I could think of saying about this was, "Shocking! Market forces still major force in market activity!"

SkarKrow:

J Tyran:
12GB of flash memory,not enough for digital distribution titles but more than enough for saves and patches [footnote removed because the way they format in quotes is irritating]

Not really enough to install many retail games these days either, most of my PS3 games take up at least a gig and on avergae I'd say about 4GB of my HDD space with a mandatory install.

Can your eplace the HDD on the super slim though?

Cuz thats what you should do > > by the cheap one then by a nice laptop harddrive.

Yeah you can, you need to buy an internal bracket though. Because it comes with no HDD it lacks the bracket, last time I checked they where only £5-6 or so. Otherwise any standard 2.5 inch drive will fit, you don't need a propriety one so any drive will work even SSDs. If you can pick up a drive cheaply or have one laying around you can save a bit of money.

Oh, now maybe they'll get it. You think maybe at that price they were smashing their own demand? It's strange that they don't understand that a systems success starts at the console. Companies will make games for it if there is a large install base, you get a large install base by selling a product to a consumer at a reasonable price. You lower the price, more people buy it, your install base is larger, and companies make games for it. As it stands here in America, it's too expensive to justify the games that are available to it.

Xanadu84:

Strictly speaking, the Recession has been over since I believe 2009. We have been in the middle of the recovery for these past few years, though an abnormally long one.

Also, as much as I hate to be condescendingly reductionist, all I could think of saying about this was, "Shocking! Market forces still major force in market activity!"

The recession being over isn't an indicator of increased wealth. By the time the recession officially began, people had been feeling it for years. Now that it's over, people are still feeling it. People were calling it a recession long before it met the official criteria to be a recession. In academic terms, the recession ended in 2009 officially, then in 2010 the NBER ruled it not over and did not have a foreseeable time of it's ending. I'm sure it's over now as we have had some pretty good and sustained growth in their indices (financial market, unemployemnt, etc), but that doesn't mean anything in real world terms. Couple that with the fact that since then, people as a whole, are a lot more careful with their money. It's really quite funny that people believed the video game industry is recession proof, but it has seen a steep decline just last year. Dev houses going under, people getting laid off. This is due to multiple reasons though. One is over saturation of work force, another is over expansion of workforce to unsustainable levels, but people have been simply spending less money on games.

Meh, anyway, I digress. I'm with you. "Shocking! Market forces still major force in market activity!"

McGuinty1:
Lower price = increased demand? Mind = blown.

Sadly, I had to debate this fact in these forums. Some people who bought the Vita would rather try to justify themselves paying the high price rather than face the fact that its too expensive for what it is.

TheSapphireKnight:
I think the price of the Vita has always been reasonable, it is the absurdly overpriced memory cards that I have an issue with.

If they get that under control then I might be more inclined to pick one up.

Even if the memory cards were a non factor, the PS Vita being almost $100 buck more than a 3DS hurt is a lot in sales. That and no major handheld franchises on it.

TizzytheTormentor:
I knew this would happen, make the console cheaper and more people will want it, now all it needs is some more popular games on it (Like Monster Hunter and other such games) and they will be completely flying off shelves.

Now all they need to do is fix the memory card prices, those are far too ridiculous.

Hopefully, the Vita is on its way back up!

Monster Hunter is going to be on the 3DS and not the Vita. The PS Vita losing the highest selling PSP franchise to the 3DS is a major reason it won't sell very well. The Vita needs a killer app with some clout. The few games it has won't cover that.

DVS BSTrD:
Don't be silly! The DOW posted it's highest ever earnings yesterday, that means the recession is over! EVERYONE'S a millionaire again!

Living near the 2nd worst City in America, I read that headline and laughed bitterly.

AzrealMaximillion:
Sadly, I had to debate this fact in these forums. Some people who bought the Vita would rather try to justify themselves paying the high price rather than face the fact that its too expensive for what it is.

The Vita was launched at arguably one of the worst times possible, with the video game industry as a whole entering recession and consolidation. It's a loss-leading product with a high cost and little incentive to purchase even at a lower price. Crap game library and a high cost.

I imagine the delay for the price reduction was due to Sony desperately waiting for electronics production to cheapen up, and the urge to avoid another PS3 debacle (which redefined "loss" in "loss leader". Sony lost BILLIONS in PS3 unit sales).

Just waiting for that Western price drop before I consider grabbing a Vita but even then, all it has going for it in my eyes is how region free it is. I know I'm going to import Hatsune Miku's latest rhythm game but I can't think of any other games off the top of my head that I would want for the thing that I couldn't also get for the PS3...other than Gravity Rush I mean.

AzrealMaximillion:

TizzytheTormentor:
I knew this would happen, make the console cheaper and more people will want it, now all it needs is some more popular games on it (Like Monster Hunter and other such games) and they will be completely flying off shelves.

Now all they need to do is fix the memory card prices, those are far too ridiculous.

Hopefully, the Vita is on its way back up!

Monster Hunter is going to be on the 3DS and not the Vita. The PS Vita losing the highest selling PSP franchise to the 3DS is a major reason it won't sell very well. The Vita needs a killer app with some clout. The few games it has won't cover that.

Wow, Vita lost a game that could have really helped it out. The Vita last had a surge of sales when Persona 4 Golden came out in Japan and the surge went down the next week, same with a Miku Hatsune game, its obvious that games sell systems, the only game that really has my eye is Soul Sacrifice and that is mainly because I want some more exclusive games for it. One Piece: Pirate Warriors 2 and Final Fantasy X HD are games I will get for the Vita, but both are on Playstation 3 (or will be, when they are released) so they won't shift many systems.

Vita needs some trump cards, God of War comes to mind (not a fan, but it is popular) So far, Persona 4 Golden is the best game on the system and that is an enhanced port of a PS2 game.

"What a surprise," said no one, ever.

For some reason I kept reading this article title as "Japanese Vita Prices Quadruple After Sales Drop" and I thought: "Well that doesn't sound like a reasonable response." But I understand now. I'm smart, I promise.

Ghonzor:
"What a surprise," said no one, ever.

One time my sister had a surprise birthday party and said "What a surprise." Lawyer'd

And vita is still unusable thanks to memory cards, i pity all those poor people that got lured into this.

The Vita, with a game and memory card, can cost more than a new PS3.

The hell? It's your own damn fault then, Sony. Overpriced garbage.

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