Sony Wants More Women Interested in PS4

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Sony Wants More Women Interested in PS4

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Sony thinks an increase in industry diversity could lead to more female-friendly games.

With the PlayStation 4 announced, Sony has been working hard to try and make the PS4 a more viable platform for a wider variety of games and gamers. A part of this includes making the company's new console a friendlier destination for women. According to Andrew House, president and chief executive of Sony Computer Entertainment, the steps to seeing this goal become a reality are more complicated than giving the PS4 a woman-friendly paintjob.

"We are not going down the route of making the console pink of course," said House. "I think the key is to have people - and increasingly women - with different sensibilities creating different games. It is not all about shoot 'em up games." House's comment touches on a problem the male dominated game industry runs into fairly consistently. It doesn't quite know how to make games for women.

Comparatively, when women are included in the development process, there is more than enough evidence that proves the benefits. Tomb Raider, Crystal Dynamic's reboot of the long running and popular franchise of the same name, was written by Rhianna Pratchett, a woman. The game has been since been hailed by critics for its realistic and powerful representation of the journey of Lara Croft's character.

The extent that Sony will go to help bring more women into the gaming fold is yet unclear. That said, one tangible thing the company could do to help spur the growth of women in the industry (aside from hiring more of them) would be to invest in more games that give female protagonists top billing. Sony's library of home grown titles is largely lacking in this regard. Its various developers have crafted some wonderful female support characters over the years, but it's still the Nathan Drakes and Kratoses standing the spotlight.

Source: The Sun

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Okay Sony, here's what you do, come closer.

Closer

Closer

Woman love killing giant monsters, skinnin' 'em, and turning 'em into weapons and armour so they can kill even bigger monsters.

See where I'm going with this Sony?

Don't blow it.

"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.

Those female gamers that already exist (what few of them there seems to be) seem to like the games that they play as they are - otherwise they wouldn't be playing. I don't think that there aren't that many female gamers because of games not being female-friendly enough, but because they just don't feel like playing video games - I know, it's shocking, but some people just don't find the very idea of sitting down and playing a video game fun, regardless of the games themselves.

Have you tried making the console pink? I believe woman really like that colour? :P

Oh god this is going to end up being embarassing.

Look, all you really need to do is show that the PS4 welcomes any gamer, regardless of sex or anything else. Don't try to make games to appeal to women, just try to make good games that don't always assume that the player is not only male, but easily distracted from gameplay flaws by jiggle physics, and try to create a friendly community, which is far easier said than done, but still, has to be said.

And for gods sake, if naughty dog want the female lead to take the top billing on the cover of "the last of us" then fucking let them, don't argue that it'll hurt sales because...well, that's bullshit. Check out the jimquisition about that for more detail.

Oh, who am I kidding, that would take far too much common sense...here comes "sonypony", the female marketed horse-riding game...

<---Female gamer

Purchased a PS1
Purchased a PS2
Purchased a PS3

Sony.... I don't think you have anything to be worried about.
I guess it's nice that they're trying, even if they're going about it all wrong.

Make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort. Making games that they think "will appeal to women" when they have no idea exactly what appeals to women, could end up being more of a mistake rather than a smart decision.

On a side note: I wonder how well Nintendo sold the pink GBA, DS and currently selling the pink 3DS, and what percentage of those buyers were female compared to the other colors.

Doom972:
"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.

Personally, I think it just demonstrates a canny awareness of the large group of male gamers (be they a majority or an annoyingly vocal minority) who will lose their shit over the concept of trying to broaden acceptance. This strikes me as a way to diffuse some of the outrage before it starts.

Though, honestly, I'm interested in seeing what comes of this. Given companies in the past, I expect a "Playstation for girls!" line of products rather than any real broadening.

Which is a shame, because it would take very little to make things more woman-friendly. At least, as a start.

and then, they announce REZ 2 and nothing of importance was learned that day....

Eclipse Dragon:
Sony.... I don't think you have anything to be worried about.

Well, if you're the only woman in the world, then no, they don't.

If they're making a concerted effort to get more women to buy their products, however, which appears to be the case, they do have something to be "worried" about.

Zachary Amaranth:

Eclipse Dragon:
Sony.... I don't think you have anything to be worried about.

Well, if you're the only woman in the world, then no, they don't.

If they're making a concerted effort to get more women to buy their products, however, which appears to be the case, they do have something to be "worried" about.

What I'm trying to say is, make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort. Making games that they think "will appeal to women" when they have no idea exactly what appeals to women, could end up being more of a mistake rather than a smart decision.

How about you start by not treating them like some goddamned holy grail?

Eclipse Dragon:
What I'm trying to say is, make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort. Making games that they think "will appeal to women" when they have no idea exactly what appeals to women, could end up being more of a mistake rather than a smart decision.

But girls have cooties and don't like things that are cool. Guys are afraid to play as women because we keep telling them they are, not because we'd rather blame sexism than admit a poorly made with a female lead bombing has anything to do with it's actual quality.

Eclipse Dragon:
What I'm trying to say is, make good games and they will appeal to everyone regardless of gender. You don't need to make a concentrated effort. Making games that they think "will appeal to women" when they have no idea exactly what appeals to women, could end up being more of a mistake rather than a smart decision.

Make good games and you will appeal to some of everyone. Make good games targeting the audience that exists and you'll appeal to more of everyone.

Having said that, yeah, making games targeting women specifically when you've got know idea what they want...taking the same thing and making it pink to sell to women is hardly unknown.

Zachary Amaranth:

Doom972:
"We are not going down the route of making the console pink of course," - This could be just a simple joke, but it gives me the impression that this guy has never met a female gamer before.
I'm not so sure about the writer of the article either.

Personally, I think it just demonstrates a canny awareness of the large group of male gamers (be they a majority or an annoyingly vocal minority) who will lose their shit over the concept of trying to broaden acceptance. This strikes me as a way to diffuse some of the outrage before it starts.

Though, honestly, I'm interested in seeing what comes of this. Given companies in the past, I expect a "Playstation for girls!" line of products rather than any real broadening.

Which is a shame, because it would take very little to make things more woman-friendly. At least, as a start.

Very little? The problem isn't women trying gaming and deciding that it isn't for them. The problem is that a vast majority of women dismiss it and never trying it - which is legitimate and understandable. Most guys would dismiss certain hobbies that women seem to prefer. For example, imagine trying to get an average guy to get into ballroom dancing - there are guys who would do it, but it's far more popular with women, and this hobby has existed far longer than video games.

Daystar Clarion:
Okay Sony, here's what you do, come closer.

Closer

Closer

Woman love killing giant monsters, skinnin' 'em, and turning 'em into weapons and armour so they can kill even bigger monsters.

See where I'm going with this Sony?

Don't blow it.

No. The Monster Hunter ship has sailed to the uncharted waters of Nintendo. And it's a good fit for the franchise.
But I wouldn't rule out a Portable 4th.

Anyway, back on topic. I actually bought my PS3 from my sister. She enjoyed the console, just never had time for it.

I'm not convinced that the problem has to do with the games necessarily. Or rather, I'm not convinced that it's the TYPE of games that are turning women away. There's no reason to assume that a female gamer won't be as interested in a shoot-em-up as much as her male counterpart will. Perhaps character representation is an issue, but that has more to do with how the stories play out rather than a matter of what type of game it is.

That said, one tangible thing the company could do to help spur the growth of women in the industry (aside from hiring more of them) would be to invest in more games that give female protagonists top billing.

This to me seems to be missing the point in two regards. The first is that the "hiring more women" part seems a little strange, in so much as it doesn't flow with everything we've heard so far. That is, the issue doesn't seem to be that game companies are going out of their way to not hire women, but rather there aren't a lot of women TO hire. The base problem here appears less as a hiring issue and more a matter of the percentage of women who pursue degrees in programming/design, and the percentage of how many of those women actually decide to go into gaming. The other issue is that, while it may help give the industry the look of a more inclusive club, simply having more female protagonists won't necessarily change much. Female protagonists that are well-received and/or in a high quality game? Yeah, that can definitely help. The issue of course is if we assume that all new female protagonists will be better protagonists compared to their male counterparts. Some will be better, some will be the same, and some will be worse. That's fine on it's own, but if the percentage of "worse" female protagonists becomes the majority of representation, then it may not really matter at that point.

Here's what I think Sony can do though along with looking at different game types. We seem to realize that, not only do women play games, but that a large percentage of gamers are female. The question then has to be asked: are the games turning women away, or is it something else? In this regard, maybe it is more of a community thing than it is a game thing. If women are willing to lay games but find the community surrounding it to be not worth their time or hostile, then maybe the solution should be Sony making a more inclusive community. I know, easier said then done, and in fact I'm not even sure how you would go about that. Still, it seems to me that the issue is more of a community driven one rather than an industry driven one.

Does the controller on the PS4 vibrate? if it does, give it an option to keep it on. might help XD

Make good games. That is all you need to do Sony.

Good. Games.

A female lead/better representation or a 'cartoony' theme can be in those, but that is the makeup after the structure is built.

Kingdom Hearts 3. For instance, will get you ALL of the titties. All of them, there are more women writing strange fanfiction about Kingdom Hearts on the internet than I care to think about.

So you pretty much just have to slam Square Enix into a door and beat him until he makes that game for you and your console is as good as sold.

MAKE A PINK VERSION! MAKE ONE! THEY WILL LOVE IT! WE UNDERSTAND THE WIMMINZ!

Ehh I guess this is better than not really doing anything at all I guess. It could backfire, it could be great, we could get Pregnancy Simulator 2014. Who knows?

Anyway, have we seen the actual hardware itself or is it still just videos of what it can run? It would be interesting to see exactly what it looks like. I'm not following the release of the next gen consoles very closely at all >.<

Step 1: Create good games.
Step 2: There is no step 2.

Seriously, it's not that complicated. Difficult, perhaps, as good games are hard to pull off, but not complicated.

Well at least the moves Sony is pulling are there to appeal to more people. AAA, casual, indie and girls.
Unlike Microsoft who wants to appeal to masochists only.

You know Sony, if you want to attract those mystical beings known as "women" or when they're younger "girls" to your console, maybe you should make sure there are less game depicting these people with watermelon boobs.

And maybe you should try to avoid games like Metal Gear Solid 4 where you control a character's boobs in the codec call with the PS3 controller.

Other than that, just have good games and them will come.

But what do I know?

conmag9:
Step 1: Create good games.
Step 2: There is no step 2.

Seriously, it's not that complicated. Difficult, perhaps, as good games are hard to pull off, but not complicated.

Indeed! My daughter likes it when she can pick a female character for the monster/zombie/nazi/terrorist/rebel scum shooting. So Gears 3 gets more play than Call of Duty. Skyrim hits it out of the park. Not horribly difficult there. More female leads would be nice too (Kratina? Goddess of Butt-Kicking?).

As far as Sony, maybe having a few women presenting when they announce their new console would help?

First they get the women, then they get the increased profits.

Andy Shandy:
You know Sony, if you want to attract those mystical beings known as "women" or when they're younger "girls" to your console, maybe you should make sure there are less game depicting these people with watermelon boobs.

And maybe you should try to avoid games like Metal Gear Solid 4 where you control a character's boobs in the codec call with the PS3 controller.

Other than that, just have good games and them will come.

But what do I know?

But............but...........Boobs.......everyone loves boobs....p..please don't take away the boobs :( Desu

Andy Shandy:
You know Sony, if you want to attract those mystical beings known as "women" or when they're younger "girls" to your console, maybe you should make sure there are less game depicting these people with watermelon boobs.

And maybe you should try to avoid games like Metal Gear Solid 4 where you control a character's boobs in the codec call with the PS3 controller.

Other than that, just have good games and them will come.

But what do I know?

I forgive you Japan!

Just make good games, maybe throw a few more female protagonists into your games, lock all the twelve year olds in cupboards, that sort of thing, it isn't that hard.

Eclipse Dragon:
<---Female gamer

Purchased a PS1
Purchased a PS2
Purchased a PS3

Sony.... I don't think you have anything to be worried about.
I guess it's nice that they're trying, even if they're going about it all wrong.

On a side note: I wonder how well Nintendo sold the pink GBA, DS and currently selling the pink 3DS, and what percentage of those buyers were female compared to the other colors.

The plural of anecdote is not data.

For actual data, in the Jimquisition thread somebody dug up Nintendo's gender breakdown of console sales, Nintendo claims 80% of female marketshare in the console space. If that's even remotely accurate Sony very much has something to worry about.

knight steel:
snip

Hey dude, just asking nicely here, could you please edit your post and in the future put those images in NSFW spoilers?

The Wykydtron:
Pregnancy Simulator 2014

Is that for the playstation move? Push, push, push! Congratulations player 1 you now have a beautiful baby *insert character customisation screen here*

Eclipse Dragon:

knight steel:
snip

Hey dude, just asking nicely here, could you please edit your post and in the future put those images in NSFW spoilers?

I'm sorry,is that any better,again sorry for that :( Desu

Meanwhile, Naughty Dog had to fight with them in order to be allowed to have a female character shown on the box art of "The Last of Us".

knight steel:

I'm sorry,is that any better,again sorry for that

Yes, thank you very much.

Eclipse Dragon:

knight steel:

I'm sorry,is that any better,again sorry for that

Yes, thank you very much.

My pleasure, I never wanted to upset anyone ^_^ Desu

It's pretty hard to take that comment seriously when they didn't have any women speakers at the PS4's announcement.

"We are not going down the route of making the console pink of course," said House.

....

Did anyone else read all these quotes as being said by Doctor House, M.D. as portrayed by Hugh Laurie? Because I did. It make the pink PS4 comment even funnier.

Seriously, once I saw "said House" I couldn't NOT hear Hugh Laurie.

OT: Yay? I like the idea of them hiring more women. That's a great start. And I'd love to see more IP featuring female protagonists and female characters. Do it... House.

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