Sony Wants More Women Interested in PS4

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[Shrugs] Well given that this generation largely abandoned RPGs and such as a major focus for the consoles and instead decided to release wave out of wave of almost identical shooters, intended to appeal to the "frat" demographic of low-IQ male gamers, it's not surprising that some of the following fell off, including women, who in general have not been attracted to that kind of thing in large numbers (though some are, make no mistake about that).

People won't like this, but the key to making successful products for women is to largely create games with a relational, as opposed to rational, path of progression and underlying principles. A lot of people don't like it, and find it "sexist" when you look into what that means, but it's a basis for psychology as well as something exploited
by advertising, both to the tune of billions of dollars.

To put things into perspective, women like all the action stuff the same way guys do for the most part. In many cases it's not about the violence on a basic psychological level so much as the fact that it's a simple case of bad guy (or just antagonist) shows up doing bad things and good guy (or just protaganist) picks up his death weapons and goes out to shoot them in the face until the threat is gone. Very simple, straightforward, and perfectly rational in response to the situation. You'll find this kind of principle is at the core of male-oriented fantasy along a numer of mediums and generes. When you start looking at successful fantasy for women on the other hand, namely in terms of the so called "paranormal romance" genere which is a misleading name, you'll notice that the female protaganists like say Rachel Morgan (heroine of Kim Harrison's ongoing "The Hollows" series, which is pretty good) are by definition incredibly irrational and wind up basically doing all of the wrong things, and then generally weaseling out of the repercussions. This basic genere being the kind of thing where a female protaganist is going to wind up doing the horizontal bop with a bunch of evil supernatural beings that she's also tenatively fighting (for example), with such relations playing a key element in problem resolutions (ie double dipping, and playing all sides) where in more male oriented fantasy it tends to be a more straight forward "the monsters are bad, let's go kill them" it tends to end in the same place oddly enough, but the path getting there is entirely differant. To use "The Hollows" (as it's a series I still follow to an extent) when you get past the romantic aspects, the bottom line of the series generally comes down to how a witch isn't supposed to use black magic and deal with demons, over time Rachel breaks pretty much every rule set down in the series, and should by definition have become the bad guy (or a hell-slave) like 3-4 books in, but always manages to weasel her way out of the repercussions, even while running around freaking people out with a pitch black aura. In a more male oriented fantasy it would TEND to follow a more rational response of "you do the crime, and break absolute rules, you face the penelties", female oriented fantasy tends to wind up breaking or subverting the rules based on constant mary-sue like exceptions. Indeed this is in part why the "Mary Sue" term exists and has become such a stereotype, and something that most rational authors try and avoid... in mose cases such "Sues" are not always
painfully obvious and overtly perfect... but at the end of the day that's the kind of protaganist, one way or another, you see a lot of women creating or reading about. Fiction directed at women not generally getting into genuinely flawed characters (unless that flaw is an advantage), and while it makes occasional pretensions of angst, it's generally faux-angst that exists largely as a plot point.

A lot of people won't like this, but it's something that I've seen broken down more than a few times, and I'm not the best at explaining or argueing it. Also I'm not "knocking" the creations by and for women, despite how it might sound, as I've said before I've read some of this stuff, and am a fan of at least one series I'll admit to (which is a series that admittedly walks the line I'm pointing out here, I use it mostly because of where it steps over). You can also see some of what I'm talking about in the divide between say "Shonen" and "Shoujo" anime and manga and the way things develop, even when covering very similar kinds of stories. Like the Shonen/Shoujo distinction you'll find plenty of people of both genders who cross the line and become fans of works in the other gender genere. Something of an example (understand this comes from the time where I more seriously followed Anime) would be say "Tenchi Muyo" Vs. "Fushigi Yugi: The Mysterious play". They both cover the same basic format with a nearly useless protaganist surrounded by attractive, super-powered members of the opposite gender who are at least applied to have some romantic feelings for them, usually with one or two characters (say Tamahome in Fushigi Yugi, or Ayeka and Ryoko in Tenchi) standing out and being paticularly overt in how things play out. The protaganist typically has some great destiny which justifies this. In both Fushigi Yugi and the Tenchi TV series I saw (there is more than one) it follows the same basic path where all of the super-powered protectors pretty much seem to die or are defeated along the way towards the climax, which ends with the character doing what they have to, sometimes in an indirect way. We have crossdressers with super stength fighting beastmen and dying, superhuman space pirates apprently dying in heroic attacks on planetary defense rings, and all kinds of awesome action scenes, along the way with a very similar kind of resolution, but how it's done and what desicians the protaganist makes and why are quite differant. Tenchi might have some reluctance but in the end more or less decides he needs to do the whole "Jurai Prince" thing right and heads out to directly confront his nemesis, in Fushigi Yugi, well, let's say it's a little less straightforward and it would probably take a wee bit more explanation as to how we arrive at the climax and things play out. :)

Sony? Out of touch with women?

image

surely not!

Luciella:

Dude , i seriously applaud you, the way you think is quite rare(i really hope it isn't).

I'm pretty sure I'm not, but then again I don't know people who surrounds you.

You have no idea how many male gamer friends i've got, that literally ask me if there are nude girls or semi nude girls in the games i play. Or spend a lot of time in Hitman brothels/tabledance levels, just to watch their pixel titties bounce. Or play douchebag games of pure violence (grand theft auto) and think that's the best game ever made.
That has led me to believe what i typed up there. But really, its great you find tropes like bayonetta disgusting :)

Yes I did it too... when I was 12
I don't know your age, but later in life men tend to become less juvenile
In perfect case scenario not mature, just less juvenile
"Mature" male is really sad view :(
But maybe some females like men with crushed hopes and dreams :/
Preferences, preferences...

What Sony needs, is to find a good share of writers to develop complete personalities and back stories for male characters, heh they don't even need to make the male show skin, we girls also have a very good imagination to fill the gaps (this mass effect porn for girls for starters):
http://reginaprimata.tumblr.com/post/19499850880/i-think-ill-do-these-three-at-a-time-since-itll

THAT was hilarious
I think page 27 was plain awkward for anyone on the Normandy ;)

But yeah, you will find huge girl fanbases and shrine topics for certain males that you wouldn't even believe are attractive to women like Severus Snape or Loki (although i like Thor more)and only because of the depth and tragedies of them.

Well, there are people out there that are sexually attracted to animals
So at this point I'm convinced that we are one fucked up species
And no sexual preference can surprise me anymore

A power fantasy for me as a girl would be the Female Shepard, the female Grey Warden , hell any RPG character well written that can hold for herself. Mmmm, even Lightning (FFXIII) regardless of the boring story i WILL buy the next game to know what happened to her, because i can identify myself with her.

What about Cate Archer (NOLF)?
That girl could kick some serious ass (and less serious too)
April Ryan (The Longest Journey) and Zoe Castillo (Dreamfall) are also really memorable ones, although they couldn't be qualified as "power fantasy", I think.

Its funny, but in general female gamers (not posers) have a very strong personality and like to be taken seriously and with respect, the same respect you would give to a male gamer :)

Wait, you mean you don't like to be treated as a piece of fuckmeat?
WOW, you just blew my mind.
Not really, but sometimes bad jokes are all we got

Soo... the console isn't going to be pink then... I'm a bit dissapointed.

blackrave:

Yes I did it too... when I was 12
I don't know your age, but later in life men tend to become less juvenile
In perfect case scenario not mature, just less juvenile
"Mature" male is really sad view :(
But maybe some females like men with crushed hopes and dreams :/
Preferences, preferences...

Im 27, my friends are 30-32....so yeah, they will probably NEVER get out of their 12y old fase. :S
But what do u mean by a mature male to be a sad view for girls?

What about Cate Archer (NOLF)?
That girl could kick some serious ass (and less serious too)
April Ryan (The Longest Journey) and Zoe Castillo (Dreamfall) are also really memorable ones, although they couldn't be qualified as "power fantasy", I think.

I couldnt indetify with them, i thought of Zoe as a lil stupid dunno...but i could identify more with the new Lara Croft. I could indentify with Nariko (heavenly sword) even with her outfit...which noramly made me roll my eyes heh.

Wait, you mean you don't like to be treated as a piece of fuckmeat?
WOW, you just blew my mind.
Not really, but sometimes bad jokes are all we got

Yeah, well in the gamer comunity even that lil statement is hard for people to understand. Good that people like you exist :)

Here's a top tip....

Don't treat female gamers any differently to male games!
We (generally) like the same games!

(oh and give me a free PS4, cause I'm gonna be skint when it comes out!)

what time is it? Its time for the grand opening of a bag of worms.

Good luck with that Sony. Right now I think you need to worry about getting anyone whatsoever excited about the PS4, let alone one particular demographic. No console announcement in living memory has ever been greeted by so much yawning and disinterest.

putowtin:
Here's a top tip....

Don't treat female gamers any differently to male games!
We (generally) like the same games!

According to everyone it seems, it appears you do not and are further unhappy with the industry as a whole for the way it portrays, neglects and otherwise sidelines your gender.

So you have to stop liking any games you've enjoyed up till now, until Sony or Anita Sarkeesian tell you otherwise. You'll be treated differently and you'll enjoy it!

KingsGambit:

putowtin:
Here's a top tip....

Don't treat female gamers any differently to male games!
We (generally) like the same games!

According to everyone it seems, it appears you do not and are further unhappy with the industry as a whole for the way it portrays, neglects and otherwise sidelines your gender.

So you have to stop liking any games you've enjoyed up till now, until Sony or Anita Sarkeesian tell you otherwise. You'll be treated differently and you'll enjoy it!

Awww!
Fine I'll go and sit in my room and play "Cooking Mama" (cause that's what women want to play)
spoilsports!

putowtin:
Here's a top tip....

Don't treat female gamers any differently to male games!
We (generally) like the same games!

(oh and give me a free PS4, cause I'm gonna be skint when it comes out!)

Unfortunately, sales numbers don't back up that assertion ...

krazykidd:

The Artificially Prolonged:
Have you tried making the console pink? I believe woman really like that colour? :P

Is it bad that as a straight male , i'd totally buy a pink PS4? Hell i bought my DS in pink just to be different .

Dammit sony make me a pink PS4 and you can have my money!

OT: Okay , so ... How to make games FOR women? Wouldn't that alienate the men? How bout make games both can enjoy? But wait ! They are making games everyone can enjoy . How's this for an idea , some women just aren't interested in videogames . That's like saying how can we make cheerleading a more male sport (activity?) .

Those who want to play games play them , those that don't , well don't it's that simple . Can we move on to the next controversy please? This is dragging on way too long .

There "money on the table", Sony being a for-profit company obviously wants to take a shot at it.

As for alienating men ... I don't see a problem. As the old saying goes, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.".

Well, bottom line, more diversity within a creative medium is always a good thing. We need to see more originality in games anyway, so roll with it.

I honestly have to think this is on the demographic of girls who dont play games for no other reason than Sony has not had the chance to piss them off and alienate them yet. Yanno, the only people who might still be willing to buy Sonys garbage.

Edit: Captcha: Want more? No thanks... Ive had my fill of Sony's BS, which is sort of sad because at least this and last gen I do perfer the variety of their game libraries. So I know Sony might do some things right, but that still does not negate the grievous intolerable wrongs they have done.

at least, simply aren't willing to give games a try.

Why would most women? Games are marketed mostly to 14 year old guys, sexism is rampant in the industry and among gamers, and if you even DARE to suggest you're female, you get dogpiled by guys that are butthurt that a woman DARES to mention in passing that she's female (meanwhile, they mention that they are guys without even noticing every third line)

That's why women "stay away". Though "stay away" mostly means that only 40% of gamers are female.

Which means that 4 of 10 (edit: lolmath!) gamers are female already. It's just that companies don't give a damn about us and still focus on male characters only with female characters as mere props.

And I'd love to see more IP featuring female protagonists and female characters.

That'd help, too. I don't even get why it's a problem, it's not like gamers avoid female characters. The issue is that female MC automatically means that companies don't support the game as much unless the IP is already big. Marketing is done less, etc. It's BS.

Therumancer:
[Shrugs]

Don't worry, I read the whole thing. Well said. Another, more well-realized analogy might be to point out that everyone thinks it's perfectly normal that men and women watch different shows on TV, and as such why would games not be the same?
Yes, there is overlap (a statistic that is generally exaggerated in gamer forums), but not enough that gaming still doesn't feel like a predominantly male-oriented activity (yes, I'm saying that the above 4-10 statistic is rather contrived).

while I understand the logic that goes behind the people who argue that "women want good games, the same as men", Women and men are both people, after all, and while the subject of how gender shapes one's way of thinking is a flamewar waiting to happen, I feel I can safely wager that people of both genders prefer to purchase products of quality.

Still, that argument is a bit overly simplistic regarding the current gaming atmosphere. It's not as though we want for quality games in the current or past generations, yet while female gamers HAVE increased with time, they're still a niche of the fandom at best. Clearly SOMETHING other than quality is needed to attract more girls into the gaming world, so I personally don't feel that Sony is misguided in feeling that something special should be done to court the female demographic, at least until they're in a position they can appreciate quality games (that's to say, someone who will actually try said quality games)

now, having said THAT, this little announcement does anything but instill confidence in Sony trying to appeal to the female demographic competently. I mean, it's great that you at least understand that simply coloring your console pink is as insulting as it is ineffective, (we laugh, but you may not realize exactly how big it is that a corporation is aware of this fact), but would you mind giving examples of how you DO plan to go forward? I love you Sony, we've been friends for years, and all that, but you're the guys who gave us ghetto dust bunnies selling PSPs and a woman with breasts on her back. you'll forgive me if I'm skeptical of your ability to handle a gaming minority tactfully, especially when I can't name any female parties involved in your press conference.

If Sony wants to appeal to women, especially women who have not played videogames previously, it would not hurt to tone down the blatant sexism used when marketing certain games. If a girl walks into a game store and sees a bunch of scantily clad pieces of meat on the cover of a game, she's most likely going to stay away from it.

I've been playing games since I was 9 years old (starting on my old NES) and it seems like female characters in general have become hypersexualized creatures who exist for the sole benefit of titillating the male audience. There are of course exceptions to this, so it would be nice to see more strong, idependant female characters as main protagonists in videogames. Videogames that show intelligent, thoughtful women who are trying to save the world/civilization/universe (think Jane Shepard) in command of a situation in which they give and receive the respect of fellow gamers/NPCs without having to wear skimpy outfits, or focus on winning the love/adoration of a male character is what we need more of.

As in real life, women are 3 dimensional characters, and believe it or not, our lives don't focus around boysboysboys! how do I get a boy to like me?? omg a boy likes me, let's get married! boys! so why should videogames depict us like this? (JPRGs, I'm looking at you).

Another thing that really annoys me when playing games is how many times women are not taken seriously, not treated like an intellectual equal, and are treated/spoken to disrespectfully by male characters. As if to say "hey this is the norm, this is ok!" Trust me, it's not.

All that aside, cover art depicting strong, non sexualized female characters in a game will definitely make girls curious. Maybe cut back on the CGI eye candy and focus more on the story driven aspect of games and this will also pull in more ladies. Also, having strong, complex women characters will NOT drive away male gamers. I have found in many conversations with these guys, that they are just as annoyed with the simpering, vapid, empty headed female archetype and really enjoy either playing or interacting with intelligent female characters.

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