Print Your Own BioShock Infinite Cover

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Print Your Own BioShock Infinite Cover

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Support the fight against generic grizzled-ness.

So, let's not beat around the bush. The original cover for BioShock Infinite is kind of crap. Gun-on-a-stick, Booker DeWitt, gets central billing (staring off into the middle distance in that special way meant to drive frat bros wild with desire), while the real protagonist, Elizabeth, is bumped to the back cover for fear that her lady bumps and lacking arsenal will drive away the emotionally-stunted shooter audience. Fortunately, the game does ship with an alternative cover, chosen from a selection of eight in an online fan vote.

The alternative cover is beautiful, but if it's not to your taste, there are alternatives to said alternative. Irrational has made all eight entries available in high resolution for your downloading and printing pleasure. The covers are available in PS3, Xbox 360 and PC variants (this is strictly a change in size format, they're not plastered in logos like most game covers). Personally, I'm partial to the "falling" design you see in the top right.

Of course, no news piece on alternative cover art would be complete without a link to this excellent NeoGAF thread. Seriously, people. Games are art, it's time we started packaging them as such.

Source: Bioshock Infinite

Permalink

Wooo! Alternate cover art!

Infinite's official cover is downright god-awful and, although it's a beautiful piece in its own right, I'm not a big fan of the alternate they provided on the reverse. Irrational get extra points for providing extra alternatives though.

Yes. Yes, I have such a depressing and empty life that I am driven to actually care about these things.

Oh yeah, the cover does flip doesn't it?
Excuse me a moment

Cover Art you say? What is this "Cover Art" You speak of? Is it available through Steam?
/jk

OT: Cool that they're releasing the other covers. There's a whole lot I'm tempted to mention (like the fact Cover Art really isn't for us [read core gamers]Edit: See Explanation further down the page) but suffice to say I'm glad they're giving people more options.

wow this is really cool of them

more games should do this from now on

Thank you so much for that NeoGaf link; I think I'm going to spend the next few days swimming through those beautiful pieces.

Krantos:
There's a whole lot I'm tempted to mention (like the fact Cover Art really isn't for us [read core gamers]) but suffice to say I'm glad they're giving people more options.

What? Cover art isn't for core gamers? What in the heck is that supposed to mean? If I had to categorize myself into "core gamer" or "non-core gamer/casual gamer", I'd obviously classify myself as a core gamer, being on this site, and I LOVE cover art. Well-done cover art is fantastic, think about the Japanese cover of ICO, Kingdom Hearts, Out of This World, or Secret of Mana. Saying cover art is for non-core gamers is just a strange stance, I think. Unless you believe the only core gamers are those who play on Steam and thus don't have the boxes to place cover art on, but that's a whole other barrel o' monkeys.

Darn. The red one back during the alt cover poll isn't offered, and if I get the game that would be the one I was most interested in.

Hmm... Although, what if someone bought the Steam version? I mean they would have no use for a cover in that case, but Irrational might try creating a $10 deal where you can get a physical copy of Bioshock Infinite with your cover of choice in that situation.

Cool! What kind of covers can I get for steam?

Oh. I can't can I?

Sigh.

Well, it's nice to appease the people that whined that the cover of the game went for mass-market appeal with a picture of a dude with a gun and a damsel in distress... with fire and sparks...

I guess the people that bought it on Steam didn't complain much over something so superficial.

Thunderous Cacophony:
Thank you so much for that NeoGaf link; I think I'm going to spend the next few days swimming through those beautiful pieces.

Likewise. I now know what I'll be doing this week.

elilupe:

Krantos:
There's a whole lot I'm tempted to mention (like the fact Cover Art really isn't for us [read core gamers]) but suffice to say I'm glad they're giving people more options.

What? Cover art isn't for core gamers? What in the heck is that supposed to mean? If I had to categorize myself into "core gamer" or "non-core gamer/casual gamer", I'd obviously classify myself as a core gamer, being on this site, and I LOVE cover art. Well-done cover art is fantastic, think about the Japanese cover of ICO, Kingdom Hearts, Out of This World, or Secret of Mana. Saying cover art is for non-core gamers is just a strange stance, I think. Unless you believe the only core gamers are those who play on Steam and thus don't have the boxes to place cover art on, but that's a whole other barrel o' monkeys.

Sorry, shouldn't have brought it up unless I wanted to talk about it I guess.

First off, don't worry, this isn't some PC gaming BS. It's a business perspectives thing.

Ask yourself this: What is the purpose of Cover Art? Not for the consumer, for the publisher. Here's a hint, it's the same reason they put cartoon characters on cereal boxes.

Answer: To make it more appealing. It's Advertising. Marketing. The purpose of cover art is to make the game look appealing to someone who knows nothing about the game. It's for those people who walk into a game store knowing nothing about the games on the rack. It's trying to get their attention and convince them to pick up the box and look closer.

Now think about Core Gamers. Do we care about the cover art when it comes to what games we buy? No. We research the game, read articles, watch trailers, etc. We're knowledgeable about the game itself, so the cover art is not going to influence our decision. Most times our decision to buy is made before we set foot in the store.

So when a publisher designs the cover art, they don't ask "Does this adequately convey the theme of the game?" Instead they ask, "Will this increase the chance that someone will take interest in the game, when they know nothing about it?"

Which is kind of disheartening because it says a lot about the general American Consumer, because our cover art is terrible, as a general rule.

Dr.Awkward:
Darn. The red one back during the alt cover poll isn't offered, and if I get the game that would be the one I was most interested in.

Hmm... Although, what if someone bought the Steam version? I mean they would have no use for a cover in that case, but Irrational might try creating a $10 deal where you can get a physical copy of Bioshock Infinite with your cover of choice in that situation.

Actually, the red cover is the actual alternate cover included with the game. If you buy it, you flip the cover, and+ there it is.

I think I'm gonna have to got to my local copy shop and have two or three of these printed out. A quick Google search told me the format is "272 x 183 mm" can anyone confirm that? If I'm lucky the copy shop will have a default setting though. Only shame is that they didn't add the quote on the back like they did on the original cover. But I guess I could always just add it with Photoshop.

Sweet. I actually went to the website the other day looking for these, and I couldn't find them.

While the alternate cover we got wasn't bad (and far better than the normal one), I much preferred the other one featuring Songbird. "Falling" is pretty good too.

Considering the lengths they've gone to in order to appease people about this whole cover fiasco, I'm surprised they bothered standing by it in the first place. I mean, while I appreciate that they're doing anything at all, it still seems rather backhanded. Like, they appreciate the value of their characters and how much they mean to the community...but not quite enough to actually change the cover it ships with.

The alternate cover is beautiful. It's the one that I voted for and I switched over to it instantly. There is also no doubt that Elizabeth is the protagonist, and one of the best in game history. But Booker is not a gun-on-a-stick. that is an insult to Irrational's storytelling skill. He has a complicated emotional background and I enjoy roleplaying as this particular gruff, grizzled man. Why not direct your insults at one of the dozens of silent protagonists in shooters?

I think it's stupid that there was a bunch of complaints about the cover. The cover doesn't matter. The game does. I mean some albums I enjoy have crappy covers, but I don't throw a hissy fit over it.

Personally, while I agree that the original cover for the game is a bland sandwich covered in bland sauce and lies, I actually really like the alternate they chose to ship with it. But while I won't be partaking in these covers, I do admit they're fantastic, and good on Irrational for trying to do their best to please the fanbase.

While I appreciate the NeoGaf link, is there a possibility of a PC Games Cover link? The NeoGaf forum doesn't seem to contain them

Booker and Elizabeth 2 is the best one. Claiming that this game isn't about Booker is just absurd, did you even play the game at all? It's a companion story that is just as much about Elizabeth as it is about Booker, so they both deserve equal billing for the cover.

Oh man, I checked out that forum thread, and some of their proposed covers were literally breathtaking. It's amazing how much more alive the game box can feel when it's not a generic grizzled gray-brown mess, covered with information we probably already know if we bought the damn game.

What cover?

I bought a digital copy for 30$. I told the store to shred the fucking CD because it was pointless to have them seeing as I would STILL have to activate it on steam.

Saved me 2 bucks on shipping me dids. All the cover I have is the name "Bioshock Infinite" in my library.

I'm shocked that virtually all of the covers in that neogaf thread are better than the ones that shipped with the game. It makes it pretty clear that there's little that's artistic about the process, but rather to catch the eye of Johnny McGenericson as quickly as possible. Which means a white dude in his 30s. Looking nonchalantly off to the right somewhere. Some orange and teal. A nice big gun. Ladies strictly in distress or for titillation. Now I made myself sad.

My god that NeoGAF thread is awesome, it's just a shame their PC library is a bit lacking. Look at this man's DX:HR box art. Just look at it. It won't sell the game to someone who's not already bought it, but I'd be proud to have that siting on my shelf.

http://www.neogaf.com/forum/showpost.php?p=31046118&postcount=720
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All games should totally have flippable covers - one for selling the game, and one for displaying once you've bought it.

Krantos:

elilupe:
[quote="Krantos" post="7.405347.16828069"]-snip-

Sorry, shouldn't have brought it up unless I wanted to talk about it I guess.

First off, don't worry, this isn't some PC gaming BS. It's a business perspectives thing.

Ask yourself this: What is the purpose of Cover Art? Not for the consumer, for the publisher. Here's a hint, it's the same reason they put cartoon characters on cereal boxes.

Answer: To make it more appealing. It's Advertising. Marketing. The purpose of cover art is to make the game look appealing to someone who knows nothing about the game. It's for those people who walk into a game store knowing nothing about the games on the rack. It's trying to get their attention and convince them to pick up the box and look closer.

Now think about Core Gamers. Do we care about the cover art when it comes to what games we buy? No. We research the game, read articles, watch trailers, etc. We're knowledgeable about the game itself, so the cover art is not going to influence our decision. Most times our decision to buy is made before we set foot in the store.

So when a publisher designs the cover art, they don't ask "Does this adequately convey the theme of the game?" Instead they ask, "Will this increase the chance that someone will take interest in the game, when they know nothing about it?"

Which is kind of disheartening because it says a lot about the general American Consumer, because our cover art is terrible, as a general rule.

I'm glad you actually have a thoughtful stance on this and it wasn't just some PC elitist crap :D
I do agree with you, cover art in the industry today is all about the money, in the same way that so very many other things in gaming are as well. But it does sorta depress me, I want covers to be a part of the game, maybe even enhance its meaning somehow. An example being CD/Record covers. The images on the cases that music comes in aren't there just to sell the music(when not talking about shallow pop), they serve to be part of the art that is the music.
It's one of those things, I guess, for me. I understand why the covers are often as artless as they are, but I would just love for that to change and have the covers be more important than just money.

Grey Carter:
while the real protagonist, Elizabeth, is bumped to the back cover for fear that her lady bumps and lacking arsenal will drive away the emotionally-stunted shooter audience.

I've heard you and Jim talk about this and I've really gotta disagree. Sure, Elizabeth is the star of the show and the princess in the tower, but the story itself is just as much a tale of Booker's redemption in both personality and in deed as it is about Elizabeth and her amazing princess power. I do agree it's a shame she's only one the back, but if anything they should both get equal billing as Elizabeth is no more the protagonist than Booker.

Do any of the alternate covers feature *anything* other than generic grizzled stubble man or the princess Belle rip-off? Maybe something focusing on the architecture of the floating city, perhaps?

Ymbirtt:

All games should totally have flippable covers - one for selling the game, and one for displaying once you've bought it.

Yes please.

OT: I'm really glad they've given people this option. The current front box art is woefully generic and in all honesty, not representative of what you'll find in the game. It makes it look like a gung-ho military FPS when it's so much more.

I am pretty jazzed about these alternate Bioshock Infinite covers, and I'm probably going to be printing that "falling" cover, but let me just join the chorus of people being blown away by that NeoGAF thread. So many of those covers are so good, they basically shame the industry.

With the tools provided, I might even create a few covers of my own.

I think there's huge potential for reversible covers! The developer wins, and the consumer wins, because "what's that? our pretty cover won't sell? We have to put a generic grizzled gun toting action hero on the front even though it's actually a game about puppies? No biggy, we'll just put the real cover on the inside, free of all the legal and technical mumbo jumbo >:)"

itchcrotch:
I think there's huge potential for reversible covers! The developer wins, and the consumer wins, because "what's that? our pretty cover won't sell? We have to put a generic grizzled gun toting action hero on the front even though it's actually a game about puppies? No biggy, we'll just put the real cover on the inside, free of all the legal and technical mumbo jumbo >:)"

.
Well, that's only if the people paying to print the covers in the first place really care enough about the game enough to justify the extra expense. Really, I can't see how having reversible covers for the common copy of the game would bolster overall sales (anyone who knows about/wants the cover would probably have gotten the game otherwise). Nice covers, however, do have a place on special edition boxes, though. That said, I'd love to have some of those NeoGAF covers on my shelf.

Krantos:

elilupe:

Krantos:
There's a whole lot I'm tempted to mention (like the fact Cover Art really isn't for us [read core gamers]) but suffice to say I'm glad they're giving people more options.

What? Cover art isn't for core gamers? What in the heck is that supposed to mean? If I had to categorize myself into "core gamer" or "non-core gamer/casual gamer", I'd obviously classify myself as a core gamer, being on this site, and I LOVE cover art. Well-done cover art is fantastic, think about the Japanese cover of ICO, Kingdom Hearts, Out of This World, or Secret of Mana. Saying cover art is for non-core gamers is just a strange stance, I think. Unless you believe the only core gamers are those who play on Steam and thus don't have the boxes to place cover art on, but that's a whole other barrel o' monkeys.

Sorry, shouldn't have brought it up unless I wanted to talk about it I guess.

First off, don't worry, this isn't some PC gaming BS. It's a business perspectives thing.

Ask yourself this: What is the purpose of Cover Art? Not for the consumer, for the publisher. Here's a hint, it's the same reason they put cartoon characters on cereal boxes.

Answer: To make it more appealing. It's Advertising. Marketing. The purpose of cover art is to make the game look appealing to someone who knows nothing about the game. It's for those people who walk into a game store knowing nothing about the games on the rack. It's trying to get their attention and convince them to pick up the box and look closer.

Now think about Core Gamers. Do we care about the cover art when it comes to what games we buy? No. We research the game, read articles, watch trailers, etc. We're knowledgeable about the game itself, so the cover art is not going to influence our decision. Most times our decision to buy is made before we set foot in the store.

So when a publisher designs the cover art, they don't ask "Does this adequately convey the theme of the game?" Instead they ask, "Will this increase the chance that someone will take interest in the game, when they know nothing about it?"

Which is kind of disheartening because it says a lot about the general American Consumer, because our cover art is terrible, as a general rule.

That's a well-thought out argument which I agree with, but I think you go too far when you say "core" gamers don't want covers. If someone really likes a game, they probably wouldn't be opposed to having a piece of art which captures the spirit and theme of the game. Something which, at a glance, can immediately remind them of everything which made that game worthwhile, and of the emotion they experienced when playing it. The cover art on most games don't do this, but a determined individual can always go out of his way to find (and print) a piece of art that does.

Personally, I find it a bit saddening that I don't have physical copies of my game art/covers these days. but I make up for it with a large directory with desktop wallpapers.

My God, that NeoGAF thread... It's beautiful.

OT: Eh, I enjoy the alternative they provided on the flipside, but I think I may mess around in GIMP for a while and make a reversible cover with the alternative they shipped the game with and the Falling art. I just can't live with the thought that the original crappy cover art is even touching the box.

I really like the reversible cover it came with (the storybook looking one), but the fact that they're still offering these for people who want them is great.

Also, while I've seen the NeoGAF page before (and it's awesome), I'm waiting for someone to make some kind of alternate cover for Spec Ops: The Line.
I very well may have to make one myself...

cookyt:

itchcrotch:
I think there's huge potential for reversible covers! The developer wins, and the consumer wins, because "what's that? our pretty cover won't sell? We have to put a generic grizzled gun toting action hero on the front even though it's actually a game about puppies? No biggy, we'll just put the real cover on the inside, free of all the legal and technical mumbo jumbo >:)"

.
Well, that's only if the people paying to print the covers in the first place really care enough about the game enough to justify the extra expense. Really, I can't see how having reversible covers for the common copy of the game would bolster overall sales (anyone who knows about/wants the cover would probably have gotten the game otherwise). Nice covers, however, do have a place on special edition boxes, though. That said, I'd love to have some of those NeoGAF covers on my shelf.

True, but it would still be nice. The anime industry was quite big on that last time I checked (at least, the western publication) Often the covers were exactly the same on the inside, but no rating (which is great, cuz here in australia, the rating logo takes up half the bloody cover) and all those credits and regional nonsense on the back. and often the description of the anime on the back was replaced with just more screen shots and another fancy picture, so every copy can look like some fancy special edition.
If not, I suppose they could make a habit of what 2K's done here. Problem, you'd need a fucking industrial quality printer for it to look any good.

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