BioShock Infinite March Sales Rise Above 2K's Expectations

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BioShock Infinite March Sales Rise Above 2K's Expectations

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According to industry analysts, BioShock Infinite is on track to sell 4.5 million units in its first year of release.

Financial services group Cowen & Company has revealed that BioShock Infinite sold 878,000 units during its month of release. Not only was it the top-selling game for March in the United States, but considering Infinite was released on March 26, that means those numbers came from its first week on the market. That's not too shabby, and publisher 2K Games agrees. According to analyst Doug Creutz, this is "a few hundred thousand" units above company expectations.

BioShock Infinite's sales were helped by overwhelmingly positive reviews, and the analyst predicted that it would continue to have a strong year. Irrational Games' follow-up to the 2007 hit BioShock is expected to sell 4.5 million copies during its first year on the market.

This is obviously great news for Irrational and 2K, and it's really refreshing to see such realistic sales expectations. Comparatively, the Tomb Raider reboot had the best launch in the series' long-running history, selling 3.4 million copies in its first month. This was somehow disappointing to publisher Square Enix, which announced that Lara Croft's latest adventure failed to meet expectations. Infinite was one of 14 games that sold over 100,000 units in March, making it one of the strongest months for the video game industry in years.

Source: GameSpot

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Only 4.5 million?

Man, and here I thought this game was going to be a success.

So this is what happens when you let the developer concentrate on just making a good game. Who knew?

One of the strongest months for the videogame industry in years? My God how have they all been keeping afloat all these years then?

Seriously though, nice to see some realistic expectations from a publisher. 2K you guys are alright.

They should have put some multiplayer into it, could have sold at least 10 million.

Judging by the game industry at the moment, this must be considered a momentous failure.

OT: I shouldn't have to say that, but good on 2K for having realistic expectations.

I guess this means they've actually been able to keep to an actual budget. Unlike Tomb Raider which can't sell enough for it's paymasters.

CardinalPiggles:
They should have put some multiplayer into it, could have sold at least 10 million.

TEN MILLION BILLION

WITH MICROTRANSACTIONS

Good for them, Its nice to have REALISTIC expectations. Infinte is a good game, definitely not worth its hype or score, but it is still refreshing to see the devs getting rewarded for it. Now if other publishers somehow manage to start making games cheaper and expect more realistic sales... well it will be better :P

Daystar Clarion:
Only 4.5 million?

Man, and here I thought this game was going to be a success.

It's ironic that the one game that DOES have it's head in the clouds is the one they had reasonable expectations for.

I'm really surprised that there's any realistic kind of sales expectation among trippel a games publishers...

And honestly infinite is that good, no half assed glued on multiplayer well working qtes (witch to be honest isn't really qtes more choose a or b and don't over think it..) no bugs and smooth singelplayer gameplat with a nice story and working ai.... What's no to like? Sure I would enjoyed a little better graphics models for characters but that's my only complaint...

but then again it's not for everyone as with all games :-)

DVS BSTrD:
It's ironic that the one game that DOES have it's head in the clouds is the one they had reasonable expectations for.

*raises eyebrow*

Anyway. This game totally deserves to sale more than anybody expected.
It surely was above mine (quality-wise).

Shocking that one major AAA game can get similar numbers to another and one is all cheers and happy while the other calls it a failure.

Guess who needs to learn from the other before we have another bloody 80 market crash.

wow, and i thought this is seen as failure.
well, its a great game. playing it a second time now.

Positive reviews and memorable ending is what sold for me.

Its a great game and I'm happy for its success.

Glad to see a company who had realistic expectations.

Good; this is a game that definitely deserves to do well.

I wonder if Bioshock: Infinite's success is part of the reason God of War: Ascension and Gears of War: Judgement have not performed as well as they might have done, people can be unwilling/unable to drop 80 or more on AAA titles in the same month.

Gamers have complained about the competitive multiplayer in Gears but the new God of War has been pretty well received.

I can't see how they're surprised. They marketed it everywhere making it a very successful flavor of the month game.

You read the news and people's reactions;

Congratulations.

You can now start by making the gameplay half-way decent.

It's amazing what happens when a publisher decides to be hands-off, and lets their devs do what they do best. According to Levine, Take-Two was totally hands off, pretty much saying "you know what you're doing, we may have suggestions based on data we have but you have full control over accepting or trashing those suggestions". Happy developer, a publisher satisfied without resorting to microtransactions and crazy DRM, and happy consumers who don't feel ripped off in the process. I highly suggest watching this interview if you have the time, it's good stuff:

Waaaait no.
No no, nohohooo.

I've seen the game's Metacritic score.
This is clearly an absolute failure in every single way.
It should have sold at least 7 million in it's first month.

To be fair, it's not like 2k Games faced any real competition from their AAA peers.

Heart of the Swarm is the next closest AAA game of repute, and I have heard literally NOTHING about it since its week of release. (It didn't fail or bomb, just quietly came and went.)

I mean, what else is there? SimCity..?..oh.
Perhaps having EA to act as a hate-lightning rod every March and April might be helping...

J Tyran:
I wonder if Bioshock: Infinite's success is part of the reason God of War: Ascension and Gears of War: Judgement have not performed as well as they might have done, people can be unwilling/unable to drop 80 or more on AAA titles in the same month.

Gamers have complained about the competitive multiplayer in Gears but the new God of War has been pretty well received.

Didn't God of War have feck all advertising though? I'm a guy who bought all the other entries on release day but was caught totally by surprise the week Ascension came out.

on track for 4.5 mill for the year whilst Tomb Raider expected 5-6 million in the first month. lol.
Someone really messed up

Very happy for them. Like someone said, it's good that they have realistic expectations. This game has every reason to do well. Good luck to them, hope the DLC will be as great as the original too.

anthony87:

J Tyran:
I wonder if Bioshock: Infinite's success is part of the reason God of War: Ascension and Gears of War: Judgement have not performed as well as they might have done, people can be unwilling/unable to drop 80 or more on AAA titles in the same month.

Gamers have complained about the competitive multiplayer in Gears but the new God of War has been pretty well received.

Didn't God of War have feck all advertising though? I'm a guy who bought all the other entries on release day but was caught totally by surprise the week Ascension came out.

You're not the first one to suggest that, same goes for Gears. On one gaming site people didn't even know Ascension had been released yet they thought it was coming out later this year. Total Biscuit thinks people are just fed up of the older IP this late in the generation and while Infinite was part of a franchise its fresher than God of War or Gears which are just slightly reworked versions of the previous games.

I can't see how it would fail. The game they marketed it as was good. So of course it would sell well. Add to that ridiculous review scores and BAM! Mixture for success!

This is one of the lucky ones that will manage to meet that sales expectation. I definitely would not call this having reasonable sales expectations: 4.5 million is basically a blow out sale when compared to the mean.

4.5 million in a year?

Oh god 2K's in for a bad surprise...

Only 4.5 million? Sorry if you can't break 5 million, then the single-player campaign was too long, and multiplayer wasn't developed enough. Also needed co-op with micro transactions cause hey, somebody wanted Deadspace 3 to sell 5 million and they had co-op and micro transactions. Yes, who cares if DS3 ended up flopping hard. COD! It needs to be more like COD! Brown military shooters is where the money is at! Make more brown military FPS!! You are doing it wrong Take Two! You need to meddle more in your studios and shovel multiplayer+microtransactions on every title before you greenlight them!

/sarc

I am very happy for 2K and wish them more success in the future.

I get the feeling Squenix could learn a thing or two from this.

I can't help but imagine how EA would have handled this...

Probably:
"ERMAGAWSH IT DIDNT MAKE 10 MIL IN THE FIRST WEEK?!

Brb, gonna go slap all the devs silly, then fire them and sue them and make sure we never make another bioshock game ever ever every again because no one likes if because it didn't sell a ridiculous amount!"

Well, I'm glad it's doing great, and the publisher actually had reasonable expectations. It was probably helped by the fact that they didn't need to make the whole thing in one single year. :P

I'm glad, the people who poured their heart and soul into this game deserve every single gosh-darn penny. One of the best experiences I've had in gaming lately. It's definitely in my top 5.

...

And no, I totally did not just hug my copy of Bioshock Infinite before putting it back into it's glass case display.

>.>

<.<

Wow, near a million in five days. That's awesome! It didn't help the ending, but still. Looking forwards to that DLC guys!

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