Xbox Live Pizza Hut App Out Now

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Xbox Live Pizza Hut App Out Now

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Microsoft's invested massively in Xbox Live, and needs to make money. So, who ordered Italian sausage and mushroom?

"We're always looking at ways to give our audience more of what they're interested in," says Larry Hyrb, aka Xbox Live's Major Nelson. "If you look at our audience, they love pizza. I mean, who doesn't?" Which is why, you may be pleased to hear, there's a new app due for Xbox Live April 23rd: the Pizza Hut app. You'll be able to access the Hut's entire menu online, choose toppings and place orders via Kinect, voice commands or the controller, pay for it, and then just wait for it to turn up on your doorstep. You'll even be able to share your choice of pizza with your friends via Facebook social media. Local deals are integrated into the system, so there's no risk of missing out on the latest promotion.

"The app was a logical progression," says Major Nelson. Pizza Hut's been experimenting with mobile apps for a while now; to the pizza behemoth, Xbox Live is just another platform. To Microsoft, Xbox Live is the service it's made a massive investment in, and it needs content. Major Nelson admits Xbox Live has to generate the right content to compliment its online platform. "It's about what's right for the living room space," says Major Nelson, and Microsoft is confident that pizzas, bread sticks, buffalo wings and all the rest are exactly right.

From launch straight through to May 6th, those Xbox users who download and order through the app will get 15% off their first purchase. So far, this service is a US roll-out; no word on its availability elsewhere, yet.

Source: Polygon

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While I'll admit it's probably going to have its uses I can't help but think "THIS is what consoles are today?" The bit about "You'll even be able to share your choice of pizza with your friends via Facebook social media." just cracked me up. I mean holy crap...

Not to mention yet another service not available outside of America. At this point MS should just flat out admit to everyone they've made a "service" that only applies to the one continent and anyone else shelling out for Gold is just being ripped off. I regret all the years I paid for it when the only thing I COULD access was multiplayer... leaves a bad aftertaste ya know?

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This seems so ridiculous, I'm not sure whether or not this is idiotic or genius. I will have to try it though, if it makes its' way out of the US

Also rather sadly, this is probably the best use out of the Kinect in quite some time XD

Let me know when my Kinect will let order from Dominos.

so, now there is litterally no reason for me to go outside anymore.

I can sit and order a pizza with some drinks from the safety of my own console [never mind that before I would just order it online through my computer, which is right next to my console, but whatever].

Thanks Pizza Hut and Microsoft for adding to the obesity problem.

Eight-year old me is thinking this is awesome. Twenty-eight year old me doesn't know what to say about this. A useless feature, to be sure. Pick up the damn phone and talk to someone already, or if not, order online. If you have neither phone nor computer, what are the odds that you have a 360, and internet connection and enough money to spend on pizza? Although unintentional, I can't help but think this kind of thing isn't going to help the "gamer" image any.

And you thought Xbox Live couldn't be any more of a sausage fest :P

Good to know that I have something else to consume instead of Mountain Dew and Doritos now...

About time that an app like this exists! I mean, when I'm sat playing games on my sofa, getting to the phone to place an order can be a real stretch. I'm serious, we're talking four feet here. Four whole feet, people.

I remember hearing Everquest added a similar feature. I can't say I want to tell all my Facebook friends when I order a pizza. That bit seems really odd to me.

Maybe I just don't like my friends enough, but I don't care if they order a stuffed crust pizza with sausage, mushrooms, onions and a side of bread sticks. Unless I'm monitoring their nutritional needs, these are things I don't need to know. I feel like there's some time and resources that could have been better spent...

I am glad I don't have to move from the couch to order food though. I've been meaning to cut back on my exercise.

They picked my favorite brand of pizza at least

Kalezian:
so, now there is litterally no reason for me to go outside anymore.

I can sit and order a pizza with some drinks from the safety of my own console [never mind that before I would just order it online through my computer, which is right next to my console, but whatever].

Thanks Pizza Hut and Microsoft for adding to the obesity problem.

You do need to walk to the door and open it.....

To be honest, I am surprised this wasn't already a part of Xbox Live...

I personally have no interest in it though... But then I haven't payed for Xbox live since 2010.

So they did what Blizzard deemes as an April joke once (around the first or second WoW year)...

Not even the first time Pizza Hut have done this - hell, I think Everquest (or at the very least everquest 2) pulled this before, so the hut have previous, and... mmh, couldn't care less. Besides, surely one of those pads would be a nightmare to juggle while gobbling down a Stuffed Crust Meat Feast? (Make up your own puns, people)

"We're always looking at ways to give our audience more of what they're interested in," says Larry Hyrb, aka Xbox Live's Major Nelson. "If you look at our audience, they love pizza. I mean, who doesn't?"

It was at that point that I had to turn away from my computer screen in order to force my gaping mouth shut. They're so off the mark it reminds me of a bad sitcom joke where someone's asked to hit the sack and they proceed to beat up a bag of laundry. (Also, I died a little inside when I read that it was Facebook-integrated.)

Heh...don't know if serious or trolling, Pizza Hut. But alright, color me interested. I might order a pizza just to see how it works.
But still, I didn't have any problem before when all I had to do was dial Pizza Hut's number, order my pizza and wait. At least I'll have less human interaction with the 360 app.

Yeah, it's a little silly. But it isn't bad. There will be the inevitable people doing the typical "rabble rabble" about the whole thing, and I will end up not getting why.

Honestly, this is actually a GOOD thing. I know it may sound strange but honestly if consoles want to be multimedia they can do A LOT of things that televisions aren't getting support with and that is actually enabling consumers to be active with their orders.

Giving people more options or even the capacity for that little bit of convenience is a smart investment especially considering that the infrastructure is already there for the most part.

Shame it isn't on the wii or PS3.

ArkhamHorror:
I remember hearing Everquest added a similar feature. I can't say I want to tell all my Facebook friends when I order a pizza. That bit seems really odd to me.

What happens when you get your pizza topping trending, do you get paid royalties?

There's a face I'm pulling that I can't really express in text.

Karloff:
Major Nelson admits Xbox Live has to generate the right content to compliment its online platform.

What about...what are those things called? Garmes...gomes...gnomes? GAMES! Why don't they make games? Seems like the sort of innovative idea a games console might have, especially when you expect people to pay for a subscription. Then again the 360 isn't a games console any more is it? It's an integrated multimedia hub with social features and nutritional output considerations.

Or you can just order the damn pizza online through their website and just leave the Xbox to what it SHOULD be focused on. GAMES!!!!!! I know novel concept huh Microsoft?

Karloff:
You'll even be able to share your choice of pizza with your friends via Facebook social media.

Oh for fuck's sake...

It seems easier to just order it online.

This getting past a fucking joke now I think I'd actually respect Microsoft more if they dropped the pretense of respecting there customers and just straight up troll us.

But... Domino's is better.... :/

But seriously, this is just a little bit ridiculous.

Well ladies and gentlemen, Microsoft has found the killer app to sink Nintendo and Sony with, I tell you what. This is SUCH a brilliant idea that I think Nintendo should cut support for the Wii U and Sony should just cancel the PS4's launch because nothing is going to top the Pizza Hut app on the XBox Live service! This is the mythical killer video game app, people! Get with the future!

I do love me some thin and crispy crust pepperoni. But with this, I'd have to STOP playing Halo to order it. And if we stop playing Halo, won't the terrorists win?

WHY would I order from the Xbox? It would take so long and it would be easy to make a mistake, Is it that hard to pick up a phone and talk to the nice fellow from Pizza Hut. Yeah I'm not going to use this gimmick. Why would Pizza Hut waste their money on this shit?

ZZoMBiE13:
I do love me some thin and crispy crust pepperoni. But with this, I'd have to STOP playing Halo to order it. And if we stop playing Halo, won't the terrorists win?

Ok, this cracked me up. :)

"Hurr durr. xbox has better online than ps3 cuz we pay for it and get better features"

Just kidding. Nobody says that anymore. Fucking pathetic Microsoft. A pizza app? And why is this more convenient that ordering from an app on phone why? Because it uses kinect?

Tenmar:
Honestly, this is actually a GOOD thing. I know it may sound strange but honestly if consoles want to be multimedia they can do A LOT of things that televisions aren't getting support with and that is actually enabling consumers to be active with their orders.

Giving people more options or even the capacity for that little bit of convenience is a smart investment especially considering that the infrastructure is already there for the most part.

Shame it isn't on the wii or PS3.

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I reason I use a console is because I want a device dedicated for gaming. I already have a computer, tablet, and a phone that are my multimedia devices. I get movie and tv related apps but pizza? You can keep that stuff on the Microsoft multimedia box (and also games)

http://www.thedailyblink.com/2010/03/the-cataclysm-feature-were-waiting-for/

When the Daily Blink posted this, THIS WAS NOT INTENDED TO GIVE PEOPLE IDEAS.

PoolCleaningRobot:

Tenmar:
Honestly, this is actually a GOOD thing. I know it may sound strange but honestly if consoles want to be multimedia they can do A LOT of things that televisions aren't getting support with and that is actually enabling consumers to be active with their orders.

Giving people more options or even the capacity for that little bit of convenience is a smart investment especially considering that the infrastructure is already there for the most part.

Shame it isn't on the wii or PS3.

I reason I use a console is because I want a device dedicated for gaming. I already have a computer, tablet, and a phone that are my multimedia devices. I get movie and tv related apps but pizza? You can keep that stuff on the Microsoft multimedia box (and also games)

An I would agree with you that having a dedicated device is usually better. But the fact is that in terms of consumer demand and the demographics those that simply play games as light hobby outnumber your standard hobbyist by a large margin. So Microsoft and such need a reason for even the most apathetic consumer to buy their product and if your console does one thing that the others cannot then it certainly becomes a feature for a consumer base that might not have existed.

I mean how many times have you played games and when you are done you suddenly forgot that you never ate?

Not to mention our consoles are simply becoming PCs and you can't fault developers for taking advantage of that either.

Interesting... This could come in handy. Although if you have xbox with an internet connection, I'd assume you have some sort of computer and could just order it online anyway? I'm sure it has it's uses though, even if navigating with the xbox will be a pain in the ass.

Shame the Pizza Hut near me tastes like ass. I really want a Dominos now ;_;

All Pizza Hut is terrible. This is going to fail pretty hard, which will at least be fun to watch!

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