Electronic Arts Kills the Online Pass

 Pages 1 2 3 4 5 NEXT
 

Electronic Arts Kills the Online Pass

Online Pass image

Saying it has "listened to the feedback," Electronic Arts has decided to ditch the hated Online Pass.

Return with me now to the golden days of yesteryear, specifically 2010, when EA threw the world into a tizzy with something called "Project Ten Dollar." A few months later, EA Sports jumped on the bandwagon and gave it a much catchier name, Online Pass, which would soon become a generic term for in-game content that gamers must buy separately when purchasing a used game. Publishers claimed online passes were meant to protect them from losses incurred by preowned game sales, from which they receive absolutely no revenues, but many gamers saw it as nothing more than a straight-up cash grab.

They swallowed it, of course, because that's what gamers do, but they didn't like it, and while time passed, that burning anger and frustration didn't fade. Even so, the practice grew more and more widespread, and today it's just about everywhere: Sony, Square Enix, Bethesda, Ubisoft and others have all incorporated it into their games at one time or another. But soon there will be one publisher who won't be using it, and that publisher - as you already know if you read the headline - is none other than the one that inflicted all of this on us in the first place.

"Yes, we're discontinuing Online Pass," EA Senior Director of Corporate Communications John Reseburg told VentureBeat. "None of our new EA titles will include that feature."

"Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format," he explained. "We've listened to the feedback and decided to do away with it moving forward."

There's no arguing the point that gamers didn't respond to it, but while this is good news for those who were staunchly opposed to the concept, it does leave one rather important question unanswered: What comes next? I don't believe that EA is so institutionally evil that it will be compelled to come up with something even worse than Online Pass, but there's no question that it's going to come up with something. "We're still committed to creating content and services that enhance the game experience well beyond the day you first start playing," Reseburg said.

Boy, I can't wait to see what's next.

Source: VentureBeat

Permalink

.....WHO ARE YOU AND WHAT HAVE YOU DONE WITH EA!?

I mean...Jesus Christ. They're listening! They're actually fucking listening!

Kudos to EA. This is pretty great.

Which is why I will be so sad about how this thread will probably be virtually nothing but complaining anyway.

This is exactly one and a half months late, but I guess Andy couldn't wait till next year.

Andy Chalk:
There's no arguing the point that gamers didn't respond to it, but while this is good news for those who were staunchly opposed to the concept, it does leave one rather important question unanswered: What comes next? I don't believe that EA is so institutionally evil that it will be compelled to come up with something even worse than Online Pass, but there's no question that it's going to come up with something. "We're still committed to creating content and services that enhance the game experience well beyond the day you first start playing," Reseburg said.

Next-Gen consoles with these kind of systems integrated I'd say.
One option is that they killed it because "it didn't show any success", the other might just be because they will soon no longer need it and they can get some PR out of it while they're at it.

There's no need for "Online Passes" on PC for instance, since they pushed Origin down every EA-gamers throat, where they have to register the game in the first place for it to work.

So uh, CAPCOM is the evil people now right? We internet people need someone to hate.

Yay? I'm with Andy, who knows what new brand of evil machination they'll spawn next. I doubt they did it just because of customer feedback.

They listened to the spreadsheets, not the gamers. And if that isn't the case, one logical decision slipping through the cracks is not about to have me jumping for joy. They have decades of repairs to catch up on.

Wow, Simcity hurt them THAT bad, huh?...

Call me cynical but just what are they going to put in it's place? install limits?

First Microsoft is dropping the points thing and now this.

The hell is going on?

I'm not complaining mind you because this is pretty damn awesome, but I'm scared to turn on the facet because there might be blood!

Maybe they noticed a down turn in purchased DLC on games that have Online Pass(after the getting the pass) and/or a faster decrease in player bases that had it meaning no one's online to play anyways?

Since some are guessing at new evils: Maybe they'll raise price standards of their DLC or make them smaller. More vanity style gear for sale/rent?

I think you are all underestimating EA. It's clear they are just going to make all their games Always online anyway. I mean, Sure they said the Sims 4 will be offline. But they said the exact same thing about Simcity being offline.

I sadly cannot find the exact article right now, because anything I type into google with Simcity and offline comes up with mods, offline crack questions, or simcity reviews. I am sure someone remembers however. And if they would be so kind as to post it I would appreciate it.

L34dP1LL:
Yay? I'm with Andy, who knows what new brand of evil machination they'll spawn next. I doubt they did it just because of customer feedback.

Maybe it was just a mix of them not selling online passes or more new copies. Or maybe they realize it was misguided because the used game buyers weren't the ones making the massive profits from the used game market.
Either way, I agree, something worse is probably on the way.

ALL MY WHAT!?!?

The only time EA ever pissed me off personally was when I bought Uncharted 3 and the online pass was missing from the fucking manual. And now they're just going to stop with the bullshit?

Holy crap this is great. Very surprising and great.

I want to know what prompted this exactly. Online passes didn't make them much money directly, but their whole point was to encourage people to buy new. I guess that didn't happen.

Hmmm, i have a feeling i know what the next JIMQUISITION epp will be about... But MY GOD! What happened, what did i miss, when did hell freeze over (probs while i was trying to enter an online pass with a xbox controller)?

I knew they'd come around eventually. Although it does raise the question of what they'll think of next. Hopefully something that'll actually be worth ten dollars.

So, being voted worst company in America twice in a row, and insulted in every remotely gaming interested part of the internet does have an effect on the old ego then eh? Coolio.

That or the whole, consoles locking out used games thing is about to rear it's head so there's no point in the online pass anymore, so that should be a laugh.

Luckily I'm a PC gamer so this doesn't affect me either way, though that's a very broad definition of luck given the complete cull of used games on the PC anyway. D'oh well.

I applaud EA for this and really appreciate it. I just hope it's not replaced with something just as bone headed.

Compatriot Block:
Kudos to EA. This is pretty great.

Which is why I will be so sad about how this thread will probably be virtually nothing but complaining anyway.

Last time we heard EA speaking out on the evils of DRM we got Sim City, their excuse was that it needed to always be online which has proven to be false.
So yeah, EA's still going to get hate for killing off the Online Pass because history shows us they'll most likely replace it with player appreciation passes which gives the player the ability to play the second half of the game. The complaints don't come because EA can't talk the good talk, the complaints come because of what EA will put in effect once it kills off online passes, they're pretty big shoes to fill.

Sure EA may just end the online pass program and everything will be nice and happy, my guess is they'll implement the rumored nextbox's online requirement to counter used game sales.

There's no way they actually did this because of "customer feedback". The pass system is a big money maker for them.

Honestly, I think this is just further evidence that at least one of the new consoles (looking at you, MS) will be trying to do away with used games anyway.

Plus, EA is really pushing hard on the digital market so used games will not even be necessary in even just a few years.

Now would be a good time to flood their inboxes with appreciation letters to let them know that we RESPECT them when they RESPECT us.

Positive reinforcement! EA can be saved, they just need to learn that they don't have to be evil dicks to make money!

Already, you exalt me for my triumphs,
When I ask only that you remember me for my treacheries

Victory is nothing more than survival.
It carries no weight of honour or worth beyond what we ascribe to it.
If you wish to grow wise, learn why brothers betray brothers.

PoolCleaningRobot:
ALL MY WHAT!?!?

The only time EA ever pissed me off personally was when I bought Uncharted 3 and the online pass was missing from the fucking manual. And now they're just going to stop with the bullshit?

Uncharted 3?

The Uncharted series isn't EA. EA has nothing to do with that series. Uncharted is Sony and Naughty Dog.

Anyways, this is a step in the right direction. Personally, EA hasn't done a whole lot to earn my ire (probably because I simply haven't bought an EA product in years), but I always thought that the online pass thing was a cheap cash grab.

I believe this has something to do with EA winning America's Most Hated Company for the 2nd year in a row.

They most likely passed the first occurrence as a random fluke of the internet hate-bandwagon and didn't give it much thought since it was just some silly award. But when it happened AGAIN they probably realized that shit could become very annoying and potentially do permanent damage.
I believe they're now actively trying to avoid winning it for the 3rd year in a row and Step #1 of that process is listening to some goddamn customer feedback. Well no, I guess Step #0 was to kick the CEO and they've already done that :P

erttheking:
I mean...Jesus Christ. They're listening! They're actually fucking listening!

I'm still skeptical, they're still a business who value profits and money-grabbing schemes far higher than anything else.

I'll be keeping my hopes contained and looking forward to this year's releases...especially Battlefield 4, lets see what they do with that goldmine of a game.

I'll believe it when I see online passes buried at the crossroads with a stake through their heart.

I reckon EA is just getting ready to rebrand the fucking things. Come the PS4 and Nextbox, suddenly they'll be offering a "New Game Plus" service, or an "Enhanced EA" service, or some such bollocks. It'll be exactly the same thing, packaged on a new platform.

And gamers will swallow it up hook, like and sinker...

This is like that abusive ex boyfriend who insists that he's a new man and that he loves you.

Every instinct says not to trust him...but he's acting so sweet...

Hey, guys, I just got back from Hell, and boy is it cold down there!

erttheking:
.....WHO ARE YOU AND WHAT HAVE YOU DONE WITH EA!?

I mean...Jesus Christ. They're listening! They're actually fucking listening!

Jesus: Yes, and you still use my name in vain, Ertthekingdammit!

OT -- I am happy. I take this as a good sign, gents. EA may finally have passed the "darkest" part of "darkest before the dawn".

Funny that I was waiting for the Escapist to report on it before I trusted my other news sites to believe it.

Trying to stay optimistic about this news and hope that EA really will try to do the right thing by its customers here. They'll probably try something else to keep those "damned pirates!" out of their servers/games, but for now I'll just be hopeful.

the following shoe drop is brought to you by godzilla

i feel like this has to be making room for something else

you can't just flip a switch and suddenly be reasonable

Antari:
They listened to the spreadsheets, not the gamers. And if that isn't the case, one logical decision slipping through the cracks is not about to have me jumping for joy. They have decades of repairs to catch up on.

That is listening to gamers. If no one is paying up the extra 10 dollars, then it's clear gamers don't want it. There are a lot of instances where in which the crowd jumping and screaming about something is actually in the minority. So yeah, EA is actually listening to the people, and as of right now this is some proof that they're not selfish money grubbing assholes. They're a business for sure, but at least they're stopping something that is basically a blatant cash grab. I don't see other businesses doing this...

Ermm, isn't this just because they have finally implemented Origin in every online EA game? Even in consoles?
I'm sure they'll just find another way of making every gamers life worse very soon.

Well bloody hell EA, good show.

Now don't try and be sneaky and microtransaction every little last thing, we're not that stupid.

I shall remain cautiously optimistic in the meantime however.

 Pages 1 2 3 4 5 NEXT

Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
or
Username:  
Password:  
  
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
or
Register for a free account here