Mojang Tempted to Claim YouTube Revenue on Minecraft Videos

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To be honest, I'll probably at least consider claiming ad revenue if I was in Notch's position, but the important thing is he decided against it (although probably because of Nintendo's blunder). The best little inadvertent tidbit is though, Machinima trying to get money out of him for advertising. That's despicable. Here're everyone against Nintendo's clamp down trying to argue for a nice balanced system where LPs are free of litigation or restriction and the game gets free advertising, and these clowns think Mojang should be paying them for playing the game. Makes you wonder who else they've gone after extra money from, if indeed they thought they were justified enough to approach anyone larger than Notch.

Mojang isn't the only one viewing these videos are free advertising. Notch mentioned that Machinima.com, a host of Let's Plays on YouTube, demanded a cut of Mojang's profits in return for the "advertising" provided by the videos.

Machinima, almost every Video Game company is confiscating the ad revenue from LP videos, Nintendo recently being one of them. Just after everyone started badmouthing Nintendo, you had to show everyone the other dirty side of the coin.

You can argue whether the ad revenue from videos should go to the IP owner or the YouTube uploader all day long, but do you honestly think anyone is going to agree that you can just DEMAND payment for videos that the IP owner never asked you to put up? By that logic I could walk into any store, work a shift and demand payment from the owner. Common sense dictates that that shit simply wouldn't fly, no matter how much money I've made for them.

Legion:

I don't often say things like this, but what fucking tools. I sincerely doubt a game such as Minecraft needed Machinima to help them out.

I think Notch should have done what Nintendo did, just for Machinima. Sure, it'd be childish, but they'd deserve it, and it'd teach them to take their heads out of their arses.

Yeah, why not? At the very least, Mojang should be reminding them that if money MUST change hands for the LP's to exist, it should be Machinima paying them, not the other way around. After all, you can argue Mojang deserves the ad revenue earned due to copyright, but you can't argue Machinima deserves money for performing a 'service' that Mojang didn't ask for.

Off topic now, in the article about Nintendo mooching cash, it was mentioned that every time you put a video up with copyrighted material, you get 'copyright demerits' or something like that, and risk losing ad revenue from ANY of your videos or even the right to stream videos. Can someone explain to me why, even if I was fine with giving all of my ad revenue to the IP owner, I should make a LP video or w/e if it was going to compromise the integrity of my account?

Falterfire:
I think the important thing here is that even though they were given the option - and probably needed the money much more than Nintendo does - they opted not to take it.

Over 20 million copies sold across all platforms hardly puts one in mind of a company strapped for cash. No video game company with a game popular enough to make having a cut of advertising revenue of Let's Plays be a fuck ton of money can say they "Need" the money at that point.

CardinalPiggles:
I'm willing to bet that fans of Minecraft posting videos on YouTube contributed to about 95% of Mojang's success.

I think it'd be interesting to see stats on that.

fact, I first heard about Minecraft from VGCats back in the long forgotten era known only as "updates!", after messing around in the Alpha, I forgot about it for about a year, then I started watching Minecraft video's on the internet, and bought it after realizing "its basically Lego's, but for adults that dont want to seem creepy buying tons of Lego sets at the store!"

And then I built a giant diamond encrusted dick and boobs and started playing something else.

To me, Minecraft is fun, watching other people play*.

note: Trolling in Minecraft to me is about the same as playing legit, and at times even more entertaining.

mad825:
Notch is a dick, should we all be so surprised?

Quite frankly, now that I've got Minecraft Mojang could just disappear...Screw the updates as well, all they've done is broken the game, the bloodly engine.

mad825:

Vivi22:

No, it's not even trolling, it's just not reading the article and taking the title at face value about Notch contemplating to block Minecraft video revenues right now.

Hehe, no. Even going to Youtube with the intent of laying down the law is not a nice move, him denying the offer was a way of saving his arse.

A potential backstabber is still a backstabber.

...What.

Do you read the things you comment on, dare I ask?

Here's a hint:

OT: Kudos. I probably would have asked for a small cut in the same situation.

A dick? No.

An ego? Yes.

"See, I was thinking about cashing in on all your YouTube Videos, but I decided not to. See how good a guy I am? Now you all have another reason to think i'm awesome."

He didn't HAVE to say anything, but he chose to make note publicly of how generous he is being.

Ugh.

Nocturnus:
A dick? No.

An ego? Yes.

"See, I was thinking about cashing in on all your YouTube Videos, but I decided not to. See how good a guy I am? Now you all have another reason to think i'm awesome."

He didn't HAVE to say anything, but he chose to make note publicly of how generous he is being.

Ugh.

I agree it does seem like he said it just to try and most likely get/got more good rep with people. That is cool he declined it. He didn't need to tell everyone he declined it.

Zombie_Moogle:

mad825:

Zombie_Moogle:

So what if it was just for public relations reasons? Our backs remains unstabbed.

I think that's the point you're missing.

He could have taken then greedy Nintendo route, but he didn't. I could probably steal everything that isn't nailed down in my office building, but I don't.

Thinking about something, even thinking really hard, isn't the same thing as doing that thing.

No, I think you're missing the point.

He is willing to exploit so long as he keeps his PR, that's sleazy.

If someone nearly/tried to kill you, you don't greet them with flowers but with mistrust...Unless you're like some worshipper.

I also wouldn't call someone an attempted killer for thinking about it & deciding not to

He realized it would displease the fan community, which is where his money comes from, so he decided against it. That's not sleazy, that's smart business

I think the point that is trying to be made is that (sticking with the "murder" scenario) was that if someone was "tempted" to kill you and then told you the next day you might feel a little... upset. For instance we can observe the stockholm syndrome basically mistaking lack of abuse for kindness.

In the end, Mojang decided that it would be better to not interfere with the community; the videos draw plenty of attention as it is, and those views can be considered free advertising for the game. To take the ad money away from popular YouTube personalities could push them away from Minecraft...

The way I see it is that Notch decided that he could gain a bigger "slice of the pie" by keeping the videos up as advertising, but also because taking the revenue would create a bigger backlash then it was worth. Essentially Machinima is already making money off of Minecraft anyway so...

mad825:
Notch is a dick, should we all be so surprised?

Quite frankly, now that I've got Minecraft Mojang could just disappear...Screw the updates as well, all they've done is broken the game, the bloodly engine.

A person on the escapist who just read the title and not the article, should we all be so surprised?

Notch is a business man, I hardly believe for a second he chose not to do it out of the goodness of his heart but because, unlike Nintendo, he knows PR makes or breaks a small company like his. Is he a dick for making the smart choice? No. Is he purposefully telling us he had the option but didn't take it? Yes.

No but seriously if that was me I would have spanked Machinima just for the heck of it, oh you think I should pay you for allowing you to use my game? Well enjoy your ad revenue being hijacked by me. Of course it would have been a stupid business decision, I would have just laughed and told them to stuff it where the sun don't shine or I would file a lawsuit for any and all revenue made prior to this point using my game.

Why am I so mean and vindictive against Machinima? Because they are already a bunch of exploitative douchebags offering unlimited contracts to teenagers barely out of highschool or still in highschool that sign over all rights forever and ever and can never ever be broken to any video content they make. They are a bunch of businessmen who hijacked a fan site when the fans could no longer support the growing costs and turned it into a money printing machine.

Really could have used a was in the title,aside from that,wow Machinima what the hell? That's messed up...

Mr.K.:
So 3 key pieces of info there:
- Google is actually the one offering these deals, the backstabbing pricks
- Machinima is extorting all devs for add revenue
- and the only ones left with a modicum of decency are indie devs

sound about right. Google were always going the "ad revenue goes to big people while you slave for us" strategy. eccept thy provide great service, for free, so yeah we will still use it.
Machinima seem like some conglomerate of activision like. a whirpool that sucks in godo stuff and spats out destruction. the only good thing there was Freemans Mind, and even that kidn shut down.
And really is it any news that indie devs have more decency. the big companies, well, almost all of them kinda tried their best to mess things up lately.

Xukog:
Really could have used a was in the title,aside from that,wow Machinima what the hell? That's messed up...

It's what I call the big fish syndrome, an organization or entity gets too big and they try throwing their weight around, regardless of who they're addressing. A lot of the non-content makers at Machinima are sharks to begin with. I know some people who've lost all their videos because once they signed with Machinima, they gave Machinima everything they had to include anything they'll be making. So once they get sick of it, move on, or whatever... they're out whatever they've done.

Nocturnus:
A dick? No.

An ego? Yes.

"See, I was thinking about cashing in on all your YouTube Videos, but I decided not to. See how good a guy I am? Now you all have another reason to think i'm awesome."

He didn't HAVE to say anything, but he chose to make note publicly of how generous he is being.

Ugh.

Do we always have to look on the negative side of everything? I mean, with all the bad news being circulated around on a constant basis, I'm actually glad to get some good news. I mean seriously, if he was honestly trying to use this incident to purely paint himself as good, I would think that he would've said "I didn't consider it for a second," and not "it was tempting."

I think it's nice Notch took the time to tell us about how he's not an asshole. I enjoy doing this as well. For instance, I was walking to the store earlier and I saw a stray cat and I didn't try to kick it or anything, how awesome am I?

mad825:

Vivi22:

No, it's not even trolling, it's just not reading the article and taking the title at face value about Notch contemplating to block Minecraft video revenues right now.

Hehe, no. Even going to Youtube with the intent of laying down the law is not a nice move, him denying the offer was a way of saving his arse.

A potential backstabber is still a backstabber.

If Mojang was meeting Youtube with the intention of getting revenue from Let's plays then you are right.

However they were offered the ad revenue by Youtube and turned down the offer. Honestly it just seems you are jumping at opportunities to hate him.

mad825:
Notch is a dick, should we all be so surprised?

He's a dick for not taking any money that someone was offering him. You got some solid logic there.

Strazdas:
the only good thing there was Freemans Mind, and even that kidn shut down.

Wha...?

*runs off to check Ross Scott's website*

Whew. Thought he'd dropped it altogether. Turns out he didn't like a new contract Machinima wanted him to sign (and given what this story has shed on their business practices I'm not surprised) and will now be using Blip.tv. And he says he's got a new episode going up sometime this weekend :)

OT: If Youtube are doing the rounds at the moment (which seems likely) I wonder who else they're making this offer to?

Ronack:
Machinima, wtf are you doing?

Remember when yogscast pretty much did the same thing :D.

Mid Boss:

Mr.K.:

- and the only ones left with a modicum of decency are indie devs

That's because Indie developers are gamers and dependent on their fans. Get into the big leagues and you've got people in charge who have never touched a video game in their lives and wouldn't be caught dead talking to their community unless it was a publicity stunt. As a result you get out of touch, over paid, walking bags of pig excrement sitting around dreaming up new ways to %&^& people over for more money.

I honestly don't understand all the corporation worship that goes on in this country. We've seen time and time again that corporations hate you. You are nothing more than a inconvenient barrier between them and your wallet. It baffles me how many people stand up and defend them.

You're completely clueless and an idiot if they think they don't take into account goodwill mate.

Nocturnus:
He didn't HAVE to say anything, but he chose to make note publicly of how generous he is being.

Ugh.

One has to wonder when YouTube offered it, and why it's popping up now - in the wake of Nintendo's blunder. The timing and having to advertise it, when most business deals are usually kept behind closed doors is just very ... suspect.

erttheking:
Do we always have to look on the negative side of everything? I mean, with all the bad news being circulated around on a constant basis, I'm actually glad to get some good news. I mean seriously, if he was honestly trying to use this incident to purely paint himself as good, I would think that he would've said "I didn't consider it for a second," and not "it was tempting."

I think the point he's trying to make is that it's more of a PR stunt, catering to the fanbase and bandwagon jumping and exploiting community goodwill.

If I was him I'd claim it and donate money to charity provided that there are no analysis of the game nor any form of effort coming from the YouTubers part.

I've seen enough lps that just have lazy voice overs and unfunny jokes added to them. They certainly don't deserve the money. Play them for games. If for profit then they can just fuck off.

I think off it this way: If abridged series creators such as guys of dbz series don't make money directly from the videos neither should those lazy bastards.

"Mojang isn't the only one viewing these videos are free advertising."

Wow... If you don't see the problem with that sentence please stop writing professionally. Also, if you understood Notch as a person this article would have been written differently. That line "it was tempting" fits in with his sense of humor. He could have just as easily said "never in a million years we are not stupid." but he will go for what he thinks is funny every time PR be damned.

Edit: I actually don't like Notch as a person or as a businessman. This is more that I think the article is borderline sensationalist, trying to cash in on anything even remotely related to the big news, aka the Nintendo debacle; not a defense of Notch.

There's no way this is going to become a thing that companies do. In fact, I would bet Nintendo is going to reverse their decision soon.

The instant professional YouTubers can no longer make money on a certain type of video, they stop making it. If companies really start making more of these claims, the companies won't make any money as the LP market will simply dry up.

I would be curious to see how many LPer's have pulled their videos in light of Nintendo's decision. As far as Notch goes I must be out of the loop cause I don't have any reason to see the guy as a dick. I do see this as a RP move and it does make sense to use it as such. Frankly the LP'ers should be glad Notch isn't taking the company public because if he did you know the investors would sign this deal with Youtube in a heartbeat.

Nice move Machinima, nice move. Seriously, I could have pointed to how badly you treat your content producers (Such as Ross Scott, creator of Freeman's Mind who left Machinima earlier this month after 4 months of not being able to post videos), but I think this takes the cake.

OT: Saw this a few days ago. Glad they didn't, and I can understand why they were tempted. Seriously, think of how many of the biggest gaming channels do Minecraft.

Well with this news I have come to the conclusion of a few things:

1. Notch may be kind of a dick sometimes, but he isn't stupid enough to make a quick buck off of the thing that pretty much gave him all his money in the first place.

2. Youtube is becoming dumber and dumber as a company as time goes on (yes I know they are part of google, but they are basically a branch of google.)

3. I really hate this kind of stuff.

Machinima really come off sounding like scam artists though. Like the sort of people who'd do a half assed job of mowing you lawn then abuse you because you wouldn't pay them $100 even though you didn't ask them to do anything...

Anyway, good on Notch for not ripping on Let's Play vids. As someone who's made them in the past and had them taken down for copyright (Battlefield 3 and MW2), I can honestly say that most of the people creating the content aren't scamming developers, they just like those games and want to share their experience with others.

I'm honestly surprised that Nintendo took this stance, especially if they aren't going to release similar content. A lot of the LPers are also a positive influence on the community, and... they weren't asking for money from Nintendo to do so.

Ah well, this probably goes to show the monetary pressure being placed on Nintendo at the moment. In the long term I think they will come to understand that it was a dumb and greedy decision.

rapidoud:

Mid Boss:

Mr.K.:

- and the only ones left with a modicum of decency are indie devs

That's because Indie developers are gamers and dependent on their fans. Get into the big leagues and you've got people in charge who have never touched a video game in their lives and wouldn't be caught dead talking to their community unless it was a publicity stunt. As a result you get out of touch, over paid, walking bags of pig excrement sitting around dreaming up new ways to %&^& people over for more money.

I honestly don't understand all the corporation worship that goes on in this country. We've seen time and time again that corporations hate you. You are nothing more than a inconvenient barrier between them and your wallet. It baffles me how many people stand up and defend them.

You're completely clueless and an idiot if they think they don't take into account goodwill mate.

Pretty sure when a oil rig explodes because an oil company with more money than a third world country dodged getting inspected I highly doubt the first thing on their minds were the lives of their workers or public opinion. What about Walmart? Gives their store managers bonuses for running the building on as few people as possible. That's WHY it takes 15 minutes to get any assistance and the workers look exhausted and pissed. Nope, don't think they're factoring in your opinion of them there either. Look up just about ANY article on here about EA. Didn't we JUST have a plant in Texas explode because they were dodging inspections?

"There is no monopoly on becoming a millionaire. If you're jealous of those with more money, don't just sit there and complain. Do something to make more money yourself - spend less time drinking or smoking and socializing, and more time working." - Gina Rinehart the world's richest woman who, coincidentally, didn't have to work for her fortune. She an obese troll who inherited it all. She also wants to do away with minimum wage. Just a lovely human being. Simply first rate.

I can go all freaking day! And you are going to sit there and tell me that I'm a clueless idiot for not thinking these people care about me. Have you EVER turned on the news!?

mad825:
Notch is a dick, should we all be so surprised?

Quite frankly, now that I've got Minecraft Mojang could just disappear...Screw the updates as well, all they've done is broken the game, the bloodly engine.

It's like you didn't even bother reading the article.

Wow, I don't know why I am shocked to see the Escapist taking one quote out of context and using it generate page views. If you read the reddit comments he then outlines all the reasons they decided not to do so:
"Machinima wanted us to pay them money. They said their videos were driving sales for Minecraft, and that they should get a cut.

While that was almost certainly true, and that this is one of the reasons we allow videos (another one is that I personally love watching gameplay videos, especially speedruns), they're also making money off our work. It's the perfect example of a win-win situation, and them asking money from us was just offensive.

Also, this: http://www.houstonpress.com/2013-01-10/culture/youtube-stars-networks-money/full

They have amazing engineers and passionate directors, but their business practices are insane."

So not only does Notch and Mojang allow lets players and others to make money from videos featuring their videogames, which rightly or wrongly they don't have to do, Machinima had the stones to ask to get PAID for doing the videos! Still they haven't pulled a Nintendo or a SEGA. So why are people bashing him in this thread?

Falterfire:
I think the important thing here is that even though they were given the option - and probably needed the money much more than Nintendo does - they opted not to take it.

They need the money far LESS than Nintendo does. Nintendo has large operating expenses that Mojang does not. They actually have a far larger profit margin than Nintendo does. Still, the sums we are talking about are relatively small compared to their revue sources for both companies and surely not worth alienating those fans and killing the golden goose. As soon as you remove any financial incentive for Youtubers to cover your material all the best will stop covering your material.

The idea that they should even have any rights to something like a Let's Play is fairly ridiculous. It is not like a movie where watching it is how you consume it. You have to play a game, in almost all cases, to consume it.

A dude who wants to ruin people's livelihood by taking away their income because they did something on a blank canvas and defends it by saying other dudes want to make more money too without destroying lives.

I cannot defend Machinima but my god do I hate Notch's attitude here.

Machinima demanding money from notch for creating a game they use in their own shows is like Disney demanding ad revenue from pixar for showing their movies.

EDIT: They're essentially asking Notch to pay them for their playing his game and using it to get themselves viewers.

AlwaysPractical:
A dude who wants to ruin people's livelihood by taking away their income because they did something on a blank canvas and defends it by saying other dudes want to make more money too without destroying lives.

I cannot defend Machinima but my god do I hate Notch's attitude here.

I don't follow at all, given that notch pretty much went "Well, free money is tempting but nah, not going to do it". Machinima demanding money, yes, they are assholes right there. Notch deciding to not take money from LP makers and the like? I don't get what is wrong with that attitude.

Victim of Progress:

Vivi22:

Stop searching for Minecraft videos on youtube and you'll probably find yourself a lot less annoyed about it. Seriously, I rarely see them aside from one or two linked on websites/forums maybe once every other month. If you're seeing so many that they actively annoy you then you're either spending too much time in the wrong communities or actively searching them out for some reason.

Zombie_Moogle:

Victim of Progress:
God, I hope Notch will get his wish. I'm absolutely tired of the endless stream of vomit that is Mincraft videos, clogging up youtube.

Uuum... so don't watch them?

If I were to search, let alone watch those videos, I wouldn't have no problem with them popping up. The thing is, they appear everywhere. Even on a clean private browsing session, I see at least two simultanous mincraft casts appearing on the front page.

Because they are trending...?

That's why we have YouTube accounts & subscriptions...?

I never see any of that "trending" crap (except for Space Oddity by Chris Hadfield<-shit's amazing) unless I have cleared through "My Subscriptions".

Hell, I can't even access those videos unless I am on my phone.

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