Ouya Holding Public E3 Booth in Parking Lot

Ouya Holding Public E3 Booth in Parking Lot

ouya console package

Ouya will be holding a three day event showcasing the work of its developers in a parking lot across from the Los Angeles Convention Center.

One of the biggest goals Ouya's creators have had for the Android-based console is that it would a platform open to the whims of its users. When its Kickstarter first launched, it was promised the console would be completely hackable. Likewise, every Ouya comes with development tools to give gamers the option to create their own software. Just in the run up to Ouya's release, more than 10,000 developers, both big and small, have taken the company up on offers of free development tools.

With E3 on the horizon, Ouya's creators are still dedicated to this mantra of open-ness. In an attempt to circumvent the industry-only nature of E3, Ouya's booth will be located outside of the main show in a parking lot directly across from the Los Angeles Convention Center. In an email sent to the many developers working on games for the console, the company offered any interested parties a chance to join it at its "booth" which will be open to industry professionals and the public alike.

"OUYA will be present for all three days of the event, and we'll provide everything you'll need to put on a killer game demo," said Kellee Santiago, Head of Developer Relation's for Ouya. "You'll be able to demo your games to media, E3 attendees and random people on the street who want to see what all the buzz is about. We're going all out to ensure we get the best equipment, and we're also engineering it with the elements of an outside location in mind." Developers interested in showcasing their work at Ouya's public booth are being asked to register before May 28th. We can only imagine the company is hoping not all 10,000 of its developers will attend.

While it would be easy to laugh this off as just being the indie-console being all quirky and loveable, Ouya is not the first hardware maker in 2013 to eschew the standard E3 experience for plans of its own. Nintendo this year will be skipping its usual press conference, and will also be giving gamers a similarly public chance to try in-the-works games by releasing playable versions to Best Buys. Meanwhile, while both still have plans for E3 presentations, Sony revealed the PS4 at an event in February while Microsoft is holding a private show tomorrow to showcase the Xbox 360's successor.

Source: Joystiq


More power to them, I think it's a great marketing idea.

Man, I must be old if I'm the only one that remembers Gathering of Devolpers' E3 Promised Lot.

Do they sell cocaine and blowjobs too? Thats kind of what parking lots gatherings are for.

Hmm, this is finally a reason for me to be interested in them. very well played indeed. E3 should be open to everyone anyway.

Capcha: Teflon president.
oh you wicked...

The parallels are awesome.

Might be on the fence about the hardware and controller, but I'm damn sure these people have their hearts in the right place either way.

I think its an interesting idea, but I fear that many people may misinterpret it as "we don't have enough money for a 'proper' booth", sadly... (Though, the title of this article didn't really do anything to help that misinterpretation, hint hint ;P).

Hmm, this is finally a reason for me to be interested in them. very well played indeed. E3 should be open to everyone anyway.

Capcha: Teflon president.
oh you wicked...

I agree, E3 has become more of an advertising platform for the major publishers than anything else, I've lost interest in it and it sounds like I'm not the only one.

Well good on them. I can envision them saying
"we can't afford a booth, How are we supposed to get coverage?"
"I've got it we'll put up our own stand in the parking lot"
"Yeah with blackjack and hookers"
"In fact, forget the stand"

I'll never Buy an Ouya, but Damn it makes me happy to see them getting their product out there.


Reply to Thread

Log in or Register to Comment
Have an account? Login below:
With Facebook:Login With Facebook
Not registered? To sign up for an account with The Escapist:
Register With Facebook
Register With Facebook
Register for a free account here