News Room Contributor Posts: 4910 Joined: 12 Nov 2002 | HMV Tests In-Store Gaming Zone Concept
HMV is launching a "gaming zone" in its Edinburgh store to promote its videogame sales business, with the possibility of similar setups being established in other stores in the chain.
The store will have 27 Xbox 360 systems running on Samsung hi-def televisions, with full access to Xbox Live. Customers will be allowed access to the area by way of a membership system, which will cost about $10 for three hours of play. Along with regular games, HMV will also be holding going competitions, with plans already in the works for Guitar Hero III, Project Gotham Racing 4 and Halo 3. The store is dedicating 2,000 square feet of floor space to the project.
"Games are now an integral part of the HMV offer, and whether we're selling them or, as in this case, also making them available on a pay-per-play basis, it's about getting our customers closer to the things they love, and giving them access to content however they wish to consume it," said HMV's Tim Ellis.
"This is a really exciting project, which I feel will generate a great deal of interest," he said, adding, "If the HMV gaming zone proves a hit, then we'll consider if there are opportunities to roll out the concept to other stores in the chain."
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Beat Writer Posts: 163 Joined: 13 Dec 2007 | Its a nice idea, living in the UK myself i'd enjoy something like that... They'd have to make it more competitive for a lot of people to go in and pay for that service though it seems.
It could get to the point where there are national tournaments for certain games eh.
Can't wait to see how it goes. |
Gone Gonzo Posts: 2714 Joined: 18 Dec 2007 | If they hocked it up to a local area network and allowed you to play system link then I think it would be a great idea. |
HMV Tests In-Store Gaming Zone Concept
HMV is launching a "gaming zone" in its Edinburgh store to promote its videogame sales business, with the possibility of similar setups being established in other stores in the chain.
The store will have 27 Xbox 360 systems running on Samsung hi-def televisions, with full access to Xbox Live. Customers will be allowed access to the area by way of a membership system, which will cost about $10 for three hours of play. Along with regular games, HMV will also be holding going competitions, with plans already in the works for Guitar Hero III, Project Gotham Racing 4 and Halo 3. The store is dedicating 2,000 square feet of floor space to the project.
"Games are now an integral part of the HMV offer, and whether we're selling them or, as in this case, also making them available on a pay-per-play basis, it's about getting our customers closer to the things they love, and giving them access to content however they wish to consume it," said HMV's Tim Ellis.
"This is a really exciting project, which I feel will generate a great deal of interest," he said, adding, "If the HMV gaming zone proves a hit, then we'll consider if there are opportunities to roll out the concept to other stores in the chain."
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