News Room Contributor Posts: 1264 Joined: 10 Apr 2007 | Achievement Points Pump Profits, Review Scores, Report Finds
Want to pump sales and profits on the Xbox 360? Incorporate more achievements into the game.
That's the message to developers of a recent report issued by the Electronic Entertainment Design and Research, which showed a "strong connection" between a game's profitability and its diversity of achievements.
Achievement points are a Microsoft brainchild launched with the 360 that allows gamers to collect said points throughout the course of a game and cash them in for in-game rewards and bragging rights.
The study examined 4,615 achievements throughout 124 retail and 63 downloadable games for the console between November 1, 2005, and June 1, 2007, compared 16 different kinds of achievements with gross sales and Metacric scores, among other things.
Review scores, profitability and re-playability were all positively affected by the inclusion of achievements, the report found.
Games that integrate online aspects into their achievement system garner 50 percent more money than those that do not, and games that openly note their inclusion of achievements make more money than those which hide them, the report also noted.
"Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title," EEDAR COO Geoffrey Zatkin said.
Source: Gamesindustry.biz
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Press Junketeer Posts: 378 Joined: 8 Jan 2008 | I guess that's logical, it feels good to do something when you may have really done nothing at all. Achievements made me play more TF2, trying to get sentry gunner and things of the sort. |
Gone Gonzo Posts: 1137 Joined: 13 Jan 2007 | A study reveals that unlockables increase replayability?
I think I missed an opportunity here. |
Achievement Points Pump Profits, Review Scores, Report Finds
Want to pump sales and profits on the Xbox 360? Incorporate more achievements into the game.
That's the message to developers of a recent report issued by the Electronic Entertainment Design and Research, which showed a "strong connection" between a game's profitability and its diversity of achievements.
Achievement points are a Microsoft brainchild launched with the 360 that allows gamers to collect said points throughout the course of a game and cash them in for in-game rewards and bragging rights.
The study examined 4,615 achievements throughout 124 retail and 63 downloadable games for the console between November 1, 2005, and June 1, 2007, compared 16 different kinds of achievements with gross sales and Metacric scores, among other things.
Review scores, profitability and re-playability were all positively affected by the inclusion of achievements, the report found.
Games that integrate online aspects into their achievement system garner 50 percent more money than those that do not, and games that openly note their inclusion of achievements make more money than those which hide them, the report also noted.
"Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title," EEDAR COO Geoffrey Zatkin said.
Source: Gamesindustry.biz
Permalink