Peter Moore Says Very Bad Words

EA Sports boss Peter Moore has a reputation in the industry for his hair-trigger outspokenness, but what he said to Sonic the Hedgehog creator Yuji Naka is so rude I'm not even allowed to repeat it here.

In a recent interview with U.K. men's magazine Esquire, Moore recounted a tale from his pre-EA Sports and Xbox days when he was working for Sega. Moore was involved with the launch of the Sega Dreamcast, and as part of his duties he had assembled a focus group to try to figure out why the system was being viciously curb-stomped by Sony's PlayStation 2. One of the questions the group was asked was, "If these brands were people, who would they be?" and Sega, as it turns out, was the "granddad with dementia who used to be cool but you couldn't remember why."

A harsh assessment in any light, yes, but when Moore got to Tokyo to present Japanese-dubbed tapes of his findings to Sega executives, Naka accused him of tampering with the dialog, which apparently lit Moore's fuse. "I lost it," he said. "I turned to the interpreter and said, 'Tell him, 'F*** you'.'" The interpreter refused, but Moore is confident Naka got the point. "Naka had lived in the U.S. for three years, so I knew he understood," Moore added. "I walked out and never returned."

There's no doubt that Peter Moore can shovel the shit a mile a minute and sometimes he grates on people because of it, but how can you not love this? Say what you will about the man - he's got personality.

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I really like this guy.

The picture adds to his Dr. Evil vibe.

This man is epic. There's a reason why he's the boss of the biggest franchise that EA owns, and I guess this is it.

He definantly said more then just "Fuck you" if it's not allowed to be repeated. Anyway, interesting read, not something I'd expect.

*claps* Glad to see a company CEO finally say "Screw political correctness, I'll say how I feel."

What? You're allowed to insult Japanese people now?

We need more executives willing to do the whole "truth to power" thing. I wonder how many train-wrecks have happened because groupthink didn't get the word to the guys in the corner offices that Project Train-Wreck is having serious issues that need to be handled *now* before it goes really off the rails.

That said, I suppose there'd still be corner-office guys unwilling to listen... but at least someone would've *tried* to do something.

-- Steve

The man's got guts. If some bloke called me out on tampering or doing something unethical, I'd probably say something similar though. I have no sympathy for Naka.

This fellow's on my hero list. Well played Mr. Moore!

Malygris:
One of the questions the group was asked was, "If these brands were people, who would they be?" and Sega, as it turns out, was the "granddad with dementia who used to be cool but you couldn't remember why."

Haha, I lol'd badly at that.

Peter Moore seems to actually be a pretty cool guy. He knows what he's talking about, has a passion for games, and has proven his worth in several high positions. Meh, Naka deserves it.

stompy:
Peter Moore seems to actually be a pretty cool guy. He knows what he's talking about, has a passion for games, and has proven his worth in several high positions. Meh, Naka deserves it.

Seriously, Sega does need a good talking to once in a while.

Also, I think that the censored part of the text was actually this: "-ine sir, I think it is time for me to leave the establishment. I truly enjoyed our friendly talks. I wish a good day to your staff and-"

God I love it when Big Shots get beaten down like that.

Well said, Mr. Moore, well said.

Mr. Moore is the reason I buy EA games. Seriously, he is probably the most realistic person(with that much power)just for being politically incorrect.

Nicely said Mr. Moore and somehow I'm sure it was something a bit more strong then a simple "Fuck you" to Naka.

It's hard to hate the guy after this.

Fire Daemon:
It's hard to hate the guy after this.

Indeed, he has certainly jumped a few pages on my 'Favourite Video Game Personality' list, Naka has dropped.

Now see, when a guy like Peter Moore says this truthfully, to make a point that needed to be made, I think that's pretty damn admirable.

A guy like David Jaffe, on the other hand, goes out of his way to be politically incorrect, and thus his words lose pretty much all their impact. He'll say "F**k you" to pretty much anyone, and it doesn't mean much.

Kudos to Moore, though. He genuinely seems to be a nice guy.

Hahahaha. Naka got served. Honestly, Peter Moore mostly talks a load of bollocks as it is, but he's got sense behind it. He got where he is by doing things right, even if he did have hell and a half back in the Dreamcast days. All he needs is a few more moments like this and an insane machiavellian plan to take over EA and he'll qualify for the prestigious title of Magnificent Bastard.

Zombie_King:
What? You're allowed to insult Japanese people now?

Same here. I'm surprised this didn't make the big titles in Japan.

Logan Frederick:
The picture adds to his Dr. Evil vibe.

Yeah just looking at the picture, his face practically says "I slept with your wife, lol..."

ElArabDeMagnifico:

Logan Frederick:
The picture adds to his Dr. Evil vibe.

Yeah just looking at the picture, his face practically says "I slept with your wife, lol..."

After looking at that picture, I wouldn't mind ;O

ElArabDeMagnifico:

Logan Frederick:
The picture adds to his Dr. Evil vibe.

Yeah just looking at the picture, his face practically says "I slept with your wife, lol..."

Anyone else seen that Keano Reaves flick, and the devil is that slick lawyer type? He's that guy.

Peter Moore always has been my favorite gaming "personality". He's a straight shooter with a sense of humour.

Someone ought to get Moore alone in a room and ask him about SecuROM and see if that "tell it like it is" attitude works both ways.