News Room Contributor Posts: 8058 Joined: 12 Nov 2002 | Codemasters Plays The Skin Card For Rise Of The Argonauts
Rise of the Argonauts may or may not turn out to be a decent game, but Codemasters' collaboration with U.K. men's magazine Front has definitely resulted in one of my all-time favorite videogame promotions.
One of the most fundamental differences between the U.S. and the U.K. can be found in national attitudes toward the naked female breast. In the U.S., the entire nation goes into paroxysms of angst and self-loathing over a split-second, barely perceptible glimpse of a nipple on television; in the U.K., they have the Page 3 Girl. It's a particularly interesting phenomenon given the widely-held stereotype of English sexual repression, but the truth is that in Old Blighty, it's boobs, boobs, boobs as far as the eye can see.
Thank God for that, I say, and for Codemasters, the U.K. based developer that's launched a skintastic new promotional campaign for its upcoming RPG Rise of the Argonauts in the latest issue of Front magazine. The images feature "Cyber Girl of the Year" Alex Sim-Wiseformer, transformed into a goddess-like creature of myth with the power to shoot flames from her hands. She's also pretty much completely naked.
"The shoot was super-rad," said Sim-Wiseformer. "I'm a massive computer geek - so taking down the incredible bosses from Rise of the Argonauts was definitely my cup of tea. The results of the shoot are incredible. So much so I've been jumping around since, casting flames from my hand. Although I did accidentally set light to a small cat."
Shockingly, or not depending on where you live, this isn't the first time a company has used happy flapdoodles to sell videogames. In November 2007, EA took some heat for using a pair of topless models to promote Need For Speed: Pro Street. In that case, however, the company almost immediately expressed chagrin and regret for the ads, saying they had "slipped through the proper EA approval process." Codemasters, on the other hand, looks to be all goofy grins and thumbs-up.
Rise of the Argonauts is set for release on October 14, while a rise of an entirely different type will arrive with the September 30 issue of Front magazine. And while we'd certainly never provide links to images of nearly-naked ladies, we would be remiss in our duties as a videogaming website if we didn't point out that you can learn more about Rise of the Argonauts at rise-of-the-argonauts.com.
Source: Voodoo Extreme
Permalink |
Gone Gonzo Posts: 4296 Joined: 20 Dec 2007 | Hey, I've got no problem with this. I've seen a lot of media for RotA and this was bound to happen.
I think it's kind of funny how under the radar the game is yet there's like trailers coming out every week. |
Press Junketeer Posts: 449 Joined: 10 Jun 2008 | Errr.....I thought this got pushed back until Jan. 2009? |
Infamous Scribbler Posts: 623 Joined: 28 Jul 2008 | Eh, Page 3 Girls advertising games is fine by me. |
Copy Clerk Posts: 83 Joined: 29 Sep 2007 | errr.. happy flapdoodles? I didn't know there was another word that could make good looking breasts sound awful. The other being "fun bags." |
Pulitzer Laureate Posts: 862 Joined: 29 May 2008 | Marketing, gotta love it huh? |
Gone Gonzo Posts: 1166 Joined: 23 Jul 2008 | hahahahahahahahaha.
That is all I can say when this stuff ends up happening.
In reality why is sextuallity so '???', I'm mean to the point where this ad will take heat, because 'my society said so'. Keep it private but don't fear it either. |
On the Record Posts: 6099 Joined: 25 Jan 2008 | Not much of a boob man myself... Why obsess over something I have my own pair of ; p
On the other hand, I wouldn't mind playing with what's hiding beneath that silky green thong.
On that note, where did an ancient Greek sorceress chick get a thong and a push up bra anyways? Does she use time-manipulation magic to order from a 1990's Victoria Secret catalog? Damn, delivery must take forever... |
Time Lord Posts: 9984 Joined: 13 Feb 2008 | Ahem, Barbarian (Maria Whittaker), Sam Fox Strip Poker, Vixen(Corrine Russel), Psycho Pigs UXB(Jo Guest I think?).
None of them were really ground-breaking games...
And c'mon, the Americans have Baywatch, Charmed and a whole bevvy of orb filled adverts. |
Infamous Scribbler Posts: 623 Joined: 28 Jul 2008 | Yes, but they're dirty Californians, not good, moral, upstanding, God-fearing middle of the road Americans with phat stacks of porn hidden in the toolshed, and maybe a disgusting affair with one of their daughters, yet who blabber about morality and purity all the time between two prayers and one Republican ballot...
What ? I hate white-trash and American hypocrisy pisses me off to no end... |
Codemasters Plays The Skin Card For Rise Of The Argonauts
Rise of the Argonauts may or may not turn out to be a decent game, but Codemasters' collaboration with U.K. men's magazine Front has definitely resulted in one of my all-time favorite videogame promotions.
One of the most fundamental differences between the U.S. and the U.K. can be found in national attitudes toward the naked female breast. In the U.S., the entire nation goes into paroxysms of angst and self-loathing over a split-second, barely perceptible glimpse of a nipple on television; in the U.K., they have the Page 3 Girl. It's a particularly interesting phenomenon given the widely-held stereotype of English sexual repression, but the truth is that in Old Blighty, it's boobs, boobs, boobs as far as the eye can see.
Thank God for that, I say, and for Codemasters, the U.K. based developer that's launched a skintastic new promotional campaign for its upcoming RPG Rise of the Argonauts in the latest issue of Front magazine. The images feature "Cyber Girl of the Year" Alex Sim-Wiseformer, transformed into a goddess-like creature of myth with the power to shoot flames from her hands. She's also pretty much completely naked.
"The shoot was super-rad," said Sim-Wiseformer. "I'm a massive computer geek - so taking down the incredible bosses from Rise of the Argonauts was definitely my cup of tea. The results of the shoot are incredible. So much so I've been jumping around since, casting flames from my hand. Although I did accidentally set light to a small cat."
Shockingly, or not depending on where you live, this isn't the first time a company has used happy flapdoodles to sell videogames. In November 2007, EA took some heat for using a pair of topless models to promote Need For Speed: Pro Street. In that case, however, the company almost immediately expressed chagrin and regret for the ads, saying they had "slipped through the proper EA approval process." Codemasters, on the other hand, looks to be all goofy grins and thumbs-up.
Rise of the Argonauts is set for release on October 14, while a rise of an entirely different type will arrive with the September 30 issue of Front magazine. And while we'd certainly never provide links to images of nearly-naked ladies, we would be remiss in our duties as a videogaming website if we didn't point out that you can learn more about Rise of the Argonauts at rise-of-the-argonauts.com.
Source: Voodoo Extreme
Permalink