News Room Contributor Posts: 8020 Joined: 12 Nov 2002 | Lord Of The Rings Online Social Network Coming Soon
Lord of the Rings Online will be getting its own social networking site that will feature live news feeds from the game world, character profile pages, friends lists and more.
The upcoming site is "a version of Facebook or MySpace that sites directly on to of the gaming world," said Jim Crowley, president and CEO of LOTRO developer Turbine. "This is a fully-featured, rich, robust social network. It has every single feature that you would find in the major commercial social networks such as Facebook and MySpace."
Speaking at the Tokyo Game Show, Crowley said the innovation was driven by the "ideal position" of MMOGs to take advantage of social networking, and that such integration will eventually become commonplace as new gamers, accustomed to the ubiquity of online social networks, begin to come onstream. "Turbine believes that a closed ecosystem will have to become an open ecosystem," he said. "The MMO needs to learn... to adapt itself to the 'born digital' generation. The MMO needs to step out of its shell and start reaching a much broader and deeper audience."
He added that the integration of social networks could be beneficial to developers and publishers by allowing the use of in-game advertising in titles where it would otherwise be inappropriate, like Lord of the Rings Online, while also "extending the lifetime value of the customer" by involving them more closely in the game.
The Lord of the Rings Online social networking site is slated to live later this year, while Turbine's other games, Dungeons & Dragons Online and Asheron's Call, will get their own similar sites in late 2008 or 2009.
Source: Eurogamer
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IT Director Posts: 1548 Joined: 13 Jun 2002 | Well, I don't know about another social network, but I'd love to have XML feeds of character info available. I'd be far more interested in pulling my character info elsewhere than just dealing with their site. |
Press Junketeer Posts: 408 Joined: 26 Mar 2009 | Considering how good this game is, a networking site seems like a great idea. The Beta site seems fun. |
Pulitzer Laureate Posts: 961 Joined: 11 Jan 2009 | So, this game is still around and kicking? That's good, as for this, why not just do what Virgil suggested and just do an XML feed for character info, I've seen that done before and it works great. |
Lord Of The Rings Online Social Network Coming Soon
Lord of the Rings Online will be getting its own social networking site that will feature live news feeds from the game world, character profile pages, friends lists and more.
The upcoming site is "a version of Facebook or MySpace that sites directly on to of the gaming world," said Jim Crowley, president and CEO of LOTRO developer Turbine. "This is a fully-featured, rich, robust social network. It has every single feature that you would find in the major commercial social networks such as Facebook and MySpace."
Speaking at the Tokyo Game Show, Crowley said the innovation was driven by the "ideal position" of MMOGs to take advantage of social networking, and that such integration will eventually become commonplace as new gamers, accustomed to the ubiquity of online social networks, begin to come onstream. "Turbine believes that a closed ecosystem will have to become an open ecosystem," he said. "The MMO needs to learn... to adapt itself to the 'born digital' generation. The MMO needs to step out of its shell and start reaching a much broader and deeper audience."
He added that the integration of social networks could be beneficial to developers and publishers by allowing the use of in-game advertising in titles where it would otherwise be inappropriate, like Lord of the Rings Online, while also "extending the lifetime value of the customer" by involving them more closely in the game.
The Lord of the Rings Online social networking site is slated to live later this year, while Turbine's other games, Dungeons & Dragons Online and Asheron's Call, will get their own similar sites in late 2008 or 2009.
Source: Eurogamer
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