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Nissan Debuts New Car In Need For Speed Undercover

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Nissan Debuts New Car In Need For Speed Undercover

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Nissan is trying a new kind of roll-out for the new 2009 370Z, debuting the car online in Need For Speed Undercover before it hits the auto show circuit.

Nissan worked closely with Need For Speed Undercover designers to model "the overall look, feel and performance" of the new 370Z, which is the first full redesign of the Z-car since its re-launch in 2003. "Need For Speed is about style, fast-paced action and power," said Keith Munro, vice president of marketing at EA. "This is definitely a car made for Need For Speed fans."

"Our relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience," added Christian Meunier, Nissan's Vice President of Marketing. "By launching the all-new 2009 Nissan Z first through Need For Speed Undercover, we also gain the spirit and energy that EA gamers experience so strongly. Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way."

In-game advertising is old hat, but this is the first time a car company has premiered a new vehicle on the world market in a videogame. The new Nissan 370Z will make its first real-world appearance on November 19 at the Los Angeles Auto Show and will arrive in dealerships in early 2009, but you can take it for a spin in Need For Speed Undercover, EA's latest addition to the Need For Speed racing franchise, beginning November 18.

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Time Lord
Posts: 9923
Joined: 13 Feb 2008

Well, I can see the Stig getting pretty annoyed at that.

Didn't NFS also have Kelly Brook and the Pussycat Dolls in one of their games?

Copy Clerk
Posts: 83
Joined: 9 Oct 2008

OH. MY. GOODNESS. GRACIOUS. AHHHHHHHHHHHHH!!! I just about blew a heart valve at reading that. Awesome, awesome, awesome. My respect for Nissan just went up a billion points.

But I'm a biased 350Z addict, so yeah. Way to pander to your obsessive fans, dudes.

Anonymous Source
Posts: 1
Joined: 27 Dec 2008

Hi,
This is very useful article.It was fun reading articles,Forum discussions and people's comments.Thanks for the information!!

Tia,
New Cars

Gone Gonzo
Posts: 3303
Joined: 23 Oct 2007

Well, that would be just great... if the Need for Speed series wasn't a load of drift-happy crap. I'd have preferred them to have debuted it in a proper racing game.

Gone Gonzo
Posts: 3587
Joined: 6 Aug 2008

They should have put it in a good game. Seriously, Undercover was worse than Pro-Street. Anyways, I wonder who thought that was a good idea.

Gone Gonzo
Posts: 1615
Joined: 16 Jan 2008

Bet there's massive crashes soon as it's released, as gamers buy it and expect it to handle like it does in-game, or worse, start to drive it like they do in game.

Driiiiiiiiift SMASH!

Gone Gonzo
Posts: 1844
Joined: 7 Jul 2008

Holy shit I am instantly inspired to go buy this car!

That's what I would be saying in a parallel universe.

Gone Gonzo
Posts: 3385
Joined: 28 Jun 2008

The_root_of_all_evil:
Well, I can see the Stig getting pretty annoyed at that.

Eh? Why?

Also, your frequent changes of avatar confuse me.

Gone Gonzo
Posts: 4296
Joined: 20 Dec 2007

Danny Ocean shut up and switch back to that red guy floating in the air.

Also, Black Box is gone, and apparently this product placement couldn't save them >_<

Press Junketeer
Posts: 426
Joined: 15 Jun 2008

An ad's an ad, and this one looks like it'll work.

Gone Gonzo
Posts: 2019
Joined: 25 Jun 2008

Singing Gremlin:
Bet there's massive crashes soon as it's released, as gamers buy it and expect it to handle like it does in-game, or worse, start to drive it like they do in game.

Driiiiiiiiift SMASH!

You mean like the limited edition 'Knight Rider' Pontiac Firebird, which had to be stopped because idiots Darwined themselves trying to jump over rivers and trucks?

Time Lord
Posts: 9923
Joined: 13 Feb 2008

Danny Ocean:

The_root_of_all_evil:
Well, I can see the Stig getting pretty annoyed at that.

Eh? Why?

Dude, that was 2 months ago. I'm lucky if I can remember what I had for breakfast.

Also, your frequent changes of avatar confuse me.

1 Message recieved.
LOL U R BLAK : KETTLE ;)

Gone Gonzo
Posts: 1584
Joined: 13 Oct 2008

I could have cared less about that car in the game, since the overall product was god awful. NFS Prostreet was hands down better than this half-assed attempt at a racing game.

In any case, it's still pretty cool that car companies are doing things like this. Pretty creative marketing I'd say!

Gone Gonzo
Posts: 1084
Joined: 3 Apr 2008

wait, didn't Citeron already do that with Gran Turismo? Although it was a concept car that looked like a cross between a bat and a shark.

 
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