News Room Contributor  Posts: 1863 Joined: 19 Aug 2006     | |
Pulitzer Laureate  Posts: 767 Joined: 30 Nov 2007     | Now, if only Grey Goose vodka would step in... |
Press Junketeer  Posts: 449 Joined: 10 Jun 2008    |
Maybe I am just that old...but I fail to see the connection of "stories, memories, experiences" surround a virtual energy drink skin, in a virtual world. What possible story am I going to find in a lounge that will facilitate interaction? Who is lining up to visit the Red Bull corner of Home to swap....energy drink related stories/memories? "Hey remember that time...we were like...chillin'?" "Yeah...and we were talking and interacting and creating mmemories." "Yeah that was crazy. There was so much virtual Red Bull." "Word." |
Paperboy  Posts: 30 Joined: 15 Oct 2008   |
Are they trying to tell us we can drink Red Bull in home? |
Beat Writer  Posts: 195 Joined: 25 Nov 2008   | Yay! Sleepless nights again! |
BANNED  Posts: 12958 Joined: 30 Jan 2008    | Ah, so its not just Mountain Dew who can be complete hypocrites about what they decide to associate their brand with. Still, Red Bull have slightly more dignity about it. User was banned for: Poll: What is your opinion on the Metal Gear Solid storylines?. (Permanent) |
On the Record  Posts: 5484 Joined: 13 Aug 2008   | When is Home coming out anyways? I heard about it like, two years ago, and this is the first I've heard since. |
Anonymous Source  Posts: 8 Joined: 29 Nov 2008 | yay red bull. :) |
Gone Gonzo  Posts: 2712 Joined: 20 Jul 2008     | Could someone tell me what Home is? |
Muckraker  Posts: 270 Joined: 24 Jul 2008   | Seriously, what is Home? |
Gone Gonzo  Posts: 1553 Joined: 13 Oct 2008  | I'd love to start a pool on when it'll finally be released. "I've got $50 US on one years time!" |
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Red Bull Becomes First Home Sponsor
Sony's PlayStation 3 Home will receive its wings with its first corporate sponsor, Red Bull.
The wing-granting energy drink will be the first consumer brand to build its own "Home Space": a virtual tropical island hosting airplane-flying mini-games based on the company's Red Bull Air Race competition (pictured).
John Beasley, the brand manager for Red Bull in Britain, says that Home allows companies to develop "memorable and rich content" for their products.
"It's an easy environment for brands to take that first step into gaming," he explained.
"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," he said.
PlayStation Home will act as a digital world and online multiplayer interface for the PlayStation Network, Sony's counterpart to Microsoft's Xbox Live service. Similar to Second Life, users will control an avatar roaming a 3D world whenever Sony decides to publicly launch it.
Source: Brand Republic via GamesIndustry
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