Candy Crush Saga Propels Its Developer Ahead Of Zynga

Candy Crush Saga Propels Its Developer Ahead Of Zynga

Candy Crush Saga artwork

A new King of casual gaming is emerging, and it's all thanks to the intense popularity of Candy Crush Saga.

I won't blame you if you aren't familiar with game developer King. The company has only one major title to its name, but it's an increasingly important game - particularly if you follow the casual gaming scene. For the past few years Zynga had been the undisputed ruler of the sorts of games your mother enjoys on Facebook, but according to Doug Creutz, an analyst at Cowen Partners, things are rapidly changing.

Candy Crush Saga, a game that you either know as your current all-consuming vice or that annoying app that keeps reminding you of how needy your online friends can be, is only a few months old, bit it's already established itself as one of the top titles in its niche, next to big hits like Puzzle And Dragons and Farmville. Candy Crush Saga currently holds the top-grossing position among both social and mobile titles, and its momentum seems to be growing.

"Although our top social developers survey for May again placed Zynga in the No. 1 spot, [Candy Crush Saga developer] King appears poised to surpass the former social-gaming leader during the period as it is gaining [daily active users] as Zynga sheds them," Creutz writes in a recent note to investors.

"We also note that our estimate for Zynga.com's 'playing now' users dropped another 10.8 percent during the period to an average of just 800,000."

While this realistically means little to anyone who isn't a shareholder or employee of these firms, it's an intriguing sea change for the casual gaming industry. There was a time, not too long ago, when Zynga seemed to be an unstoppable juggernaut, supported by wildly popular games (which were themselves supported by Zynga's blatant, institutional theft of gameplay design concepts). The rise of King however, proves that any developer can be brought low by someone else with a more compelling idea for a videogame, and in an ideal world, that novel concepts and creativity will eventually win out over plagiarism.

Or maybe we're just overthinking this. Could be that people just really like brightly-colored puzzle games. We're more or less raccoons, and Candy Crush Saga is our shiny ball of foil du jour.

Source: VentureBeat

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I don't think this would be an especially hard feat considering Zynga is just 4 guys in a dumpster behind the bowling alley at this point.
Still good for them, I guess.

Still don't get the hype around that game. It's like every other match 3 of one color type game. And it's damn near impossible if you don't attach it to your facebook account to get powerups and such. Okay I'm just butthurt because I suck at it :(

How this game is popular is beyond me, these match 3 games have been around for donkeys years but now casuals and bored housewives love it?

How come it's only now that it has gone huge? Why not 2 or 3 years ago?

Maybe Zynga will buy the company for a huge sum, gut the soul out of the game, alienate the players and rerelease the game full of adverts! Oh, that's right. Zynga does have money now. Heh.

Anyway from what I've seen of the game it's just Bejeweled but with candy instead of gems.

DugMachine:
Still don't get the hype around that game. It's like every other match 3 of one color type game. And it's damn near impossible if you don't attach it to your facebook account to get powerups and such. Okay I'm just butthurt because I suck at it :(

Not to mention that the commercials I see for it on TV are creepy as all hell. Even they seem to want to suck your brain dry of any hint of free-will.

It's nice that there is a new king, but will it be a different, better king?

It would be all for naught if one tyrant is replaced with another.

Candy Crush Saga artwork

Dude looks kinda like he's out of a Garfield strip, I find.

But, anyway.... This doesn't surprise me. Casual games are ruled by surprise blockbusters even more than AAA is. It'll be interesting to see if they take another path and diversify, or if they pull a Zynga and start buying out smaller companies already past their prime in the hopes of making lightning strike predictably. Ironically enough, the first thing they'd probably buy would be Zynga.

I've got several friends who, according to my Facebook feed, spend hours playing this game and other casual games like it.

It makes me wonder why they don't use that time to play real games instead.

 

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