Sony: $250 Vita is the "Right Price"

Sony: $250 Vita is the "Right Price"

Vita Remote Play

Sony's Guy Longworth thinks the Vita will be the perfect companion to the PlayStation 4.

It's been more than a year since the PlayStation Vita first made its way into the hands of gamers, and the months following haven't been the kindest to Sony's portable. Sales for the handheld have been considerably lower than Sony expected, a reality that apparently hasn't discouraged the company or lessened its belief in the Vita's potential to succeed. "With Vita, we're only 15 months in to launch," said Guy Longworth, Sony's senior vice president of PlayStation brand marketing. While that may seem like a long time for some, Sony, no stranger to planning for the long game, thinks the handheld may find its stride as a partner to the forthcoming PlayStation 4. "We think that with PlayStation 4 the opportunity for Vita is to be the absolutely perfect companion to the PS4."

There are certainly compelling reasons to believe that. It was recently revealed, for instance, that the Vita would be able to play all PS4 titles remotely with a Wi-Fi connection. If features like this can help to move Vitas, Longworth believes the handheld will move games. "What we're seeing is that once people get it in their hands and buy it, they're buying games and they love it." Even if the PS4 helps to sell Vitas, there are many who think, not without reason, that the best medicine for the ailing handheld would be to cut its price point around the world. Sadly, Longworth affirmed that is not likely to be the case. "With PS Vita we feel that $250 is the right price, and I'm not going to comment on where we might go in the future."

Source: Games Industry

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As long as it's less then the Xbone it's the right price.

Well the sales figures seem to disagree. Personally I feel the PSVita is at least $100 too expensive, considering you're still required to buy Sony's ridiculously expensive memory cards for it in order to use them.
A price point drop to $150 may just be enough incentive for people to actually buy one. Heck, if they bundle a 32GB memory card, even $200 is acceptable.

Yes the Wii U GamePad... err PS Vita/PS4 crossplay is interesting, but $250 on top of the costs for a PS4 for essentially a special controller is insane.

No, the price is not justified when you also have to purchase an overpriced memory card, I know it's not exactly that but that's what I call them, just so that you can play the games. Seriously I checked on GameStop and a 32 GB card for the Vita costs $99 and on Amazon an 8 GB card costs $30! That's outrageous, and it's obvious that the price drop in Japan boosted the sales of the Vita there and if they were to drop the price in the States it would surely sell more.

Seriously Sony you had the PSP Go launch at $250 and it proved that it wouldn't sell for that high of a price, well that combined with other reasons as well.

erbkaiser:

Yes the Wii U GamePad... err PS Vita/PS4 crossplay is interesting, but $250 on top of the costs for a PS4 for essentially a special controller is insane.

Funny thing is that while you can't buy the Wii U gamepad separately it sells on Ebay for $50 less than the Vita. XD

I personally fall right into the category of consumer being discussed by Longsworth. I had absolutely no desire to get a Vita until I learned that you can remote play games from ANYWHERE with a Wi-Fi connection (almost everywhere I would be playing a Vita) and that PS4 games will require this functionality. Having portable access to my entire games library (at least those on the PS4) is massively appealing to me.

I'll wait to see some reviews and tech demos once the PS4 is out before I make my decision, but the Vita has now generated interest from me where there was apathy.

Sorry, no one is going to spend >$600 (Vita + Card for it + PS4) just to get a bad version of the WiiU, and no one is going to spend >$250 (Which includes cards) on a console that's (Gamewise and experience Wise) worse then the 3DS.

el_kabong:
I personally fall right into the category of consumer being discussed by Longsworth. I had absolutely no desire to get a Vita until I learned that you can remote play games from ANYWHERE with a Wi-Fi connection (almost everywhere I would be playing a Vita) and that PS4 games will require this functionality. Having portable access to my entire games library (at least those on the PS4) is massively appealing to me.

I'll wait to see some reviews and tech demos once the PS4 is out before I make my decision, but the Vita has now generated interest from me where there was apathy.

In case your interested in knowing, the games themselves for the Vita (Vita exclusives) are incredible. Since getting it, if a game comes out on both the Vita and the PS3, I'll choose the Vita's version.

If you're a fan of Uncharted, Uncharted Gold Abyss is the second best in the series (IMO).

It really is worth the price of admission.

That being said, if they made it under $200 (say, $199?) or even lower, I think they would hit GOLD. But they seem to think they'll hit gold anyways.

Btw, THIS is the reason why Sony has never been particularly anxious about the Vita's lagging sales. We'll see if their patience pays off, but I've been a believer from the start.

I love my vita but, no Sony, it's not the right price. Furthermore, you hit another nail in its coffin with a lack of new games announced for the damn thing.

Where are the goddamn exclusives!?

Anyways, Sony made it fairly clear they see the vita as more of an add-on to the PS4 than a separate entity.

Are they sneakily trying to advertise the PSV? I doubt you can use it for PS4 games, but if you could play PS3/2/1 games on it that you downloaded to your PS4 via PSN then i guess that could be a good reason to buy one. Maybe.

Im not sure which company tried a similiar thing, i think it was SOny, but not sure. Where you could play your game out and about and collect extra XP or money so when you got home you could play your console with that extra xp and money.

drop it by $50 to $200. Then bundle it with a PS4 for $575. That'll boost sales.

I grabbed my Vita from eBay, so the price was right. I just couldn't make the jump to buy a unit new with the cost of the memory hanging over the deal. It's a great system, and I'm very happy I bought it, but the base price plus the stupidly expensive memory is a tough sell.

It is competing with the 3DS and with the WiiU... nope, I think 250 is far too much.

I've never had an issue with the base price, its the damn memory cards that are the problem.

The right price for the Vita is "You don't screw me out of my PSP games", otherwise no dice. Just because we like your PS4 pitch doesn't mean the Vita gets an automatic in.

erbkaiser:
Well the sales figures seem to disagree. Personally I feel the PSVita is at least $100 too expensive,

Thing is the hardware inside the Vita is expensive, no way around that. Sony have cut it to the bone price wise as it is, so much so that they had to remove internal memory to try and keep the price down. The Vita costs more because the fancy OLED screen and the pair of high end quad core CPU and GPU are expensive parts.

Sure, but the thing is hardly selling at all. At some point making a loss on the console in order to sell more units, and earn back your loss in software, becomes common sense.

I do trust that Sony has plans for the Vita, the new games being almost all cross-buy and the future PS4 interaction may give the failed handheld a second life, but if (when) that fails to make the Vita a success I do hope Sony opts to lower its price.

I still don't have a Vita and likely will not buy one until the price drops.

Sony, you've made the crucial mistake of overpowering your machine. You can get away with making a beast of a console and charging more for it, because that's what people expect out of a home console. But in the handheld realm, cheap reigns supreme. Nintendo has had the upper hand in handhelds ever since the Game Boy, not because they made the best machine out there, but because they made the most affordable machine out there that was still decent.

The thing is, people don't view a handheld as the same as something they connect to their TV. A handheld needs to be cheaper because it does less. A handheld needs to be cheaper because the experience is inherently less satisfying due to the smaller screen. A handheld needs to be cheaper because a parent can buy one console for all their kids, but needs separate handhelds for each kid.

The PSP eventually ended up succeeding, but not because Sony did anything right. Its target audience didn't care about it; they all bought a DS or an Xbox 360 instead. It succeeded because it became a bit of an unexpected haven for homebrew, and owners decided they might as well buy a few games also. If the Vita's security is half as good as it aims to be, that won't happen again; the only way the Vita will succeed is if they can convey its value to the average user, and that's simply not something that can be done at $250 with such a limited game selection and no real standout features.

tl;dr - If $250 were the right price, the damn thing would be selling.

P.S. Thanks

orangeapples:
drop it by $50 to $200. Then bundle it with a PS4 for $575. That'll boost sales.

Oh damn, if they bundled them for that price or even $600 sales would sky rocket for both.

Imagine the sales pitch,
"For $100 extra they gave you an internet browser, for $100 more, we'll give you the most powerful handheld ever made."
That'd be the most devastating burn in the history console smack talk.

Okay, fair enough keep the price at $250, but then cut the cost of those fucking memory cards to about 1/4th the price considering you can get SD/Mini SD cards larger for a fraction of the cost. It makes PSN purchases very much something to hesitate on when it's 10 for the game but then your card doesn't have the needed space to save said game. 100 bucks for a 32GB card? Can find a miniSD for 16, what's the excuse?

Hell I have the 8GB card and I've barely got anything on it and I'm always teetering on 1gb left.
Games installed: PS Allstars, Final Fantasy Tactics, Grandia and 2 Demos not breaking the 600mb barrier annnd I have ....2.3GB left, that's barely enough for most Vita games never the less the other PSN titles I have.

The problem with the Vita has nothing to do with the price. That big pretty screen justifies the price. So long as there are games for the bloody thing.

The answer to the Vita's woes are right within reach. Make some forking games for it!

I bought my Vita at launch. I bought my 3DS 2 and a half months ago. I already have more games for my 3DS. And I don't even like Mario! Parity with the PS4 does sound exciting. But a $250 add-on isn't going to build it's install base. Sony needs to be leading the charge with interesting software that will help sell the thing, and hopefully makes the best use of the unique features of the system.

erbkaiser:
Sure, but the thing is hardly selling at all. At some point making a loss on the console in order to sell more units, and earn back your loss in software, becomes common sense.

I do trust that Sony has plans for the Vita, the new games being almost all cross-buy and the future PS4 interaction may give the failed handheld a second life, but if (when) that fails to make the Vita a success I do hope Sony opts to lower its price.

I still don't have a Vita and likely will not buy one until the price drops.

Yea, I'm pretty much where you're at right now; in fact, I recently sold my Xbox 360 and all of my games because I never touch the thing anymore, just lost interest. Had pretty much all of the Halo games, but then Halo 4 came out, so 'meh', and on top of that no other exclusive Xbox games interested me. So my Xbox just sat there for months, and since I don't watch TV or movies all that much, Netflix and the like are useless to me (though it would certainly help if you didn't need Xbox Live Gold to even access your Netflix account. I mean, really?!).

So, I decided to just sell the thing, and made the decision to start anew with buying one of the two handhelds: the PS Vita or a 3DS. I was interested in the Vita, but the price of it compared to a 3DS XL was a little bit too much for me, until I read about the memory card thing just now here in this thread. I still feel like I made the right decision going with he 3DS because I grew up on Nintendo, and thought I should give them another chance. If the Vita's base price drops though, I'll give them another look as well, sometime in the future.

$250 is a pretty good price... But memory cards are what turns people off. I hope they're right, that the ps4 will encourage people to try the vita. I love the device and I hope it gets a library that rivals the psp

A 3DS XL is $199 and even though it is less powerful it has a lot more interesting games than the Vita's..none.
When I do actually pick up a new handheld it'll be a 3DS
lower price, better games, eshop
nuff said

PoolCleaningRobot:
$250 is a pretty good price... But memory cards are what turns people off. I hope they're right, that the ps4 will encourage people to try the vita. I love the device and I hope it gets a library that rivals the psp

I'm with you here. I'm still expecting SOME kind of news on the Vita at TGS, but both the handheld itself and especially the memory cards are too expensive. SD cards are getting stupid cheap, and for Sony to keep their SD cards at what's currently 2-3 times the cost of normal cards is silly.

Cut the price of the cards by at least 1/3 along with dropping $50 off the Vita. Also include a Vita bundle for $150 that includes the handheld and an 8GB card, but you're locked into a 1 year PS+ subscription at a slightly higher $8 monthly fee rather than $18/90day or $50/year. Yeah, it's taking a play from Microsoft's rulebook, but in this case the sub is still relatively worth it, and you get a really cheap handheld out of it with instant games to play.

It needs games to draw people over. Im not buying a 360 because I can play most of their games on the pc, I will however possibly buy a ps3 so that I can play heavy rain, metal gear solid series, god of war series etc

Just picked a Vita up on Ebay for $200 and it came with an 8gig memory card. I say the asking price for a new one is way too much, especially if we are talking about using it in conjunction with a PS4. But, I'm not worried really. Now I can play some of the games I have been missing and there is some good ones coming out for it too. And I didn't have to kill my wallet to do it.

My problem with the Vita is that of the few games that are actually out for the thing, none of them are really handheld games. They're all just console games on a smaller screen. Nintendo just has the whole creating engaging experiences for the portables down. Power doesn't mean much if you don't know how to use it, or in Sony's case, lack the will to use it.

Basically, my Vita's currently in the process of being sold, and my 3DS is taking a short break after Luigi's Mansion and Fire Emblem before it goes into overdrive this fall. That is unless I pick up Animal Crossing, and then it won't get a break until after Christmas.

I don't have enough money to buy all the games I want on the 3DS, but selling my Vita will help me get some of them.

Baresark:
Just picked a Vita up on Ebay for $200 and it came with an 8gig memory card. I say the asking price for a new one is way too much, especially if we are talking about using it in conjunction with a PS4. But, I'm not worried really. Now I can play some of the games I have been missing and there is some good ones coming out for it too. And I didn't have to kill my wallet to do it.

I got a 3G Vita for $250 with a 32GB card and Uncharted, talk about win! I agree the system is awesome but the price new is just too high for the cards, the system I understand, but memory cards are cheap as chips now adays it's not good enough.

Didn't get a PSP, and I doubt I'll get a Vita, but come with me on a stroll down logic lane.

The PS4 is going to be $400. The Vita is going to be $250 according to the article. Well, at that price, I'm expecting a bit more than half a consoles worth of performance out of it, and I doubt I'm gonna get that. The games won't be as long, or as fancy, or as deep as their console brethren, so where's the incentive for me to get one?

Not that it matters, I haven't the incentive to get one anyway. When I'm gaming, I'm home. When I'm not home, I'm working. I'm not the target audience. Just food for thought.

You know what, Sony? $250 would definitely be the right price for the Vita... If you used SD cards. Fix your bullshit memory card prices and we'll talk.

 

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