Electronic Arts Faces Anger Over Major Price Hikes in India

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CriticKitten:
Products are priced based on the country in question, specifically their wages, import/export policies, etc.

India's prices for games are "absurdly cheap" because their wages are absurdly low. As the original article points out, one man's rent in the country is approximately RS9000, or roughly $149.14 in the US. Thus, their video games originally cost about 11% of their typical rent costs. To compare with the US, rent usually hovers around $600 depending on where you live, thus a video game costs about 10% of your rent. This is how it's supposed to be, it's a comparable price given your living costs and wages.

What EA is doing is driving up their prices to RS3499, which means that yes, their games are now much closer to $60 US ( in actuality they're still a little lower). However, this also means that a single video game costs about 39% of their rent.

If that rate were to be applied in the United States, you'd be paying about $233 per game. Still sound "fair" to you?

The only reason this is a problem is because region locks are finally going away. Yes, the removal of region locks creates a complex problem that means some countries will pay "less" than you have to pay. And you may consider this "not fair" if you wish. But screwing over a country because their wages and standard of living are considerably lower than ours is not the right response.

Enough of this.

I'm simply going to link you to two of the largest Indian online tech stores which sell the same shit that is found across the rest of the world, and you are free to go nuts with price comparison/conversions to see how "cheap" products are in India.

http://www.flipkart.com
http://www.theitdepot.com

Flipkart also sells stuff like sportswear (clothes, shoes, etc) - I'll let you look up how much international brands like Adidas, Nike, Puma, Apple, Asus, Dell etc cost. It's the same, if not more expensive. Windows 7 Home Premium costs RS5700 ($94 USD) and the same product costs $90 USD on Amazon.com. How the fuck are games any different?
In fact the games section is the ONLY place on that site where the pricing is completely out of whack, with PS3 and XBox360 games going for as low as RS200 ($3 USD) and averaging at ~RS900-1200 ($15-19 USD) for the newest games. Sorry but that is plain wrong.

After going through those stores, tell me with a straight face that games should be kept at those prices while everything else is priced at standard internal conversion prices. These Indian stores get the kind of traffic that can't even exist in US, countless purchases happening every day. Countless Indian consumers are buying the latest products at international prices and keeping these stores thriving, they can easily afford to do it.

Here's something you don't know - over the past 2 decades there has been a very strong rise of the middle-class in India, a middle-class that can comfortably afford to pay for all the luxuries and entertainment that you and I have in our homes. Gamers in India have been getting a free ride on super-low prices for years, some of them even buying multiple retail copies and simply handing-over games to friends to keep, it's that cheap for them. I know this.
PS4 or XBox One isn't going to be cheaper in India compared to US or Aus/NZ, the prices will be roughly the same everywhere. And Indians WILL buy the consoles at full price, they will be queuing up to buy them.
I haven't even mentioned the biggest issue here - the practice of foreigners using VPN via Origin to buy bulk-games from countries like India and then re-selling the keys in developed nations for (just short) of full price. That is quite literally stealing.

I'm not exactly a big EA supporter, I usually despise their business practices and ethics...but they are being perfectly reasonable in this case.

You know what, "Electronic Arts Faces Anger" should be an Escapist headline everyday.

To be honest, the marked will decide if the new pricing is fair. If people continue to buy games and EA makes more profit that way, everything is fine. They were right to raise the price because enough people obviously seem to have the disposable income.
However, I would be surprised if revenue doesn't go down because of this. Whose bright idea was it to double and triple the prices in one go. Why not raise them slowly and see how the market reacts? Many gamers will be put off by this, no matter how much disposable income they have. Seems like a clumsy business move to me. To be honest, I could care less if people from India get games cheaper than I do. Its a completely different market altogether. Guess the poorer or student gamers get shafted though.
Also, the reasoning is kinda lame and clumsy. You raise prices because people access the Origin India for cheaper games? How is that the fault of the actual gamer in India? Smells kinda like the typical approach to combat something like piracy. ;)

Kenjitsuka:

balfore:
I don't quite see the big deal. I'm for the idea that games are a luxury and it seemed like they were getting very low prices. Rs999 translates to roughly $16, the prices are literally just more in line with the rest of the world now.

Trollolololo!!!

Games are a luxury?
I hope you get bankrupt and can't afford to play a game for the next five years!
Surely not having this luxury won't affect your mood at all?!

Bankrupt might not be the appropriate word, every person I've known that went "Bankrupt" went to a court and their bills were cut to where they only had to pay like 1/25th of what they owed if they ended up paying at all, which in turn freed up so much money with their income coming in, that they were able to afford all the needs and even wants and save money for the future.

What you're looking for is beyond bankrupt, because bankrupt these days really doesn't truly mean you have no money.

Besides, unless a person has been a part of the crazy stupid, "I sell all my games to get all the new ones I want"(because they inexplicably can't wait till they can truly afford a new one or just another used/new one to add to their collection), they should have a backlog of all the games, consoles, and whatnot they own so they can replay them in the mean time. Seriously, I'm 27, I have been gaming for at least 23 of those years, and I have a collection of 7 consoles and 4 handles and a run of the mill PC, and over 300 games.

I feel pretty safe in saying, if I couldn't afford a new game in five years, I wouldn't be bored. It wasn't five years, but I've gone a few years at different times where I only got one game during each of those years, the extra time was spent on playing old games and doing other things I'm interested in that don't cost money, or nowhere near as much money as buying games.

But really, your point is invalid, because it doesn't change the fact that games are a luxury.

Seriously, boohoo that some people can't afford to get games, or get games that have gone up in price. Go through it like anybody else that has to work their way through poverty or hard times, that don't complain at companies because their luxury items are expensive, because they have a head on their shoulders and know that they are a luxury and they know how to deal with out them.

Again, retorting, "Let's see how you like it", doesn't do anything to make any kind of real point.

Seriously, I can't think of anytime in my life where I got mad at a game company for the price of games, because that is just silly. I buy games when I can afford them, and I don't buy games when I can't. Simple.

so a game is 1/3 of a weeks rent? a new game for me is 100% of a weeks rent. maybe I should move to India.

Yuuki:
-snip-

Yes, I'm aware that there is a rising middle class in India. I've been aware of it since I first heard about it years ago, back when I was still in college.

However, they're still considered a developing nation by all measurable standards. Their GDP per capita is well below that of developed nations like the US, Europe, and Australia. And please do note that almost every single one of the nations with high GDP per capita ratings are those which pay significantly more for their video games. Yes, including your country of New Zealand. Funny how that works, innit?

Furthermore, their minimum wage can at best be described as a joke by comparison to developed nations. Whereas in the United States requires at least $7.25 per hour by federal law, the highest mandated minimum wage in India is around $3.07 per day. That's a wealth disparity of nearly $54.93 per day, assuming an 8-hour work day. In other words, a US worker is making almost 19 times what an Indian worker makes at minimum wage. And it's not just at the low end of the pay scale: an entry-level software engineer in India can usually expect to make about RS 500000, which translates to almost $8300 US. That's well below what an entry-level software engineer makes in the United States (closer to $50000).

Simply put: the country is nowhere NEAR being a developed nation on the wage levels of Europe or the United States.

Why is this important? Because it dictates how pricing of most goods and services will function in that country. You can't sell or buy goods and services in a country at a rate that doesn't match their relative level of wealth. No one will buy it if it's outrageously expensive for them to do so.

Most often, it boils down to the person producing the product to pick a fair price. Unfortunately, with the existence of a global economy and the push for multinational corporations, these companies will run into situations where their wages in one country are so much lower than the wages of another that they have to price their product cheaper in that country in order to sell it. And that's FINE. It's part of being competitive: pricing your product such that the local populace can afford to get it.

Now, is it a problem that some folks are abusing regional pricing? Absolutely. Yes, when you introduce a digital format for buying games and then remove region locking, you introduce this problem. This is the problem with a global economy in a world where only a handful of countries are really "developed" and the rest are used as cheap labor. But spitting on the poor for complaining when something is too expensive for them to purchase is hardly the appropriate response.

India's pricing of games should fit their economic reality. Raising prices to the proposed level is not consistent with the reality of their status. And it's all too easy to shrug it off as "a luxury" for those people while you sit there in your fully-furnished home, isolated from the reality they face. But to everyone else, it makes you come across like a smug rich prick who doesn't care about other people.

Enough of this.

Finally, something we agree on. It's clear this is going to be a long and pointless debate with a brick wall so I'll save myself the trouble of arguing further.

By all means keep whining about your "unfair" prices in New Zealand whilst simultaneously bitching about how easy these guys have it, that they only have to choose between 2 triple-A video games and paying the monthly rent.

But man, it must be so hard being you.

Sonic Doctor:

Kenjitsuka:

balfore:
I don't quite see the big deal. I'm for the idea that games are a luxury and it seemed like they were getting very low prices. Rs999 translates to roughly $16, the prices are literally just more in line with the rest of the world now.

Trollolololo!!!

Games are a luxury?
I hope you get bankrupt and can't afford to play a game for the next five years!
Surely not having this luxury won't affect your mood at all?!

Bankrupt might not be the appropriate word, every person I've known that went "Bankrupt" went to a court and their bills were cut to where they only had to pay like 1/25th of what they owed if they ended up paying at all, which in turn freed up so much money with their income coming in, that they were able to afford all the needs and even wants and save money for the future.

What you're looking for is beyond bankrupt, because bankrupt these days really doesn't truly mean you have no money.

Besides, unless a person has been a part of the crazy stupid, "I sell all my games to get all the new ones I want"(because they inexplicably can't wait till they can truly afford a new one or just another used/new one to add to their collection), they should have a backlog of all the games, consoles, and whatnot they own so they can replay them in the mean time. Seriously, I'm 27, I have been gaming for at least 23 of those years, and I have a collection of 7 consoles and 4 handles and a run of the mill PC, and over 300 games.

I feel pretty safe in saying, if I couldn't afford a new game in five years, I wouldn't be bored. It wasn't five years, but I've gone a few years at different times where I only got one game during each of those years, the extra time was spent on playing old games and doing other things I'm interested in that don't cost money, or nowhere near as much money as buying games.

But really, your point is invalid, because it doesn't change the fact that games are a luxury.

Seriously, boohoo that some people can't afford to get games, or get games that have gone up in price. Go through it like anybody else that has to work their way through poverty or hard times, that don't complain at companies because their luxury items are expensive, because they have a head on their shoulders and know that they are a luxury and they know how to deal with out them.

Again, retorting, "Let's see how you like it", doesn't do anything to make any kind of real point.

Seriously, I can't think of anytime in my life where I got mad at a game company for the price of games, because that is just silly. I buy games when I can afford them, and I don't buy games when I can't. Simple.

Sorry bout your post sounds as if it comes from someone who has never experienced true poverty. If you and your family in your 23 years of gaming had enough disposable income to pick up 7 different consoles etc, even if you had a few dry spells, you were never impoverished by the sounds of things. Correct me if i'm wrong.

I can't comment on the situation at hand india really, as i'm not an economist, however i can say that raising prices their because "people outside of india are ripping off the system" is bullshit. Combat those people that are doing the wrong thing, not the people in india doing the right thing.

Anyways. There were times in my life growing up where we turned the mains power off because we couldn't afford the power bills. If we wanted to eat, we went out and killed some livestock and butchered it. Our water tanks ran dry due to drought, and we couldn't afford to truck in water. So we drank clay-filled dam water that we bucketed to the house.

I grew up through the time when the NES and Master System were released, luckily before financial troubles kicked in, and my mother bought me a master system and 3 or 4 games which i played to death. This console lasted me until i was an adult and able to work and earn my own living.

Sure i got to play SNES/Mega Drive and then N64 and playstation1 which various friends owned, or the people that came and boarded with us owned, which was a real luxury.

I also had a PC which was gifted to me by an older relatives partner which lasted me.. well.. it was a 486 that i got when i was about 14, and it lasted me until i was 21 and built my first rig.

Fuck anyone who shits on the impoverished. And if you aren't qualified as an economist, and have basic "i'm on the internet so i know how to learn enough" you really don't have enough knowledge to comment on the economy in india and how it will or won't affect the average consumer.

Gah. Now i'm ranting.

If you have never been severely impoverished, you don't know how desperate one can be for luxuries to escape the depression of real life. Ironically, luxuries are necessities.

Jay Knowles:
so a game is 1/3 of a weeks rent? a new game for me is 100% of a weeks rent. maybe I should move to India.

Thank you! Someone finally said it! I can quite easily say my rent is $160 and I live in Australia but that number means fuck all if I don't say the period that is for. That $160 is a weeks rent, some context would have been nice because that could be a weeks rent in which case he gets no sympathy from me.

Rent here is 200$-$300 (can be lower depending on where you are or if you share), games are $99. My cousin pays $120 a week for comparison.

Andy Shandy:
It's not that it's unfair, they've just been getting it significantly cheaper than everyone else up until now, not to mention the people that have been exploiting the system outside of India.

Umm... it is unfair. But this is the problem with the concept of a world market where currency is not universal and the cost of living varies so much. Based on minimum wage in India, they get approximately 28 US cents an hour. If they work 40 hours a week it translates to 11.20 a week or about 50 dollars a month. In contrast, an Australian working minimum wage needs just three hours to make that.

So if the earnings vary so much as does the cost of living, why should the price be increased?

You argue that people outside of India exploit the system. Well, that's just great. So people outside India exploit the system, and you punish the people that didn't? Seems fair to me /sarcasm.

CriticKitten:
Logic

Well I'm glad someone said it at least.

I see these comments and I keep scratching my head as to why people can't understand the reason they had games go for so little over there.

Average wage seems to be around 5,130rs ($85) per month. And that's for a fairly respectable job. Many are forced to live on much less. Especially the poor bastards working in factories.
It's all well and good for people here to sit back and say "well 'x' is a luxury, so anyone who can't afford 'x' can go fuck themselves" but they should try living in their conditions for even just a few weeks and see if they still feel the same way.

You slave away in terrible conditions for the whole day, crawl home, sit down and you just want a couple of hours to relax playing some games either alone or with friends, then the big, faceless AAA companies spike the prices. I'd be pretty pissed off too.

spindoctor:

Also, no. Indian goods cost less because everyone is paid less. Computer parts DO come "cheap" in India. I don't get how it meshes with the rest of the world, but it does, and raising the price of games literally above what they can afford is not how you tweak the market.

How much do GTX 770's cost there?

spindoctor:
...A normal sized loaf of bread in India costs 50 cents. Five dollars can buy a pretty good meal for two people....Tell me this... how would you react if a game cost a third of your monthly rent?

I should just save up and live there intermittently.

The have nots will always find a way. It's as simple as that. If people want it bad enough, by hook, or by crook, they'll get it, and there's very little, and likely only drastic things that can stop the have nots.

Considering the price of the game, and other games shot up, what, 4 and a half times normal cost, I'd say that there'll be piracy, some crime relatd to it, and a drastic loss in sales, and I doubt EA's going to recoup what's lost on this one.

The only reason game costs in most of the world got so high is because our economies could support them. That said, I don't think India is well suited for such a sudden price hike.

So to combat people accessing Origin and paying a little less for games, we're going to make them so expensive that all the locals resort to piracy and those people find their bargains elsewhere.

Capital job, EA.

EDIT: Yeah, it's about the same percentage of rent as developed countries in some instances, but that's not particularly the point. People are poorer in India, generally, so less people are going to be able to afford those price hikes. Nevermind the rent. And for a lot of other products, like clothes, India's prices are absurd to begin with and don't scale with wages.

I like that people are ignoring the tweet that gives the context that this puts the games at over a third of the guy's rent. No disparity there, MIRITE

balfore:
I'm for the idea that games are a luxury and it seemed like they were getting very low prices.

Chaosritter:

Face it, video games are a luxury.

And as a luxury, it's quite easy to price yourselves out of a market.

Honestly, I'm not sure what it is with people thinking that the "luxury" argument works only one way.

Jay Knowles:
so a game is 1/3 of a weeks rent? a new game for me is 100% of a weeks rent. maybe I should move to India.

I'm sure you would adapt to the cost of living and wages just fine. Do it, and report back.

Here's what I got from checking Wikipedia about world wide minimum wage rates and conversion rates...
1USD = 60rs.
Old price 999rs = $16.55
Rent price 9000 = 149.14
New price 3499rs = $57.98

Minimum wage varied from 118 rs ($2.18) per day to 185 rs ($3.40) per day. By this math, it takes 76 days to pay his rent on minimum wage.

CriticKitten:
But man, it must be so hard being you.

This is why assuming things about people on the internet is never a good idea.

I might be living in New Zealand, but you have no idea of my origins, where I was born and what kind of life I lived for...well, most of my life.

It appears you didn't go to either of the stores and probably skipped most of what I told you about the prices of everything else. Instead you went into a long pointless explanation of what poverty is and what GDP is and minimum wages. Holy shit.

So you are basically sticking your fingers in your ears and completely avoiding the fact that none of your logic is applicable to any of the products on the two biggest online stores I listed. You are completely avoiding the fact that iPhones, all business software, all big brands, etc cost the SAME in India as they do everywhere else, they are not "made cheaper for the region" or any bullshit like that.

Why are you avoiding it? I mean christ, do I have to start listing out individual products now? *sigh* Well hopefully you're not going to pretend I didn't type this...

Windows 7 Home Premium: RS 8,699
All other Microsoft Office Products
All Laptops
Apple iPhone 4S 16GB: RS 36,800
Sony Playstation 3 500GB: RS 22,990
Microsoft XBox 360 Kinect 250GB: RS 34,890

Do I have to keep listing more shit till you get it?

Why are you skirting around what 99% of products actually cost in India (again, as seen on the above stores), solely focusing on games and how "poor everyone in India is" and pretending that your logic doesn't apply to all other products, only games?

Why?

Which is why I said "enough of this", because you're never going to get anywhere if you simply decide to skip/avoid 80% of people's posts.

Good day.

I thought digital distrubution was supposed to lower prices...? What happened to that? :p

captcha: brush your teeth
But I've only just finished breakfast...fine.

Setrus:
I thought digital distrubution was supposed to lower prices...? What happened to that? :p

captcha: brush your teeth
But I've only just finished breakfast...fine.

Brick and mortar happened. Digital distribution can't really undercut them without causing bad tension. People can't always do digital downloads, so brick and mortar is still needed.

It would be nice if stores dropped prices, though. Maybe adopt quantity of sales via low prices as opposed to high prices and limited sales to make ends meet.

You know what they say: if you sell something for a million bucks, you only need one person to buy it.

So what would you rather have? A million stupid, lazy, ugly, lazy, dumb, stupid, serfs playing your game, or one millionaire?

/sarcasm

Jay Knowles:
so a game is 1/3 of a weeks rent? a new game for me is 100% of a weeks rent. maybe I should move to India.

i gotta ask, where do you live? because if its in the UK/US and you only have to pay 40/$60 rent i want in

On the one hand this seems like EA will just be cutting out millions of Indians from being able to acquire their products and so they will now get nothing from them instead of $16. However on the other hand they will still make plenty of money there considering that according to various sources there are more Indians earning more money than I do than there are people in my entire country, so the market will still be pretty big for EA.

spartandude:

Jay Knowles:
so a game is 1/3 of a weeks rent? a new game for me is 100% of a weeks rent. maybe I should move to India.

i gotta ask, where do you live? because if its in the UK/US and you only have to pay 40/$60 rent i want in

There are plenty of places in the UK where the rent will be less than 160 per month. Quite a few of them might be pretty crappy, but not all of them.

Kenjitsuka:

balfore:
I don't quite see the big deal. I'm for the idea that games are a luxury and it seemed like they were getting very low prices. Rs999 translates to roughly $16, the prices are literally just more in line with the rest of the world now.

Trollolololo!!!

Games are a luxury?
I hope you get bankrupt and can't afford to play a game for the next five years!
Surely not having this luxury won't affect your mood at all?!

Most things that arent food, water or medicine are a luxury, you dont need it to live, therefore a luxury.

And like someone already said, this is what happens when games go region free, same price for everyone no matter how much people earn in their countries.

Setrus:
I thought digital distrubution was supposed to lower prices...? What happened to that? :p

People got in rage and it didnt happened. I kind of get why people raged though, consoles still arent ready for a digital only thing(not even the X180 was). PCs do manage it well since when you buy a new PC you can play all your old games in it

Yuuki:
-snip-

And? You've only proved that the prices are the same. You haven't proved that they are actually in line with wages, or even that people aren't mostly just buying cheaper alternatives. For goodness sake, half the outrage isn't even the price itself, but the combination of the price quadrupling and that the justification is stopping people from getting cheap games from India who do not live there. There are few products that could experience a price jump like that and see no push-back of any kind, not to mention it's punishing people who have nothing to do with the problem.
If you want "fair" price adjustment then the price should have gone up a little in places like India and come down a little in other places. As it stands, this is just a painful reminder that part of the inequity around the globe comes from the myriad currencies, and that region free is going to have to find a logical way to deal with them.

Why not just add up the prices for each region (converted to a common currency), divide by the number of regions, and use the results as the single global price?

balfore:
I don't quite see the big deal. I'm for the idea that games are a luxury and it seemed like they were getting very low prices. Rs999 translates to roughly $16, the prices are literally just more in line with the rest of the world now.

Yes, because the average salary is the same in all countries.

http://www.payscale.com/research/IN/Country=India/Salary

The top wage in that - just over a million - is just over 10k. Which'd get you nowhere in this country.

Roxor:
Why not just add up the prices for each region (converted to a common currency), divide by the number of regions, and use the results as the single global price?

Also see above.

So apparently everyone's ignoring the fact that suddenly tripling the prices of AAA games is fucking stupid.

I honestly don't know whether what the Indians originally paid for AAA games was 'fair' or not compared to the rest of the world, whether because of conversion rates or the minimum wage and living costs or whatever, and I'd rather not argue about something I don't know much about, but any idiot should be able to see that this is nucking futs of EA.

Someone on here already said that if the cost of AAA games in America suddenly rose, there would be an outrage. Well, why wouldn't there be one in India when the costs triple, even if they are arguably 'cheaper'?

Point is, this should have been a more gradual process. As it is, they're just inviting anger and piracy.

I don't understand EAs reasoning behind this decision. If your games cost more one of three things will happen.
A they buy another company's game.
B they go pirate the game
C The customer stops buying games.

AC10:
The best way to make more money is to increase prices so much no one can afford them!

But do we know that no-one can afford them, just from what ONE FUCKING GUY says?

Chaosritter:
Therefore, all I see is spoiled kids complaining that they have to spend more of their generous allowance to play with their overly expensive toys now.

I'm going to guess that this could be the case. There are too many factors to put into consideration, with not enough on the details in this article jump to conclusions.

I dislike EA at the best of times also, but if 999 is just $16, that's about 10.00 in the UK.

10.00, brand new PC game, upon release?! HOLY FUCK! That's cheap. That's 1/4 the UK pricing.

ANd in Australia we pay AUD 98 for a new AAA console game even though our exchange rate is 1.1 Aussie dollar to 1 US dollar.

EA where starting to look like they might begin to behave themselves, then they go and make piracy in India more attractive.

/golfclap

Yuuki:
-snip-

You....realize that you didn't "prove" anything except that you clearly don't understand basic economics, right?

That wasn't a rant about "pointless things". You can't just completely ignore the economic status of a country and its people when talking about pricing. India's people work for far less than developed countries, and they pay far less for products and services as a result. That's how economics work. If you price a product much too high (as EA is doing), you encourage people not to buy that product.

And you can bitch all you like about how games are "a luxury". That doesn't change the fact that EA has effectively shut itself out from selling anything in the second most populous nation on the planet (and they're expected to overtake China within the next two decades, at which point they'd be #1) purely through virtue of overpricing themselves. That does not make any business sense. You don't actively try to piss off what may potentially become one of the largest markets on the planet in the not-too-distant future. This is a classic example of a company thinking far too much about its bottom line in the short-term and ignoring the long-term ramifications of their actions. And I hope this comes back to bite EA nice and hard in the ass. It's no less than they deserve.

Yes, electronics are priced higher in the country to have wages that are more comparable to the rest of the world. But that's because the electronics industry is sort of a big deal in India. Furthermore, producing those products at prices that would be affordable to the general Indian public would mean selling those products at a significant loss, so most companies instead sell them at general developed-country-sized pricing....and thus shut themselves out of many potential sales purely because of a focus on profit. Again, it's short-term thinking in a long-term world.

But please, do go on about how awful life is for you, that you have to deal with expensive game pricing while folks in India get to choose between gaming and housing. You poor, poor creature.

shirkbot:
-snip-

A sound argument, but you're clearly wasting your time trying to explain economics to this one. I've already wasted enough of mine.

Chaosritter:
So the Indians are supposed to pay the same as everyone else now and this is supposed to be an outrage because...

Face it, video games are a luxury.

I'm not exactly wealthy either and can spend 30 bucks per month at best. Do I cry? No!

I wait till prices drop naturally or I get a good offer. Also, as CrossLOPER said, when they can effort the equipment necessary to play Battlefield 4 (i5's and Radeon HD 7xxx don't exactly come cheap), they can afford spending a bit on the latest games as well.

Let me make an analogy.

Japanese boxsets of anime cost 5-10 times what they do in America or England. What do you think would happen to foreign anime sales if a Box-set that costs $30 is suddenly $150-300?

Windknight:
Let me make an analogy.

Japanese boxsets of anime cost 5-10 times what they do in America or England. What do you think would happen to foreign anime sales if a Box-set that costs $30 is suddenly $150-300?

Your analogy doesn't work because in this case, the price was adjusted to be on par with the rest of the world.

It'd more appropiate to ask how they'd like it to pay $30 instead of $150-300. :)

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