Lone Ranger Goes Boom! To Tune Of $150 Million Loss

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Lone Ranger Goes Boom! To Tune Of $150 Million Loss

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"Everything was perfect on paper," says Disney exec.

"It's very disappointing," says Disney executive VP worldwide distribution Dave Hollis about its blundering blockbuster The Lone Ranger. It's tanking in the way that only a really expensive failure can, to the tune of a potential $150 million loss. "Everything was perfect on paper, so today was incredibly frustrating," Hollis added. To put that in perspective, it had a production budget of $250 million and worldwide marketing of approximately $175 million, so you're looking at something in the region of 35% of the total budget swirling down Johnny Depp's crapper.

Or perhaps that should be Jerry Bruckheimer's crapper. Here's a funny story: once upon a time there were concerns about the amount of cash that was about to be blown on what amounted to a supernatural western, particularly after the not-so-spectacular returns of Cowboys and Aliens. In order to persuade the folks at the House of Mouse that this was still a worthwhile thing, Bruckheimer agreed to pay for a portion of the budget overages - nobody knows the actual split - which means Bruckheimer could be carrying a chunk of this disaster on his shoulders. Bruckheimer's next Disney project is supposed to be Pirates of the Caribbean 5, a 2015 release.

Currently experts are predicting The Lone Ranger will take something like $125 million domestically. The overseas cash may be more enticing; even Depp's failures tend to do well - or at least not too badly - in the international marketplace. But Westerns tend to be more attractive to American audiences than anyone else, which could jinx its overseas earnings. It's impossible to say at this point whether this will be the silver bullet that puts a hole in Depp's star status, but since his was the most visible face in this implosion of a film, anything's possible.

Source: Hollywood Reporter

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Well, let me be the first to cheer this shit's failure.

Ugh.

"Everything was perfect on paper" says the disney exce that was in charge of the committee over seeing the development of the movie.

Seriously I felt like this entire movie was done by the numbers, like one of those old paint by numbers pages.

Also Pirates of the Caribbean 5? I've still not watched 2, 3, and 4!

How many bombs till they understand we are sick of manufactured bad movies?

Awesome, i was expecting it to be the biggest succes of the year, since it seems to be total crap and since movies like that tends to be mega hits. Nice to hear that the average cinemagoers have a bit of common sense left in them^^. :D

I'm not the only one to see this coming.

Trailers were unexciting. Subject matter is last generation. Johnny Depp playing a stereotypical native is a bit insulting. The fact its called LONE RANGER and the star seems to be Depp's character is silly.

"Everything was perfect on paper"

Ah-huh. Johnny Depp playing "generical native" comes to mind.

OTOH, Pirates 5? Eh, I only watched 4 because there are mermaids in it. Everything is better with mermaids (they went for a noticeably ethnically diverse group of mermaids as well, which is unusual).

synobal:
Also Pirates of the Caribbean 5? I've still not watched 2, 3, and 4!

Don't waste your time. But if you want to experience the sequels then just watch the first film another 4 times and burn a couple of fivers afterwards.

Lone Ranger looked kind of crap and on top of that suffers from white-itis. A Native American played by a white guy. That's probably nothing new in Hollywood, but you'd think they could at least have tried. I guess they just needed more star power to rake in some cash from Depp fans.

And does it really cost $175 million to market a film? That's more than half of the budget to actually make it!

I'm sure everything WAS perfect on paper, if they were writing in disappearing ink.
It bombed so bad they should call it a Depp charge.

Captcha: face the music
they are indeed!

CriticalMiss:

synobal:
Also Pirates of the Caribbean 5? I've still not watched 2, 3, and 4!

Don't waste your time. But if you want to experience the sequels then just watch the first film another 4 times and burn a couple of fivers afterwards.

Lone Ranger looked kind of crap and on top of that suffers from white-itis. A Native American played by a white guy. That's probably nothing new in Hollywood, but you'd think they could at least have tried. I guess they just needed more star power to rake in some cash from Depp fans.

And does it really cost $175 to market a film? That's more than half of the budget to actually make it!

Making sucky trailers is apparently pretty costly.

When they said "Everything looked perfect on paper" I was left thinking of this clip...

Yeah the movie wasn't all that good. But I still enjoyed it as a dumb summer movie.

If you're making a Lone Ranger movie, you've gotta play it straight and earnest. That's the whole point of the character. Also you've gotta cast a real native American dude (or chick, I could live with that) as Tanto. And you've gotta not spend a bajillion dollars -- it's just a Western, people. Show some restraint. Or ever learn... anything.

--Morology!

Chessrook44:
When they said "Everything looked perfect on paper" I was left thinking of this clip...

Whereas I could only think of Brian Clough:

"We had a good team on paper. Unfortunately, the game was played on grass"

Let's hope everyone was saving their money for Pacific Rim!

CriticalMiss:

And does it really cost $175 million to market a film? That's more than half of the budget to actually make it!

The funniest part of reading that for me was that I wasn't even aware of it's existence until I saw Moviebob had done an article on it. Even now I know about it, I still know absolutely nothing about what it is except a Western of some kind with Johnny Depp.

So their marketing money was clearly well spent.

synobal:
"Everything was perfect on paper" says the blind myopic disney exec that was in charge of the committee over seeing the development of the movie.

Fixed it for you. It's amazing how Disney thought a terrible script, full on racist casting and massive corporate oversight were the right ingredients. It's basically Prince of Persia all over again, take a good idea with a relatively small but hugely loyal fan base, whitewash it, add studio generic plot lines and archetypes and hope.

Still it could be worse, it could be Avatar: The Last Airbender.

Isn't that what happens (or rather, what should happen in an ideal world) when art is shat out in textbook by-the-numbers fashion, instead of being a project that a person or some people actually wanted to make because they had something to say or a vision to produce?[1]

Yeah I know, says me and every other Caption Obvious/Hindsight person with taste and standards!

[1] See also Amazing Spiderman, X-Men: First Class OH WAIT THAT ONE WORKED and probably some others that I can't remember at the moment.

Anyone else see parallels between Hollywood and the AAA game industry? Both make massive projects that need to do unrealistically well for what they are.

From what I hear it's real bad so cool I guess.

And I guess this shows that it's not just the gaming industry with a big problem of ridiculously expensive budgets.

"Everything looked perfect on paper" proves that directors cant read shit.

so do producers.

Flatfrog:

Chessrook44:
When they said "Everything looked perfect on paper" I was left thinking of this clip...

Whereas I could only think of Brian Clough:

"We had a good team on paper. Unfortunately, the game was played on grass"

This is like the ultimate argument against focus groups. They'll say what they think they should like, not what they actually do.

Doesn't surprise me.

The outrage against Johnny Depp for speaking for Native Americans despite never understanding their culture nor living like one, and the fact that they would rather hire Depp instead of an actual Native American to play the role- the movie was damned to fail.

Not suprised. Good on paper? Perhaps in a 1950's comic book, and don't expect it to do anything over seas. No one out side the US has ever cared about the Lone Ranger. It's an exclusively USA thing. Zorro was always far more populare a character. Reminds me when they did the green hornet film as if anyone knew or cared. The only reason none americans even know the name of character was because it comes up in general knowledge pub quiz machines about bruce lee.

It fucks me off that this is going to be turned into another point against the Western genre instead of badly thought out reboots, terrible casting or by-the-numbers filmmaking.

"Everything was perfect on paper," says Disney exec.

Yeah, I can't help but think that this movie was drawn out on construction paper with crayon and glitter. -_-

If you're making a Lone Ranger movie, you've gotta play it straight and earnest. That's the whole point of the character. Also you've gotta cast a real native American dude (or chick, I could live with that) as Tanto. And you've gotta not spend a bajillion dollars -- it's just a Western, people. Show some restraint. Or ever learn... anything.

Well said, Ace Morologist, well said.

When they said "Everything looked perfect on paper" I was left thinking of this clip...

I see your Nostalgia Critic, Chessrook44, and raise you an epic applause from Citizen Kane...

Ever since the first photo of Tonto came out, everyone on the planet (except for the ones that actually saw the movie) knew this was going to suck. The comic book adaptation from Dynamite Entertainment was more faithful than this cinematic turd.

Not much else to say or do about this... except bust a move! HAPPY DANCE TIME!

Better hang onto that Marvel property good and tight, Disney!

Dragonbums:
Doesn't surprise me.

The outrage against Johnny Depp for speaking for Native Americans despite never understanding their culture nor living like one, and the fact that they would rather hire Depp instead of an actual Native American to play the role- the movie was damned to fail.

Was there much outrage on this? As in, by the general audience?

I don't watch (US) tv or talkshows or follow entertainment news apart from games, so I wouldn't know.

luvd1:
Reminds me when they did the green hornet film as if anyone knew or cared.

Hey! I cared! I liked the show.

I saw it coming. But I didn't want it to fail.

I don't like cash-in reboots, but the movie looked cool enough......I mean it couldn't be worse than At World's End right?

"Everything was perfect on paper," he said, as he painted Johnny Depp's face white with warpaint.

Yeaaaaaaaaah. I wonder what they'll pin the blame on now. Nostalgia Chick's review of The Host makes it more depressing, because she points out that they INVARIABLY blame the wrong thing (she's absolutely sure that execs will blame the failure of The Host on the fact that it's sci-fi with a female lead).

Seventh Actuality:
It fucks me off that this is going to be turned into another point against the Western genre instead of badly thought out reboots, terrible casting or by-the-numbers filmmaking.

Yeah, they did the same sh!te with Jonah Hex (who had a great lead) all they needed to do was harness some of those spaghetti stuff or even the good westerns of this decade. But no, go for generic and silly, uninspired and insulting.

It's like they do it on purpose :(

Should have had deep play the lone ranger and hired a hot native american chick to be tanto. Deep should channel his jack sparrow while playing lone ranger.

It's good to see that my initial reaction to this film


was echoed in its box office performance.

Dragonbums:
Doesn't surprise me.

The outrage against Johnny Depp for speaking for Native Americans despite never understanding their culture nor living like one, and the fact that they would rather hire Depp instead of an actual Native American to play the role- the movie was damned to fail.

It was nothing to do with any sort of outrage. It's just a shitty, uninteresting film. I have to say that I saw this coming.

Was there much outrage on this? As in, by the general audience?

While it wasn't reported on the news or any other mainstream outlet, my dashboard was more than stuffed with very pissed off Native Americans about the entire movie as a whole.
And considering how the notes were blowing through the roof I can only assume it reached many readers.

It was nothing to do with any sort of outrage. It's just a shitty, uninteresting film. I have to say that I saw this coming.

From what I say, a very vocal and a much listened to Native American people went to tumblr and spread their outrage around like fire.
On top of the SJ people refusing to see the movie, a bunch of Johnny Depp haters came out of the wood works too.
Johnney Depp and his whole Native American speech didn't help much either.

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