Disney Infinity: Toy Box Trailer Seems Highly Marketable

Disney Infinity: Toy Box Trailer Seems Highly Marketable

New footage from Disney Infinity has emerged, demonstrating a few of the game's activities, its characters, and Disney's overwhelming urge to push all of its content on innocent children.

Disney Infinity, for those of you not in the know, is Disney's attempt to replicate the unexpected, massive success of Skylanders. That game, a Spyro The Dragon off-shoot, allows players to purchase action figures that can then be used as characters within Skylanders. No stranger to action figures or hoovering up all the cash in the world, Disney is taking the same tack, only with its massive roster of well-known characters (and, apparently, whichever new characters Disney is trying to force on people).

That trailer above includes a number of familiar characters from disparate films and television shows battling against one another in harmless yet seemingly entertaining activities within the sandbox-oriented "Toy Box" mode of Disney Infinity. For the most part, it looks delightful. Something like a simplistic cross between Minecraft and Skylanders. All of that looks great, and we're completely behind the project as far as its base gameplay goes.

That said, alongside beloved Disney characters like Woody from Toy Story and Sully from Monsters Inc., Disney Infinity (or at least this trailer) features a surprisingly large amount of Tonto and the Lone Ranger from the recent Disney remake of the classic Western story. This makes sense in a way, as that film was just released and Disney would certainly want to promote it in any way possible.

That said, The Lone Ranger has already proved a critical and commercial flop. There may some kind of small, youthful surge of kids who love the film, but for most of the world, it just looked like a dumb excuse for Johnny Depp to wear a bird on his head in the most racist way imaginable.

I mention all of this, because it stands as a worrying indicator. The prevalence of Lone Ranger characters in this trailer, despite the general public answering the film's release with a collective "no thank you" could indicate that Disney plans to use Disney Infinity as less of a game and more of a platform on which it can shill its latest films.

I'm genuinely hoping that's not the case, but did any of you ask for so much CGI Tonto?

Source: YouTube

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Okay first off I'm probably the only man on the planet who enjoyed Lone Ranger, not as a good movie, or even a bad one. I just had fun with it. Johnny Depp in indian make up casually walking across a ladder between two moving trains in the desert was hysterical.

Second off, I feel like Disney is the only one capable of pulling this off. If I ever played it, I'd automatically pick Jack Sparrow first, Then Randall, Then Wreck-it-Ralph. Then I could easily say that I have a team of 3 celebrities ready to kick your ass.

Earnest Cavalli:
I'm genuinely hoping that's not the case, but did any of you ask for so much CGI Tonto?

I'm pretty sure nobody got a Woody over that.

Gameplay looks pretty choppy....
I cant imagine this really having kids give up on skylanders. Its just like the trading card thing..once you have invested 100$ in your MTG-goblin deck you will not switch just because another company tries to replicate the game.

Also, the game looks really bland, with practically no charm whatsoever and thats quite an achievement, considering the massive license these developers can work with.

Oh well...weŽll see.

Do you realize The Lone Ranger playset is an optional EXPANSION PACK! Disney is not forcing this on anyone. God forbid Disney attempt to make money with this game.

Also, developers add content to a licensed title years before the release of a film anticipating a hit movie. Are they now supposed to rip it out because you didn't care for the film?

Terminate421:
Okay first off I'm probably the only man on the planet who enjoyed Lone Ranger, not as a good movie, or even a bad one. I just had fun with it. Johnny Depp in indian make up casually walking across a ladder between two moving trains in the desert was hysterical.

Second off, I feel like Disney is the only one capable of pulling this off. If I ever played it, I'd automatically pick Jack Sparrow first, Then Randall, Then Wreck-it-Ralph. Then I could easily say that I have a team of 3 celebrities ready to kick your ass.

You're not alone. While I don't think The Lone Ranger was that great, I do think it was given much more hate then it deserved.

DVS BSTrD:

Earnest Cavalli:
I'm genuinely hoping that's not the case, but did any of you ask for so much CGI Tonto?

I'm pretty sure nobody got a Woody over that.

Oh god that was just painful. In a good way though.

Neither this or skylanders game have any appeal to me, nor do I have kids to buy them for. But I don't see why this wouldn't be a success. Tons of kids are going to get this for Xmas just because the figure will be of whatever movie that came out they really liked. They are going to tie in SO many properties I don't see how the initial ones won't sell. Unless the game is simply horrible. But lets face it even as just toys it'll still probably be profitable.

Toy Story, Incredibles, Wreck it Ralph, Pirates of Caribbean, star wars, tron, avengers, mickey mouse, etc...

 

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