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GameStop Offering Cosmo Subscriptions To Wii Fit Buyers

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News Room Contributor
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Joined: 11 Sep 2008

GameStop Offering Cosmo Subscriptions To Wii Fit Buyers

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In a promotion that is as business smart as it is surreal, GameStop is offering subscriptions to a variety of female-oriented magazines as a bonus for buying fitness games like Wii Fit.

Nowadays we get free magazine subscriptions to go with everything from pizza deliveries to used game purchases - so why not copies of My Fitness Coach or Jillian Michaels' Fitness Ultimatum 2008? GameStop, smartly anticipating a rush of fitness game purchases in the wake of an abundance of "I'm going to lose weight" New Year's Resolutions, is offering a new deal: Spend more than $34 on a select group of fitness-oriented games, and you qualify for a free year-long subscription to a magazine of your choice!

Only thing is, if you're hoping for a Maxim subscription to go with your copy of Brain Age, you're in the wrong store. The magazines featured in the deal include Cosmopolitan, Marie Claire, Redbook and Good Housekeeping. Yes, this is some serious supermarket checkout line browsing material. The deal's aimed squarely at the ladies, and GameStop isn't really making any secret of it. "We know that getting in shape is one of the toughest New Year's resolutions to stick with, especially for busy moms who often don't have time to spare for exercise," Mark Hogan, Senior Vice President of Marketing for GameStop, said. "Today's moms are looking for ways to incorporate exercise into their lifestyle. Active videogames are a terrific way to reach your fitness goals, and as an added bonus, they can be enjoyed with your whole family."

Allow me to ignore for a second how completely bizarre it is that the company that has shoved Game Informer subscriptions down the throats of thousands for years is now doing the same with Cosmo and say for a second that this whole thing is totally sexist! Guys also make New Year's resolutions to get fit, and we'd totally be into a free magazine subscription, say to, I don't know, Men's Fitness or Esquire, when we go and decide to buy Wii Fit after embarrassing ourselves earlier in the day at the gym and swearing to never go back again. Where are our bonus magazine subscriptions, huh? It's not just soccer moms who are trying to get back in shape, okay, GameStop?

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Time Lord
Posts: 10078
Joined: 13 Feb 2008

On the flip side of the sexism; LADIES, ARE YOU FAT AGAIN?

Way to alienate both sides of the gender boundary.

Gone Gonzo
Posts: 3956
Joined: 7 Nov 2007

FITNESS, by using a male pastime, YOU BECOME GAY! Or at least are accused of it with this magazine!

Pulitzer Laureate
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Joined: 29 Feb 2008

As much as I look at that picture all I can see is "HAVE AN ORGASM EVERY TIME"

Gone Gonzo
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Joined: 7 Aug 2008

klc0100:
As much as I look at that picture all I can see is "HAVE AN ORGASM EVERY TIME"

Whenever I go into small corner shops, that have like 2/3 walls dedicated to magazine, I always have a look at the front page of those type of magazines (among others) just because they have hilarious headlines.

BANNED
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Yay for pointless sexism! I would rather have my GI subscription though.

User was banned for: Why do Many Girls take Pictures of Themselves?. (Permanent)
Pulitzer Laureate
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As lame as it may seem, it is a brilliant marketing/business strategy.

BANNED
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I have an orgasm every time.

Of course I'm male, so that's not really a record-breaking thing.

User was banned for: Archie Andrews Chooses a Bride!. (Permanent)
News Room Contributor
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I didn't choose that image because of that. Now I'm glad I did.

BANNED
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What?

Just sayin'.

User was banned for: Archie Andrews Chooses a Bride!. (Permanent)
Gone Gonzo
Posts: 3664
Joined: 21 Jan 2008

Gah, the amount of stupidity those in the gaming industry display to their female customers astounds me... and they wonder why there aren't many female gamers buying their crappy and sexist games (there are female gamers, it's just they, from what I've heard, keep quite).

Paperboy
Posts: 27
Joined: 30 Dec 2008

stompy:
Gah, the amount of stupidity those in the gaming industry display to their female customers astounds me... and they wonder why there aren't many female gamers buying their crappy and sexist games (there are female gamers, it's just they, from what I've heard, keep quite).

But wherefore could that ever be the case, good sir? Surely it can't be ham-handed tactics like these that encourage such behavior!

Who the heck at GameStop woke up one day and said "I know! Let's take the widely-reviled practice of pushing magazines down people's throats and slap some sexism on it! PROFIT!"?

That press release is something else, too. Mmm, condescension so thick you can cut it!

Wow, GameStop, just wow. A near-flawless faceplant.

Gone Gonzo
Posts: 3664
Joined: 21 Jan 2008

sp0rk:
Who the heck at GameStop woke up one day and said "I know! Let's take the widely-reviled practice of pushing magazines down people's throats and slap some sexism on it! PROFIT!"?

Probably related to the guy who pitched that imagine (or something along those lines) idea to Ubisoft. Basically, it's a line of games marketed to the younger female audience, with such games including home-making, cooking, taking care of a baby... it's like these companies have never come in contact with females...

Anonymous Source
Posts: 1
Joined: 6 Jan 2009

I don't know WHY people insist on calling the Wii Fit a girl's game or suggest that only women can or should enjoy this game. Why not offer a subscription of Maxim for the dudes and Cosmo for the chicks. There shouldn't be this bias that could potentially turn away guys who want to be Wii Fit forever like me. This is how manly a Wii Fit can be: This is a video I just posted this week about the MANLY side of Wii Fit
http://www.youtube.com/watch?v=7DYN7hP-swo

Gone Gonzo
Posts: 1426
Joined: 3 Apr 2008

sp0rk:

stompy:
Gah, the amount of stupidity those in the gaming industry display to their female customers astounds me... and they wonder why there aren't many female gamers buying their crappy and sexist games (there are female gamers, it's just they, from what I've heard, keep quite).

But wherefore could that ever be the case, good sir? Surely it can't be ham-handed tactics like these that encourage such behavior!

Who the heck at GameStop woke up one day and said "I know! Let's take the widely-reviled practice of pushing magazines down people's throats and slap some sexism on it! PROFIT!"?

That press release is something else, too. Mmm, condescension so thick you can cut it!

Wow, GameStop, just wow. A near-flawless faceplant.

i remain speechless to continue what you've just said as in you put it down and i cant think of any more to say

 
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